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Changing the game: Ice Cube’s battle to buy regional sports networks

NNPA NEWSWIRE — …Ice Cube is looking to take the next step in not only raising the profile of his professional basketball brand, but his personal profile as a Black business mogul. In early April, with his FOX Sports contract having expired at the conclusion of the 2018 BIG3 campaign, the league inked a new deal to have games televised on the CBS network. However, armed with a high-profile group of investors with deep pockets of their own, Ice Cube has a much bigger vision. But reaching that goal won’t come without challenges, or a fight.

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By Bryan 18X Crawford and Barrington Salmon, Contributing Writers, The Final Call

More and more, Black athletes and entertainers are looking to expand beyond the field of expertise that gained them fame, notoriety and riches, and leverage these positions to help them make their same mark in the world of business. There are Black people who successfully transitioned from their respective art or sport, turning themselves into well-respected businesspeople and a positive example of what entrepreneurship looks like. The life of the late rapper and entrepreneur Nipsey Hussle personifies this point.

However, Ice Cube, Nipsey’s West Coast predecessor and elder—or “O.G.”—in the rap game and one of the founding fathers of the hip-hop genre known as “gangsta rap,” has been blazing big time business trails of his own for the past two decades.

Many are familiar with O’Shea “Ice Cube” Jackson, either from his days as a rapper in the group “N.W.A.,” or from his acting roles in popular movies such as “Boyz In The Hood,” and the “Friday,” “Barbershop,” and “Are We There Yet?” series of films. However, in 2017, Ice Cube decided to delve into previously uncharted business waters by getting involved in professional sports as one of the founders of the BIG3 professional 3-on-3 basketball league. The BIG3 features 12 teams coached by former NBA All-Stars and Hall of Famers, with rosters made up of players who have all competed professionally, either in the NBA or overseas. The BIG3 league has become one of the premier events for basketball fans during the summer, a time when there isn’t a lot of competitive professional basketball going on.

Now entering its third season, Ice Cube is looking to take the next step in not only raising the profile of his professional basketball brand, but his personal profile as a Black business mogul. In early April, with his FOX Sports contract having expired at the conclusion of the 2018 BIG3 campaign, the league inked a new deal to have games televised on the CBS network. However, armed with a high-profile group of investors with deep pockets of their own, Ice Cube has a much bigger vision. But reaching that goal won’t come without challenges, or a fight.

“The BIG3 is not part of the old boys club and that doesn’t sit well with a company like Charter, which has been called out many times for unfair treatment of minority organizations and for consistent disregard of its own customers,” Ice Cube said in a statement regarding his investor group’s bid to purchase 21 regional sports networks (RSN). The channels include networks in markets such as Atlanta, Dallas, Detroit, and Los Angeles.

Ice Cube and the BIG3, should they win the bid, would then have the foundation in place to build a brand new national network with original programming, sports, and other culturally relevant content.

In an April letter written by the BIG3 to the Federal Communications Commission and the Department of Justice, the company accused Charter Communications of interfering with the BIG3’s investment group—which includes Ice Cube, fellow hip-hop legends LL Cool J and Snoop Dogg, basketball Hall of Famers Magic Johnson, Julius “Dr. J” Erving and Clyde Drexler, tennis star Serena Williams, comedian Kevin Hart, and other prominent figures in sports and entertainment—bid to purchase 21 regional sports networks currently owned by Disney, which the company acquired in its recent merger with FOX. Disney has until June to sell the RSNs if they want to avoid antitrust issues in the future.

BIG3 said that Charter threatened to drop the RSNs from the cable networks it owns should they come under new ownership. Pre-emptively making this threat would effectively lower the current $10 billion price package. However, what makes the move curious is that Liberty Media, Charter’s largest shareholder, is also bidding for the RSNs. Charter has been accused before by a Black man for biased practices. In 2016, Byron Allen filed a $10 billion discrimination suit against the company, accusing them of not giving networks owned by minority groups the same broadcasting opportunities as White-owned media companies.

“In response to our filing, Charter says they are willing to talk to ‘whomever.’ Given their consistent animosity toward diverse ownership groups with inclusive messages like ours, we say we don’t believe them. Anyone who looks at the facts won’t either. They have done everything they can to keep us from owning these RSNs and that’s why we have asked the FCC and the DOJ to investigate,” Ice Cube said in a statement.

In response to the letter, Charter didn’t explicitly push back against the allegations, saying, “Charter currently has an agreement to carry these networks and welcomes the opportunity to discuss a future carriage agreement for these networks with whoever ultimately owns them, including Big3. Regardless of who owns the programming, we approach all negotiations with the same singular objective of reaching carriage agreements that best meet the needs of our customers.”

