Technology
Google Embraces ‘Mobile-Friendly’ Sites in Search Shake-Up
MICHAEL LIEDTKE, AP Technology Writer
SAN FRANCISCO (AP) — Google is about to change the way its influential search engine recommends websites on smartphones and tablets in a shift that’s expected to sway where millions of people shop, eat and find information.
The revised formula, scheduled to be released Tuesday, will favor websites that Google defines as “mobile-friendly.” Websites that don’t fit the description will be demoted in Google’s search results on smartphones and tablets while those meeting the criteria will be more likely to appear at the top of the rankings — a prized position that can translate into more visitors and money.
Although Google’s new formula won’t affect searches on desktop and laptop computers, it will have a huge influence on how and where people spend their money, given that more people are relying on their smartphones to compare products in stores and look for restaurants. That’s why Google’s new rating system is being billed by some search experts as “Mobile-geddon.”
“Some sites are going to be in for a big surprise when they find a drastic change in the amount of people visiting them from mobile devices,” said Itai Sadan, CEO of website-building service Duda.
It’s probably the most significant change that Google Inc. has ever made to its mobile search rankings, according to Matt McGee, editor-in-chief for Search Engine Land, a trade publication that follows every tweak that the company makes to its closely guarded algorithms.
Here are a few things to know about what’s happening and why Google is doing it.
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MAKING MOBILE FRIENDS
To stay in Google’s good graces, websites must be designed so they load quickly on mobile devices. Content must also be easily accessible by scrolling up and down — without having to also swipe to the left or right. It also helps if all buttons for making purchases or taking other actions on the website can be easily seen and touched on smaller screens.
If a website has been designed only with PC users in mind, the graphics take longer to load on mobile devices and the columns of text don’t all fit on the smaller screens, to the aggravation of someone trying to read it.
Google has been urging websites to cater to mobile device for years, mainly because that is where people are increasingly searching for information.
The number of mobile searches in the U.S. is rising by about 5 percent while inquiries on PCs are dipping slightly, according to research firm comScore Inc. In the final three months of last year, 29 percent of all U.S. search requests — about 18.5 billion — were made on mobile devices, comScore estimated. Google processes the bulk of searches — two-thirds in the U.S. and even more in many other countries.
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BRACING FOR CHANGE
To minimize complaints, the company disclosed its plans nearly two months ago. It also created a step-by-step guide (http://bit.ly/1GyC0Id ) and a tool to test compliance with the new standards (http://bit.ly/1EVi9R3).
Google has faced uproar over past changes to its search formula. Two of the bigger revisions, done in 2011 and 2012, focused on an attempt to weed out misleading websites and other digital rubbish. Although that goal sounds reasonable, many websites still complained that Google’s changes unfairly demoted them in the rankings, making their content more difficult to find.
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STILL CAUGHT OFF GUARD
While most major merchants and big companies already have websites likely to meet Google’s mobile standard, the new formula threatens to hurt millions of small businesses that haven’t had the money or incentive to adapt their sites for smartphones.
“A lot of small sites haven’t really had a reason to be mobile friendly until now, and it’s not going to be easy for them to make the changes,” McGee said.
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BURYING HELPFUL CONTENT
Google’s search formula weighs a variety of factors to determine the rankings of its results. One of the most important considerations has always been whether a site contains the most pertinent information sought by a search request.
But new pecking order in Google’s mobile search may relegate some sites to the back pages of the search results, even if their content is more relevant to a search request than other sites that happen to be easier to access on smartphones.
That will be an unfortunate consequence, but also justifiable because a person might not even bother to look at sites that take a long time to open or difficult to read on mobile devices, Gartner analyst Whit Andrews said.
“Availability is part of relevancy,” Andrews said. “A lot of people aren’t going to think something is relevant if they can’t get it to appear on their iPhone.”
Copyright 2015 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Community
Attorney General Rob Bonta, Oakland Lawmakers, Introduce Legislation to Protect Youth Online
At a press conference in downtown Oakland on Jan. 29, Attorney General Rob Bonta joined Sen. Nancy Skinner (D-Berkeley) and Assemblymember Buffy Wicks (D-Oakland) to announce two pieces of legislation designed to protect children online. The bills are Senate Bill (SB) 976, the Protecting Youth from Social Media Addiction Act and Assembly Bill (AB) 1949, the California Children’s Data Privacy Act.
