Connect with us

Bay Area

Community Banking to Community Building

At the heart of our business is the local community bank branch. But a local bank branch, especially in underserved neighborhoods, can be successful only when it fits the community’s needs. That’s why, over the last several years, we have shifted our approach from community banking to “community building” – a boots on the ground approach to better serve the needs of our local communities.

Published

on

As we celebrate Juneteenth this year, we are reminded of the promise and hope of the future.
As we celebrate Juneteenth this year, we are reminded of the promise and hope of the future.

Juneteenth is a day like no other. It is both a celebration of freedom and a reminder of the work that still must be done to bring about a more equitable society. So, as we recognize Juneteenth this year, now is the time to harness what unites us and help bring about changes that benefit all communities.

Taking actions focused on racial equity, along with diversity and inclusion, requires collaboration and building trust in the community. JPMorgan Chase is helping to drive sustainable changes through its five-year $30 billion racial equity commitment. With a business-led approach, this commitment aims to help address key drivers of the racial wealth divide in Black, Latino and Hispanic communities by investing in them directly.

Since its launch in October 2020, we have deployed or committed more than $18 billion toward our $30 billion goal. To sustain this progress, we must measure this effort and listen to feedback so we can have even greater impact in closing the wealth gap.

Here is just some of the progress we’ve made toward our commitment while working alongside our community partners across the country thus far:

  • Helped homeowners save money on their monthly mortgage payments by refinancing 19,000 of our 20,000 incremental loans goal
  • Approved funding for approximately $13 billion in loans to help create and preserve more than 100,000 affordable housing and rental units across the U.S.
  • Expanded our homebuyer grant program to $5,000 to help with down payment and closing costs
  • Helped customers open over 200,000 low-cost checking accounts with no overdraft fees
  • Spent an additional $155 million with 140 Black, Hispanic and Latino suppliers
  • Invested more than $100 million of equity in 15 diverse financial institutions that serve more than 89 communities in 19 states and the District of Columbia
  • Mentored more than 1,000 Black, Hispanic and Latino small businesses

Creating Community Impact

At the heart of our business is the local community bank branch. But a local bank branch, especially in underserved neighborhoods, can be successful only when it fits the community’s needs. That’s why, over the last several years, we have shifted our approach from community banking to “community building” – a boots on the ground approach to better serve the needs of our local communities.

Our Community Center branches are the most tangible symbols of our commitment to community building, as they were created to be a unique space in the heart of urban communities that hosts grassroots community events, small business mentoring sessions and financial health seminars.

Currently, we have 12 Community Center branches in neighborhoods like in Oakland, Stony Island in the South Shore of Chicago, Crenshaw in Los Angeles, and Wards 7 and 8 in Wash., D.C.

We’ll continue to add these Community Center branches in underserved communities in Miami, Atlanta, Baltimore, Philadelphia and Tulsa by the end of this year. We’ve also retrofitted over 300 existing branches, to now include spaces for the community to use to help expand access to banking and boost financial health and inclusion among Black, Hispanic and Latino communities.

A More Diverse Workforce

Creating a lasting impact is just as much about the people we hire as it is about the programs we implement. More diverse teams will allow us to generate better ideas and better outcomes, enjoy a stronger corporate culture and deliver a more transformational banking experience to our customers.

Despite the pandemic and talent retention challenges, we continue to boost our representation especially among women and people of color.

We want our branches to represent the neighborhoods they serve, which is why we continue to hire from our local communities. During this time, we’ve hired more than 300 people to community-focused roles: nearly 150 Community Managers, 150 Community Home Lending Advisors, as well as 25 diverse Senior Business Consultants.

The Community Center Manager, in particular, is a new role within the bank whose main job is to serve as local ambassadors to build trust and nurture relationships with community leaders, nonprofit partners, and small businesses.

Over the last year our Community Managers have hosted more than 1,300 community events reaching more than 36,000 nationwide with discussions ranging from ways to increase homeownership, and how to build generational wealth and stability.

As we celebrate Juneteenth this year, we are reminded of the promise and hope of the future.

We are committed to ensuring that you have the resources you need to own a home, start a business, save for college – or achieve any other goals or dreams. We look forward to working together and continuing to create lasting impact for your community and family for years to come.

Sponsored content from JPMorgan Chase & Co

Activism

Oakland Post: Week of October 28 – November 3, 2026

Oakland Post: Week of October 28 – November 3, 2026

Published

on

To enlarge your view of this issue, use the slider, magnifying glass icon or full page icon in the lower right corner of the browser window.

