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Target Looks for Love in All the Wrong Places as Black Leaders Reject Corporate Spin

BLACKPRESSUSA NEWSWIRE — Boycotts and other actions began against the chain after Target quietly pulled back from its $2.1 billion diversity, equity, and inclusion pledge—announced after the murder of George Floyd—to expand Black-owned brands, diversify leadership, and improve the shopping experience for Black customers. Instead, organizers and clergy say the company has attempted to buy goodwill through marketing campaigns and donations, while avoiding meaningful accountability.

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By Stacy M. Brown
Black Press USA Senior National Correspondent

Target continues to look for love in all the wrong places. As the retailer grapples with falling sales, declining foot traffic, and an escalating boycott, it has poured resources into celebrity deals and high-profile partnerships without directly addressing the harm Black communities say it caused.

Target has also conspicuously failed to engage Black-owned media outlets, bypassing the very platforms that have long served as trusted voices within the communities most affected by its decisions.

Boycotts and other actions began against the chain after Target quietly pulled back from its $2.1 billion diversity, equity, and inclusion pledge—announced after the murder of George Floyd—to expand Black-owned brands, diversify leadership, and improve the shopping experience for Black customers. Instead, organizers and clergy say the company has attempted to buy goodwill through marketing campaigns and donations, while avoiding meaningful accountability.

In Minneapolis, civil rights attorney Nekima Levy Armstrong joined Monique Cullars-Doty and Jaylani Hussein to launch the boycott on February 1 with a press conference at Target’s global headquarters. In an open last month to the National Baptist Convention (NBC), the activists accused Target of abandoning Black communities under political pressure from the Trump administration, while simultaneously funding prosecutorial strategies that disproportionately targeted Black youth. The NBC agreed to a three-year and $300,000 deal with Target in June.

“This is about corporate complicity in mass incarceration and the systemic targeting of Black youth,” the letter stated. “Target’s complicity in mass incarceration is not just bad PR—it is a civil and human rights crisis. Black children were caged. Black families were torn apart. Black communities were devastated.”

This week, Levy Armstrong shared with Black Press USA that Target’s approach feels painfully familiar.

“Target has not only lost the trust of the Black community. They’ve also alienated a wide swath of progressive consumers—many of them women—who feel betrayed, disgusted, and done,” she stated. “We are still not shopping at Target. Until there is full transparency, accountability, and reparative action, this boycott remains ongoing and indefinite.”

Instead of addressing those demands, Target has turned to new celebrity collaborations. The company’s latest move was teaming up with streamer Kai Cenat and the AMP content collective to launch an exclusive personal care brand called TONE. The rollout, which included a livestream sleepover inside a Target store, drew swift backlash.

Journalist Jemele Hill compared the strategy to the NFL’s partnership with Jay-Z during the Colin Kaepernick controversy, describing it as an attempt to distract consumers rather than confront the underlying issues.

“Target is spineless. They don’t want to anger Donald Trump, so they won’t publicly apologize or rectify what they’ve done,” Hill wrote. “Instead, they’re going to keep throwing checks at certain members of the Black community, hoping we will lose our will to fight.”

Pastor Jamal Bryant, who leads the ongoing “Target Fast,” also criticized the company for focusing on influencer deals and festival sponsorships instead of direct engagement with the communities it promised to support.

“If @target would spend as much energy and resources meeting the demands of the target fast @targetfast40 as they are on influencers, paying preachers, and going to @essencefest, we would be further along,” Bryant posted. “Doing what’s right for our people is always made to feel like an inconvenience. Stand on business and don’t go back in until they handle us right!”

Even this year’s Essence Festival reflected the growing discontent. While Target hosted a major activation in the convention center, videos on social media showed much smaller crowds than in past years. Activists, including Bryant, Tamika D. Mallory, and Nina Turner, urged attendees to enjoy the festival but steer clear of Target installations.

The National Newspaper Publishers Association (NNPA), representing over 200 Black-owned newspapers and media companies, has attempted to engage with Target, but so far, nothing has materialized. Founded before the end of slavery in America, the Black Press will celebrate its bicentennial in 2027.

In Houston, Rev. Marcus D. Cosby of Wheeler Avenue Baptist Church stated that history shows that economic pressure is often the most effective way to bring about change.

“Our history indicates that when we take our Black dollars away from the people who are oppressing us, we find progress and productivity,” Cosby told his congregation. “If you don’t want to take care of our people, we know how to take care of ourselves. Let the church say Amen.”

In Chicago, Rev. Jesse Jackson joined clergy outside a Target store to issue a warning that the movement will not fade away.

“We will remain steadfast. Target, we will not break,” Jackson said. “We will get used to not spending our dollars with you. We will fast as long as the day is and as dark as a night is, and we ask that you appeal to your better sense and talk to us because we’re not boycotting or protesting or fasting against people. We’re protesting and standing up for rights against your policies.”

