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Changing the game: Ice Cube’s battle to buy regional sports networks

NNPA NEWSWIRE — …Ice Cube is looking to take the next step in not only raising the profile of his professional basketball brand, but his personal profile as a Black business mogul. In early April, with his FOX Sports contract having expired at the conclusion of the 2018 BIG3 campaign, the league inked a new deal to have games televised on the CBS network. However, armed with a high-profile group of investors with deep pockets of their own, Ice Cube has a much bigger vision. But reaching that goal won’t come without challenges, or a fight.

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By Bryan 18X Crawford and Barrington Salmon, Contributing Writers, The Final Call

More and more, Black athletes and entertainers are looking to expand beyond the field of expertise that gained them fame, notoriety and riches, and leverage these positions to help them make their same mark in the world of business. There are Black people who successfully transitioned from their respective art or sport, turning themselves into well-respected businesspeople and a positive example of what entrepreneurship looks like. The life of the late rapper and entrepreneur Nipsey Hussle personifies this point.

However, Ice Cube, Nipsey’s West Coast predecessor and elder—or “O.G.”—in the rap game and one of the founding fathers of the hip-hop genre known as “gangsta rap,” has been blazing big time business trails of his own for the past two decades.

Many are familiar with O’Shea “Ice Cube” Jackson, either from his days as a rapper in the group “N.W.A.,” or from his acting roles in popular movies such as “Boyz In The Hood,” and the “Friday,” “Barbershop,” and “Are We There Yet?” series of films. However, in 2017, Ice Cube decided to delve into previously uncharted business waters by getting involved in professional sports as one of the founders of the BIG3 professional 3-on-3 basketball league. The BIG3 features 12 teams coached by former NBA All-Stars and Hall of Famers, with rosters made up of players who have all competed professionally, either in the NBA or overseas. The BIG3 league has become one of the premier events for basketball fans during the summer, a time when there isn’t a lot of competitive professional basketball going on.

Now entering its third season, Ice Cube is looking to take the next step in not only raising the profile of his professional basketball brand, but his personal profile as a Black business mogul. In early April, with his FOX Sports contract having expired at the conclusion of the 2018 BIG3 campaign, the league inked a new deal to have games televised on the CBS network. However, armed with a high-profile group of investors with deep pockets of their own, Ice Cube has a much bigger vision. But reaching that goal won’t come without challenges, or a fight.

“The BIG3 is not part of the old boys club and that doesn’t sit well with a company like Charter, which has been called out many times for unfair treatment of minority organizations and for consistent disregard of its own customers,” Ice Cube said in a statement regarding his investor group’s bid to purchase 21 regional sports networks (RSN). The channels include networks in markets such as Atlanta, Dallas, Detroit, and Los Angeles.

Ice Cube and the BIG3, should they win the bid, would then have the foundation in place to build a brand new national network with original programming, sports, and other culturally relevant content.

In an April letter written by the BIG3 to the Federal Communications Commission and the Department of Justice, the company accused Charter Communications of interfering with the BIG3’s investment group—which includes Ice Cube, fellow hip-hop legends LL Cool J and Snoop Dogg, basketball Hall of Famers Magic Johnson, Julius “Dr. J” Erving and Clyde Drexler, tennis star Serena Williams, comedian Kevin Hart, and other prominent figures in sports and entertainment—bid to purchase 21 regional sports networks currently owned by Disney, which the company acquired in its recent merger with FOX. Disney has until June to sell the RSNs if they want to avoid antitrust issues in the future.

BIG3 said that Charter threatened to drop the RSNs from the cable networks it owns should they come under new ownership. Pre-emptively making this threat would effectively lower the current $10 billion price package. However, what makes the move curious is that Liberty Media, Charter’s largest shareholder, is also bidding for the RSNs. Charter has been accused before by a Black man for biased practices. In 2016, Byron Allen filed a $10 billion discrimination suit against the company, accusing them of not giving networks owned by minority groups the same broadcasting opportunities as White-owned media companies.

“In response to our filing, Charter says they are willing to talk to ‘whomever.’ Given their consistent animosity toward diverse ownership groups with inclusive messages like ours, we say we don’t believe them. Anyone who looks at the facts won’t either. They have done everything they can to keep us from owning these RSNs and that’s why we have asked the FCC and the DOJ to investigate,” Ice Cube said in a statement.

In response to the letter, Charter didn’t explicitly push back against the allegations, saying, “Charter currently has an agreement to carry these networks and welcomes the opportunity to discuss a future carriage agreement for these networks with whoever ultimately owns them, including Big3. Regardless of who owns the programming, we approach all negotiations with the same singular objective of reaching carriage agreements that best meet the needs of our customers.”

The BIG3 met on April 17 with the antitrust division of the DOJ, two days after the deadline to enter bids for the RSNs. Others in the bidding include conservative media company Sinclair Broadcast Group, Major League Baseball in partnership with Liberty Media.

At Final Call press time, it was unclear if anything regarding the sale had been resolved.

