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CEO Kobi Wu is changing the face of advertising with VisuWall

ROLLINGOUT.COM — Kobi Wu is the founder and CEO of VisuWall Technologies.

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By Porsha Monique

Porsha Monique

[/media-credit] Porsha Monique

Kobi Wu is the founder and CEO of VisuWall Technologies, a platform where vacant storefront windows become smart eye-level media placements, delivering a new advertising channel and metrics that matter in just a few clicks. Wu is a former music industry executive and has 18 plus years of marketing and advertising experience. She’s worked with global companies producing customer experiences, brand strategies, content and media plans for Nike, Spotify, Smirnoff, Johnnie Walker, Ciroc Vodka, Google, JetBlue and a host of others. Before founding VisuWall, Wu was the SVP of Strategy and Creative for Combs Enterprises where she led strategy for the chairman’s portfolio of brands.

Rolling Out recently spoke with Wu to discuss VisuWall, her career path, her leadership style and much more.

How did you determine your career path?

My career path was inspired mostly by my personal interests, and these are not at all linear or singular. I get completely immersed with each subject during the various phases of my career. From architecture to the music business to the consumer experience, and now being the founder of VisuWall I have layered my career with creative insights and a diverse set of skills that give me a very unique perspective that works really well for me.

What inspires you to show up at work every day?

I love what I’ve created in VisuWall and I like to explore the new heights it will go. Working on the business every day fuels new ideas, new ways of working, and allows me to meet new people.

Please describe your role as CEO.

As CEO of VisuWall my role is to make sure the team has the tools they need to be successful (resources, answers and insights) and then get out of their way so that they can do their job. My role is to keep my eyes on the VisuWall North Star and make sure that the team keeps that vision top of mind in all that they do.

What is the mission of your organization?

VisuWall is a platform where vacant storefronts become smart eye-level media placements, delivering a new advertising channel and metrics that matter in just a few clicks. Our expertise with consumer experiences and care in bridging relationships with property owners provides transparency, efficiency and ROI with each and every placement.

Who or what motivates you and why?       

My son is a big motivator for me. He was present when I first pitched the idea at the Entrepreneurs Challenge at NYU in 2015. He was with me when I stopped to take pictures of buildings I was interested in for the model. He heard me talking to my husband about throwing in the towel and said, “Ummmm. Momma you can’t quit. We’ve worked too hard. I’ve had to stand and watch you take too many pictures of buildings for you to quit now. This is our thing!”  I appreciate that he sees me working and building something. He knows it hasn’t always been there and we have to work to keep it. So yeah, he motivates me.

What are the do’s and don’ts for young women in business?

  • Do be yourself and consider how you want to be perceived.
  • Do make sure you take your seat at the table – literally and figuratively. Show up and show up ready to be heard.
  • Do make sure you are learned and coachable – it’s a delicate balance sometimes.
  • Don’t forget to look around you and advocate for someone else you believe in whether they are senior to you, junior to you or standing next to you as a peer.
  • Don’t let someone’s opinion of your idea sway you from putting it out there. Take a pause or pivot if you must, but keep pushing.

Name three successful female role models and explain why you admire them.

I really admire women in business who will take a beat to support other women in business. By that I mean women who will listen to someone’s story, help them work through a need, and maybe even go so far as to put their weight behind someone when they believe in something. Oprah, Michelle Obama or someone else in that stratosphere, are easy to mention, but I have been moved by some less obvious names – perhaps not household names- but names that carry their own [weight] on a lot of levels.

Morgan DeBaun, Founder & CEO of Blavity: When we met, we both came to the table cold, only knowing each other’s name and company accomplishments, but nothing about each other’s personal background. [We had] no friends in common, no jobs at the same place. But she came to the table knowing where I’ve been, what I’m working on and with a vision of how we can perhaps stay connected and work together. We listened to each other, laughed a bit and after an hour I walked away with the kind of ally who will advocate for me and VisuWall and vice versa.  I also really, really enjoy Morgan’s instagram feed and appreciate how she’s living her best life.

Isa Watson, Founder & CEO Envest: Isa and I sat on a panel together at Columbia. At that point, I was pre-funded and working through what seemed like an eternity of building traction with no resources. Several months later we met for coffee and a pastry. She asked me about my investment strategy and the next thing I knew she was encouraging me to shift gears, take control and play my cards differently. She was right. I am now funded and it was all about that mind shift.

Marissa Nance, Founder, Native Tongue Communications: Marissa is family. She has worked 25+ years at OMD and recently launched a new entity called Native Tongue Communications. Because I’ve stayed at her home in LA I’ve seen Marissa’s work ethic live and in person. She rises [early] to be able to work on Eastern Standard Time and goes hard all day, making deals and helping her clients understand advertising to diverse groups of people. In between she’s taken time to share resources, make introductions (in fact Morgan was one of those introductions) and has helped me strategize for VisuWall pretty much from day one.

How do you approach business challenges?

