Bay Area
Opinion: Closing Oakland’s Tobacco Store Loophole Will Protect Youth and Support Racial Equity
Oakland leaders need to act soon to close a loophole in the city’s tobacco retail ordinance.
In 2017, the Oakland City Council adopted an ordinance that restricts the sale of menthol and all flavored tobacco products to help protect youth and their communities from these dangerous and addictive products. However, the ordinance included an exemption for adult-only tobacco stores. This exemption allowed the amount of adult-only tobacco stores to grow from a handful of stores, when the ordinance first went into effect, to over 55 in less than two years.
The exemption is exacerbating the existing smoking disparities that the City Council intended to address. The increase in the amount of adult-only tobacco stores is leading to an increase in the amount of flavored tobacco products sold and accessible to youth in their neighborhoods.
The majority of the adult-only tobacco stores selling these products are located in East and West Oakland’s lower-income neighborhoods meaning the negative impact falls disproportionately on youth in areas that already experience some of the city’s poorest health outcomes. According to the Alameda County Public Health Department, the average life expectancy of African Americans in the flatlands of East Oakland is 14 years less than Whites living in the Oakland hills.
Why then is an exemption in place that has resulted in the concentration of flavored tobacco products, including menthol cigarettes, in the same communities that experience high negative health outcomes and aggressive marketing tactics from the tobacco industry?
Last November, The Oakland Post ran two articles highlighting efforts by the African American Tobacco Control Leadership Council (AATCLC) around their campaign against flavored tobacco products and their exhibit on the history of the tobacco industry’s targeting of the African American community to addict them to menthol tobacco products. AATCLC is a group at the forefront of elevating the regulation of mentholated and other flavored tobacco products and countering tactics used by the tobacco industry in its attempt to attract and addict African American smokers.
Both articles included details about the marketing tactics the tobacco industry used for decades to attract African Americans. Some of those methods included advertising in widely read African American magazines, funding prominent African American leaders, and co-opting African American culture so successfully that menthol cigarettes became nearly synonymous with smoking for many African American smokers. The tobacco industry continues to use these same tactics locally to hook a new generation of youth of color to cheap flavored tobacco.
In 2017, Oakland City Council was a leader in passing the Oakland Children Smoking Prevention Ordinance to prevent youth smoking and racial disparities in smoking through access to cheap flavored tobacco products. Now we need them to show their leadership again and change the law by removing the adult-only exemption and follow the lead of nearby cities like Richmond, San Francisco and Berkeley all of which prohibit the sale of menthol and all flavored tobacco products city-wide, with no exemptions. And we need them to act soon because the number of adult-only retailers keeps growing. Doing this will protect youth and their communities from the tobacco industry, address the inequitable outcomes of Oakland’s current tobacco policy, and institutionalize racial equity in government.
Every year 45,000 African Americans die from a tobacco-related illness in the U.S., which is undoubtedly driven by menthol cigarette use. Oakland leaders can’t save all African Americans in the U.S. from the tobacco industry, but they can take action to save those who live in and around Oakland.
Marlene C. Hurd, B.A.NCC, is president of the Merritt College Tobacco Less Club.
Airion Boatner is East Oakland Youth and Emerging Community Leader of Roots Community Health Center
Activism
Oakland Post: Week of December 31, 2025 – January 6, 2026
The printed Weekly Edition of the Oakland Post: Week of – December 31, 2025 – January 6, 2026
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Activism
Big God Ministry Gives Away Toys in Marin City
Pastor Hall also gave a message of encouragement to the crowd, thanking Jesus for the “best year of their lives.” He asked each of the children what they wanted to be when they grow up.
By Godfrey Lee
Big God Ministries, pastored by David Hall, gave toys to the children in Marin City on Monday, Dec. 15, on the lawn near the corner of Drake Avenue and Donahue Street.
Pastor Hall also gave a message of encouragement to the crowd, thanking Jesus for the “best year of their lives.” He asked each of the children what they wanted to be when they grew up.
Around 75 parents and children were there to receive the presents, which consisted mainly of Gideon Bibles, Cat in the Hat pillows, Barbie dolls, Tonka trucks, and Lego building sets.
A half dozen volunteers from the Big God Ministry, including Donnie Roary, helped to set up the tables for the toy giveaway. The worship music was sung by Ruby Friedman, Keri Carpenter, and Jake Monaghan, who also played the accordion.
Big God Ministries meets on Sundays at 10 a.m. at the Mill Valley Community Center, 180 Camino Alto, Mill Valley, CA Their phone number is (415) 797-2567.
Activism
First 5 Alameda County Distributes Over $8 Million in First Wave of Critical Relief Funds for Historically Underpaid Caregivers
“Family, Friend, and Neighbor caregivers are lifelines for so many children and families in Alameda County,” said Kristin Spanos, CEO, First 5 Alameda County. “Yet, they often go unrecognized and undercompensated for their labor and ability to give individualized, culturally connected care. At First 5, we support the conditions that allow families to thrive, and getting this money into the hands of these caregivers and families at a time of heightened financial stress for parents is part of that commitment.”
