Bay Area

Mayor London Breed Announces Mid-Market Vibrancy and Safety Plan

Increased police presence will combine with community ambassadors to cover every block of the area that stretches from U.N. Plaza to Powell Street

Published

5 years ago

May 19, 2021

Mia Lane

Mayor London N. Breed announced on Tuesday the Mid-Market Vibrancy and Safety Plan, which is aimed at creating a safer and more welcoming environment in the Mid-Market and Tenderloin area.

The plan includes both a visible increase in police presence to deter criminal activity and a community ambassador program to connect people in need with services, and provide a welcoming presence for residents, workers, visitors, and businesses.

Community-based safety ambassadors will be stationed on every block of the area from Powell Station (5th Street) to 8th Street on Market Street and adjacent areas just south of Market Street, UN Plaza, and the Tenderloin blocks bordered by Larkin Street and Eddy Street.

Both the law enforcement and community initiatives will work in tandem to address challenges in the area and coordinate appropriate responses. Funding for this program will be included in Breed’s upcoming budget proposal and will be supplemented by private funding. However, key aspects of this plan will begin immediately using existing funding. This program will also be supported by new State funding secured by UC Hastings.

“All of our residents and workers deserve to feel safe, and this area of the City continues to face a number of challenges that need to be addressed,” said Breed. “With this plan, we’re focusing on both addressing the illegal activity that is unacceptable and will not be allowed to continue, while also building up our community presence so that this area is more welcoming, friendly, and accessible to everyone who lives, works, and visits the area. This effort is really a collaboration with support and guidance from the community, especially the many families with children, workers, and senior communities that live and work here. This sustained, focused approach will make a noticeable difference on the street as our City reopens and we continue to move forward with our economic recovery.”

The plan for Mid-Market is to add additional City, private, and community resources so that law enforcement personnel and community ambassadors are visible and active in the area. It will be composed of two main efforts:

Community-Based Safety Ambassadors on Every Block

This initiative will support the Mid-Market/Tenderloin Community-Based Safety Program, a collaboration between the Mid-Market Business Association, Tenderloin, Mid-Market and Civic Center Community Benefit Districts (CBDs), Urban Alchemy, BART, SFMTA, San Francisco Public Works, and San Francisco Police Department (SFPD) to coordinate daily management of cleaning and safety services in the targeted Mid-Market area.

Every day, community ambassadors will be stationed on each block of the area for 10-12 hours per day, to engage with residents and visitors, support people in need and connect them with services, address safety issues, and support the cleanliness of the area.

These ambassadors, provided by Urban Alchemy, will work in coordination with other City initiatives, including the Healthy Streets Operation Center, the new Street Response Teams, and others to ensure the appropriate response for different situations that may arise. With existing funding, the program will launch June 15, 2021.

Increased Public Safety Presence

Beginning immediately, the SFPD will also increase deployments in the area, including foot patrols, motorcycle and bicycle deployments, and officers on horseback. They will focus on providing a visible presence in the Mid-Market, UN Plaza, and Tenderloin areas.

The strategy will embody multiple objectives outlined in the SFPD Community Policing Strategic Plan — a key element to emerge from the department’s Collaborative Reform Initiative to be a model of 21st century policing — enabling SFPD officers to collaboratively identify and develop responses to issues that affect local residents, businesses and visitors; to connect individuals in need to appropriate resources when services fall outside the scope of police work; and to increase the visible presence of officers though positive, trust-building engagements with the residents, businesses and visitors they’re sworn to safeguard.

In alignment with Mayor Breed’s focus on reimagining public safety, community policing will be the basis of the increased public safety investment in this area, emphasizing community partnerships and proactive problem-solving with mutual respect between the police and the people of San Francisco that they serve.

SFPD will operate this coordinated initiative from a UN Plaza location, where sister agencies and community-based partners will meet daily for updates and information sharing.

“San Francisco residents and businesses made enormous sacrifices over the past year to make our City’s COVID-19 response a nationally recognized success, and nowhere were those sacrifices greater than in our Tenderloin and Mid-Market neighborhoods,” said Chief of Police Bill Scott. “Mayor Breed’s Mid-Market Vibrancy and Safety Plan is another bold step that makes good on our shared civic commitment to come back even stronger than before. For all of us in the San Francisco Police Department, we’re grateful for this opportunity to showcase what community policing and 21st century police reform looklike.”