Cori Harvey, an attorney who specializes in business law, economics and entrepreneurship, said the mere fact that Ice Cube, LL Cool J, Serena Williams and other athletes and entertainers have joined forces to purchase the sports channels is deeply significant. He predicts a ripple effect on Blacks and the larger Black community.

“If this succeeds, even the attempt I think, represents movement along a much-needed path,” said Ms. Harvey, a former law professor at Florida A&M University. It shows that it takes generations to shift into this space of access and mentorship. African Americans have had to build across generations. This is also our Horatio Alger story. Hip hop and sports is often how we pull ourselves up by our bootstraps.”

“This is a coming-of-age story. This is an example of employees buying the company. It shows that many hands make light work.”

Dr. Wilmer Leon, III, agreed.

“This is incredibly, incredibly important if we’re ever going to have a chance of moving our situation forward,” he said. “We’re seeing major assets and more media assets falling into fewer and fewer hands.”

Dr. Leon, who teaches at Howard University, said it is gratifying to see this clique of celebrities coalescing around a common goal. It’s important, he added, that the group appears to have the financial wherewithal to withstand whatever challenges they may face.

“They are not immune (to being derailed) but their financial wherewithal gives them a definite mechanism to withstand challenges,” said Dr. Leon, the political scientist, author, columnist and talk show host. “These resources put them at another level. They’ll have resources to pay an attorney like Willie Gary.”

The most immediate challenge is apparently Channel Communications and Liberty Media. According to the New York Post, BIG3 accuses Charter Communications of conspiring with Liberty Media and the owner of the Atlanta Braves and was trying “to pollute the bidding process.”

Ms. Harvey said, without knowing all the details, if Charter and Liberty Media may have engaged in, these tactics, it may be simply cut throat business as usual.

“I think a part of this is learning how to function in this environment,” she said. “It may not necessarily be a race-based issue. This may be a competitive obstacle. Some people may react viscerally to Black people seeking to jump into the bidding, but the Black celebrities are dealing with people who have had generations of exposure to this playing field. We see people battling for six inches of land, not willing to give up an inch of ground. Business is no different.”

“This is the cost of doing business. Throwing money to thwart the opposition isn’t unusual. It’s a part of the game, a part of the business. They are creating barriers to entry for all competition.”

Dr. Leon said those entering business and other arenas should come prepared to make a difference. “The only way to change the game is that you gotta play the game,” he said. “And the only way to win the game is to play the game. It may be a White man’s game, but I’m not ready to give it to them yet.”

Ms. Harvey said she’s struck by the positive turn this development represents.

“What jumps out is this is a shining light because many of these ills in the Black community are because of the impact of the hip hop culture of consumerism and violence,” said Ms. Harvey, a former Philadelphia public defender. “This a good foil.”

Dr. Leon argued the ownership group should seek to use the venture as more than a more investment. “If your belief system is not focused on the liberation of your people, it’s a waste of time,” he said.

Ms. Harvey disagreed with Dr. Leon’s premise, while noting the importance of what the ownership group is attempting to do. “We don’t have enough archetypes,” she said. “I’m sick of the fact that the only available archetypes are the drug dealer, hip hop artists and athletes. We often don’t have enough role models at high levels. Fourteen-year-old Black boys’ role models need to be a Black man in a suit. The image of Barack Obama and his beautiful, strong, Black family is something all of us can aspire to. All we can imitate is what we see.”

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#NNPA BlackPress

Trump Set to Sign Largest Cut to Medicaid After a Marathon Protest Speech by Leader Jeffries

BLACKPRESSUSA NEWSWIRE — The bill also represents the biggest cut in Medicare in history and is a threat to the health care coverage of over 15 million people. The spending in Trump’s signature legislation also opens the door to a second era of over-incarceration in the U.S.

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By Lauren Burke

By a vote of 218 to 214, the GOP-controlled U.S. House passed President Trump’s massive budget and spending bill that will add $3.5 trillion to the national debt, according to the Congressional Budget Office (CBO). The bill also represents the biggest cut in Medicare in history and is a threat to the health care coverage of over 15 million people. The spending in Trump’s signature legislation also opens the door to a second era of over-incarceration in the U.S. With $175 billion allocated in spending for immigration enforcement, the money for more police officers eclipsed the 2026 budget for the U.S. Marines, which is $57 billion. Almost all of the policy focus from the Trump Administration has focused on deporting immigrants of color from Mexico and Haiti.

The vote occurred as members were pressed to complete their work before the arbitrary deadline of the July 4 holiday set by President Trump. It also occurred after Democratic Leader Hakeem Jeffries took the House floor for over 8 hours in protest. Leader Jeffries broke the record in the U.S. House for the longest floor speech in history on the House floor. The Senate passed the bill days before and was tied at 50-50, with Republican Senator Lisa Murkowski saying that, “my hope is that the House is gonna look at this and recognize that we’re not there yet.” There were no changes made to the Senate bill by the House. A series of overnight phone calls to Republicans voting against, not changes, was what won over enough Republicans to pass the legislation, even though it adds trillions to the debt. The Trump spending bill also cuts money to Pell grants.