Continue Reading

Activism

Oakland Post: Week of October 21 – 27, 2026

Oakland Post: Week of October 21 – 27, 2026

Published

on

To enlarge your view of this issue, use the slider, magnifying glass icon or full page icon in the lower right corner of the browser window.

Continue Reading

Activism

Oakland Post: Week of October 14 – 20, 2026

Oakland Post: Week of October 14 – 20, 2026

Published

on

To enlarge your view of this issue, use the slider, magnifying glass icon or full page icon in the lower right corner of the browser window.

Continue Reading

Subscribe to receive news and updates from the Oakland Post

CHECK OUT THE LATEST ISSUE OF THE OAKLAND POST

ADVERTISEMENT

Facebook

File photo.
Economy4 days ago

How the Sandwich Generation Can Help Protect Aging Parents’ Finances

Barbara Lee. File photo.
Education4 days ago

As Progressive Democrats Celebrate ‘Blue Tsunami,’ Oakland Counts Victories

“We’re so proud,” said Mayor Barbara Lee who donned a violet wig on Wednesday at a rally honoring the Golden State Valkyries as the team celebrated its historic 2026 WNBA Championship in Oakland. Photo courtesy of NBC.
Community4 days ago

Golden State Valkyries Become Bay Area Legends Winning WNBA Championship on Halloween Night

Marcia Ann Gillespie. Facebook photo.
Black History4 days ago

IN MEMORIAM: Marcia Ann Gillespie, Editor of Essence and Ms. Magazines, Dies at 82

Some of the Congressional Women of the Year. Photo courtesy of Congressmember John Garamendi's office.
Black History4 days ago

U.S. Rep. John Garamendi Honors local ‘Women of the Year’ at Annual Awards Ceremony

A pantry at 34th street and Roosevelt avenue in Richmond. Photo courtesy of Achala Jayagoda.
Community4 days ago

Richmond Neighbors Put Pantry Power on the Map

Cutting the ribbon at the California Chamber of Commerce (CHCC) last month were CHCC Northern Region Director Mayra Perez, Aliza Gallo, Oakland Latino Chamber President CHCC Foundation Chairman David Betancourt, CHCC Madam Chair Veronica Corona, CHCC President & CEO Julian Canete and CHCC Northern Region Chair Leo Callejas. Courtesy photo.
Business4 days ago

Oakland Latino Chamber of Commerce Hosts Statewide Convention, Generating $3 Million in Economic Impact

Keisha Lance Bottoms during her 2026 Democratic gubernatorial primary victory speech. Photo: Sikis2021 / Wikimedia Commons.
Uncategorized5 days ago

HISTORY MADE: Keisha Lance Bottoms Becomes First Black Woman Elected Governor in American History

Keisha Lance Bottoms during her 2026 Democratic gubernatorial primary victory speech. Photo: Sikis2021 / Wikimedia Commons.
Black History5 days ago

HISTORY MADE: Keisha Lance Bottoms Becomes First Black Woman Elected Governor in American History

Annette Henry. Photo by Mario Decuir.
Black History1 week ago

Five Hospitals Said No! Who Will Help Annette Henry Recover?

Danielle Motley-Lewis, president of BWOPA’s Oakland/Berkeley chapter.
Uncategorized1 week ago

Oakland NAACP, BWOPA Speak Out Against Alleged Harassment of Black Women Political Leaders

Commentary1 week ago

COMMENTARY: Oakland’s Black Students Have Gained Ground: We Shouldn’t Stop Now

Jamale Carlyle had a long career working for power companies before embarking making his grilling hobby into a business. Courtesy photo.
Black History1 week ago

From Backyard Grilling to Jack London Square: Jamale Carlyle’s Chicken Wing Success Story

California state workers staged a one-day strike Oct. 21 to protest alleged unfair labor practices and stalled contract negotiations over wages, remote work requirements and health care costs. The workers' previous contract expired June 30. CBM photo by Antonio Ray Harvey.
Business1 week ago

SEIU Local 1000 and State of California Will Continue to Negotiate New Labor Contract

AI-generated file photo.
Commentary1 week ago

OPINION: We Can Restore Checks and Balances on Trump

Trending

Copyright ©2021 Post News Group, Inc. All Rights Reserved.