By Magaly Muñoz
At a press conference in downtown Oakland on Jan. 29, Attorney General Rob Bonta joined Sen. Nancy Skinner (D-Berkeley) and Assemblymember Buffy Wicks (D-Oakland) to announce two pieces of legislation designed to protect children online.
The bills are Senate Bill (SB) 976, the Protecting Youth from Social Media Addiction Act and Assembly Bill (AB) 1949, the California Children’s Data Privacy Act.
Skinner authored SB 976, which addresses online addiction affecting teenage users, while Wicks’s bill, AB 1949, takes on big tech by proposing data privacy and children rights protections.
“Social media companies unfortunately show us time and time again that they are all too willing to ignore the detriment to our children, the pain to our children, the mental health and physical challenges they face, in order to pursue profits,” Bonta said.
SB 976 would allow parents to control the nature and frequency of the content their under-18-year-old children see on social media. Notifications from social media platforms would also be paused from midnight to 6 am and controls would allow parents to set time limits on their children’s usage based on their discretion.
Skinner stated that the longer that kids are on their phones during the day, the higher the risk for depression, anxiety and other related issues.
The bill would also push to get rid of addictive media that is harmful for young women and girls, specifically image filters that mimic cosmetic plastic surgery.
Bonta and 33 other attorney generals had previously filed a lawsuit against Meta, owner of the popular social media applications Instagram and Facebook. The filing claims that the company purposefully uses algorithmized content that harms younger audiences.
“Social media companies have the ability to protect our kids, they could act, but they do not,” Skinner said.
The Child Data Privacy Act would strengthen existing protections for data privacy under the California Consumer Privacy Act (CCPA). The lawmakers argue that the law does not have effective protection for those under 18 years old.
Wicks stated that the bill would forbid businesses from collecting, using, sharing, or selling personal data of anyone underage unless they receive informed consent, or it becomes necessary for the purpose of the business.
Wicks added that the acts would make it so that a search on the internet like “How do I lose weight?” would not result in dieting pill advertisements targeting youth, which, some experts report, could be harmful to their mental and physical health.
“In a digital age where the vulnerabilities of young users are continually exploited, we cannot afford to let our laws lag behind, our children deserve complete assurance that their online experience will be safeguarded from invasive practices,” Wicks said.
Supporters of the two acts say they have gained bipartisan support issue, but the authors and Bonta expect them to be met with pushback from the affected companies.
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Unleashing the Power_ Discover the The Thrills…F-TYPE Convertible
Performance & Handling Powered by a robust 5.0 Liter Supercharged 8 Cylinder Gas Engine, the F-Type R75 doesn’t just purr; it roars with a mighty 575 horsepower and 516 lb-ft of torque. Coupled with an 8-speed Automatic Transmission, the car offers an exhilarating drive that is both fast and smooth. The All-Wheel Drive system ensures […]
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Performance & Handling
Powered by a robust 5.0 Liter Supercharged 8 Cylinder Gas Engine, the F-Type R75 doesn’t just purr; it roars with a mighty 575 horsepower and 516 lb-ft of torque. Coupled with an 8-speed Automatic Transmission, the car offers an exhilarating drive that is both fast and smooth. The All-Wheel Drive system ensures excellent traction and stability, making it a joy to handle in various driving conditions. The Electric Power Assisted Steering and JaguarDrive Control with Selectable Driving Modes add to the car’s agility, providing a driving experience that is as intuitive as it is thrilling. Additionally, the Adaptive Dynamics and Electronic Active Differential with Torque Vectoring by Braking enhance the car’s responsiveness, making every turn a testament to its engineering prowess. Unique to AutoNetwork.com.
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Elevate Your Ride…
Join us for a virtual car’s best-detailed walkaround of the sleek and stylish 2024 Jaguar F-TYPE AWD convertible. Get an up-close look at the exterior design, interior features, and performance capabilities of this luxury sports car. From its powerful engine to its advanced technology, this video will give you a comprehensive overview of what makes […]
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Join us for a virtual car’s best-detailed walkaround of the sleek and stylish 2024 Jaguar F-TYPE AWD convertible. Get an up-close look at the exterior design, interior features, and performance capabilities of this luxury sports car. From its powerful engine to its advanced technology, this video will give you a comprehensive overview of what makes the F-TYPE AWD convertible stand out on the road. Unique to AutoNetwork.com.
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