“The Big Ugly Bill steals food out of the hands of starving children, steals medicine from the cabinets of cancer patients, and equips ICE with more funding and more weapons of war than the United States Marine Corps. Is there any question of who those agents will be going to war for, or who they will be going to war against? Beyond these sadistic provisions, Republicans just voted nearly unanimously to close urban and rural hospitals, cripple the child tax credit, and to top it all off, add $3.3 trillion to the ticking time bomb that is the federal deficit – all from a party that embarrassingly pretends to stand for fiscal responsibility and lowering costs,” wrote Congressional Black Caucus Chairwoman Yvette Clarke (D-NY) in a statement on July 3.

“The Congressional Budget Office predicts that 17 million people will lose their health insurance, including over 322,000 Virginians. It will make college less affordable.  Three million people will lose access to food assistance through the Supplemental Nutrition Assistance Program (SNAP). And up to 16 million students could lose access to free school meals. The Republican bill does all of this to fund tax breaks for millionaires, billionaires, and corporations,” wrote Education and Workforce Committee ranking member Rep. Bobby Scott (D-VA) in a statement. The bill’s passage has prompted Democrats to start thinking about 2026 and the next election cycle. With the margins of victory in the U.S. House and U.S. Senate being so narrow, many are convinced that the balance of power and the question of millions being able to enjoy health care come down to only several thousand votes in congressional elections. But currently, Republicans controlled by the MAGA movement control all three branches of government. That reality was never made more stark and more clear than the last seven days of activity in the U.S. House and U.S. Senate.

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WATCH: NNPA Publishers Pivot To Survive

7.2.25 via NBC 4 Washington

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7.2.25 via NBC 4 Washington

https://youtube.com/watch?v=9oZc5Sz0jQQ&feature=oembed

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#NNPA BlackPress

Congressional Black Caucus Challenges Target on Diversity

BLACKPRESSUSA NEWSWIRE — we found that the explanations offered by the leadership of the Target Corporation fell woefully short of what our communities deserve and of the values of inclusion that Target once touted

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By Stacy M. Brown
Black Press USA Senior National Correspondent

Target is grappling with worsening financial and reputational fallout as the national selective buying and public education program launched by the Black Press of America and other national and local leaders continues to erode the retailer’s sales and foot traffic. But a recent meeting that the retailer intended to keep quiet between CEO Brian Cornell and members of the Congressional Black Caucus Diversity Task Force was publicly reported after the Black Press discovered the session, and the CBC later put Target on blast.

“The Congressional Black Caucus met with the leadership of the Target Corporation on Capitol Hill to directly address deep concerns about the impact of the company’s unconscionable decision to end a number of its diversity, equity, and inclusion efforts,” CBC Chair Yvette Clarke stated. “Like many of the coalition leaders and partner organizations that have chosen to boycott their stores across the country, we found that the explanations offered by the leadership of the Target Corporation fell woefully short of what our communities deserve and of the values of inclusion that Target once touted,” Congresswoman emphasized.  “Black consumers contribute overwhelmingly to our economy and the Target Corporation’s bottom line. Our communities deserve to shop at businesses that publicly share our values without sacrificing our dignity. It is no longer acceptable to deliver promises to our communities in private without also demonstrating those values publicly.”

Lauren Burke, Capitol Hill correspondent for Black Press of America, was present when Target CEO Cornell and a contingent of Target officials arrived at the U.S. Capitol last month. “It’s always helpful to have meetings like this and get some candid feedback and continue to evolve our thinking,” Cornell told Burke as he exited the meeting. And walked down a long hallway in the Cannon House Office Building. “We look forward to follow-up conversations,” he stated. When asked if the issue of the ongoing boycott was discussed, Cornell’s response was, “That was not a big area of focus — we’re focused on running a great business each and every day. Take care of our teams. Take care of the guests who shop with us and do the right things in our communities.”

A national public education campaign on Target, spearheaded by Dr. Benjamin F. Chavis Jr., president and CEO of the National Newspaper Publishers Association (NNPA), the NNPA’s board of directors, and with other national African American leaders, has combined consumer education efforts with a call for selective buying. The NNPA is a trade association that represents the more than 220 African American-owned newspapers and media companies known as the Black Press of America, the voice of 50 million African Americans across the nation. The coalition has requested that Target restore and expand its stated commitment to do business with local community-owned businesses inclusive of the Black Press of  America, and to significantly increase investment in Black-owned businesses and media, Historically Black Colleges and Universities (HBCU, Black-owned Banks, national Black Church denominations, and grassroots and local organizations committed to improving the quality of life of all Americans, and especially those from underserved communities. According to Target’s latest earnings report, net sales for the first quarter of 2025 fell 2.8 percent to $23.85 billion compared to the same period last year. Comparable store sales dropped 3.8 percent, and in-store foot traffic slid 5.7 percent.

Shares of Target have also struggled under the pressure. The company’s stock traded around $103.85 early Wednesday afternoon, down significantly from roughly $145 before the controversy escalated. Analysts note that Target has lost more than $12 billion in market value since the beginning of the year. “We will continue to inform and to mobilize Black consumers in every state in the United States,” Chavis said. “Target today has a profound opportunity to respond with respect and restorative commitment.”

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