#NNPA BlackPress
Target’s Partnership with National Baptist Convention Backfires
BLACKPRESSUSA NEWSWIRE — Pastor Jamal Bryant, who led the recent 40-day #TargetFast, said the partnership undermines the collective sacrifice made by churches and congregants who stood together against Target’s DEI backpedaling. “This boycott is the most successful economic protest by Black people in over 70 years,” Bryant said. “Target knows exactly what it’s doing. This isn’t partnership. It’s an attempt to fracture unity.”

By Stacy M. Brown
Black Press USA Senior National Correspondent
The National Baptist Convention, USA, Inc. is facing mounting criticism after announcing a three-year, $300,000 partnership with Target, a company at the center of an ongoing boycott over its retreat from diversity, equity, and inclusion efforts. The deal, made public on June 20, is intended to support scholarships, senior programs, entrepreneurship, and workforce development. But national faith leaders, media figures, and everyday churchgoers are denouncing the move as a betrayal.
Target, a multi-billion-dollar retailer, has faced criticism in recent months after scaling back its diversity, equity, and inclusion (DEI) initiatives in response to political pressure. Religious leaders and activists who launched the boycott accuse the company of abandoning commitments to Black communities. Target told Black Press USA that it hadn’t abandoned those commitments.
However, critics maintain the company has turned its back on Black America. They argue that the partnership with one of the nation’s oldest Black faith organizations sends the wrong message.
Roland Martin, one of the country’s most prominent African American journalists and boycott supporter, called the move “a stunning act of betrayal to Black America.” He noted that with more than 31,000 churches affiliated with the convention, the $300,000 commitment amounts to less than $10 per church. “This is a $9.67 sellout,” Martin said. “You don’t get to speak for us when you never talked to us.”
Martin also criticized the lack of transparency and consultation. “The leadership of the National Baptist Convention made no effort to talk with, consult, or reach out to the leaders of the Target boycott,” he said. “They accepted $300,000 while the boycott is still active. That’s the definition of selling out Black people for crumbs.”
Others within the faith community quickly joined in. Pastor Jamal Bryant, who led the recent 40-day #TargetFast, said the partnership undermines the collective sacrifice made by churches and congregants who stood together against Target’s DEI backpedaling. “This boycott is the most successful economic protest by Black people in over 70 years,” Bryant said. “Target knows exactly what it’s doing. This isn’t partnership. It’s an attempt to fracture unity.”
Rev. Marcus D. Cosby of Wheeler Avenue Baptist Church in Houston urged his congregation to continue to pressure Target. “We cannot be bought off,” Cosby said. “Support Black-owned businesses. Keep your dollars aligned with your values.”
The Inspirational Gospel Music Channel and Black Westchester media outlets described the deal as “a pittance from a multi-billion-dollar corporation” and warned that it “undermines the DEI movement.” They questioned how a corporation that cut ties with Black vendors and walked away from inclusion could regain trust by offering a symbolic donation.
On social media, backlash grew. The hashtag #NotMyNBC gained traction, with users calling the deal “a weak compromise” and “PR spin disguised as solidarity.” One Facebook post read, “If your church is one of the 31,000, demand your pastor explain taking dirty money.” Another user wrote, “Respectability over resistance. Silence over solidarity.”
NBCUSA President Dr. Boise Kimber has defended the deal, saying Target responded positively to their outreach and that the funds will help churches improve lives through education and economic empowerment. But that explanation has done little to ease tensions.
Critics argue that such partnerships should not be made without community input, especially during a boycott. They say the timing and the dollar amount only add insult to injury.
“This is not how you stand with your people,” Martin said. “This is how you chase a check while the rest of us are doing the work.”
#NNPA BlackPress
Trump Set to Sign Largest Cut to Medicaid After a Marathon Protest Speech by Leader Jeffries
BLACKPRESSUSA NEWSWIRE — The bill also represents the biggest cut in Medicare in history and is a threat to the health care coverage of over 15 million people. The spending in Trump’s signature legislation also opens the door to a second era of over-incarceration in the U.S.