There is always a pivot or a level up in business. Running VisuWall, the day to day challenges require a certain kind of mental preparedness that I often liken to sports. Proficiency in simple things like accounting, client management, marketing, and operations is like being able to make a free throw or a layup in basketball. I also like to know and study the players. It makes a huge difference to know who you’re playing with, how they play and what motivates them. It allows you make smarter moves. Then when you come across complex situations like investor presentations, hiring teams, managing distribution of funds, etc., all of those basic skills come into play and knowing them well allows you to level up for the dunk.

How do you evaluate talent you are hiring and what are the skill sets you’re looking for in this market place?

When I am hiring talent I am absolutely looking for knowledge of their craft, but equally a combination of independence, willingness to roll up his/her sleeves, likeability, coachability and creativity. VisuWall uniquely combines two otherwise disparate industries and so anyone who works with us needs to be dexterous enough to understand and apply insights from the other side of the marketplace and the people involved.

Describe your leadership style.

I’m a steward of the VisuWall ship. I work towards strategic goals and try to manage the processes to ladder up to those goals. I like to think I’m a casual leader because I’m rather laidback on most days, but in recent years I’ve realized it’s actually only my attire that is casual: sneakers, tee shirts and jeans; but I’m actually quite process driven.

Media Maven. Celebrity Interviewer. Entertainment Journalist. Social Influencer. Passionate Writer. Follow my journey on FB @PorshaMonique and IG @iAmPorshaMonique

This article originally appeared in Rollingout.com.

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Black History

George Cook: The Inventor Who Made Fishing Smarter

George Cook was a Black American inventor from Louisville, Kentucky. He was born in 1863, during a time when Black Americans faced unfair laws, limited opportunities, and many barriers to education, jobs, and recognition. Even with these challenges, he became known for his intell

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A copy of the patent for George Cook’s Automatic Fishing Device. Public domain.

George Cook was a Black American inventor from Louisville, Kentucky. He was born in 1863, during a time when Black Americans faced unfair laws, limited opportunities, and many barriers to education, jobs, and recognition. Even with these challenges, he became known for his intelligence, honesty, and ability to think in practical ways. Some records say he worked as a cook for Buffalo Bill Cody and later as a chef on a private dining car for the Louisville and Nashville Railroad. He was even known by the nickname “Honest Mister Cook.”

As with many Black American inventors and scientists of that era, there is little biographical information about Mr. Cook.

Cook’s most famous invention was the Automatic Fishing Device. He received U.S. Patent No. 625,829 for it on May 30, 1899. His patent shows that he was not just someone with an idea, but someone who made it happen.

So, what did the Automatic Fishing Device do? Imagine fishing with a line in the water. Usually, you have to watch carefully and pull the line at just the right moment when a fish bites. Cook wanted to make that process easier. His device was designed to react when a fish pulled on the line. The tension from the fish would trigger a lever. That lever would release a spring-loaded part of the device, causing it to move quickly and help pull in the line. The device also had an alarm gong that would ring to let the fisher know something was happening.

This invention was important because it used simple mechanical ideas in a clever way. Springs, levers, rails, and alarms were not new by themselves, but Cook combined them to solve a real problem. His device showed how inventors often take familiar parts and arrange them in a new way to make life easier. 

Cook looked at fishing and asked, “How can this be improved?” Then, he created a device that could respond automatically when a fish tugged on the line. His invention let fishermen relax instead of watching the line for hours, trusting the alarm to alert them.

Cook may not be as famous as some inventors, but his Automatic Fishing Device shows that creativity and innovation can be applied anywhere. His legacy lives on as part of the larger story of Black innovation in America.

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Business

Gov. Newsom Announces $109.6 Million in Funding for 278 Supportive Homes in Bakersfield, Contra Costa, Sacramento and Fresno

POST NEWS GROUP — “Every Californian deserves a safe place to call home, particularly the veterans who bravely served our country,” said Newsom in a statement on July 23. “California voters approved Proposition 1 because they know we must do more to address homelessness and behavioral health challenges.”

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Last week, Gov. Gavin Newsom announced $109.6 million in Proposition 1 funding to create 278 permanent supportive homes in Bakersfield, Contra Costa County, Sacramento and Fresno, including 103 homes reserved for veterans experiencing or at risk of homelessness.

The funding, awarded through California’s Homekey+ program, is intended to expand permanent supportive housing and behavioral health services for veterans and other Californians experiencing or at risk of homelessness. State officials said the investment advances Proposition 1, the voter-approved measure aimed at increasing housing, treatment and support services for people with behavioral health needs.

“Every Californian deserves a safe place to call home, particularly the veterans who bravely served our country,” said Newsom in a statement on July 23. “California voters approved Proposition 1 because they know we must do more to address homelessness and behavioral health challenges.”

The largest award, nearly $32.6 million, will help the City of Fresno and Parkway Prime LLC convert an interim housing project into 84 permanent supportive homes at Parkway Terrace, including nine units reserved for veterans. The City of Sacramento and Urban Capital LLC will receive nearly $31.9 million to develop the Rio Linda Senior Housing Project, which will include 100 homes, 49 of them reserved for veterans.

