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Residents Celebrate 510 Day, an Oakland Holiday

The holiday started in 2016, when a group of long-term Oakland residents felt that, in the face of Black and Brown native Oaklanders being displaced through the city’s gentrification, a celebration of their cultures was necessary.

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Neptune Jenkins, Tiny Matthews and Zay Coleman at Oakland's 510 Day celebration today near the Lake Merritt Amphitheater. Photo by Zack Haber on May 10.

Demetrius Coats with his legs over his bike’s handlebars as he rides in the bike caravan around Lake Merritt at Oakland’s 510 Day celebration today.
Photo by Zack Haber on May 10.

Over 40 people gathered around Lake Merritt on Monday to celebrate 510 Day, an Oakland-based holiday that honors Black and Brown cultures of the city and their resilience against displacement each year on May 10.

“For us, it’s a protest and a party at the same time,” Leon Skyes, a Black Oakland native who helps organize 501 Day celebrations, told The Oakland Post. “Rather than being targeted, today we’re being celebrated.”

The holiday started in 2016, when a group of long-term Oakland residents felt that, in the face of Black and Brown native Oaklanders being displaced through the city’s gentrification, a celebration of their cultures was necessary. The 415 Day, a San Francisco holiday where residents gather every April 15th in Dolores Park to celebrate against and protest the removal of native SF families, was 510 Day’s inspiration. Both holidays get their name from their city’s respective telephone area codes.

In the years since the first 510 Day, several incidents at or near Lake Merritt have shown the area as a contested place where long-term Black and Brown residents’ acts of celebrating, music making, barbecuing, or simply existing have been under threat.

In the fall of 2016, a woman who lived near the lake called police on Aaron Davis, an 18-year-old Black Oakland native, to file a noise complaint about him playing his drum set. Soon after, Oaklanders rallied behind him with drums of their own to protest the complaint.

In mid-May of 2018, after a viral video showed white Oakland resident Jennifer Schulte calling police on Black Oakland resident Kenzie Smith for barbecuing near the lake, many Black Oakland residents came out to protest the incident by participating in the “BBQ’n While Black” celebration. Later that year, a white jogger threw a Black Oakland resident’s belongings in the lake. The city began evicting many Black and Brown homeless residents from the area and enforcing no camping rules in 2018 as well.

Since the start of the COVID-19 pandemic the lake has become a contested site for informal Black and Brown businesses after residents who live nearby have filed complaints against Lake Merritt vendors selling merchandise without permits.

“Gentrification has created a hostile environment for us where we can’t even just exist without getting the cops called on us,” Needa Bee, who helped start 510 Day and organize its Lake Merritt celebrations, told The Oakland Post.

Bee, also known as The Lumpia Lady, has lived in Oakland for about 30 years and has sold lumpia, a traditional Filipino food, for about 10 years at Lake Merritt. She served free lumpia to those who came to the 510 Day celebration.

The celebration included a bike and car caravan that circled the lake about one and a half times. Bikers, many of whom rode fixed gears and did tricks, lead the way. Demetrius Coleman put his legs up on his bike’s handle bars several times as he rode. 

 At one point, Zay Coleman sat entirely on one side of his bike, only using one pedal to move it as he biked down Grand Avenue with both his legs and his face pointing towards the lake. Cars that had signs attached to them supporting defunding the Oakland Police Department and against gentrification followed along, honked their horns loudly, and blared Oakland musicians like Too $hort. Motorcyclists rode along and revved their engines. Two roller skaters also joined the caravan.

After the caravan, participants gathered at the Lake Merritt Amphitheater to eat food and take photos while some of the bikers continued to do tricks. Neptune Jenkins stood on the frame of his bike while grabbing the front wheel, pushing and pulling it back and forth while continuing to balance. Signs honoring historical Oakland events and famous Oaklanders like basketball player Bill Russell, activists Elaine Brown, Bobby Seale, and Fred Korematsu, musician and dancer Kehlani, and rap groups Hieroglyphics and Digital Underground were lined up in a row at the amphitheater.

Nicole Lee, an Oakland native who helped organize the celebration, described 510 Day as a way to “assert joy at the same time that we’re protesting around Oakland natives and Oakland culture being displaced.” 

The politics of 510 Day were present at the amphitheater, as organizers encouraged participants to sign a petition to be sent to City Council, Mayor Libby Schaaf and county and state leaders to support the #WeStillHere Oakland Platform which outlines nine demands including shelter for all and Oakland’s non-cooperation with Immigration and Customs Enforcement.

