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Mayor London Breed Announces Mid-Market Vibrancy and Safety Plan

Increased police presence will combine with community ambassadors to cover every block of the area that stretches from U.N. Plaza to Powell Street



    Mayor London N. Breed announced on Tuesday the Mid-Market Vibrancy and Safety Plan, which is aimed at creating a safer and more welcoming environment in the Mid-Market and Tenderloin area.

    The plan includes both a visible increase in police presence to deter criminal activity and a community ambassador program to connect people in need with services, and provide a welcoming presence for residents, workers, visitors, and businesses.

    Community-based safety ambassadors will be stationed on every block of the area from Powell Station (5th Street) to 8th Street on Market Street and adjacent areas just south of Market Street, UN Plaza, and the Tenderloin blocks bordered by Larkin Street and Eddy Street. 

   Both the law enforcement and community initiatives will work in tandem to address challenges in the area and coordinate appropriate responses. Funding for this program will be included in Breed’s upcoming budget proposal and will be supplemented by private funding. However, key aspects of this plan will begin immediately using existing funding. This program will also be supported by new State funding secured by UC Hastings.

    “All of our residents and workers deserve to feel safe, and this area of the City continues to face a number of challenges that need to be addressed,” said Breed. “With this plan, we’re focusing on both addressing the illegal activity that is unacceptable and will not be allowed to continue, while also building up our community presence so that this area is more welcoming, friendly, and accessible to everyone who lives, works, and visits the area. This effort is really a collaboration with support and guidance from the community, especially the many families with children, workers, and senior communities that live and work here. This sustained, focused approach will make a noticeable difference on the street as our City reopens and we continue to move forward with our economic recovery.”

     The plan for Mid-Market is to add additional City, private, and community resources so that law enforcement personnel and community ambassadors are visible and active in the area. It will be composed of two main efforts:

 Community-Based Safety Ambassadors on Every Block

   This initiative will support the Mid-Market/Tenderloin Community-Based Safety Program, a collaboration between the Mid-Market Business Association, Tenderloin, Mid-Market and Civic Center Community Benefit Districts (CBDs), Urban Alchemy, BART, SFMTA, San Francisco Public Works, and San Francisco Police Department (SFPD) to coordinate daily management of cleaning and safety services in the targeted Mid-Market area.

   Every day, community ambassadors will be stationed on each block of the area for 10-12 hours per day, to engage with residents and visitors, support people in need and connect them with services, address safety issues, and support the cleanliness of the area.

   These ambassadors, provided by Urban Alchemy, will work in coordination with other City initiatives, including the Healthy Streets Operation Center, the new Street Response Teams, and others to ensure the appropriate response for different situations that may arise. With existing funding, the program will launch June 15, 2021.

Increased Public Safety Presence

    Beginning immediately, the SFPD will also increase deployments in the area, including foot patrols, motorcycle and bicycle deployments, and officers on horseback. They will focus on providing a visible presence in the Mid-Market, UN Plaza, and Tenderloin areas.

    The strategy will embody multiple objectives outlined in the SFPD Community Policing Strategic Plan — a key element to emerge from the department’s Collaborative Reform Initiative to be a model of 21st century policing — enabling SFPD officers to collaboratively identify and develop responses to issues that affect local residents, businesses and visitors; to connect individuals in need to appropriate resources when services fall outside the scope of police work; and to increase the visible presence of officers though positive, trust-building engagements with the residents, businesses and visitors they’re sworn to safeguard.

   In alignment with Mayor Breed’s focus on reimagining public safety, community policing will be the basis of the increased public safety investment in this area, emphasizing community partnerships and proactive problem-solving with mutual respect between the police and the people of San Francisco that they serve.

   SFPD will operate this coordinated initiative from a UN Plaza location, where sister agencies and community-based partners will meet daily for updates and information sharing. 

