By Magaly Muñoz

The Port of Oakland Commissioners voted unanimously to rename the Metropolitan Oakland International Airport to San Francisco Bay Oakland Airport at their board meeting last week.

Despite a six-week battle with San Francisco leaders, residents and even Oaklanders, the Port remained steadfast in their decision to change the airport name in order to bring more revenue to Oakland’s economy.

The Port reassured all parties that the airport will continue to have its OAK three-letter code and ‘I Fly OAK’ phrases, to minimize confusion among travelers.

“Our Board came to these discussions with a shared love of Oakland and a desire to see our city and airport thrive. Since our initial vote, the Port has met with dozens of community leaders and stakeholders and heard their concerns. We are moving forward with a commitment to honoring our past while building a stronger, more inclusive future,” Board President Barbara Leslie said in a statement.

The Board had delayed their decision by a month in order to listen to community members’ concerns about the name change. Bay Area residents accused the Port of trying to rewrite history and hide their current problems with public safety and crime behind a big tourist attraction.

The Port stated that their intention is to boost the number of people who fly into Oakland, which will allow for travelers to get to know the city and spend their money in the local businesses.

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According to reports, Oakland Airport (OAK) is the closest major airport to 58% of the Bay Area population.

In the days following the announcement for change consideration, San Francisco City Attorney David Chiu filed a lawsuit against Oakland to protect San Francisco.

The lawsuit argues that Oakland airport’s attempt to “unlawfully incorporate” the San Francisco trademark leaves the city with no choice but to sue for trademark infringement, false designation of origin and unfair competition.

San Francisco city leaders and Oakland residents have insisted that the new name will create confusion and chaos for travelers who are not familiar with the area or the distinction between the two airports.

The Port has since responded with a countersuit of their own, asking the courts to rule that their name change does not violate San Francisco Airport’s (SFO) trademark.

The counterclaim says that the Port “seeks to increase awareness of Oakland Airport’s geographic location on San Francisco Bay among potential travelers and thus increase passenger traffic at Oakland Airport, create jobs, and boost economic activity in Oakland and the wider San Francisco Bay Area.”

Two days before the Port meeting, Chiu sent another letter to the Port offering to collaborate with Oakland to find alternative names for the airport and avoid litigation.

Oakland Port Attorney Mary Richardson said in a statement the following day that the Port is willing to partner with SFO to bring as many options as possible to travelers and have an open dialogue on how to move forward, but ultimately will still change the Oakland airport name.

The ‘San Francisco Bay’ rebrand has already made its way to the airport’s website and physical changes such as signage will be coming in the following months. The name swap will cost Oakland about $150,000.

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