While people celebrated at the amphitheater with music and some drank alcohol and smoked cannabis, the celebration stayed calm, the crowd was not densely packed, and people left well before dark. Although in years past 510 Day in person celebrations included larger, dense crowds and live DJs spinning loud music, organizers intentionally kept this year’s in person celebrations low key as a precaution against spreading COVID-19. The organizers hosted a party on the internet later in the evening with local DJs Kleptic, AbelDee and DJ Fuze.

“While this isn’t physically the largest [510 Day celebration], this has been one of the best ones, just by the heart of the people, the will of the people, and the vibe,” Skyes told the 510 Day celebrators at the Lake Merritt amphitheater. He looks forward to hopefully returning next year with a larger in person party/protest.

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Oakland Post: Week of March 4 – 10, 2026

The printed Weekly Edition of the Oakland Post: Week of March 4 – 10, 2026

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Oakland Post: Week of February 25 – March 3, 2026

The printed Weekly Edition of the Oakland Post: Week of – February 25 – March 3, 2026

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Chase Oakland Community Center Hosts Alley-Oop Accelerator Building Community and Opportunity for Bay Area Entrepreneurs

Over the past three years, the Alley-Oop Accelerator has helped more than 20 Bay Area businesses grow, connect, and gain meaningful exposure. The program combines hands-on training, mentorship, and community-building to help participants navigate the legal, financial, and marketing challenges of small business ownership.

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Bay Area entrepreneurs attend the Alley-Oop Accelerator, a small business incubation program at Chase Oakland Community Center. Photo by Carla Thomas.
Bay Area entrepreneurs attend the Alley-Oop Accelerator, a small business incubation program at Chase Oakland Community Center. Photo by Carla Thomas.

By Carla Thomas

The Golden State Warriors and Chase bank hosted the third annual Alley-Oop Accelerator this month, an empowering eight-week program designed to help Bay Area entrepreneurs bring their visions for business to life.

The initiative kicked off on Feb. 12 at Chase’s Oakland Community Center on Broadway Street, welcoming 15 small business owners who joined a growing network of local innovators working to strengthen the region’s entrepreneurial ecosystem.

Over the past three years, the Alley-Oop Accelerator has helped more than 20 Bay Area businesses grow, connect, and gain meaningful exposure. The program combines hands-on training, mentorship, and community-building to help participants navigate the legal, financial, and marketing challenges of small business ownership.

At its core, the accelerator is designed to create an ecosystem of collaboration, where local entrepreneurs can learn from one another while accessing the resources of a global financial institution.

“This is our third year in a row working with the Golden State Warriors on the Alley-Oop Accelerator,” said Jaime Garcia, executive director of Chase’s Coaching for Impact team for the West Division. “We’ve already had 20-plus businesses graduate from the program, and we have 15 enrolled this year. The biggest thing about the program is really the community that’s built amongst the business owners — plus the exposure they’re able to get through Chase and the Golden State Warriors.”

According to Garcia, several graduates have gone on to receive vendor contracts with the Warriors and have gained broader recognition through collaborations with JPMorgan Chase.

“A lot of what Chase is trying to do,” Garcia added, “is bring businesses together because what they’ve asked for is an ecosystem, a network where they can connect, grow, and thrive organically.”

This year’s Alley-Oop Accelerator reflects that vision through its comprehensive curriculum and emphasis on practical learning. Participants explore the full spectrum of business essentials including financial management, marketing strategy, and legal compliance, while also preparing for real-world experiences such as pop-up market events.

Each entrepreneur benefits from one-on-one mentoring sessions through Chase’s Coaching for Impact program, which provides complimentary, personalized business consulting.

Garcia described the impact this hands-on approach has had on local small business owners. He recalled one candlemaker, who, after participating in the program, was invited to provide candles as gifts at Chase events.

“We were able to help give that business exposure,” he explained. “But then our team also worked with them on how to access capital to buy inventory and manage operations once those orders started coming in. It’s about preparation. When a hiccup happens, are you ready to handle it?”

The Coaching for Impact initiative, which launched in 2020 in just four cities, has since expanded to 46 nationwide.

“Every business is different,” Garcia said. “That’s why personal coaching matters so much. It’s life-changing.”

Participants in the 2026 program will each receive a $2,500 stipend, funding that Garcia said can make an outsized difference. “It’s amazing what some people can do with just $2,500,” he noted. “It sounds small, but it goes a long way when you have a plan for how to use it.”

For Chase and the Warriors, the Alley-Oop Accelerator represents more than an educational initiative, it’s a pathway to empowerment and economic inclusion. The program continues to foster lasting relationships among the entrepreneurs who, as Garcia put it, “build each other up” through shared growth and opportunity.

“Starting a business is never easy, but with the right support, it becomes possible, and even exhilarating,” said Oscar Lopez, the senior business consultant for Chase in Oakland.

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