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CEO Kobi Wu is changing the face of advertising with VisuWall

ROLLINGOUT.COM — Kobi Wu is the founder and CEO of VisuWall Technologies.

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By Porsha Monique

Porsha Monique

[/media-credit] Porsha Monique

Kobi Wu is the founder and CEO of VisuWall Technologies, a platform where vacant storefront windows become smart eye-level media placements, delivering a new advertising channel and metrics that matter in just a few clicks. Wu is a former music industry executive and has 18 plus years of marketing and advertising experience. She’s worked with global companies producing customer experiences, brand strategies, content and media plans for Nike, Spotify, Smirnoff, Johnnie Walker, Ciroc Vodka, Google, JetBlue and a host of others. Before founding VisuWall, Wu was the SVP of Strategy and Creative for Combs Enterprises where she led strategy for the chairman’s portfolio of brands.

Rolling Out recently spoke with Wu to discuss VisuWall, her career path, her leadership style and much more.

How did you determine your career path?

My career path was inspired mostly by my personal interests, and these are not at all linear or singular. I get completely immersed with each subject during the various phases of my career. From architecture to the music business to the consumer experience, and now being the founder of VisuWall I have layered my career with creative insights and a diverse set of skills that give me a very unique perspective that works really well for me.

What inspires you to show up at work every day?

I love what I’ve created in VisuWall and I like to explore the new heights it will go. Working on the business every day fuels new ideas, new ways of working, and allows me to meet new people.

Please describe your role as CEO.

As CEO of VisuWall my role is to make sure the team has the tools they need to be successful (resources, answers and insights) and then get out of their way so that they can do their job. My role is to keep my eyes on the VisuWall North Star and make sure that the team keeps that vision top of mind in all that they do.

What is the mission of your organization?

VisuWall is a platform where vacant storefronts become smart eye-level media placements, delivering a new advertising channel and metrics that matter in just a few clicks. Our expertise with consumer experiences and care in bridging relationships with property owners provides transparency, efficiency and ROI with each and every placement.

Who or what motivates you and why?       

My son is a big motivator for me. He was present when I first pitched the idea at the Entrepreneurs Challenge at NYU in 2015. He was with me when I stopped to take pictures of buildings I was interested in for the model. He heard me talking to my husband about throwing in the towel and said, “Ummmm. Momma you can’t quit. We’ve worked too hard. I’ve had to stand and watch you take too many pictures of buildings for you to quit now. This is our thing!”  I appreciate that he sees me working and building something. He knows it hasn’t always been there and we have to work to keep it. So yeah, he motivates me.

What are the do’s and don’ts for young women in business?

  • Do be yourself and consider how you want to be perceived.
  • Do make sure you take your seat at the table – literally and figuratively. Show up and show up ready to be heard.
  • Do make sure you are learned and coachable – it’s a delicate balance sometimes.
  • Don’t forget to look around you and advocate for someone else you believe in whether they are senior to you, junior to you or standing next to you as a peer.
  • Don’t let someone’s opinion of your idea sway you from putting it out there. Take a pause or pivot if you must, but keep pushing.

Name three successful female role models and explain why you admire them.

I really admire women in business who will take a beat to support other women in business. By that I mean women who will listen to someone’s story, help them work through a need, and maybe even go so far as to put their weight behind someone when they believe in something. Oprah, Michelle Obama or someone else in that stratosphere, are easy to mention, but I have been moved by some less obvious names – perhaps not household names- but names that carry their own [weight] on a lot of levels.

Morgan DeBaun, Founder & CEO of Blavity: When we met, we both came to the table cold, only knowing each other’s name and company accomplishments, but nothing about each other’s personal background. [We had] no friends in common, no jobs at the same place. But she came to the table knowing where I’ve been, what I’m working on and with a vision of how we can perhaps stay connected and work together. We listened to each other, laughed a bit and after an hour I walked away with the kind of ally who will advocate for me and VisuWall and vice versa.  I also really, really enjoy Morgan’s instagram feed and appreciate how she’s living her best life.

