Bay Area

Residents Celebrate 510 Day, an Oakland Holiday

Published

4 years ago

May 13, 2021

Neptune Jenkins, Tiny Matthews and Zay Coleman at Oakland's 510 Day celebration today near the Lake Merritt Amphitheater. Photo by Zack Haber on May 10.

Demetrius Coats with his legs over his bike’s handlebars as he rides in the bike caravan around Lake Merritt at Oakland’s 510 Day celebration today.
Photo by Zack Haber on May 10.

Over 40 people gathered around Lake Merritt on Monday to celebrate 510 Day, an Oakland-based holiday that honors Black and Brown cultures of the city and their resilience against displacement each year on May 10.

“For us, it’s a protest and a party at the same time,” Leon Skyes, a Black Oakland native who helps organize 501 Day celebrations, told The Oakland Post. “Rather than being targeted, today we’re being celebrated.”

The holiday started in 2016, when a group of long-term Oakland residents felt that, in the face of Black and Brown native Oaklanders being displaced through the city’s gentrification, a celebration of their cultures was necessary. The 415 Day, a San Francisco holiday where residents gather every April 15th in Dolores Park to celebrate against and protest the removal of native SF families, was 510 Day’s inspiration. Both holidays get their name from their city’s respective telephone area codes.

In the years since the first 510 Day, several incidents at or near Lake Merritt have shown the area as a contested place where long-term Black and Brown residents’ acts of celebrating, music making, barbecuing, or simply existing have been under threat.

In the fall of 2016, a woman who lived near the lake called police on Aaron Davis, an 18-year-old Black Oakland native, to file a noise complaint about him playing his drum set. Soon after, Oaklanders rallied behind him with drums of their own to protest the complaint.

In mid-May of 2018, after a viral video showed white Oakland resident Jennifer Schulte calling police on Black Oakland resident Kenzie Smith for barbecuing near the lake, many Black Oakland residents came out to protest the incident by participating in the “BBQ’n While Black” celebration. Later that year, a white jogger threw a Black Oakland resident’s belongings in the lake. The city began evicting many Black and Brown homeless residents from the area and enforcing no camping rules in 2018 as well.

Since the start of the COVID-19 pandemic the lake has become a contested site for informal Black and Brown businesses after residents who live nearby have filed complaints against Lake Merritt vendors selling merchandise without permits.

“Gentrification has created a hostile environment for us where we can’t even just exist without getting the cops called on us,” Needa Bee, who helped start 510 Day and organize its Lake Merritt celebrations, told The Oakland Post.

Bee, also known as The Lumpia Lady, has lived in Oakland for about 30 years and has sold lumpia, a traditional Filipino food, for about 10 years at Lake Merritt. She served free lumpia to those who came to the 510 Day celebration.

The celebration included a bike and car caravan that circled the lake about one and a half times. Bikers, many of whom rode fixed gears and did tricks, lead the way. Demetrius Coleman put his legs up on his bike’s handle bars several times as he rode.

At one point, Zay Coleman sat entirely on one side of his bike, only using one pedal to move it as he biked down Grand Avenue with both his legs and his face pointing towards the lake. Cars that had signs attached to them supporting defunding the Oakland Police Department and against gentrification followed along, honked their horns loudly, and blared Oakland musicians like Too $hort. Motorcyclists rode along and revved their engines. Two roller skaters also joined the caravan.

After the caravan, participants gathered at the Lake Merritt Amphitheater to eat food and take photos while some of the bikers continued to do tricks. Neptune Jenkins stood on the frame of his bike while grabbing the front wheel, pushing and pulling it back and forth while continuing to balance. Signs honoring historical Oakland events and famous Oaklanders like basketball player Bill Russell, activists Elaine Brown, Bobby Seale, and Fred Korematsu, musician and dancer Kehlani, and rap groups Hieroglyphics and Digital Underground were lined up in a row at the amphitheater.

Nicole Lee, an Oakland native who helped organize the celebration, described 510 Day as a way to “assert joy at the same time that we’re protesting around Oakland natives and Oakland culture being displaced.”

The politics of 510 Day were present at the amphitheater, as organizers encouraged participants to sign a petition to be sent to City Council, Mayor Libby Schaaf and county and state leaders to support the #WeStillHere Oakland Platform which outlines nine demands including shelter for all and Oakland’s non-cooperation with Immigration and Customs Enforcement.

While people celebrated at the amphitheater with music and some drank alcohol and smoked cannabis, the celebration stayed calm, the crowd was not densely packed, and people left well before dark. Although in years past 510 Day in person celebrations included larger, dense crowds and live DJs spinning loud music, organizers intentionally kept this year’s in person celebrations low key as a precaution against spreading COVID-19. The organizers hosted a party on the internet later in the evening with local DJs Kleptic, AbelDee and DJ Fuze.

“While this isn’t physically the largest [510 Day celebration], this has been one of the best ones, just by the heart of the people, the will of the people, and the vibe,” Skyes told the 510 Day celebrators at the Lake Merritt amphitheater. He looks forward to hopefully returning next year with a larger in person party/protest.

