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Black Press Establishes Coronavirus Pandemic Task Force and Resource Center

NNPA NEWSWIRE — “It is well documented that African Americans get sick more frequently, are screened for illness less often, are diagnosed for disease later, are treated less aggressively and buried earlier than those in other ethnic groups in America,” said Sheila Thorne, president and CEO of Multicultural Healthcare Marketing Group, LLC.

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The leadership of the NNPA established the Coronavirus Task Force and National Resource Center as a responsible action to inform and to engage millions of Black Americans and others in response to the coronavirus pandemic. (Photo: iStockphoto / NNPA)

By Stacy M. Brown, NNPA Newswire Senior Correspondent
@StacyBrownMedia

The National Newspaper Publishers Association (NNPA), the trade association of African American-owned newspapers and media companies, is responding to the COVID-19 pandemic by establishing the NNPA Coronavirus Task Force and Resource Center.

The task force will include publishers, editors, physicians, nurses, corporate partners, sponsors, associates and supporters of the Black Press of America.

The national resource center will be structured to provide timely and accurate information to stakeholders and the African American community.

“It is well documented that African Americans get sick more frequently, are screened for illness less often, are diagnosed for disease later, are treated less aggressively and buried earlier than those in other ethnic groups in America,” said Sheila Thorne, president and CEO of Multicultural Healthcare Marketing Group, LLC.

“The reasons for health disparities are complex. The deadly spread of the coronavirus in the United States exacerbates not only the poor health status of African Americans but it exposes their persistent lack of access to quality, culturally competent healthcare from testing to diagnosis to treatment,” Thorne stated.

“I applaud the NNPA for taking a leadership position to disseminate accurate and culturally relevant health information to black Americans that will protect all in the community and save lives, especially those who are underserved and underrepresented.”

Congressional Black Caucus Chair Karen Bass (D-Calif.) said she was pleased that the NNPA has established a task force and resource center and she’s looking forward to contributing.

“The NNPA Coronavirus Task Force and Resource Center is a one-stop spot for curated news and resources specific to Black people in America,” Bass stated.

“Since 1940, the NNPA has built a network of member publications across the country that covers news and issues most important to Black people in America. The NNPA is a trusted source to reach the Black community, often times overlooked by mainstream media.”

Robert W. Bogle, the chairman, president and CEO of the Philadelphia Tribune, the nation’s oldest and the Greater Philadelphia region’s largest audited newspaper serving the African American community, stated that the mission of the Black Press is being carried out despite the current crisis.

“We became an independent voice to speak up and speak out and deliberately embracing and telling our story,” Bogle offered. “It’s part of our history, and it’s who we are.”

He continued:

“It doesn’t mean that others don’t write about us, but are they writing to us and for us? I say, ‘No.’ People in our business have to understand and recommit themselves and reaffirm who we are and the critical role that we play.

“For a lot of businesses, this is a short interruption. Newspapers will be hurt in a critical and severe way. We’ve experienced a day where we didn’t do a dollar’s worth of business. We had cancelations. We have to stop and think about who we are doing business with. If they don’t support us, we should not support them.”

In a memo circulated by NNPA President and CEO Dr. Benjamin F. Chavis, Jr., and on behalf of NNPA Chair Karen Carter Richards and the NNPA Board of Directors, the trade association noted that all are impacted by the COVID-19 pandemic.

“It is important to note that the majority of the NNPA member publishers across the nation are remaining on the frontline of providing vital and crucial information to African Americans and others who are challenged by the expanding and growing public health crisis confronting our families and communities,” Chavis wrote.

“Our member newspapers are still printing, and our online and digital distributions of vital life-saving accurate information on COVID-19 are all being done responsibly and effectively. Yet, many of our newspapers are facing a reduction in advertising at a time during this crisis when our news businesses are crucially needed.”

NNPA’s national office has put out an urgent call to federal, state, and local public health officials to immediately increase their outreach to Black America via NNPA member publications.

