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Opinion: Oakland Needs Good Jobs; Can We Trust Uber to Provide Them?

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When The Greenlining Institute joined with other Oaklanders to launch a campaign for Uber to take responsibility for its business practices in Oakland, we got lots of attention — including widespread media coverage and over 1,500 visitors to the campaign website in just the first two days — but also some criticism.

Some of that criticism came from people correctly pointing out that Oakland urgently needs good jobs, and that criticism deserves a response.

One person, for example, wrote:

“We should be joyous that companies want to locate here… How else are jobs going to be created here except by encouraging businesses to locate here?”

Everyone wants good jobs for Oaklanders. And that’s exactly why we need to hold companies like Uber accountable.

Orson Aguilar

From what Uber has said, the company seems likely to employ 200-300 people at first, and possibly many more later. Right now, there’s no guarantee that even one of those jobs will go to anyone who actually lives in Oakland.

If Uber imports workers from Silicon Valley or recruits them from universities where few Oakland students attend, Oaklanders will gain nothing.

Actually, that’s not true. An imported Uber workforce will leave Oaklanders worse off, because those imported, highly-paid workers will compete with Oakland residents for increasingly scarce and pricey housing. And the pressure Uber’s arrival has already put on commercial rents is already costing our city lots of nonprofit jobs that traditionally have belonged to people who live here.

That’s why the Uber community campaign has put jobs front and center. We’ve asked Uber to make concrete, measurable commitments to recruit and hire local workers — both current residents and those who’ve already been driven out by skyrocketing housing costs.

We’ve asked Uber to invest in the training of local workers and students by supporting “pipeline programs” to train Oakland adults and young people for meaningful careers at Uber and other tech companies coming into the area.

And we’ve asked Uber to help preserve and expand the jobs provided by existing Oakland-based businesses by thinking proactively about what vendors it contracts with.

All large companies need to buy lots of goods and services, and Uber will be no exception. If those contracts go to local businesses, that means more jobs for local workers and a stronger homegrown business community.
We agree with our critics that Uber could be good for Oakland, but only if it chooses to act in partnership with Oakland’s residents and businesses.

If it comes in like an invading force — which, to be honest, has been Uber’s business model as it expands its ride-hailing service into new territories — it will leave our city’s workers worse off, not better.

Gay Plair Cobb

No one wants to turn away companies that could bring jobs to our town, but all we have to do is look across the bay to San Francisco to see what happens when a tech boom includes no social responsibility: Rents and evictions soar, wealthy tech workers displace the nurses, teachers, cooks and plumbers who form the backbone of our communities, and longtime residents end up worse off or get forced out entirely.

No sane person wants that kind of future for Oakland.

A real Oakland jobs agenda must include a meaningful commitment to the local workforce by Uber and other major corporations coming into our city. If you support a real jobs agenda in Oakland, please join us.


Orson Aguilar is president of The Greenlining Institute. Gay Plair Cobb is CEO of Oakland Private Industry Council, Inc.

Activism

Oakland Post: Week of June 17 – 23, 2026

The printed Weekly Edition of the Oakland Post: Week of June 17 – 23, 2026

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Activism

Oakland Post: Week of June 10 – 16, 2026

The printed Weekly Edition of the Oakland Post: Week of June 10 – 16, 2026

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Arts and Culture

COMMENTARY: Black Music is the Sound of Black Freedom: Let Us Reclaim Both This Juneteenth

Black Music Month started when Black Music Association members Ed Wright, Kenny Gamble and his wife, journalist and radio host Dyanna Williams were able to persuade President Jimmy Carter to establish the observation on June 7, 1979.

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Robert Johnson (1911-1938) is thought of as the godfather of blues music, especially Delta blues. The 29 songs recorded by him during his short life have been of massive inspiration to guitarists and musicians over the last 80 years. Public domain photo.
Robert Johnson (1911-1938) is thought of as the godfather of blues music, especially Delta blues. The 29 songs recorded by him during his short life have been of massive inspiration to guitarists and musicians over the last 80 years. Public domain photo.