Isa Watson, Founder & CEO Envest: Isa and I sat on a panel together at Columbia. At that point, I was pre-funded and working through what seemed like an eternity of building traction with no resources. Several months later we met for coffee and a pastry. She asked me about my investment strategy and the next thing I knew she was encouraging me to shift gears, take control and play my cards differently. She was right. I am now funded and it was all about that mind shift.

Marissa Nance, Founder, Native Tongue Communications: Marissa is family. She has worked 25+ years at OMD and recently launched a new entity called Native Tongue Communications. Because I’ve stayed at her home in LA I’ve seen Marissa’s work ethic live and in person. She rises [early] to be able to work on Eastern Standard Time and goes hard all day, making deals and helping her clients understand advertising to diverse groups of people. In between she’s taken time to share resources, make introductions (in fact Morgan was one of those introductions) and has helped me strategize for VisuWall pretty much from day one.

How do you approach business challenges?

There is always a pivot or a level up in business. Running VisuWall, the day to day challenges require a certain kind of mental preparedness that I often liken to sports. Proficiency in simple things like accounting, client management, marketing, and operations is like being able to make a free throw or a layup in basketball. I also like to know and study the players. It makes a huge difference to know who you’re playing with, how they play and what motivates them. It allows you make smarter moves. Then when you come across complex situations like investor presentations, hiring teams, managing distribution of funds, etc., all of those basic skills come into play and knowing them well allows you to level up for the dunk.

How do you evaluate talent you are hiring and what are the skill sets you’re looking for in this market place?

When I am hiring talent I am absolutely looking for knowledge of their craft, but equally a combination of independence, willingness to roll up his/her sleeves, likeability, coachability and creativity. VisuWall uniquely combines two otherwise disparate industries and so anyone who works with us needs to be dexterous enough to understand and apply insights from the other side of the marketplace and the people involved.

Describe your leadership style.

I’m a steward of the VisuWall ship. I work towards strategic goals and try to manage the processes to ladder up to those goals. I like to think I’m a casual leader because I’m rather laidback on most days, but in recent years I’ve realized it’s actually only my attire that is casual: sneakers, tee shirts and jeans; but I’m actually quite process driven.

Media Maven. Celebrity Interviewer. Entertainment Journalist. Social Influencer. Passionate Writer. Follow my journey on FB @PorshaMonique and IG @iAmPorshaMonique

This article originally appeared in Rollingout.com.
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Activism

California Rideshare Drivers and Supporters Step Up Push to Unionize

Today in California, over 600,000 rideshare drivers want the ability to form or join unions for the sole purpose of collective bargaining or other mutual aid and protection. It’s a right, and recently at the State Capitol, a large number of people, including some rideshare drivers and others working in the gig economy, reaffirmed that they want to exercise it. 

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By Antonio‌ ‌Ray‌ ‌Harvey‌
California‌ ‌Black‌ ‌Media‌

On July 5, 1935, President Franklin D. Roosevelt signed into federal law the National Labor Relations Act (NLRA). Also known as the “Wagner Act,” the law paved the way for employees to have “the right to self-organization, to form, join, or assist labor organizations,” and “to bargain collectively through representatives of their own choosing, according to the legislation’s language.

Today in California, over 600,000 rideshare drivers want the ability to form or join unions for the sole purpose of collective bargaining or other mutual aid and protection. It’s a right, and recently at the State Capitol, a large number of people, including some rideshare drivers and others working in the gig economy, reaffirmed that they want to exercise it.

On April 8, the rideshare drivers held a rally with lawmakers to garner support for Assembly Bill (AB) 1340, the “Transportation Network Company Drivers (TNC) Labor Relations Act.”

Authored by Assemblymembers Buffy Wicks (D-Oakland) and Marc Berman (D-Menlo Park), AB 1340 would allow drivers to create a union and negotiate contracts with industry leaders like Uber and Lyft.

“All work has dignity, and every worker deserves a voice — especially in these uncertain times,” Wicks said at the rally. “AB 1340 empowers drivers with the choice to join a union and negotiate for better wages, benefits, and protections. When workers stand together, they are one of the most powerful forces for justice in California.”

Wicks and Berman were joined by three members of the California Legislative Black Caucus (CLBC): Assemblymembers Tina McKinnor (D-Inglewood), Sade Elhawary (D-Los Angeles), and Isaac Bryan (D-Ladera Heights).