Contra Costa County and Satellite Affordable Housing Associates will receive $28.8 million to develop an 82-unit senior housing community, with 62 units designated for people experiencing or at risk of homelessness who have behavioral health challenges, including 30 units for veterans. In Bakersfield, Community Action Partnership of Kern will receive nearly $14.1 million to convert a 38-room motel into 30 permanent supportive homes, with 15 units reserved for veterans.

State officials also announced an additional $2.3 million for three previously awarded Homekey+ projects in Olivehurst, Sanger and Stockton, primarily to support operating costs and increase veteran housing.

Since its launch, Homekey+ has awarded $968.4 million to 54 permanent supportive housing projects expected to create 2,749 affordable homes statewide, including 723 homes reserved for veterans. Officials said Proposition 1 is expected to expand California’s behavioral health system by funding additional supportive housing, treatment facilities and services for people experiencing homelessness and behavioral health challenges.

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Business

100 Black Wings’ Team Oakland Youth Athletes Heading to Taiwan for 2026 International Children’s Games

By Post Staff The  Bay Area Chapter of 100 Black Men  is sending nine youth athletes from its  100 Black Wings’  Team Oakland Delegation to Taiwan on Thursday, July 30, to represent the City of Oakland at the  58th International Children’s

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The delegation going to the International Children’s Games in Taiwan includes (from left) Dewayne Littlepage, Gia Goodlow, Abisewolu Redmond, Mahari Moore, Marvin Thomas, Najae Ellison, Royal Moore, Sir.Kamryn Lloyd, and Jasani Highsmith. The delegation’s coaching leadership includes Head Coach Dr. Tommie Smith, Senior Coach Margaret Dixon, Girls Coach Evangela Dixon, Strength and Conditioning Coach Nola Turnage, and Boys Coach Michael Flood, Jr. Photo courtesy of 100 Black Men of the Bay Area.

By Post Staff

The Bay Area Chapter of 100 Black Men is sending nine youth athletes from its 100 Black Wings’ Team Oakland Delegation to Taiwan on Thursday, July 30, to represent the City of Oakland at the 58th International Children’s Games (IGC) in Hualien County, Taiwan.

The Games will bring together young athletes ages 12 to 15 from 76 city delegations around the world. The opening ceremony is scheduled for Aug. 2, and athletic competitions take place Aug. 3-5.

While many international competitions center around national teams, the ICG brings young people together as representatives of their respective cities. This year’s theme – “Shining Hualien, Shining Together!” – reflects the host city’s vision of using sports, education, culture, and tourism to promote friendship, peace, inclusion, and sustainable development.

“Team Oakland’s participation demonstrates what can happen when young people are given opportunity, preparation, and a community that believes in them,” said Danny L. Williams, chairman of 100 Black Men of the Bay Area, Inc. 

“These athletes will carry Oakland’s talent, strength, and spirit onto an international stage while building relationships that can extend far beyond the competition,” he said.

Team Oakland will compete in track and field events including the 100-meter and 400-meter races, hurdles, long jump, shot put, javelin, and traditional and mixed 4×100-meter relays.

The athletes representing Oakland are: DeWayne Littlepage, Gia Goodlow, Abisewolu Redmond, Mahari Moore, Marvin Thomas, Najae Ellison, Royal Moore, Sir Kamryn Lloyd, and Jasani Highsmith.

The delegation’s coaching leadership includes Head Coach Dr. Tommie Smith, the

1968 Olympic gold medalist in the 200-meter sprint; Senior Coach Margaret Dixon;

Girls Coach Evangela Dixon; Strength and Conditioning Coach Nola Turnage;

and Boys Coach Michael Flood, Jr.

Delegation leadership also includes Williams, Head of Delegation Juanita Metters-Upshur, and city representative Dr. Mark Alexander. 

“Our athletes have trained with tremendous discipline, but this journey represents much more than competition,” said Metters-Upshur, head of delegation.  “They will have the opportunity to travel internationally, proudly represent Oakland, experience another culture, and form friendships with young people from communities across the world.  We are incredibly proud of them and grateful to the families, coaches, partners, and supporters who have helped make this experience possible.”

In addition to track and field, the games will feature swimming, tennis, table tennis, Taekwondo, archery, football, and 3×3 basketball. Hualien County is located between Taiwan’s Central Mountain Range and the Pacific Ocean and hosts the International Children’s Games for the first time this year.

The International Children’s Games were founded in 1968 by Slovenian coach Metod Klemenc, based on the belief that sports can bridge differences in culture, religion, and race. 

The ICG is approved by the International Olympic Committee and emphasizes friendship, fair play, teamwork, perseverance, and cultural understanding among young people.

The Oakland delegation’s participation reflects the 100 Black Wings’ programmatic commitment to developing young people through athletic achievement, discipline, leadership, cultural exposure, and global citizenship.  

Team Oakland is supported by a network of families, coaches, community partners, and advocates who believe that international experiences can expand how young people view themselves and their possibilities.

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