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PRESS ROOM: New Campaign by FEMA and Ad Council Encourages Black Community to “Create a Lasting Legacy” by Preparing for Disaster

NNPA NEWSWIRE — The Ready Campaign PSAs, entitled “A Lasting Legacy” will run nationwide in both Spanish and English, and are meant to help mitigate these discrepancies by encouraging Black communities to protect the lives they have built and the legacies they will leave behind through preparation and disaster readiness. These new PSAs build upon the work the FEMA is doing to advance equity and ensure everyone gets the help they need before, during and after disaster.
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FEMA will also visit Howard University for series of events to kick off National Preparedness Month and announce the new campaign

WASHINGTON, D.C. – As National Preparedness Month begins this September, FEMA and the Ad Council have released new Ready Campaign Public Service Announcements (PSAs), developed specifically to target Black and African American communities as part of FEMA’s ongoing approach to advance accessibility and cultural competency in boosting the nation’s preparedness.

FEMA Administrator Deanne Criswell and Deputy Administrator Erik A. Hooks will also visit Howard University, a founding member of the HBCU Emergency Management Workforce Consortium, for a series of events kicking off National Preparedness Month and announcing the new Ready Campaign.

Black communities are on the frontlines of climate change and related extreme weather events. A report from the Environmental Protection Agency shows that socially vulnerable populations, including Black and African American communities, may be more exposed to the highest impacts of climate change. Specifically, with global warming, Black and African American individuals have a 10% higher risk of living in areas with the highest projected inland flooding damages compared to reference populations.

“Black and African American communities often suffer disproportionate impacts from disasters. This is something that we must work to change and that starts with how we prepare,” said Administrator Criswell. “Our 2022 Ready campaign speaks directly to the communities who need our help the most and who deserve equitable access to preparedness resources that protect people and property. By continuing to advance accessibility and cultural competency in our preparedness messaging, we can make sure that everyone is ready when disaster strikes.”

The Ready Campaign PSAs, entitled “A Lasting Legacy” will run nationwide in both Spanish and English, and are meant to help mitigate these discrepancies by encouraging Black communities to protect the lives they have built and the legacies they will leave behind through preparation and disaster readiness. These new PSAs build upon the work the FEMA is doing to advance equity and ensure everyone gets the help they need before, during and after disaster.

“Preparing for disaster is not just about protecting people and property, it’s about safeguarding the lives we’ve built and the legacy we will leave to our children and the generations to come,” said FEMA Deputy Administrator Erik Hooks. “With this campaign, FEMA reaffirms our commitment to equity and says loud and clear that every community deserves to be protected from hazards.”

FEMA’s Ready Campaign PSAs were developed pro bono by Creative Theory agency in coordination with the Ad Council and are available today in TV, radio, print, out of home and digital formats. Throughout the month, the Ready Campaign will emphasize unique aspects of preparedness, such as making a plan, building a kit and teaching communities how to engage their families on emergency preparedness.

“We all want to protect our families, whether that’s our grandparents or our grandchildren,” said Ad Council Chief Campaign Development Officer Michelle Hillman. “This latest creative work is grounded in the importance of family and reminds us that preparation can make sure that our loved ones endure whatever disasters life sends our way.”

This round of creative work for the Ready Campaign builds upon the annual month-long campaign activities to engage communities and promote the steps to prepare for disasters. Last year’s theme was “Prepare to Protect” and was designed to resonate with Latino communities. As a direct result of that campaign, the Listo.gov—the Spanish version of Ready.gov—had a 500% increase in visits to the “Make a Plan” page and a 400% increase in visits to the “Build a Kit” page.

This is the latest round of work in 19 years of educating the public about disaster and emergency preparedness. For more information and to get started on your emergency plan, visit ready.gov/plan or listo.gov/plan.

About FEMA

FEMA’s mission is to help people before, during and after disasters.

Follow FEMA at FEMA online, on Twitter @FEMA or @FEMAEspanol, on FEMA’s Facebook page or Espanol page, FEMA’s Instagram and at FEMA’s YouTube account. Also, follow the Ready Campaign’s Instagram account or @Ready.gov on Twitter and Ready.gov on Facebook.

The social media links provided are for reference only. FEMA does not endorse any non-government websites, companies or applications.

About the Ad Council

The Ad Council brings together the most creative minds in advertising and media to address the most worthy causes. Its innovative, pro bono social good campaigns raise awareness. They inspire action.

They save lives. To learn more, visit AdCouncil.org follow the Ad Council’s communities on Facebook and Twitter, and view the creative on YouTube.

The post PRESS ROOM: New Campaign by FEMA and Ad Council Encourages Black Community to “Create a Lasting Legacy” by Preparing for Disaster first appeared on BlackPressUSA.