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2026 Lucid Air Grand Touring Review — Is This $136K EV Sedan Worth It?

AUTONETWORK ON BLACKPRESSUSA — Finished in Stellar White Metallic with the Tahoe Grand Touring interior, this Lucid makes a strong first impression. The shape is sleek and low, but it still feels elegant instead of trying too hard. Features like soft-close doors, powered illuminated door handles, 20-inch Aero Lite wheels, and the Glass Canopy Roof help the car feel expensive before you even start it.

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The 2026 Lucid Air Grand Touring is the kind of luxury EV that makes people stop and ask a simple question: Is this really better than a Tesla Model S, Mercedes EQS, or BMW i7? At $136,150, it has to do more than look futuristic. It has to feel special every time you get in it.

Finished in Stellar White Metallic with the Tahoe Grand Touring interior, this Lucid makes a strong first impression. The shape is sleek and low, yet it still feels elegant rather than trying too hard. Features like soft-close doors, powered illuminated door handles, 20-inch Aero Lite wheels, and the Glass Canopy Roof help the car feel expensive before you even start it.

Inside is where the Air Grand Touring really makes its case. The 34-inch Glass Cockpit Display and retractable Pilot Panel screen give the cabin a clean, modern look that still feels different from other EVs. The Tahoe Extended Leather and Lucid Black Alcantara headliner lifts the sense of occasion, and the front seats are a highlight. They are 20-way power-adjustable, heated, ventilated, and include massage. That matters because luxury buyers at this price expect comfort first.

Rear passengers are not ignored either. You get 5-zone heated rear seating, a rear center console display, and power rear and rear side window sunshades. Add in the Surreal Sound Pro system with 21 speakers, and the Air feels like a true long-distance luxury sedan.

Lucid also gives this car serious EV hardware. The dual-motor all-wheel-drive system, 900V+ charging architecture, and Wunderbox onboard charger are big talking points. Buyers in this segment care about range, charging speed, and everyday ease, not just raw performance. That is where the Lucid continues to stand out.

On the technology side, the Air Grand Touring includes DreamDrive Premium, with 3D Surround View Monitoring, Blind Spot Warning, Automatic Park In and Out, Automatic Emergency Braking, and a Driver Monitoring System with distracted and drowsy driver alerts. This one also has DreamDrive Pro, which adds future-capable ADAS hardware.

There are still some real-world annoyances. Based on your notes, the windshield wiper control is hard to find and use, and that matters more than people think in a high-tech car. When controls become less intuitive, even a beautiful interior can feel frustrating.

Still, the 2026 Lucid Air Grand Touring succeeds where it matters most. It feels luxurious, advanced, comfortable, and thoughtfully engineered. For buyers who want an EV sedan that feels truly premium and less common than the usual choices, this Lucid makes a very strong case.


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Snoop Dogg Celebrates 10 Til’ Midnight at the Compound

LOS ANGELES SENTINEL — The album is paired with a film that stars Snoop Dogg, Hitta J3, G Perico, and Ray Vaughn, and one of the strongest elements of the whole project is that the production stayed rooted right here in Los Angeles.

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Snoop Dogg celebrated the premiere of 10 Til’ Midnight at his Inglewood recording studio & multipurpose facility, The Compound, but the night felt like much more than an album release. It felt like Los Angeles. It felt like legacy. And it felt like another major move from one of the city’s greatest cultural architects as he continues to prove that he is not just dropping music — he is building moments, shaping narratives, and pushing the culture forward in real time.

What made the event so powerful was the clarity behind the vision. During a panel conversation with DJ Hed, Snoop opened up about the heart behind 10 Til’ Midnight, explaining that the project was created to help bridge older and younger generations while also speaking to the long-standing divisions between Bloods and Crips in a unique way through film. That alone gave the project a different kind of weight. This was not just about songs. This was about using creativity as a tool for connection. This was about taking a story rooted in Los Angeles and telling it in a way that could bring people together.

Snoop Congratulated By Rapper & Fellow 10 Til Midnight Cast Member G Perico (CreativeLB/KreativeKapturez)

Snoop Congratulated By Rapper & Fellow 10 Til Midnight Cast Member G Perico (CreativeLB/KreativeKapturez)

The album is paired with a film that stars Snoop Dogg, Hitta J3, G Perico, and Ray Vaughn, and one of the strongest elements of the whole project is that the production stayed rooted right here in Los Angeles. The film was shot in the city, including at WePlay Studios in Inglewood, which gave the entire project an even deeper hometown feel. It was not just a West Coast story in content — it was a Los Angeles-made production from the ground up.

That matters because, in a city like this, authenticity still carries weight. Snoop understands how to make sure that what he creates does not just represent Los Angeles on the surface, but actually comes from it.