The BIG3 met on April 17 with the antitrust division of the DOJ, two days after the deadline to enter bids for the RSNs. Others in the bidding include conservative media company Sinclair Broadcast Group, Major League Baseball in partnership with Liberty Media.

At Final Call press time, it was unclear if anything regarding the sale had been resolved.

Cori Harvey, an attorney who specializes in business law, economics and entrepreneurship, said the mere fact that Ice Cube, LL Cool J, Serena Williams and other athletes and entertainers have joined forces to purchase the sports channels is deeply significant. He predicts a ripple effect on Blacks and the larger Black community.

“If this succeeds, even the attempt I think, represents movement along a much-needed path,” said Ms. Harvey, a former law professor at Florida A&M University. It shows that it takes generations to shift into this space of access and mentorship. African Americans have had to build across generations. This is also our Horatio Alger story. Hip hop and sports is often how we pull ourselves up by our bootstraps.”

“This is a coming-of-age story. This is an example of employees buying the company. It shows that many hands make light work.”

Dr. Wilmer Leon, III, agreed.

“This is incredibly, incredibly important if we’re ever going to have a chance of moving our situation forward,” he said. “We’re seeing major assets and more media assets falling into fewer and fewer hands.”

Dr. Leon, who teaches at Howard University, said it is gratifying to see this clique of celebrities coalescing around a common goal. It’s important, he added, that the group appears to have the financial wherewithal to withstand whatever challenges they may face.

“They are not immune (to being derailed) but their financial wherewithal gives them a definite mechanism to withstand challenges,” said Dr. Leon, the political scientist, author, columnist and talk show host. “These resources put them at another level. They’ll have resources to pay an attorney like Willie Gary.”

The most immediate challenge is apparently Channel Communications and Liberty Media. According to the New York Post, BIG3 accuses Charter Communications of conspiring with Liberty Media and the owner of the Atlanta Braves and was trying “to pollute the bidding process.”

Ms. Harvey said, without knowing all the details, if Charter and Liberty Media may have engaged in, these tactics, it may be simply cut throat business as usual.

“I think a part of this is learning how to function in this environment,” she said. “It may not necessarily be a race-based issue. This may be a competitive obstacle. Some people may react viscerally to Black people seeking to jump into the bidding, but the Black celebrities are dealing with people who have had generations of exposure to this playing field. We see people battling for six inches of land, not willing to give up an inch of ground. Business is no different.”

“This is the cost of doing business. Throwing money to thwart the opposition isn’t unusual. It’s a part of the game, a part of the business. They are creating barriers to entry for all competition.”

Dr. Leon said those entering business and other arenas should come prepared to make a difference. “The only way to change the game is that you gotta play the game,” he said. “And the only way to win the game is to play the game. It may be a White man’s game, but I’m not ready to give it to them yet.”

Ms. Harvey said she’s struck by the positive turn this development represents.

“What jumps out is this is a shining light because many of these ills in the Black community are because of the impact of the hip hop culture of consumerism and violence,” said Ms. Harvey, a former Philadelphia public defender. “This a good foil.”

Dr. Leon argued the ownership group should seek to use the venture as more than a more investment. “If your belief system is not focused on the liberation of your people, it’s a waste of time,” he said.

Ms. Harvey disagreed with Dr. Leon’s premise, while noting the importance of what the ownership group is attempting to do. “We don’t have enough archetypes,” she said. “I’m sick of the fact that the only available archetypes are the drug dealer, hip hop artists and athletes. We often don’t have enough role models at high levels. Fourteen-year-old Black boys’ role models need to be a Black man in a suit. The image of Barack Obama and his beautiful, strong, Black family is something all of us can aspire to. All we can imitate is what we see.”

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COMMENTARY: The National Protest Must Be Accompanied with Our Votes

Just as Trump is gathering election data like having the FBI take all the election data in Georgia from the 2020 election, so must we organize in preparation for the coming primary season to have the right people on ballots in each Republican district, so that we can regain control of the House of Representatives and by doing so, restore the separation of powers and balance that our democracy is being deprived of.

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Dr. John E. Warren Publisher, San Diego Voice & Viewpoint
Dr. John E. Warren, Publisher San Diego Voice & Viewpoint Newspaper. File photo..

By  Dr. John E. Warren, Publisher San Diego Voice & Viewpoint Newspaper

As thousands of Americans march every week in cities across this great nation, it must be remembered that the protest without the vote is of no concern to Donald Trump and his administration.

