Business

The Biz Beat: San Jose Shop Hoists Pinatas to an Art Form

There are few things as joyful as a pinata, and Dulceria Mi Carnaval in San Jose can design them to resemble anything that makes you happy. In a small room adjacent to their shop on East Santa Clara Street, Jose Velasquez and his wife, Cynthia, are surrounded by shelves filled with cardboard templates where the couple has been handcrafting about 15 to 20 pinatas a week since they bought the business in 1991.

Published

3 weeks ago

May 12, 2023

Oakland Post

The couple also makes more substantial pinatas designed for display rather than destruction, including for customers such as the San Jose Earthquakes and the San Francisco Art Institute.

By Robert Eliason
San Jose Spotlight

There are few things as joyful as a pinata, and Dulceria Mi Carnaval in San Jose can design them to resemble anything that makes you happy.

In a small room adjacent to their shop on East Santa Clara Street, Jose Velasquez and his wife, Cynthia, are surrounded by shelves filled with cardboard templates where the couple has been handcrafting about 15 to 20 pinatas a week since they bought the business in 1991.

“My sister-in-law started it in 1986,” Cynthia told San Jose Spotlight. “Jose had just gotten out of the army when she decided to sell it, and he decided, ‘Well, I’ll try it out.’ We started making custom pinatas because people were always asking for something we did not have in stock. It was a natural part of what we were doing.”

Jose said people send him photos of what they want. He figures out how to create it.

“I love making them and get really excited when it’s really hard to figure out, like this one,” he told San Jose Spotlight, referring to a four-foot-tall pinata of a margarita glass, rescaling it based on a customer’s tiny cell phone photo.

Looking at the shop’s calendar offers a glimpse at the couple’s creative range: a four-foot-tall cow, an alebrije from the film “Coco,” a 30-inch long crayon, Lightning McQueen, a bee hive, a strawberry, a campfire and a troll head are among the completed or pending tasks for the month.

The couple also makes more substantial pinatas designed for display rather than destruction, including for customers such as the San Jose Earthquakes and the San Francisco Art Institute.

After Jose adds the final details to the framework, the pinata goes to Cynthia for dressing and decorating. Rather than looking like something made to be broken, it’s remarkably solid. Cynthia said customers don’t want them to break easily–they want the pinata to last.

“I’ve had kids scream because they are so happy and excited with the pinata they choose,” she said. “And the parent will come back sometimes and buy another one because their child does not want to break it, so they can have one to hang up in their room or the garage.”

Customer Adam Lopez is only slightly taller than the John Cena-wrestling-themed, star-shaped pinata he chose for his sixth birthday.

“We come here because of the huge variety of themes for all age groups,” said Eduardo Lopez, Adam’s father. “For me, pinatas are a way to celebrate kids and bring the family together.”

Indeed, Cynthia’s favorite pinata to make is a simple design: the number one.

“Customers are so excited to celebrate their child’s first birthday,” she said. “We do them in many different styles. It’s fun to do their first pinata and then watch them come back every year for their next birthday.”

Growing up in Tijuana, Jose remembers having only one pinata as a child: a scarecrow his mother made for his sixth birthday. He said she was overwhelmed by all the kids who showed up from all over the neighborhood–kids he didn’t even know.

“Everyone was very poor, and kids came from all of the houses around us just to line up to try to break it,” Jose said. “It was a big thing.”

Jose said when he makes pinatas, he thinks about the children who are going to having that same kind of experience he had.

“That makes me feel good,” he said. “And I’m happy their parents are getting them a really nice pinata, not some little thing from a supermarket.”

Once a pinata is finished, customers can take them as-is–or they can fill them at the shop from the wide variety of candies imported from Mexico. Dulceria Mi Carnaval also stocks balloons, noisemakers, toys and other party goods. But whether for use or display, the pinatas contain the love and good wishes of the couple who makes them.

“Sometimes I think, ‘Well, I worked on that for so long, and they’re just going to hit it and break it,'” Cynthia said. “But we know the excitement it brings them, a memory that will last a lifetime. We have the photos we take of our work. So, you know, I think we’re okay with it.”

Copyright © 2023 Bay City News, Inc. All rights reserved. Republication, rebroadcast or redistribution without the express written consent of Bay City News, Inc. is prohibited. Bay City News is a 24/7 news service covering the greater Bay Area.