The police presence and the initial launch of the Community Ambassadors effort will be funded with existing City resources. To sustain the Community Ambassadors efforts for the longer-term, the mayor is proposing to provide $5 million in funding in her upcoming budget, while UC Hastings has dedicated $3 million in state funding. Working together in partnership with the mayor’s administration, UC Hastings has sought and received the support of Gov. Gavin Newsom, who has included in his May Revision budget proposal an allocation of $3 million over three years to fund Urban Alchemy’s services contiguous to its campus. This financial investment over a three-year period is a significant complement to this initiative.

The police deployment will begin Wednesday, May 19 and the Community Ambassadors will begin June 15 and ramp up to full coverage over the summer.

The community response has been positive, so far.

“Since mid-2020, the group Urban Alchemy has been patrolling the first block of Sixth Street and Market Street around that area,” said Dan Jordan, a Sixth Street resident. “I have found that it is safer to walk through the area because there are far less drug dealers and users out on the sidewalks and that these people stop those people from hassling other people.”

Max Young, owner of Mr. Smith’s

“Knowing that the area around my business will become safer for my customers will motivate me to start working on reopening” said Max Young, owner of Mr. Smith’s. “This makes a huge difference.”

San Francisco Mayor London Breed’s Office of Communications created this report.

Mia Lane

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Oakland Post: Week of December 31, 2025 – January 6, 2026

The printed Weekly Edition of the Oakland Post: Week of – December 31, 2025 – January 6, 2026

Published

4 hours ago

January 2, 2026

Oakland Post

To enlarge your view of this issue, use the slider, magnifying glass icon or full page icon in the lower right corner of the browser window.

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Big God Ministry Gives Away Toys in Marin City

Pastor Hall also gave a message of encouragement to the crowd, thanking Jesus for the “best year of their lives.” He asked each of the children what they wanted to be when they grow up.

Published

5 days ago

December 29, 2025

Oakland Post

From top left: Pastor David Hall asking the children what they want to be when they grow up. Worship team Jake Monaghan, Ruby Friedman, and Keri Carpenter. Children lining up to receive their presents. Photos by Godfrey Lee.

By Godfrey Lee

Big God Ministries, pastored by David Hall, gave toys to the children in Marin City on Monday, Dec. 15, on the lawn near the corner of Drake Avenue and Donahue Street.

Pastor Hall also gave a message of encouragement to the crowd, thanking Jesus for the “best year of their lives.” He asked each of the children what they wanted to be when they grew up.

Around 75 parents and children were there to receive the presents, which consisted mainly of Gideon Bibles, Cat in the Hat pillows, Barbie dolls, Tonka trucks, and Lego building sets.

A half dozen volunteers from the Big God Ministry, including Donnie Roary, helped to set up the tables for the toy giveaway. The worship music was sung by Ruby Friedman, Keri Carpenter, and Jake Monaghan, who also played the accordion.

Big God Ministries meets on Sundays at 10 a.m. at the Mill Valley Community Center, 180 Camino Alto, Mill Valley, CA Their phone number is (415) 797-2567.

Oakland Post

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First 5 Alameda County Distributes Over $8 Million in First Wave of Critical Relief Funds for Historically Underpaid Caregivers

“Family, Friend, and Neighbor caregivers are lifelines for so many children and families in Alameda County,” said Kristin Spanos, CEO, First 5 Alameda County. “Yet, they often go unrecognized and undercompensated for their labor and ability to give individualized, culturally connected care. At First 5, we support the conditions that allow families to thrive, and getting this money into the hands of these caregivers and families at a time of heightened financial stress for parents is part of that commitment.”

Published

5 days ago

December 29, 2025

Oakland Post

Costco. Courtesy image.

