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Opinion: Oakland Needs Good Jobs; Can We Trust Uber to Provide Them?

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When The Greenlining Institute joined with other Oaklanders to launch a campaign for Uber to take responsibility for its business practices in Oakland, we got lots of attention — including widespread media coverage and over 1,500 visitors to the campaign website in just the first two days — but also some criticism.

Some of that criticism came from people correctly pointing out that Oakland urgently needs good jobs, and that criticism deserves a response.

One person, for example, wrote:

“We should be joyous that companies want to locate here… How else are jobs going to be created here except by encouraging businesses to locate here?”

Everyone wants good jobs for Oaklanders. And that’s exactly why we need to hold companies like Uber accountable.

Orson Aguilar

From what Uber has said, the company seems likely to employ 200-300 people at first, and possibly many more later. Right now, there’s no guarantee that even one of those jobs will go to anyone who actually lives in Oakland.

If Uber imports workers from Silicon Valley or recruits them from universities where few Oakland students attend, Oaklanders will gain nothing.

Actually, that’s not true. An imported Uber workforce will leave Oaklanders worse off, because those imported, highly-paid workers will compete with Oakland residents for increasingly scarce and pricey housing. And the pressure Uber’s arrival has already put on commercial rents is already costing our city lots of nonprofit jobs that traditionally have belonged to people who live here.

That’s why the Uber community campaign has put jobs front and center. We’ve asked Uber to make concrete, measurable commitments to recruit and hire local workers — both current residents and those who’ve already been driven out by skyrocketing housing costs.

We’ve asked Uber to invest in the training of local workers and students by supporting “pipeline programs” to train Oakland adults and young people for meaningful careers at Uber and other tech companies coming into the area.

And we’ve asked Uber to help preserve and expand the jobs provided by existing Oakland-based businesses by thinking proactively about what vendors it contracts with.

All large companies need to buy lots of goods and services, and Uber will be no exception. If those contracts go to local businesses, that means more jobs for local workers and a stronger homegrown business community.
We agree with our critics that Uber could be good for Oakland, but only if it chooses to act in partnership with Oakland’s residents and businesses.

If it comes in like an invading force — which, to be honest, has been Uber’s business model as it expands its ride-hailing service into new territories — it will leave our city’s workers worse off, not better.

Gay Plair Cobb

No one wants to turn away companies that could bring jobs to our town, but all we have to do is look across the bay to San Francisco to see what happens when a tech boom includes no social responsibility: Rents and evictions soar, wealthy tech workers displace the nurses, teachers, cooks and plumbers who form the backbone of our communities, and longtime residents end up worse off or get forced out entirely.

No sane person wants that kind of future for Oakland.

A real Oakland jobs agenda must include a meaningful commitment to the local workforce by Uber and other major corporations coming into our city. If you support a real jobs agenda in Oakland, please join us.


Orson Aguilar is president of The Greenlining Institute. Gay Plair Cobb is CEO of Oakland Private Industry Council, Inc.

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Oakland Post: Week of March 18 – 24, 2026

The printed Weekly Edition of the Oakland Post: Week of March 18 – 24, 2026

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Oakland Post: Week of March 11 -17, 2026

The printed Weekly Edition of the Oakland Post: Week of March 11 – 17, 2026

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Advice

Women & Wealth: Tips for Navigating Your Lifelong Financial Journey

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Sponsored by J.P. Morgan Wealth Management

We are in the midst of a seismic shift in wealth. This phenomenon, often referred to as the “Great Wealth Transfer,” describes the unprecedented movement of assets from the Baby Boomer generation to their heirs – an estimated $105 trillion by 2048. And women are poised to inherit most of this.

J.P. Morgan Wealth Management’s 2025 Investor Study found that women are not only set to receive significant wealth – they’re actively working to build it on their own. Ninety-three percent of women surveyed who are expecting an inheritance aren’t relying on it to reach their goals.

Here are a few tips for women to consider in their wealth-building journey:

Create a financial roadmap

A detailed, well thought out plan is important. J.P. Morgan’s study found that 90% of those surveyed with a plan feel confident about reaching their financial goals, compared to 49% without one.

Your plan should reflect your unique goals, priorities and circumstances. Consider your investment horizon and risk tolerance, and remember to revisit your plan regularly as life evolves.

Are you saving up for goals like buying a house, sending your kids off to college or retiring early? Where do you want to be in the next five, ten or twenty years? Everyone’s financial situation is unique, so it’s important to think about these questions and build a plan that is unique to your life.

Women tend to live longer than men on average. Many take career breaks or care for family members, which can influence long-term planning. It’s important to adjust your strategy with these factors in mind.

Where to start with investing

Don’t let misconceptions hold you back. Starting to invest doesn’t require a large sum, and beginning early can be beneficial. The earlier you start, the more time your money has to potentially grow over the years. Understand your overall financial situation, set clear goals and develop a long-term plan.

It’s important to also make sure you’re covered for unexpected expenses that come up before you start to invest. Build up a cash emergency fund, typically enough to cover three to six months of expenses, and pay down any high-interest debt.

Taking charge of your finances

The good news is that women are taking charge of their finances. J.P. Morgan’s research found that 75% of women respondents make financial decisions with their partner or take the lead themselves. For those who have a spouse or partner, it’s important for each person in the relationship to play an active role in the process.

Building wealth can be empowering for many women. The same survey found that 73% of women respondents said money gives them “security,” while 64% of Gen Z and Millennial women associated it with “freedom.”

The power of having a team

Some people find it helpful to work with a financial advisor, so you don’t have to tackle things alone. An advisor can help you craft a plan tailored to your needs and keep you on track throughout your lifelong financial journey. If you expect to receive an inheritance, you should also consult with estate planning and tax professionals.

No matter where you are on your wealth-building path, education is key. It’s so important to be an informed investor, and there are plenty of resources out there to help. You can find a library of free educational resources at chase.com/theknow.

As the landscape of wealth continues to evolve, women have a unique opportunity to shape their financial futures and those of generations to come. By staying informed and planning ahead, women have the tools to help them confidently navigate the Great Wealth Transfer and set themselves up for financial freedom.

The views, opinions, estimates and strategies expressed herein constitutes the author’s judgment based on current market conditions and are subject to change without notice, and may differ from those expressed by other areas of J.P. Morgan. This information in no way constitutes J.P. Morgan Research and should not be treated as such. You should carefully consider your needs and objectives before making any decisions. For additional guidance on how this information should be applied to your situation, you should consult your advisor.  

JPMorgan Chase & Co., its affiliates, and employees do not provide tax, legal or accounting advice. You should consult your own tax, legal and accounting advisors before engaging in any financial transaction.  

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