Up Next

Master Mechanic Elex Stewart, 100

Don't Miss

2023 Women’s Guild Fashion Friday

Oakland Post

Click to comment

Activism

Big Picture Living Day

Through their global network of nearly 300 schools, Big Picture Learning activates their core initiatives by encouraging 6 healthy habits of proper nutrition, movement, healthy relationships, managing stress, adequate sleep and avoiding substances of risks.

Published

3 days ago

June 2, 2023

Oakland Post

By Carla Thomas

On Friday, June 2 Big Picture Lving Day will be celebrated with a series of virtual events designed to improve the life of participants. Through a virtual network of schools and organizations the event will feature speakers on health, wellness, mindfulness, exercise, and overcoming challenges.

Participants will practice Yoga & Mindfulness with Dawn M. Rivers.

Dr. Marsha-Gail Davis will discuss lifestyle medicine and healthy practices, and BPL alumni former advisor Chef Bree reunites with former principal Danique “Dr. DD” Dolly and a few of their former students will discuss health and lifestyle changes.

Big Picture Learning Day was created by

Big Picture Learning, an organization of progressive learning concepts centered around the belief that all students can and should live lives of their own design, supported by caring mentors and equitable opportunities to achieve their greatest potential.

Co-founded by Elliott Washor a veteran educational leader in Rhode Island, BPL grew out of a passion for students and improving the concept of learning.

“We just had this fierce desire to evolve our educational system to one that puts students at the center of their own learning with mentors, time immersed in the community and not evaluated solely on standardized tests,” said Washor.

“The entire Big Picture Learning experience is personalized to each student’s interests, talents and needs beyond mere academic work and involves looking at each student holistically.”

Former BPL principal, Danique Dolly says, “There are youth and adults in schools and organizations throughout the nation practicing the 6 healthy habits and speaking up on it. People have created rooms and spaces that focus on relaxation and meditation. Many adults and youth are taking steps towards wellness, a total lifestyle change and health and wellness are a part of students learning goals just as English and math are.”

“With BPLiving Day we invite all to get up, get out and get living and to do something around health and wellness,” said Dolly.

For students Jasmine Poirier and Angel Feliz and educator Andrew Coburn BPL has been life changing.

“Through collaborative physical movement, nutrition education and eating healthy together and various group activities for relaxation and mental health support, many are finding ways to live healthier and happier,” said Colburn. “For Big Picture Living Day we’re celebrating lifelong healthy habits for teens and the communities around them. BPL Day is a celebration of all the progress we have made.”

“Whether it is in my school campus or through a zoom call with people all across the world, BPLiving has an ability to bring people together to share wellness habits with each other,” said Feliz.

“Through spreading the principles of BPLiving into the everyday academic learning of my peers, I have seen them improve the quality of their lives physically, mentally and emotionally,” said Poirier. “By reestablishing sports culture with school-wide volleyball and capture the flag tournaments, students have been able to connect with each other across different grade levels, become more physically active and take a break from our everyday learning.”

In Oakland at MetWest, a BPL school in Oakland, the garden is run by parents and students. The garden serves as the foundation for nutritional learning and generational collaboration.

Today, Big Picture Learning network schools can be found in over 80 schools in 28 states, and hundreds more around the world.

For more information visit BigPicture.org

Activism

Oakland Post: Week of May 31 = June 6, 2023

The printed Weekly Edition of the Oakland Post: Week of May 31 = June 6, 2023

Published

3 days ago

June 2, 2023

Oakland Post

The printed Weekly Edition of the Oakland Post: Week of May 31 = June 6, 2023

To enlarge your view of this issue, use the slider, magnifying glass icon or full page icon in the lower right corner of the browser window.

Activism

Community Opposes High Rise Development That Threatens Geoffrey’s Inner Circle

City Council chambers were full for the May 17 Planning Commission hearing, and almost all the 40 speakers who had signed up to make presentations talked about the importance of the Inner Circle as part of Oakland and Geoffrey Pete as a stalwart community and business leader who has served the city for decades.

Published

7 days ago

May 30, 2023

Oakland Post

Geoffrey Pete went to City Hall to appeal the city Planning Commission’s approval of the high-rise development that threatens the closure of his 44-year historic cultural mecca. Photo by Jonathan ‘Fitness’ Jones.

