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Financial Ramifications When TV Anchors Become the News

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This combination made from file photos shows NBC News' Brian Williams, left, and Comedy Central's "The Daily Show" host Jon Stewart. When the TV news anchor becomes the news, the result is major buzz and a possible hit on ratings. But such changes as Williams getting a six-month suspension and Stewart leaving “The Daily Show” won’t make much of a difference to the networks’ owners, at least in overall revenue. (AP Photo/Evan Agostini, Peter Kramer)

This combination made from file photos shows NBC News’ Brian Williams, left, and Comedy Central’s “The Daily Show” host Jon Stewart. When the TV news anchor becomes the news, the result is major buzz and a possible hit on ratings. But such changes as Williams getting a six-month suspension and Stewart leaving “The Daily Show” won’’t make much of a difference to the networks’ owners, at least in overall revenue. (AP Photo/Evan Agostini, Peter Kramer)

MAE ANDERSON, AP Business Writer

NEW YORK (AP) — When the TV news anchor becomes the news, the result is major buzz and a possible hit on ratings.

But such changes as NBC’s Brian Williams getting a six-month suspension and Jon Stewart leaving Comedy Central’s “The Daily Show” won’t make much of a difference to the networks’ owners, at least in revenue.

The media landscape is changing, with more people opting for streaming TV rather than live broadcasts. News watchers are increasing choosing cable news or the Web over nightly news programs on NBC, CBS or ABC. Still, marquee names like Brian Williams and Jon Stewart bring in millions of dollars in advertising revenue. Here’s a look at the financial ramifications when TV anchors make news themselves.

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DECLINING NEWS VIEWERS

Total ad revenue at ABC, CBS and NBC has risen 11 percent over the past decade, but revenue from nightly news programs has fallen 4 percent over the same time period, according to Jon Swallen, Kantar Media’s chief research officer for North America. NBC’s “Nightly News,” the top-rated evening network news show, generated roughly $160 million in ad revenue last year — just $27 million more than No. 3 CBS, according to Kantar Media.

If that $27 million difference ends up being how much NBC loses, that’s still less than 0.5 percent of the network’s total annual ad revenue, according to Swallen. And NBC is just one part of Comcast Corp.

For context, NBC’s Super Bowl broadcast on Feb. 1 grossed more in ad revenue than “Nightly News” did for 2013 and 2014 combined, Swallen said. A 30-second Super Bowl ad was going for $4.5 million.

Cable channels like Viacom Inc.’s Comedy Central are growing, so the departure of a big name can make a difference. Morningstar analyst Neil Macker compared the Stewart announcement to the departure of Stephen Colbert, who left Comedy Central’s “The Colbert Report” to replace David Letterman on CBS.

“It’s a loss, but we’ll see who they get to replace Jon Stewart,” he said. “Looking at Viacom, it’s not the end of the world for the company and the channel. … Viacom has 21 channels and ‘The Daily Show’ is one show on one channel.”

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AD RATES IN FLUX

“The Daily Show” will take a hit in ad rates when Stewart leaves later this year, but it may get a bump until then, said Darcy Bowe, a vice president at media agency Starcom MediaVest Group.

Most ad buying is done ahead of time, so ad time is mainly booked through September, said Jackie Kulesza, an executive vice president at Starcom. She said Comedy Central should announce succession plans over the next few months so advertisers will be inclined to make long-term commitments in May and June for the following 12 months.

Ad buys can also be made in the short term, but there likely isn’t much still available with a popular show like “The Daily Show.” Bowe expects demand to be particularly high in the final quarter of the year, which is likely when Stewart will leave. That will drive up prices.

“It’s Stewart’s last hurrah,” she said. “Advertisers will capitalize on the buzz and the ending of an era.”

It’ll be difficult for Comedy Central to find another marquee name to replace Stewart, said Horizon Media senior vice president of research Brad Adgate. “The Daily Show” draws about 2 million viewers, largely thanks to Stewart’s appeal.