Family, Friend, and Neighbor Caregivers Can Now Opt Into $4,000 Grants to Help Bolster Economic Stability and Strengthen Early Learning Experiences
By Post Staff
Today, First 5 Alameda County announced the distribution of $4,000 relief grants to more than 2,000 Family, Friend, and Neighbor (FFN) caregivers, totaling over $8 million in the first round of funding. Over the full course of the funding initiative, First 5 Alameda County anticipates supporting over 3,000 FFN caregivers, who collectively care for an estimated 5,200 children across Alameda County. These grants are only a portion of the estimated $190 million being invested into expanding our early childcare system through direct caregiver relief to upcoming facilities, shelter, and long-term sustainability investments for providers fromMeasure C in its first year. This investment builds on the early rollout of Measure C and reflects a comprehensive, system-wide strategy to strengthen Alameda County’s early childhood ecosystem so families can rely on sustainable, accessible care,
These important caregivers provide child care in Alameda County to their relatives, friends, and neighbors. While public benefits continue to decrease for families, and inflation and the cost of living continue to rise, these grants provide direct economic support for FFN caregivers, whose wages have historically been very low or nonexistent, and very few of whom receive benefits. As families continue to face growing financial pressures, especially during the winter and holiday season, these grants will help these caregivers with living expenses such as rent, utilities, supplies, and food.
“Family, Friend, and Neighbor caregivers are lifelines for so many children and families in Alameda County,” said Kristin Spanos, CEO, First 5 Alameda County. “Yet, they often go unrecognized and undercompensated for their labor and ability to give individualized, culturally connected care. At First 5, we support the conditions that allow families to thrive, and getting this money into the hands of these caregivers and families at a time of heightened financial stress for parents is part of that commitment.”
The funding for these relief grants comes from Measure C, a local voter-approved sales tax in Alameda County that invests in young children, their families, communities, providers, and caregivers. Within the first year of First 5’s 5-Year Plan for Measure C, in addition to the relief grants to informal FFN caregivers, other significant investments will benefit licensed child care providers. These investments include over $40 million in Early Care and Education (ECE) Emergency Grants, which have already flowed to nearly 800 center-based and family child care providers. As part of First 5’s 5-Year Plan, preparations are also underway to distribute facilities grants early next year for child care providers who need to make urgent repairs or improvements, and to launch the Emergency Revolving Fund in Spring 2026 to support licensed child care providers in Alameda County who are at risk of closure.
The FFN Relief Grants recognize and support the essential work that an estimated 3,000 FFN caregivers provide to 5,200 children in Alameda County. There is still an opportunity to receive funds for FFN caregivers who have not yet received them.
In partnership with First 5 Alameda County, Child Care Payment Agencies play a critical role in identifying eligible caregivers and leading coordinated outreach efforts to ensure FFN caregivers are informed of and able to access these relief funds.FFN caregivers are eligible for the grant if they receive a child care payment from an Alameda County Child Care Payment Agency, 4Cs of Alameda County, BANANAS, Hively, and Davis Street, and are currently caring for a child 12 years old or younger in Alameda County. Additionally, FFN caregivers who provided care for a child 12 years or younger at any time since April 1, 2025, but are no longer doing so, are also eligible for the funds. Eligible caregivers are being contacted by their Child Care Payment Agency on a rolling basis, beginning with those who provided care between April and July 2025.
“This money is coming to me at a critical time of heightened economic strain,” said Jill Morton, a caregiver in Oakland, California. “Since I am a non-licensed childcare provider, I didn’t think I was eligible for this financial support. I was relieved that this money can help pay my rent, purchase learning materials for the children as well as enhance childcare, buy groceries and take care of grandchildren.”
Eligible FFN caregivers who provided care at any time between April 1, 2025 and July 31, 2025, who haven’t yet opted into the process, are encouraged to check their mail and email for an eligibility letter. Those who have cared for a child after this period should expect to receive communications from their child care payment agency in the coming months. FFN caregivers with questions may also contact the agency they work with to receive child care payments, or the First 5 Alameda help desk, Monday through Friday, from 9 a.m. to 5:00 p.m. PST, at 510-227-6964. The help desk will be closed 12/25/25 – 1/1/26. Additional grant payments will be made on a rolling basis as opt-ins are received by the four child care payment agencies in Alameda County.
Beginning in the second year of Measure C implementation, FFN caregivers who care for a child from birth to age five and receive an Alameda County subsidized voucher will get an additional $500 per month. This amounts to an annual increase of about $6,000 per child receiving a subsidy. Together with more Measure C funding expected to flow back into the community as part of First 5’s 5-Year Plan, investments will continue to become available in the coming year for addressing the needs of childcare providers in Alameda County.
About First 5 Alameda County
First 5 Alameda County builds the local childhood systems and supports needed to ensure our county’s youngest children are safe, healthy, and ready to succeed in school and life.
Our Mission
In partnership with the community, we support a county-wide continuous prevention and early intervention system that promotes optimal health and development, narrows disparities, and improves the lives of children from birth to age five and their families.
Our Vision
Every child in Alameda County will have optimal health, development, and well-being to reach their greatest potential.
Learn more at www.first5alameda.org.
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