Family, Friend, and Neighbor Caregivers Can Now Opt Into $4,000 Grants to Help Bolster Economic Stability and Strengthen Early Learning Experiences

By Post Staff

Today, First 5 Alameda County announced the distribution of $4,000 relief grants to more than 2,000 Family, Friend, and Neighbor (FFN) caregivers, totaling over $8 million in the first round of funding. Over the full course of the funding initiative, First 5 Alameda County anticipates supporting over 3,000 FFN caregivers, who collectively care for an estimated 5,200 children across Alameda County. These grants are only a portion of the estimated $190 million being invested into expanding our early childcare system through direct caregiver relief to upcoming facilities, shelter, and long-term sustainability investments for providers fromMeasure C in its first year. This investment builds on the early rollout of Measure C and reflects a comprehensive, system-wide strategy to strengthen Alameda County’s early childhood ecosystem so families can rely on sustainable, accessible care,

These important caregivers provide child care in Alameda County to their relatives, friends, and neighbors. While public benefits continue to decrease for families, and inflation and the cost of living continue to rise, these grants provide direct economic support for FFN caregivers, whose wages have historically been very low or nonexistent, and very few of whom receive benefits. As families continue to face growing financial pressures, especially during the winter and holiday season, these grants will help these caregivers with living expenses such as rent, utilities, supplies, and food.

The funding for these relief grants comes from Measure C, a local voter-approved sales tax in Alameda County that invests in young children, their families, communities, providers, and caregivers. Within the first year of First 5’s 5-Year Plan for Measure C, in addition to the relief grants to informal FFN caregivers, other significant investments will benefit licensed child care providers. These investments include over $40 million in Early Care and Education (ECE) Emergency Grants, which have already flowed to nearly 800 center-based and family child care providers. As part of First 5’s 5-Year Plan, preparations are also underway to distribute facilities grants early next year for child care providers who need to make urgent repairs or improvements, and to launch the Emergency Revolving Fund in Spring 2026 to support licensed child care providers in Alameda County who are at risk of closure.

The FFN Relief Grants recognize and support the essential work that an estimated 3,000 FFN caregivers provide to 5,200 children in Alameda County. There is still an opportunity to receive funds for FFN caregivers who have not yet received them.

In partnership with First 5 Alameda County, Child Care Payment Agencies play a critical role in identifying eligible caregivers and leading coordinated outreach efforts to ensure FFN caregivers are informed of and able to access these relief funds.FFN caregivers are eligible for the grant if they receive a child care payment from an Alameda County Child Care Payment Agency, 4Cs of Alameda County, BANANAS, Hively, and Davis Street, and are currently caring for a child 12 years old or younger in Alameda County. Additionally, FFN caregivers who provided care for a child 12 years or younger at any time since April 1, 2025, but are no longer doing so, are also eligible for the funds. Eligible caregivers are being contacted by their Child Care Payment Agency on a rolling basis, beginning with those who provided care between April and July 2025.

“This money is coming to me at a critical time of heightened economic strain,” said Jill Morton, a caregiver in Oakland, California. “Since I am a non-licensed childcare provider, I didn’t think I was eligible for this financial support. I was relieved that this money can help pay my rent, purchase learning materials for the children as well as enhance childcare, buy groceries and take care of grandchildren.”

Eligible FFN caregivers who provided care at any time between April 1, 2025 and July 31, 2025, who haven’t yet opted into the process, are encouraged to check their mail and email for an eligibility letter. Those who have cared for a child after this period should expect to receive communications from their child care payment agency in the coming months. FFN caregivers with questions may also contact the agency they work with to receive child care payments, or the First 5 Alameda help desk, Monday through Friday, from 9 a.m. to 5:00 p.m. PST, at 510-227-6964. The help desk will be closed 12/25/25 – 1/1/26. Additional grant payments will be made on a rolling basis as opt-ins are received by the four child care payment agencies in Alameda County.

Beginning in the second year of Measure C implementation, FFN caregivers who care for a child from birth to age five and receive an Alameda County subsidized voucher will get an additional $500 per month. This amounts to an annual increase of about $6,000 per child receiving a subsidy. Together with more Measure C funding expected to flow back into the community as part of First 5’s 5-Year Plan, investments will continue to become available in the coming year for addressing the needs of childcare providers in Alameda County.

About First 5 Alameda County

First 5 Alameda County builds the local childhood systems and supports needed to ensure our county’s youngest children are safe, healthy, and ready to succeed in school and life.

Our Mission

In partnership with the community, we support a county-wide continuous prevention and early intervention system that promotes optimal health and development, narrows disparities, and improves the lives of children from birth to age five and their families.

Our Vision

Every child in Alameda County will have optimal health, development, and well-being to reach their greatest potential.

Learn more at www.first5alameda.org.