“He was really a brand for Comedy Central,” Adgate said.

Copyright 2015 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Bay Area

State Controller Malia Cohen Keynote Speaker at S.F. Wealth Conference

California State Controller Malia Cohen delivered the keynote speech to over 50 business women at the Black Wealth Brunch held on March 28 at the War Memorial and Performing Arts Center at 301 Van Ness Ave. in San Francisco. The Enterprising Women Networking SF Chapter of the American Business Women’s Association (ABWA) hosted the Green Room event to launch its platform designed to close the racial wealth gap in Black and Brown communities.

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American Business Women’s Association Vice President Velma Landers, left, with California State Controller Malia Cohen (center), and ABWA President LaRonda Smith at the Enterprising Women Networking SF Chapter of the ABWA at the Black Wealth Brunch.
American Business Women’s Association Vice President Velma Landers, left, with California State Controller Malia Cohen (center), and ABWA President LaRonda Smith at the Enterprising Women Networking SF Chapter of the ABWA at the Black Wealth Brunch.

By Carla Thomas

California State Controller Malia Cohen delivered the keynote speech to over 50 business women at the Black Wealth Brunch held on March 28 at the War Memorial and Performing Arts Center at 301 Van Ness Ave. in San Francisco.

The Enterprising Women Networking SF Chapter of the American Business Women’s Association (ABWA) hosted the Green Room event to launch its platform designed to close the racial wealth gap in Black and Brown communities.

“Our goal is to educate Black and Brown families in the masses about financial wellness, wealth building, and how to protect and preserve wealth,” said ABWA San Francisco Chapter President LaRonda Smith.

ABWA’s mission is to bring together businesswomen of diverse occupations and provide opportunities for them to help themselves and others grow personally and professionally through leadership, education, networking support, and national recognition.

“This day is about recognizing influential women, hearing from an accomplished woman as our keynote speaker and allowing women to come together as powerful people,” said ABWA SF Chapter Vice President Velma Landers.

More than 60 attendees dined on the culinary delights of Chef Sharon Lee of The Spot catering, which included a full soul food brunch of skewered shrimp, chicken, blackened salmon, and mac and cheese.

Cohen discussed the many economic disparities women and people of color face. From pay equity to financial literacy, Cohen shared not only statistics, but was excited about a new solution in motion which entailed partnering with Californians for Financial Education.

“I want everyone to reach their full potential,” she said. “Just a few weeks ago in Sacramento, I partnered with an organization, Californians for Financial Education.

“We gathered 990 signatures and submitted it to the [California] Secretary of State to get an initiative on the ballot that guarantees personal finance courses for every public school kid in the state of California.

“Every California student deserves an equal opportunity to learn about filing taxes, interest rates, budgets, and understanding the impact of credit scores. The way we begin to do that is to teach it,” Cohen said.

By equipping students with information, Cohen hopes to close the financial wealth gap, and give everyone an opportunity to reach their full financial potential. “They have to first be equipped with the information and education is the key. Then all we need are opportunities to step into spaces and places of power.”

Cohen went on to share that in her own upbringing, she was not guided on financial principles that could jump start her finances. “Communities of color don’t have the same information and I don’t know about you, but I did not grow up listening to my parents discussing their assets, their investments, and diversifying their portfolio. This is the kind of nomenclature and language we are trying to introduce to our future generations so we can pivot from a life of poverty so we can pivot away and never return to poverty.”

Cohen urged audience members to pass the initiative on the November 2024 ballot.

“When we come together as women, uplift women, and support women, we all win. By networking and learning together, we can continue to build generational wealth,” said Landers. “Passing a powerful initiative will ensure the next generation of California students will be empowered to make more informed financial decisions, decisions that will last them a lifetime.”