Yvonne Wheeler, president of the Los Angeles County Federation of Labor; April Verrett, President of Service Employees International Union (SEIU); Tia Orr, Executive Director of SEIU; and a host of others participated in the demonstration on the grounds of the state capitol.

“This is not a gig. This is your life. This is your job,” Bryan said at the rally. “When we organize and fight for our collective needs, it pulls from the people who have so much that they don’t know what to do with it and puts it in the hands of people who are struggling every single day.”

Existing law, the “Protect App-Based Drivers and Services Act,” created by Proposition (Prop) 22, a ballot initiative, categorizes app-based drivers for companies such as Uber and Lyft as independent contractors.

Prop 22 was approved by voters in the November 2020 statewide general election. Since then, Prop 22 has been in court facing challenges from groups trying to overturn it.

However, last July, Prop 22 was upheld by the California Supreme Court last July.

In a 2024, statement after the ruling, Lyft stated that 80% of the rideshare drivers they surveyed acknowledged that Prop 22 “was good for them” and  “median hourly earnings of drivers on the Lyft platform in California were 22% higher in 2023 than in 2019.”

Wicks and Berman crafted AB 1340 to circumvent Prop 22.

“With AB 1340, we are putting power in the hands of hundreds of thousands of workers to raise the bar in their industry and create a model for an equitable and innovative partnership in the tech sector,” Berman said.

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Activism

Newsom Fights Back as AmeriCorps Shutdown Threatens Vital Services in Black Communities

“When wildfires devastated L.A. earlier this year, it was AmeriCorps members out there helping families recover,” Gov. Newsom said when he announced the lawsuit on April 17. “And now the federal government wants to pull the plug? We’re not having it.”

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California for All College Corps
California for All College Corps.

By Bo Tefu
California Black Media

Gov. Gavin Newsom is suing the federal government over its decision to dismantle AmeriCorps, a move that puts essential frontline services in Black and Brown communities across California at risk, the Governor’s office said.

From tutoring students and mentoring foster youth to disaster recovery and community rebuilding, AmeriCorps has been a backbone of support for many communities across California.

“When wildfires devastated L.A. earlier this year, it was AmeriCorps members out there helping families recover,” Newsom said when he announced the lawsuit on April 17. “And now the federal government wants to pull the plug? We’re not having it.”

The Department of Government Efficiency (DOGE) under the Trump administration is behind the rollback, which Newsom calls “a middle finger to volunteers.”

Meanwhile, Newsom’s office announced that the state is expanding the California Service Corps, the nation’s largest state-run service program.

AmeriCorps has provided pathways for thousands of young people to gain job experience, give back, and uplift underserved neighborhoods. Last year alone, over 6,000 members across the state logged 4.4 million hours, tutoring more than 73,000 students, planting trees, supporting foster youth, and helping fire-impacted families.

The California Service Corps includes four paid branches: the #CaliforniansForAll College Corps, Youth Service Corps, California Climate Action Corps, and AmeriCorps California. Together, they’re larger than the Peace Corps and are working on everything from academic recovery to climate justice.

“DOGE’s actions aren’t about making government work better. They are about making communities weaker,” said GO-Serve Director Josh Fryday.

“These actions will dismantle vital lifelines in communities across California. AmeriCorps members are out in the field teaching children to read, supporting seniors and helping families recover after disasters. AmeriCorps is not bureaucracy; it’s boots on the ground,” he said.

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Activism

AI Is Reshaping Black Healthcare: Promise, Peril, and the Push for Improved Results in California

Black Californians experience some of the worst health outcomes in the state due to systemic inequities, limited healthcare access, and exclusion from medical research. 16.7% of Black adults report fair or poor health, versus 11.5% of Whites. Black adults have the highest death rates from prostate, breast, colorectal, and lung cancer. Statewide, diabetes affects 13.6% of Black adults versus 9.1% of Whites, and 27% of Black adults over 65 have heart disease, compared to 22% of Whites. Life expectancy for Black Californians is about five years shorter than the state average.