    “San Francisco residents and businesses made enormous sacrifices over the past year to make our City’s COVID-19 response a nationally recognized success, and nowhere were those sacrifices greater than in our Tenderloin and Mid-Market neighborhoods,” said Chief of Police Bill Scott. “Mayor Breed’s Mid-Market Vibrancy and Safety Plan is another bold step that makes good on our shared civic commitment to come back even stronger than before. For all of us in the San Francisco Police Department, we’re grateful for this opportunity to showcase what community policing and 21st century police reform looklike.

   The police presence and the initial launch of the Community Ambassadors effort will be funded with existing City resources. To sustain the Community Ambassadors efforts for the longer-term, the mayor is proposing to provide $5 million in funding in her upcoming budget, while UC Hastings has dedicated $3 million in state funding. Working together in partnership with the mayor’s administration, UC Hastings has sought and received the support of Gov. Gavin Newsom, who has included in his May Revision budget proposal an allocation of $3 million over three years to fund Urban Alchemy’s services contiguous to its campus. This financial investment over a three-year period is a significant complement to this initiative.

    The police deployment will begin Wednesday, May 19 and the Community Ambassadors will begin June 15 and ramp up to full coverage over the summer.

The community response has been positive, so far.

   “Since mid-2020, the group Urban Alchemy has been patrolling the first block of Sixth Street and Market Street around that area,” said Dan Jordan, a Sixth Street resident. I have found that it is safer to walk through the area because there are far less drug dealers and users out on the sidewalks and that these people stop those people from hassling other people.”

Max Young, owner of Mr. Smith’s

   “Knowing that the area around my business will become safer for my customers will motivate me to start working on reopening” said Max Young, owner of Mr. Smith’s. This makes a huge difference.” 

San Francisco Mayor London Breed’s Office of Communications created this report.



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Juneteenth Freedom Celebration, Hayward

Saturday, June 19, 2021 10 A.M. – 2 P.M. at Hayward City Hall Plaza, 777 B Street, Hayward, Calif.



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Barbara Lee

Congresswoman Barbara Lee Endorses Mia Bonta

The special primary election is June 29 by mail-in ballot only with the general election set for August 31.




Mia Bonta -- via Twitter

Congresswoman Barbara Lee, D-Oakland, endorsed Mia Bonta for East Bay Assembly District 18, which includes the cities of Oakland, Alameda and San Leandro.

The special election is being held because seat was vacated by her husband, Rob Bonta, who was appointed California Attorney General by Gov. Gavin Newsom. The remainder of Rob Bonta’s assembly term is through 2022.

Lee tweeted “[l]et’s do this @MiaBonta! The Bay Area is lucky to have such a fierce progressive advocate.”

Bonta thanked Lee via Twitter for her support.

Lee also said of Bonta that she “ . . . will bring a progressive, social, economic and racial justice lens to our state legislature.”

“She will stand up for communities that have been marginalized and underrepresented for too long.  Mia is committed to addressing our community’s most pressing issues, such as homelessness, environmental justice, criminal justice reform, helping families and businesses recover from the pandemic, and reopening schools safely.  Mia has a strong record of serving East Bay children and families,” Lee said.

Mia Bonta is currently board president of the Alameda Unified School District.  She is also endorsed by U.S. Sen. Alex Padilla, Secretary of State Dr. Shirley Weber, Oakland Mayor Libby Schaaf, Oakland City Council members Sheng Thao, Loren Taylor and Treva Reid of districts 4, 6 and 7 respectively; California State Board of Equalization member Malia Cohen, Nate Miley and Keith Carson of Alameda County Board of Supervisors, District 7 BART Director Lateefah Simon; Oakland City Attorney Barbara Parker, Black Women for Political Action (BWOPA) and Equality California among others.

Bonta is running in a field with Mali Vella (who also received Schaaf’s endorsement), Janani Ramachandran, James Aguilar, Eugene Canson, Stephen Slauson, Joel Britton, and Victor Aguilar.

The special primary election is June 29 by mail-in ballot only with the general election set for August 31.

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