Entertainment

Trevor Noah, Comedy Central’s Young ‘Daily Show’ Heir, Could Reverse an Aging Audience

Published

10 years ago

March 31, 2015

In this photo taken Oct. 27 2009 South African comedian Trevor Noah is photographed during an interview. Trevor Noah, a 31-year-old comedian from South Africa who has contributed to “The Daily Show” a handful of times during the past year, will become Jon Stewart’s replacement as host, Comedy Central announced Monday March 30, 2015. (AP Photo/Bongiwe Mchunu-The Star)

(Hollywood Reporter) – In designating 31-year-old contributor Trevor Noah as Jon Stewart’s heir to the Daily Show desk, Comedy Central is about to boast a network first: a late-night host who’s also part of its targeted demographic.

Beloved as Stewart might be, the 52-year-old aged out of the Comedy Central’s coveted men 18-34 demographic before he began his 16-year tenure. Noah’s anointment is a clear sign that youth remains a mandate at the network — even after the selection of Nightly Show host Larry Wilmore, 53, to occupy Stephen Colbert’s old half-hour.

“This is a network audience that’s about two-thirds male overall and half of them 18-34,” says Sam Armando, a senior vp at ad firm SMGx. “The Daily Show, in its success, has been on the upper end of that. Giving the show to a 31-year-old guy can really bring down that median age.”

While young, the Daily Show viewer has aged with Stewart and is still roughly a decade older than Comedy Central’s overall average age of 30. The battle for younger audiences, increasingly hard to woo across television, has been made more difficult by Jimmy Fallon’s wildly successful transition as the host of NBC’s Tonight. During the Jay Leno era, Stewart still handily topped all of late night with adults 18-49 and 18-34 — groups he’s since ceded to Fallon. (Stewart remains on top among adults 18-24 and all of the younger male groups.)

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A’s Last Game in Oakland Ends Baseball Team’s 57-Year Tenure Congresswoman Barbara Lee’s Efforts to Save Team Blocked by GOP-Controlled House

After 57 years, the Athletics have left Oakland following a home series this week. Though Congresswoman Barbara Lee introduced legislation to keep the team in Oakland, she could not get the backing she needed from other legislators in the Republican-controlled House of Representatives.

Published

7 days ago

October 1, 2024

Oakland Post

Wikimedia image.

By Post Staff

After 57 years, the Athletics have left Oakland following a home series this week.

Though Congresswoman Barbara Lee introduced legislation to keep the team in Oakland, she could not get the backing she needed from other legislators in the Republican-controlled House of Representatives.

Lee tried 15 months ago, the day before Nevada politicians approved $380 million in public funds to build a Las Vegas ballpark. Lee proposed a bill that would have stopped the A’s move by requiring a hefty exit fee that would have made them reconsider a move.

“That’s only fair,” Lee said in an interview in the Los Times by sportswriter Bill Shaikin. “That’s the only fair way to do it,” she said. “You’ve got to compensate the community, because the community has invested a heck of a lot.”

However, Lee’s bill could not go forward without the backing it needed. First, it went to the House Judiciary Committee chaired by Rep. Jim Jordan, the Ohio Republican. Jordan did not co-sponsor Lee’s bill or permit the committee hearing required for the bill to move forward.

“We put up a good fight. The city put up a good fight, the county, everyone,” said Lee.

“Unfortunately, we are losing a team that really, in the day, exemplified Black excellence in Oakland. It’s more than just the team leaving. It’s a part of Oakland’s history, and our culture,” she said.