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(Left to right:) Dr. Akilah Weber Pierson. CBM file photo. Dr. Timnit Gebru is DAIR’s founder and executive director. Photo courtesy of Dr. Gebru. Judy Wawira Gichoya, MD, MS, is an associate professor in the Department of Radiology and Imaging Sciences at Emory University School of Medicine. Dr. Gichoya serves as co-director in leading the Healthcare AI Innovation and Translational Informatics (HITI) Lab. Trained as both an informatician and an interventional radiologist, Dr. Gichoya’s work is centered around using data science to study health equity. Photo provided by the Emory University Winship Cancer Institute.
(Left to right:) Dr. Akilah Weber Pierson. CBM file photo. Dr. Timnit Gebru is DAIR’s founder and executive director. Photo courtesy of Dr. Gebru. Judy Wawira Gichoya, MD, MS, is an associate professor in the Department of Radiology and Imaging Sciences at Emory University School of Medicine. Dr. Gichoya serves as co-director in leading the Healthcare AI Innovation and Translational Informatics (HITI) Lab. Trained as both an informatician and an interventional radiologist, Dr. Gichoya’s work is centered around using data science to study health equity. Photo provided by the Emory University Winship Cancer Institute.

Joe W. Bowers Jr.
California Black Media

Artificial intelligence (AI) is changing how Californians receive medical care – diagnosing diseases, predicting patient needs, streamlining treatments, and even generating medical notes for doctors.

While AI holds promise, it also poses risks, particularly for Black patients. It can provide faster diagnoses and expand access to care, but it may also misdiagnose conditions, delay treatment, or overlook patient’s critical needs. AI’s impact on Black patients depends on how biases in medical data and algorithms are addressed in its development.

“As we progress toward a society with increased use of AI technology, it is critical that the biases and stereotypes that Black Americans have faced are not perpetuated in our future innovations,” said Dr. Akilah Weber Pierson (D – San Diego), a physician and state senator spearheading legislative efforts to address AI bias in healthcare.

Why AI Matters for Black Californians

Black Californians experience some of the worst health outcomes in the state due to systemic inequities, limited healthcare access, and exclusion from medical research. 16.7% of Black adults report fair or poor health, versus 11.5% of Whites. Black adults have the highest death rates from prostate, breast, colorectal, and lung cancer. Statewide, diabetes affects 13.6% of Black adults versus 9.1% of Whites, and 27% of Black adults over 65 have heart disease, compared to 22% of Whites. Life expectancy for Black Californians is about five years shorter than the state average.

Benefits and Risks of AI in Healthcare

AI processes vast amounts of medical data using computer algorithms designed to identify patient health patterns, helping doctors to diagnose diseases, recommend treatment, and increase patient care efficiency. By analyzing scans, lab results, and patient history, AI can detect diseases

earlier, giving it the potential to improve care for Black patients, who face higher risks of prostate cancer, diabetes, heart disease and hypertension.

Dr. Judy Gichoya, an Interventional radiologist at the Emory University Winship Cancer Institute and AI researcher at Emory’s Healthcare AI Innovation and Translational Informatics (HITI) Lab, sees AI as a tool with great potential but cautions that its effectiveness depends on the diversity of the data it is trained on. She says, “Without diverse datasets, AI could overlook critical signs of diseases, especially in underrepresented populations like Black patients.”

Dr. Timnit Gebru, a computer scientist and AI ethics expert, is the founder and Executive Director of DAIR (Distributed AI Research Institute) in Oakland. She has extensively studied bias in AI systems and their impact on marginalized groups.

Gebru acknowledges that AI has the potential to improve healthcare by enhancing efficiency and expanding access to medical resources. But, like Gichoya she strongly stresses that for AI to be effective and equitable it needs to be subject to rigorous oversight.

AI is already helping doctors personalize cancer treatment by identifying biomarkers and genetic mutations. UCSF and Stanford Health use AI to analyze tumor DNA to match patients with the most effective chemotherapy or immunotherapy.

In diabetes care, AI predicts blood sugar fluctuations, helping doctors adjust treatment. It helps radiologists in early disease detection and identifies sepsis sooner, reducing hospital deaths. In cardiology, AI detects early signs of heart disease, spotting plaque buildup or abnormal heart rhythms before symptoms appear. It also helps predict strokes by analyzing brain scans to determine risk and guide intervention.