By Wanda Ravernell

Black Music Month and Juneteenth are inextricably linked – Black music is the sound of our freedom.

From the plaintive moans of the enslaved Africans’ ‘sorrow songs,’ to the fields of Civil War battle where Black soldiers picked up abandoned bugles, to the upright piano played in juke joints on Saturday night and churches come Sunday morning, our ancestors’ innovation in the face of want, fear, degradation, and hopelessness has yielded genres of music imitated ’round the world.

Black Music Month started when Black Music Association members Ed Wright, Kenny Gamble and his wife, journalist and radio host Dyanna Williams were able to persuade President Jimmy Carter to establish the observation on June 7, 1979.

In 2000, Congress made it official. In 2009, Pres. Barack Obama changed the name to African American Music Heritage Month and in 2023, Pres. Joe Biden changed it back to Black Music Month, two years after he declared Juneteenth a national holiday, the result of a movement led by Opal Lee.

Our ancestors battle for freedom over these last 400 years and the music that allowed them expression of their humanity deserved to be honored.

But we may be losing sight of the value of their sacrifices.

‘Sing a Song Full of the Faith That the Dark past Has Taught Us…’

Along with the long-known exploitation of Black musicians whose recordings were stolen by record companies, the commercialization of Juneteenth feels like another kind of theft.

I had never heard of Juneteenth until I moved to the Bay Area from my hometown of Philadelphia. I didn’t know it was one of many freedom festivals celebrated by descendants of enslaved people in the United States.

Emancipation Day was Jan. 1 in Pennsylvania, April 16 in Wash., D.C., May 20 in Florida, and Aug. 8 in Kentucky. But Juneteenth, June 19, has the most renown, known in Texas as the ‘colored peoples’ Fourth of July.’

It was marked by parades, beauty pageants, rodeos, backyard barbecues and church picnics.

Yes, church.

The formerly enslaved began the day praying in thanks for their freedom just as they had prayed for Jubilee – the day of freedom – when they had chains on their feet and hands. They ‘testified’ about their past suffering and how they had managed to overcome.

And they sang.

Although, we will not hold it this year, Omnira Institute’s Juneteenth Ritual of Remembrance recalled this part of Juneteenth with prayers in the languages of the African captives. In the middle of the ceremony, a soloist would lead us in singing “Many Thousand Gone” while we took turns reciting portions of the Emancipation Proclamation, the news of freedom that took more than two years to reach Texas – two months after the Civil War ended.

“Many Thousand Gone” was famously recorded by Black luminary Paul Robeson in 1947:

“No more auction block for me,

No more, no more

No more auction black for me

Many thousand gone.”

Other verses refer to the ‘pint of salt’ and the ‘driver’s lash,’ the realities of enslavement that they had survived.

‘Sing a Song Full of the Hope That the Present has Brought Us’

All of the genres of African American music have at their root songs like that, the essence being, as Stevie Wonder, wrote, “the joy inside our pain.” So Black music is not just music. It is our story, our history, our very strength.

During the Civil Rights Movement, which peaked 100 years after slavery ended, the people testified that it was the freedom songs – based on spirituals – that gave them the heart to march, face attack dogs, fire hoses, beatings, and shootouts with vigilantes.

The music reminded them that power was in the people. That music, our music, can do so again. We don’t have to accept the commodification of the products of our culture.

The power of those songs is showing a resurgence across the South as we battle again for the right to self-determination through the ballot box.

Those songs are the voices of our ancestors, voices forged in their blood, their sweat, their tears, joy and, above all, faith.  Those songs, those prayers live in our blood and our very breath.

This Juneteenth, let us reclaim those holy voices expressed in Black music for ourselves. It is our birthright. It can neither be bought nor sold.  No more. Never again.

Wanda Ravernell is the executive director of Omnira Institute, sponsor for 18 years of the Juneteenth Ritual of Remembrance and Oakland’s 11th Annual Black-Eyed Pea Festival, which will take place on Sept. 12.

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