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Black Business Summit Focuses on Equity, Access and Data

The California African American Chamber of Commerce hosted its second annual “State of the California African American Economy Summit,” with the aim of bolstering Black economic influence through education and fellowship. Held Jan. 24 to Jan. 25 at the Westin Los Angeles Airport Hotel, the convention brought together some of the most influential Black business leaders, policy makers and economic thinkers in the state. The discussions focused on a wide range of economic topics pertinent to California’s African American business community, including policy, government contracts, and equity, and more.

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Toks Omishakin, Secretary of the California State Transportation Agency (CALSTA), answers questions from concerned entrepreneurs frustrated with a lack of follow-up from the state. January 24, 2024 at the Westin Los Angeles Airport Hotel, Lost Angeles, Calif. Photo by Solomon O. Smith
Toks Omishakin, Secretary of the California State Transportation Agency (CALSTA), answers questions from concerned entrepreneurs frustrated with a lack of follow-up from the state. January 24, 2024 at the Westin Los Angeles Airport Hotel, Lost Angeles, Calif. Photo by Solomon O. Smith

By Solomon O. Smith, California Black Media  

The California African American Chamber of Commerce hosted its second annual “State of the California African American Economy Summit,” with the aim of bolstering Black economic influence through education and fellowship.

Held Jan. 24 to Jan. 25 at the Westin Los Angeles Airport Hotel, the convention brought together some of the most influential Black business leaders, policy makers and economic thinkers in the state. The discussions focused on a wide range of economic topics pertinent to California’s African American business community, including policy, government contracts, and equity, and more.

Toks Omishakin, Secretary of the California State Transportation Agency (CALSTA) was a guest at the event. He told attendees about his department’s efforts to increase access for Black business owners.

“One thing I’m taking away from this for sure is we’re going to have to do a better job of connecting through your chambers of all these opportunities of billions of dollars that are coming down the pike. I’m honestly disappointed that people don’t know, so we’ll do better,” said Omishakin.

Lueathel Seawood, the president of the African American Chamber of Commerce of San Joaquin County, expressed frustration with obtaining federal contracts for small businesses, and completing the process. She observed that once a small business was certified as DBE, a Disadvantaged Business Enterprises, there was little help getting to the next step.

Omishakin admitted there is more work to be done to help them complete the process and include them in upcoming projects. However, the high-speed rail system expansion by the California High-Speed Rail Authority has set a goal of 30% participation from small businesses — only 10 percent is set aside for DBE.

The importance of Diversity, Equity and Inclusion (DEI) in economics was reinforced during the “State of the California Economy” talk led by author and economist Julianne Malveaux, and Anthony Asadullah Samad, Executive Director of the Mervyn Dymally African American Political and Economic Institute (MDAAPEI) at California State University, Dominguez Hills.

Assaults on DEI disproportionately affect women of color and Black women, according to Malveaux. When asked what role the loss of DEI might serve in economics, she suggested a more sinister purpose.

“The genesis of all this is anti-blackness. So, your question about how this fits into the economy is economic exclusion, that essentially has been promoted as public policy,” said Malveaux.

The most anticipated speaker at the event was Janice Bryant Howroyd known affectionately to her peers as “JBH.” She is one of the first Black women to run and own a multi-billion-dollar company. Her company ActOne Group, is one of the largest, and most recognized, hiring, staffing and human resources firms in the world. She is the author of “Acting Up” and has a profile on Forbes.

Chairman of the board of directors of the California African American Chamber of Commerce, Timothy Alan Simon, a lawyer and the first Black Appointments Secretary in the Office of the Governor of California, moderated. They discussed the state of Black entrepreneurship in the country and Howroyd gave advice to other business owners.

“We look to inspire and educate,” said Howroyd. “Inspiration is great but when I’ve got people’s attention, I want to teach them something.”

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Activism

Oakland Post: Week of April 17 – 23, 2024

The printed Weekly Edition of the Oakland Post: Week of April 17 – 23, 2024

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