In every city, there is a personal connection to the U.S. Congress. In too many cases, the member of Congress representing the people of that city and the congressional district in which it sits, is a Republican. It is the Republicans who are giving silent support to the destructive actions of those persons like the U.S. Attorney General, the Director of Homeland Security, and the National Intelligence Director, who are carrying out the revenge campaign of the President rather than upholding the oath of office each of them took “to Defend The Constitution of the United States.”

Just as Trump is gathering election data like having the FBI take all the election data in Georgia from the 2020 election, so must we organize in preparation for the coming primary season to have the right people on ballots in each Republican district, so that we can regain control of the House of Representatives and by doing so, restore the separation of powers and balance that our democracy is being deprived of.

In California, the primary comes in June 2026. The congressional races must be a priority just as much as the local election of people has been so important in keeping ICE from acquiring facilities to build more prisons around the country.

“We the People” are winning this battle, even though it might not look like it. Each of us must get involved now, right where we are.

In this Black History month, it is important to remember that all we have accomplished in this nation has been “in spite of” and not “because of.” Frederick Douglas said, “Power concedes nothing without a struggle.”

Today, the struggle is to maintain our very institutions and history. Our strength in this struggle rests in our “collectiveness.” Our newspapers and journalists are at the greatest risk. We must not personally add to the attack by ignoring those who have been our very foundation, our Black press.

Are you spending your dollars this Black History Month with those who salute and honor contributions by supporting those who tell our stories? Remember that silence is the same as consent and support for the opposition. Where do you stand and where will your dollars go?

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Why Black Parents Should Consider Montessori

BLACKPRESSUSA NEWSWIRE — I have found that there are some educational approaches that consistently provide a safer, more enriching, and more affirmative environment for Black children. The Montessori method, developed by Italian physician Maria Montessori and introduced to the U.S. in the early 20th century, is one such approach.

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By Laura Turner-Essel, PhD

As a mother of four children, I’ve done A LOT of school shopping. I don’t mean the autumn ritual of purchasing school supplies. I mean shopping for schools – pouring over promotional materials, combing through websites, asking friends and community members for referrals to their favorite schools, attending open houses and orientations, comparing curriculums and educational philosophies, meeting teachers and principals, and students who all claim that their school is the best.

But keep in mind – I’m not just a mom of four children. I’m a mom of four Black children, and I’m also a psychologist who is very interested in protecting my little ones from the traumatic experience that school can too often become.

For Black children in the United States, school can sometimes feel more like a prison than an educational institution. Research shows that Black students experience school as more hostile and demoralizing than other students do, that they are disciplined more frequently and more harshly for typical childhood offenses (such as running in the halls or chewing gum in class), that they are often labeled as deviant or viewed as deficient more quickly than other children, that teachers have lower academic expectations of Black students (which, in turn, lowers those students’ expectations of themselves), and that Black parents feel less respected and less engaged by their children’s teachers and school administrators. Perhaps these are some of the underlying reasons that Black students tend to underperform in most schools across the country.

The truth is that schools are more than academic institutions. They are places where children go to gain a sense of who they are, how they relate to others, and where they fit into the world. The best schools are places that answer these questions positively – ‘you are a valuable human being, you are a person who will grow up to contribute great things to your community, and you belong here, with us, exploring the world and learning how to use your gifts.’ Unfortunately, Black children looking for answers to these universal questions of childhood will often hit a brick wall once they walk into the classroom. If the curriculum does not reflect their cultural experiences, the teachers don’t appear to value them, and they spend most of their time being shamed into compliance rather than guided towards their highest potential, well…what can we really expect? How are they supposed to master basic academic skills if their spirits have been crushed?

Here’s the good news. In my years of school shopping, and in the research of Black education specialists such as Jawanza Kunjufu and Amos Wilson, I have found that there are some educational approaches that consistently provide a safer, more enriching, and more affirmative environment for Black children. The Montessori method, developed by Italian physician Maria Montessori and introduced to the U.S. in the early 20th century, is one such approach.

The key feature of Montessori schooling is that children decide (for the most part) what they want to do each day. Led by their own interests and skill levels, children in a Montessori classroom move around freely and work independently or with others on tasks of their own

choosing. The classroom is intentionally stocked with materials tailored to the developmental needs of children, including the need to learn through different senses (sight, touch/texture, movement, etc.). The teacher in a Montessori classroom is less like a boss and more like a caring guide who works with each child individually, demonstrating various activities and then giving them space to try it on their own. The idea is that over time, students learn to master even the toughest tasks and concepts, and they feel an intense sense of pride and accomplishment because they did it by themselves, without pressure or pushing.