By Lauren Burke
By a vote of 218 to 214, the GOP-controlled U.S. House passed President Trump’s massive budget and spending bill that will add $3.5 trillion to the national debt, according to the Congressional Budget Office (CBO). The bill also represents the biggest cut in Medicare in history and is a threat to the health care coverage of over 15 million people. The spending in Trump’s signature legislation also opens the door to a second era of over-incarceration in the U.S. With $175 billion allocated in spending for immigration enforcement, the money for more police officers eclipsed the 2026 budget for the U.S. Marines, which is $57 billion. Almost all of the policy focus from the Trump Administration has focused on deporting immigrants of color from Mexico and Haiti.
The vote occurred as members were pressed to complete their work before the arbitrary deadline of the July 4 holiday set by President Trump. It also occurred after Democratic Leader Hakeem Jeffries took the House floor for over 8 hours in protest. Leader Jeffries broke the record in the U.S. House for the longest floor speech in history on the House floor. The Senate passed the bill days before and was tied at 50-50, with Republican Senator Lisa Murkowski saying that, “my hope is that the House is gonna look at this and recognize that we’re not there yet.” There were no changes made to the Senate bill by the House. A series of overnight phone calls to Republicans voting against, not changes, was what won over enough Republicans to pass the legislation, even though it adds trillions to the debt. The Trump spending bill also cuts money to Pell grants.
“The Big Ugly Bill steals food out of the hands of starving children, steals medicine from the cabinets of cancer patients, and equips ICE with more funding and more weapons of war than the United States Marine Corps. Is there any question of who those agents will be going to war for, or who they will be going to war against? Beyond these sadistic provisions, Republicans just voted nearly unanimously to close urban and rural hospitals, cripple the child tax credit, and to top it all off, add $3.3 trillion to the ticking time bomb that is the federal deficit – all from a party that embarrassingly pretends to stand for fiscal responsibility and lowering costs,” wrote Congressional Black Caucus Chairwoman Yvette Clarke (D-NY) in a statement on July 3.
“The Congressional Budget Office predicts that 17 million people will lose their health insurance, including over 322,000 Virginians. It will make college less affordable. Three million people will lose access to food assistance through the Supplemental Nutrition Assistance Program (SNAP). And up to 16 million students could lose access to free school meals. The Republican bill does all of this to fund tax breaks for millionaires, billionaires, and corporations,” wrote Education and Workforce Committee ranking member Rep. Bobby Scott (D-VA) in a statement. The bill’s passage has prompted Democrats to start thinking about 2026 and the next election cycle. With the margins of victory in the U.S. House and U.S. Senate being so narrow, many are convinced that the balance of power and the question of millions being able to enjoy health care come down to only several thousand votes in congressional elections. But currently, Republicans controlled by the MAGA movement control all three branches of government. That reality was never made more stark and more clear than the last seven days of activity in the U.S. House and U.S. Senate.

#NNPA BlackPress
Congressional Black Caucus Challenges Target on Diversity
BLACKPRESSUSA NEWSWIRE — we found that the explanations offered by the leadership of the Target Corporation fell woefully short of what our communities deserve and of the values of inclusion that Target once touted

By Stacy M. Brown
Black Press USA Senior National Correspondent
Target is grappling with worsening financial and reputational fallout as the national selective buying and public education program launched by the Black Press of America and other national and local leaders continues to erode the retailer’s sales and foot traffic. But a recent meeting that the retailer intended to keep quiet between CEO Brian Cornell and members of the Congressional Black Caucus Diversity Task Force was publicly reported after the Black Press discovered the session, and the CBC later put Target on blast.
“The Congressional Black Caucus met with the leadership of the Target Corporation on Capitol Hill to directly address deep concerns about the impact of the company’s unconscionable decision to end a number of its diversity, equity, and inclusion efforts,” CBC Chair Yvette Clarke stated. “Like many of the coalition leaders and partner organizations that have chosen to boycott their stores across the country, we found that the explanations offered by the leadership of the Target Corporation fell woefully short of what our communities deserve and of the values of inclusion that Target once touted,” Congresswoman emphasized. “Black consumers contribute overwhelmingly to our economy and the Target Corporation’s bottom line. Our communities deserve to shop at businesses that publicly share our values without sacrificing our dignity. It is no longer acceptable to deliver promises to our communities in private without also demonstrating those values publicly.”
Lauren Burke, Capitol Hill correspondent for Black Press of America, was present when Target CEO Cornell and a contingent of Target officials arrived at the U.S. Capitol last month. “It’s always helpful to have meetings like this and get some candid feedback and continue to evolve our thinking,” Cornell told Burke as he exited the meeting. And walked down a long hallway in the Cannon House Office Building. “We look forward to follow-up conversations,” he stated. When asked if the issue of the ongoing boycott was discussed, Cornell’s response was, “That was not a big area of focus — we’re focused on running a great business each and every day. Take care of our teams. Take care of the guests who shop with us and do the right things in our communities.”
A national public education campaign on Target, spearheaded by Dr. Benjamin F. Chavis Jr., president and CEO of the National Newspaper Publishers Association (NNPA), the NNPA’s board of directors, and with other national African American leaders, has combined consumer education efforts with a call for selective buying. The NNPA is a trade association that represents the more than 220 African American-owned newspapers and media companies known as the Black Press of America, the voice of 50 million African Americans across the nation. The coalition has requested that Target restore and expand its stated commitment to do business with local community-owned businesses inclusive of the Black Press of America, and to significantly increase investment in Black-owned businesses and media, Historically Black Colleges and Universities (HBCU, Black-owned Banks, national Black Church denominations, and grassroots and local organizations committed to improving the quality of life of all Americans, and especially those from underserved communities. According to Target’s latest earnings report, net sales for the first quarter of 2025 fell 2.8 percent to $23.85 billion compared to the same period last year. Comparable store sales dropped 3.8 percent, and in-store foot traffic slid 5.7 percent.
Shares of Target have also struggled under the pressure. The company’s stock traded around $103.85 early Wednesday afternoon, down significantly from roughly $145 before the controversy escalated. Analysts note that Target has lost more than $12 billion in market value since the beginning of the year. “We will continue to inform and to mobilize Black consumers in every state in the United States,” Chavis said. “Target today has a profound opportunity to respond with respect and restorative commitment.”
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