By Ken Epstein

An outpouring of community supporters – young, old, jazz lovers, environmentalists and committed Oakland partisans – spoke out at a recent Planning Commission hearing to support Geoffrey Pete and his cultural center – The Inner Circle – an historic Oakland landmark whose future is threatened by a proposed skyscraper that out-of-town-developer Tidewater Capital wants to build in the midst of the city’s Black Arts Movement and Business District (BAMBD).

The speakers argued passionately and persuasively, winning the sympathy of the commissioners, but were ultimately unsuccessful as the Commission unanimously approved the high-rise to be built either as a residential building or office tower on Franklin Street directly behind Geoffrey’s building.

Mr. Pete has said he would appeal the decision to the City Council. He has 10 days after the hearing to file an appeal on the office building. His appeal on the residential tower has already been submitted.

Mr. Pete said the Planning Department still has not published the boundaries of the BAMBD. “Tidewater’s applications and subsequent applications should not be approved until the Planning Department fully acknowledges the existence of the BAMBD,” he said.

“This (proposed) building poses a grave danger to the historic (Inner Circle) building next to it, arguably Oakland’s most meaningful historic building,” Pete said.

“We’re here to advocate for what’s best for the African American district and community that has gotten no representation, no advocacy, as of yet,” he said. “The (commission) is guilty, the City of Oakland is guilty, and Tidewater is guilty.”

One of the first speakers was Gwendolyn Traylor, known as Lady SunRise, who directly addressed the developers.

“With all due to respect to your business, it’s not a need of this community. I would like to ask you to reconsider the location …What is being (promised) here does not add to the healing of this community,” she said.

Naomi Schiff of the Oakland Heritage Alliance emphasized that Geoffrey’s Inner Circle is a treasure of Oakland’s history.

“Our first concern is the integrity of the historic district, in particular the former Athenian-Nile Club, now Mr. Pete’s equally historic venue, which has been the location of a great number of important community events,” she said. “It would not be OK with us if the integrity of the building were damaged in any way, no matter how much insurance (the developer bought) because it is very difficult to repair a historic building once it’s damaged.”

The Inner Circle was previously owned and operated by the Athenian-Nile Club, one of the Bay Area’s largest all-white-male exclusive private membership club, where politicians and power brokers closed back-room deals over handshakes and three martini lunches.

Cephus “Uncle Bobby X” Johnson pointed out that commissioners and the city’s Planning Department have “acknowledged that you went through the entire design review process without even knowing that the Black Arts Movement and Business District existed.”

The district was created in 2016 by City Council resolution. “At the heart of the opposition to this building is the desire to further the legacy of local Black entertainment and entrepreneurship exemplified by businesses like Mr. Pete’s … a historical landmark and venue (that serves) thousands of people who listen to jazz and other entertainment and hold weddings, receptions, and memorial services,” said Uncle Bobby.

This development is taking place within a context in which the “Black population in Oakland has decreased rapidly … because of the city’s concentration on building houses that are not affordable for people who currently live in Oakland,” he said.

John Dalrymple of East Bay Residents for Responsible Development said, “This project will result in significant air quality, public health, noise, and traffic impacts. He said the city has not adequately studied the (unmitigated) impacts of this project on the Black Arts Movement and Business District.

“This project is an example of what developers are being allowed to do when they don’t have to follow the law, and they don’t have to be sensitive to our city’s culture and values,” he said. The commission should “send a signal today that we will no longer be a feeding ground for the rich.”

Prominent Oakland businessman Ray Bobbitt told commissioners, “Any decision that you make is a contribution to the systemic process that creates a disproportionate impact on Black people. Please do yourself a favor, (and) rethink this scenario. Give Mr. Pete, who is a leader in our community, an opportunity to set the framework before you make any decision.”

Though the City Council created the BAMBD, the 2016 resolution was never implemented. The district was created to “highlight, celebrate, preserve and support the contributions of Oakland’s Black artists and business owners and the corridor as a place central historically and currently to Oakland’s Black artists and Black-owned businesses.”

The district was intended to promote Black arts, political movements, enterprises, and culture in the area, and to bring in resources through grants and other funding.