Kaiser Permanente uses AI scribes to reduce paperwork and improve patient interactions. Covered California has partnered with Google

Cloud to use AI to streamline document verification and eligibility decisions.

Despite these advancements, AI systems trained on biased medical data can perpetuate inequities for Black patients.

Gebru explains, “If AI learns from historically discriminatory medical decisions—such as undertreating Black patients—it will scale those biases.”

A notable example is in dermatology, where AI frequently misdiagnoses conditions in Black patients because most training datasets are based on lighter-skinned individuals. “Melanoma looks very different on darker skin,” Gebru notes. “It’s not just darker—it often appears differently, like under toenails, a pattern AI trained mostly on lighter skin won’t detect.”

Another risk of AI in healthcare is automation bias, where healthcare providers over-rely on AI, even when it contradicts medical expertise. “Doctors who would have prescribed medications accurately without AI sometimes make mistakes while using automated tools because they over-trust these systems,” Gebru adds.

AI-driven health insurance claim denials are a growing concern. UnitedHealthcare faces a class-action lawsuit for allegedly using an unregulated AI algorithm to deny rehabilitation coverage to elderly and disabled patients.

Beyond bias, AI also poses an environmental threat. AI systems require enormous amounts of energy for computing and massive amounts of water to cool data centers, which exacerbates climate change, an issue that already disproportionately impacts Black communities.

Trump Administration and DEI Impact

The Trump administration’s efforts to dismantle Diversity, Equity, and Inclusion (DEI) threatens funding for AI bias research in healthcare.

Less federal support could stall progress in making AI systems fairer and more accurate, increasing discrimination risks for Black patients.

California’s Legislative and Regulatory Response

Recognizing AI’s risks in healthcare, California lawmakers and state officials are implementing regulations. Weber Pierson introduced Senate Bill (SB) 503 to ensure that AI algorithms used in healthcare are tested for racial bias before implementation.

“We’ve already seen how biased medical devices like pulse oximeters can fail Black patients,” Weber Pierson explains. “If algorithms used in patient care aren’t inclusive, they’re not going to accurately serve melanated individuals.”

At a press conference introducing SB 503, Weber Pierson stressed that AI must be held accountable. “This bill focuses on ensuring that software used as an accessory to healthcare staff delivers sound, nondiscriminatory decisions that promote equitable outcomes.”

Other legislative efforts include Senate Bill (SB) 1120, by Sen. Josh Becker (D-Menlo Park), which stops insurance companies from using AI alone to deny or delay care and Assembly Bill (AB) 3030, by Assemblymember Lisa Calderon (D-Whittier), which requires healthcare providers to inform patients when AI is used in their care.

Attorney General Rob Bonta has issued a legal advisory barring AI from unfairly denying healthcare claims, falsifying records, or restricting access to care based on medical history. Gov. Gavin Newsom’s 2023 executive order directs state agencies to assess AI’s impact and establish consumer protections, particularly in healthcare.

Actions Black Patients and Families Can Take

As AI becomes more common in healthcare, Black Californians can ensure fair treatment by asking if AI is used, seeking second opinions, and supporting groups addressing algorithmic bias.

They can:

  • Ask their healthcare providers whether AI played a role in their diagnosis or treatment.
  • Request second opinions if an AI-generated diagnosis seems questionable.
  • Advocate for AI policies and legislation promoting fairness and accountability. · Engage with community health organizations like the California Black Health Network (CBHN) that is engaged in ensuring AI is developed in ways to improve health outcomes for Black patients.

Rhonda Smith, CBHN’s executive director, says bias in medical algorithms must be eliminated. “There should never be any race-based adjustment in delivering patient care,” she said.

CBHN supports inclusive research and legislation like SB 503 to ensure AI promotes equity.

Ensuring AI Benefits All Communities

As a legislator, Weber Pierson is pushing for stronger safeguards to ensure AI serves all patients equitably. She says, “Innovation and technology are good, but new challenges arise if we don’t move in a direction inclusive and thoughtful of all people who utilize the healthcare space.”

AI has the potential to revolutionize healthcare, but experts warn it must be developed and regulated with transparency, accountability, and fairness – ensuring it reduces rather than worsens, racial health disparities.

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