Christy Price

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The printed Weekly Edition of the Oakland Post: Week of June 18 – 24, 2025

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It’s been empowering to watch Juneteenth blossom into a widely celebrated holiday, filled with vibrant outdoor events like cookouts, festivals, parades, and more. It’s inspiring to see the community embrace our history—showing up in droves to celebrate freedom, a freedom delayed for some enslaved Americans more than two years after the Emancipation Proclamation was signed.

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Wayne Wilson, Public Affairs Campaign Manager, Caltrans

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Juneteenth marks an important moment in our shared history—a time to reflect on the legacy of our ancestors who, even in the face of injustice, chose freedom, unity, and community over fear, anger, and hopelessness. We honor their resilience and the paths they paved so future generations can continue to walk with pride.

As we head into the weekend full of festivities and summer celebrations, I want to offer a friendly reminder about who is not invited to the cookout: litter.

At Clean California, we believe the places where we gather—parks, parade routes, street corners, and church lots—should reflect the pride and beauty of the people who fill them. Our mission is to restore and beautify public spaces, transforming areas impacted by trash and neglect into spaces that reflect the strength and spirit of the communities who use them.

Too often, after the music fades and the grills cool, our public spaces are left littered with trash. Just as our ancestors took pride in their communities, we honor their legacy when we clean up after ourselves, teach our children to do the same, and care for our shared spaces.

Small acts can inspire big change. Since 2021, Clean California and its partners have collected and removed over 2.9 million cubic yards of litter. We did this by partnering with local nonprofits and community organizations to organize grassroots cleanup events and beautification projects across California.

Now, we invite all California communities to continue the incredible momentum and take the pledge toward building a cleaner community through our Clean California Community Designation Program. This recognizes cities and neighborhoods committed to long-term cleanliness and civic pride.

This Juneteenth, let’s not only celebrate our history—but also contribute to its legacy. By picking up after ourselves and by leaving no litter behind after celebrations, we have an opportunity to honor our past and shape a cleaner, safer, more vibrant future.

Visit CleanCA.com to learn more about Clean California.

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OPINION: California’s Legislature Has the Wrong Prescription for the Affordability Crisis — Gov. Newsom’s Plan Hits the Mark

Last month, Gov. Newsom included measures in his budget that would encourage greater transparency, accountability, and affordability across the prescription drug supply chain. His plan would deliver real relief to struggling Californians. It would also help expose the hidden markups and practices by big drug companies that push the prices of prescription drugs higher and higher. The legislature should follow the Governor’s lead and embrace sensible, fair regulations that will not raise the cost of medications.

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Rev. Dr. Lawrence E. VanHook. Courtesy of Rev. Dr. Lawrence E. VanHook.

By Rev. Dr. Lawrence E. VanHook

As a pastor and East Bay resident, I see firsthand how my community struggles with the rising cost of everyday living. A fellow pastor in Oakland recently told me he cuts his pills in half to make them last longer because of the crushing costs of drugs.

Meanwhile, community members are contending with skyrocketing grocery prices and a lack of affordable healthcare options, while businesses are being forced to close their doors.

Our community is hurting. Things have to change.

The most pressing issue that demands our leaders’ attention is rising healthcare costs, and particularly the rising cost of medications. Annual prescription drug costs in California have spiked by nearly 50% since 2018, from $9.1 billion to $13.6 billion.

Some lawmakers, however, have advanced legislation that would drive up healthcare costs and set communities like mine back further.

I’m particularly concerned with Senate Bill (SB) 41, sponsored by Sen. Scott Wiener (D-San Francisco), a carbon copy of a 2024 bill that I strongly opposed and Gov. Newsom rightly vetoed. This bill would impose significant healthcare costs on patients, small businesses, and working families, while allowing big drug companies to increase their profits.

SB 41 would impose a new $10.05 pharmacy fee for every prescription filled in California. This new fee, which would apply to millions of Californians, is roughly five times higher than the current average of $2.

For example, a Bay Area family with five monthly prescriptions would be forced to shoulder about $500 more in annual health costs. If a small business covers 25 employees, each with four prescription fills per month (the national average), that would add nearly $10,000 per year in health care costs.

This bill would also restrict how health plan sponsors — like employers, unions, state plans, Medicare, and Medicaid — partner with pharmacy benefit managers (PBMs) to negotiate against big drug companies and deliver the lowest possible costs for employees and members. By mandating a flat fee for pharmacy benefit services, this misguided legislation would undercut your health plan’s ability to drive down costs while handing more profits to pharmaceutical manufacturers.

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Instead of repeating the same tired plan laid out in the big pharma-backed playbook, lawmakers should embrace Newsom’s transparency-first approach and prioritize our communities.

Let’s urge our state legislators to reject policies like SB 41 that would make a difficult situation even worse for communities like ours.

About the Author

Rev. Dr. VanHook is the founder and pastor of The Community Church in Oakland and the founder of The Charis House, a re-entry facility for men recovering from alcohol and drug abuse.