What also makes 10 Til’ Midnight significant is that it represents another major step in Snoop’s evolution as both an artist and executive. Public reporting around the project identifies it as his 22nd studio album, but the bigger story is what it represents in this season of his life. This is one of several consecutive moves he has made in his 50s that show he is still building, still expanding, and still finding new ways to reinvent what the next chapter looks like.

Snoop Dogg at the Premiere of 10 Til Midnight (CreativeLB/KreativeKapturez)

Snoop Dogg at the Premiere of 10 Til Midnight (CreativeLB/KreativeKapturez)

Now, as the head of Death Row Records and the newly aligned leader of Death Row Pictures, he is taking the brand into a new dimension. That is what made this moment feel bigger than music. Snoop is not just protecting the legacy of Death Row — he is stretching it. He is expanding it beyond records and into film, visual storytelling, and larger creative worlds that can continue carrying the label’s impact forward. Public reporting has noted that this project arrives as part of that broader cinematic push.

That is a major Los Angeles move because the city has always been built on the intersection of music, film, neighborhood identity, and cultural storytelling. With 10 Til’ Midnight, Snoop is leaning all the way into that intersection.

The room at The Compound reflected that. It felt like a private premiere, but it also felt like a statement — a reminder that Snoop Dogg’s staying power has never been based only on nostalgia. It comes from his ability to remain connected, remain visionary, and remain in tune with how to move the culture without losing the essence of who he is.

That is why this premiere mattered. It was not just about celebrating another album. It was about witnessing a Los Angeles legend continue to evolve, continue to unify, and continue to use art to tell stories that hit deeper than entertainment alone.

In that sense, 10 Til’ Midnight became more than a project launch. It became another example of how Snoop Dogg is still taking Los Angeles to the next level — using music, film, and legacy together to build something bigger than a moment.

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OP-ED: Small Businesses Need Minnesota to Act on Pass-Through Tax Policy

MINNESOTA SPOKESMAN RECORDER — A Twin Cities immigrant entrepreneur who built several businesses including grocery stores in underserved neighborhoods is calling on Minnesota lawmakers to extend the Pass-Through Entity tax option before it expires, warning that its loss would hit small businesses already recovering from Operation Metro Surge with higher federal tax bills.

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A Twin Cities Small Business Owner Is Urging Minnesota to Extend a Tax Policy That Could Save Thousands of Businesses

By Daniel Hernandez | Minnesota Spokesman Recorder

I came to the United States as a teenager with a clear goal: to build something meaningful through hard work. I put in long days in construction, restaurants, and landscaping; doing whatever it took to learn, save, and eventually start my own business.

Over time, I built and ran several successful ventures, including an event photography company, a magazine, a tax and accounting firm, and now grocery stores serving neighborhoods across the Twin Cities where other retailers chose not to invest. I’ve created jobs, supported families, and committed to communities that deserve stability and opportunity.

That’s why I’m speaking out now.

Small business owners in Minneapolis and the communities we serve are recovering from serious disruptions, including the impacts of Operation Metro Surge. That event hit immigrant communities especially hard. In my own case, I lost nearly half of my 60 employees and saw revenue drop by about 85%. While I worked to provide competitive wages, health benefits, and paid time off, the real hardship fell on the people who lost their jobs and income.

Even as we rebuild, small businesses are facing another challenge. The Minnesota Legislature is considering letting an important tax policy expire: the Pass-Through Entity tax option.

Here’s what that means in plain terms.

Many small businesses, including mine, are pass-through businesses. That means the business itself doesn’t pay income tax. Instead, the owners report the income on their personal tax returns. But under current federal rules, there’s a limit on how much state tax we can deduct. That often leads to higher federal tax bills.

The Pass-Through Entity option fixes that. It allows the business to pay the state tax directly, which means the business can fully deduct those taxes on its federal return and lower the total amount of income taxed federally. The result is straightforward: small business owners pay less in federal taxes, without reducing what the state collects.

This policy is not new or controversial. Thirty-six states already offer it. It doesn’t cost Minnesota anything, it’s revenue neutral. And it benefits more than 66,000 businesses across the state.

In a state where the cost of doing business is already high, it’s hard to understand why we wouldn’t offer the same basic tax treatment as states like California and Illinois.

Small businesses have carried a heavy load in recent years, through a pandemic, rising costs and public safety disruptions. We’ve adapted, reinvested and stayed committed to our communities. What we need now are practical policies that support that work, not make it harder.

If the Minnesota House does not act soon, many businesses will face significantly higher federal tax bills. That’s money that could otherwise be used to hire workers, raise wages or reinvest in local neighborhoods.

I urge Gov. Tim Walz and members of the House Tax Committee to pass House File 3127 and extend the Pass-Through Entity election.

Small businesses are the backbone of our communities. We’ve proven our resilience. Now we need our state leaders to show the same commitment to us.

Daniel Hernandez is the owner of Colonial Market located at 2100 E. Lake St.

 

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