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Study: Waiting Lists for Child Care Assistance Nearly Doubled

BLACKPRESS USA NEWSWIRE — “Since the expiration of tens of billions of dollars in federal child care funding in 2023 and 2024, an already fragile child care system has been pushed even closer to the brink.”
The post Study: Waiting Lists for Child Care Assistance Nearly Doubled appeared first on BlackPressUSA.

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By National Women’s Law Center

The National Women’s Law Center released its annual State Child Care Assistance Policies report, finding that the number of children placed on waiting lists for federally funded child care assistance nearly doubled between 2024 and 2025 — and that number has only continued to grow.

The report serves as a key resource for state lawmakers, advocates, and policymakers by tracking state child care assistance policies and identifying where states are strengthening support for families and early educators — or falling behind.

“This deeply troubling increase in the number of children on child care waiting lists is the result of a failure to invest in this crucial sector,” said Karen Schulman, senior director of state child care policy and author of the report. “Since the expiration of tens of billions of dollars in federal child care funding in 2023 and 2024, an already fragile child care system has been pushed even closer to the brink.”

Key findings in the report related to waiting lists for child care assistance include:

• 17 states had waiting lists or a freeze on intake for child care assistance in February 2025, up from 13 states in February 2024.

• Approximately 106,700 children nationwide were added to waiting lists between February 2024 and February 2025, bringing the total to 225,500 children in February 2025 — a 90 percent increase compared to February 2024.

• The numbers climbed even further between February 2025 and summer/fall 2025, with more than 175,000 additional children added to state waiting lists in just a few months — a 78 percent increase.

• At least seven states newly began placing families on waiting lists or freezing intake, while at least 10 additional states saw their waiting lists grow, after February 2025.

The report also includes state-by-state data on key child care assistance policies, including income eligibility limits, parent copayments, provider payment rates, and eligibility policies for parents searching for work.

Click the link to learn more: Warning Signs: State Child Care Assistance Policies 2025.

The post Study: Waiting Lists for Child Care Assistance Nearly Doubled appeared first on BlackPressUSA.

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Venus Williams Calls a Sabalenka Exit a Tragedy

ROLLING OUT — Crucially, Williams did not read the comment as a real farewell. She said she did not believe Sabalenka truly wanted to leave, calling such an outcome a loss for both the player and the sport.
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The seven-time major champion read frustration, not a real goodbye, in the world No. 1’s words

By David Kesiena | Rolling Out

When the world’s top-ranked player said she wanted to walk away from the sport, Venus Williams chose empathy over alarm.

Aryna Sabalenka’s blunt remark after her French Open quarterfinal collapse rattled plenty of fans, but Williams heard something different in it. The seven-time Grand Slam champion treated the comment as the raw reaction of a hurting athlete rather than a serious signal about her future.

The collapse that triggered the comment

Sabalenka looked headed for a routine win over Diana Shnaider. She took the opening set 6-3 and built a commanding lead in the second, climbing to 4-1 and later serving for the match at 5-4 while sitting just two points from victory.

Then everything unraveled. Shnaider stormed back to steal the second set 7-5 and bageled the world No. 1 in the third, with Sabalenka dropping 12 of the final 13 games in gusty conditions that reached around 26 mph. The 3-6, 7-5, 6-0 result sent Shnaider into her first Grand Slam semifinal and extended Sabalenka’s long wait for a maiden Roland Garros title.

In the aftermath, Sabalenka did not soften her feelings. She told reporters she had no thoughts and no emotions left and felt like quitting on the spot. She described being stuck in a deep, dark mental hole during the match, unable to find her way back.

What Venus Williams said about Sabalenka

Williams reacted with understanding. She admitted the moment made her sad and said she had been swept up in Sabalenka’s emotions, feeling a surge of empathy for her. She praised the Belarusian for laying everything bare on court, where every feeling shows.

Crucially, Williams did not read the comment as a real farewell. She said she did not believe Sabalenka truly wanted to leave, calling such an outcome a loss for both the player and the sport. Rather than scold her, Williams offered a gentle observation about the rhythm of professional tennis. She suggested players might benefit from a little more time to gather themselves before stepping in front of the cameras, a quiet acknowledgment that athletes are routinely asked to dissect painful defeats before the sting has faded.

Sabalenka walks it back

The story did not end on that bleak note. Within days, Sabalenka signaled she was not actually quitting, framing the press-conference outburst as heat-of-the-moment honesty rather than a plan. At the time of the loss she had also left the door open, saying she would see how she felt in a few days and hoped to get back on track mentally. The walk-back lined up with how Williams had read the situation from the start.