I think that this aspect of the Montessori method is good for all kids. Do you remember the feeling of having your creativity or motivation crushed by being told exactly what to do, when to do it, how to do it, and why? The truth is that when presented with a new challenge and then given space, children actually accomplish a lot! They are born with a natural desire to learn. It is that spirit of curiosity, sense of wonder, and excitement to explore that Montessori helps to keep alive in a child. But that’s not the only reason that I think Black parents need to consider Montessori.

Fostering a love of learning is great. But more importantly, I think that Montessori students excel at learning to love. It begins with Montessori’s acknowledgement that all children are precious because childhood is a precious time. In many school systems, Black children are treated like miniature adults (at best) or miniature criminals (at worst), and are subjected to stressful situations that no kids are equipped to handle – expectations to be still and silent for long periods, competitive and high-stakes testing, and punitive classroom discipline. It’s easy to get the sense that rather than being prepared for college or careers, our children are being prepared to fail. Couple this with the aforementioned bias against Black children that seems to run rampant within the U.S. school system, and you end up with children who feel burned out and bitter about school by the time they hit 3rd grade.

In my experience, Montessori does a better job of protecting the space that is childhood – and all the joy of discovery and learning that should come along with that. Without the requirement that students “sit down and shut up,” behavioral issues in Montessori classrooms tend to be non-existent (or at least, the Montessori method doesn’t harp on them; children are gently redirected rather than shamed in front of the class). Montessori students don’t learn for the sake of tests; they demonstrate what they’ve learned by sharing with their teacher or classmates how they solve real-world problems using the skills they’ve gained through reading, math, or science activities. And by allowing children a choice of what to focus on throughout the day, Montessori teachers demonstrate that they honor and trust children’s natural intelligence. The individualized, careful attention they provide indicates to children that they are each seen, heard, and valued for who they are, and who they might become. Now that’s love (and good education).

As a parent, I’ve come to realize that many schools offer high-quality academics. Montessori is no different. Students in Montessori schools gain exposure to advanced concepts and the materials to work with these concepts hands-on. Across the nation, Montessori schools emphasize early literacy development, an especially important indicator of life success for young Black boys and men. Montessori students are provided with the opportunity to be

successful every day, and the chance to develop a sense of competence and self-worth based on completing tasks at their own pace.

But I have also learned that the important questions to ask when school shopping are often not about academics at all. I now ask, ‘Will my children be treated kindly? Will they be listened to? Protected from bias and bullying? Will they feel safe? Will this precious time in their lives be honored as a space for growth, development, awe, and excitement? Will they get to see people like them included in the curriculum? Will they be seen as valuable even if they don’t always ‘measure up’ to other kids on a task? Will they get extra support if they need it? Will the school include me in major decisions? Will the school leaders help to make sure that my children reach their fullest potential? Will the teacher care about my children almost as much as I do?’

Consistently, it’s been the Montessori schools that have answered with a loud, resounding ‘Yes!’ That is why my children ended up in Montessori schools, and I couldn’t be happier with that decision. If you’re a parent like me, shopping for schools with the same questions in mind, I’d urge you to consider Montessori education as a viable option for your precious little ones. Today more than ever, getting it right for our children is priceless.

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LIVE from the NMA Convention Raheem DeVaughn Says The Time Is Now: Let’s End HIV in Our Communities #2

Set against the backdrop of the NMA conference, Executive Officers from the National Medical Association, Grammy Award Winning Artist and Advocate Raheem DeVaughn, and Gilead Sciences experts, are holding today an important conversation on HIV prevention and health equity. Black women continue to be disproportionately impacted by HIV despite advances in prevention options. Today’s event […]

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Set against the backdrop of the NMA conference, Executive Officers from the National Medical Association, Grammy Award Winning Artist and Advocate Raheem DeVaughn, and Gilead Sciences experts, are holding today an important conversation on HIV prevention and health equity.

Black women continue to be disproportionately impacted by HIV despite advances in prevention options. Today’s event is designed to uplift voices, explore barriers to access, and increase awareness and key updates about PrEP, a proven prevention method that remains underutilized among Black women. This timely gathering will feature voices from across health, media, and advocacy as we break stigma and center equity in HIV prevention.

Additional stats and information to know:

Black women continue to be disproportionately affected by HIV, with Black women representing more than 50% of new HIV diagnoses among women in the U.S. in 2022, despite comprising just 13% of women in the U.S.

Women made up only 8% of PrEP users despite representing 19% of all new HIV diagnoses in 2022.

● Gilead Sciences is increasing awareness and addressing stigma by encouraging regular HIV testing and having judgment-free conversations with your healthcare provider about prevention options, including oral PrEP and long-acting injectable PrEP options.

● PrEP is an HIV prevention medication that has been available since 2012.

● Only 1 in 3 people in the U.S. who could benefit from PrEP were prescribed a form of PrEP in 2022.

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