It is not the first time a Paris quarterfinal has pushed Sabalenka to her limit. In 2024 she exited at the same stage and skipped her press conference entirely because of illness, with the tour later releasing her quotes on her behalf. The pattern underscores how heavily this particular tournament has weighed on her despite deep runs in recent years.

For now, attention shifts to the grass. Wimbledon offers Sabalenka a quick chance to reset, and a strong showing there would turn this French Open meltdown into a footnote rather than a turning point.

Originally published by Rolling Out — https://rollingout.com

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COMMENTARY: Using Art, Healing, And Community to Transform Mental Health Dialogue

THE CAROLINIAN — Operating at the intersection of the arts and mental health, Darkness RISING uses music, storytelling, wellness programming, and community engagement to inspire healing while addressing barriers that have historically prevented many Black Americans from accessing mental health support.
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By Judaea Ingram | Special to The Carolinian

RALEIGH, N.C. – Music filled the air as families danced through the crowd, children gathered around activity stations, and community members explored wellness resources from local organizations. Black-owned businesses lined the streets while people stopped for chair massages, conversations, and moments of connection inside the wellness suite.

At the center of the event stood a simple but powerful reminder:

“You Matter.”

For Darkness RISING, those words represent far more than a slogan. They reflect the organization’s mission to break the stigma surrounding mental health in the Black community while creating spaces centered on healing, honesty, and hope.

Operating at the intersection of the arts and mental health, Darkness RISING uses music, storytelling, wellness programming, and community engagement to inspire healing while addressing barriers that have historically prevented many Black Americans from accessing mental health support.

The organization hosts a variety of programs and events throughout the year, including block parties, wellness workshops, mixers, kickoff events, community classes, and Darkness RISING: Live — a free annual arts and wellness festival now celebrating its ninth year.

The festival combines entertainment with healing-centered resources, featuring live music, dancing, singing, food trucks, Black vendors, children’s activities, mental health resources, wellness spaces, and opportunities for open conversations about mental health.

While the events may feel celebratory on the surface, organizers say the deeper purpose is creating safe spaces where people can feel comfortable discussing mental health without fear of judgment.

Darkness RISING also provides free nationwide resources, including a Black Mental Health Resource Packet, a Black Mental Health Provider Database, and its “Find Me a Therapist” initiative, which helps connect individuals with culturally competent care.

The organization’s work is rooted in addressing longstanding inequities that continue impacting mental health access within Black communities.

Historically, segregation, redlining, racial discrimination, incarceration, poverty, and unequal healthcare access have contributed to higher rates of behavioral health challenges while simultaneously limiting access to proper treatment and support. Darkness RISING approaches those issues through what organizers describe as a transformative justice lens, focusing on healing rather than punishment and creating equitable wellness opportunities for marginalized communities.

Its REBUILD program specifically supports justice-involved and formerly incarcerated people of color through free therapy and wellness support, while the REBUILD Youth program focuses on young people impacted by Adverse Childhood Experiences, also known as ACEs.

For Rudolph, therapy became life-changing after decades of incarceration and years of rejection after returning home.

“Came home in 2015, started my own computer company, investing in real estate, did the normal thing and got some jobs here and there and was met with rejection after rejection and people telling me I am not a good person,” Rudolph shared. “Even had a rejection in church.”

He said one of the hardest battles became overcoming the mental barriers created during incarceration.

“I got in touch with a couple of friends, and they explained to me how I had to get over the mental hurdles and get rid of the way my prison mindset was in order to survive and become successful,” he said.

Rudolph later moved to North Carolina hoping for a fresh start, but the struggle continued.

“Things were looking bad,” he said. “Could not get a job. The struggle was real.”

Eventually, therapy and support through organizations like Darkness RISING helped begin his healing process. He said working alongside other justice-involved men through therapy gave him the ability to rebuild mentally while finding community with people who understood his experiences.

Stories like Rudolph’s reflect the foundation behind Darkness RISING’s mission: ensuring people feel seen, supported, and worthy of healing regardless of their background or circumstances.

Community members who attend the organization’s events often describe them as emotionally transformative.

Some participants say Darkness RISING encouraged them to seek therapy for the first time, while others say the organization gave them a safe space to openly discuss struggles they previously kept hidden.

“I have been encouraged by the beautiful, generous, brave and open individuals who come together and use their talents to create art, share personal experiences and provide hope to those who may be struggling with mental health,” one participant shared.

By combining art, wellness, education, and community outreach, Darkness RISING continues changing how mental health conversations happen within the Black community.

Not through silence.

But through healing, honesty, connection, and joy.

Originally published by The Carolinian — https://caro.news

The post COMMENTARY: Using Art, Healing, And Community to Transform Mental Health Dialogue appeared first on BlackPressUSA.

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