Through the unprecedented public health crisis, personnel at the NNPA’s main office in Washington, D.C., have worked nonstop to find additional ways to help Black America push through the pandemic.

The task force, which will include top infectious disease doctors, medical and health experts from various organizations, and public officials, will aggregate facts and update information about how COVID-19 is impacting Black America in all age categories across the nation.

The task force will send out periodic national COVID-19 alerts to all in the NNPA database, and establish daily coordination between the NNPA and the National Medical Association (NMA), National Black Nurses Association (NBNA), and medical schools at HBCUs to collaborate on best practices and other vital information to assist Black America throughout the pandemic.

Chavis said Bass, the CBC Chair, has been instrumental in the drafting of the stimulus bill that’s now before the U.S. Congress and she’s worked diligently to ensure that the legislation would include some form of assistance for the Black Press.

“At a time like this, our people cannot afford to be ill-informed,” Bass stated. “The creation of the NNPA Coronavirus Taskforce and Resource Center is a great step in the right direction to ensuring Black people get the pertinent information not just at the national level, but at the local and community level. When we leave out the Black Press, we leave a gap, and miss out on effectively safeguarding our community during this global pandemic.”

Chavis noted that daily briefings of the pandemic and original and pertinent content about COVID-19 would be published at www.BlackPressUSA.com.

“The Black Press of America has always taken a frontline position during a time of crisis to keep Black America informed about the truth and facts,” Chavis said.

The leadership of the NNPA established the Coronavirus Task Force and National Resource Center as a responsible action to inform and to engage millions of Black Americans and others in response to the coronavirus pandemic, Chavis added.

“We want to contribute to the saving of Black lives and to protect our families, businesses, and communities from this fatally contagious virus,” Chavis stated.

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PRESS ROOM: The Allen Lewis Agency Named Ally Supplier Diversity: Supplier of the Year for 2024

NNPA NEWSWIRE — “This recognition from Ally is deeply appreciated,” said Chandra Lewis, co-founder and COO of TALA. “Receiving Ally’s Supplier Diversity: Supplier of the Year award is a testament to the strength of our team, our strategic approach and our ability to use relationships to deliver meaningful business results for our clients.”
The post PRESS ROOM: The Allen Lewis Agency Named Ally Supplier Diversity: Supplier of the Year for 2024 first appeared on BlackPressUSA.

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DETROIT– Ally Financial has recognized The Allen Lewis Agency, a full-service marketing and communications agency, as its Supplier Diversity: Supplier of the Year for 2024. The award was given at the Ally 4th annual Supplier Diversity & Sustainability Symposium, on Feb. 29 in Charlotte, N.C.

In 2023, TALA led media outreach and marketing efforts for the fifth anniversary of Moguls in the Making, Ally’s HBCU entrepreneurial pitch competition. It also introduced the brand to new opportunities such as the American Black Film Festival (ABFF), where Ally led a panel on financial education for filmmakers, and leveraged professional connections and years of experience in multicultural marketing to amplify Ally’s partnership with UnitedMasters.

“We are honored to work with Ally and its incredible team members,” said Jocelyn (Allen) Coley, co-founder and CEO of TALA. “The work Ally is doing to bring financial education to a more diverse, multicultural audience through outreach to the creator community aligns with our own passions and priorities. We’re proud to be part of programs such as Moguls in the Making, the American Black Film Festival, and Art Basel, raising awareness within a diverse, often underrepresented audience.”

Ally, the nation’s largest all-digital bank, started its supplier diversity program in 2020 to highlight its commitment to supporting the advancement of an inclusive and sustainable marketplace. The brand strives yearly to increase its spending with diverse suppliers – creating economic value, mobility, and a sustainable future for all.

“When Ally launched its Supplier Diversity program four years ago, our goal was to build an ecosystem of partners and suppliers who truly represented our communities,” said TJ Lewis, Ally senior director of Supplier Diversity and Sustainability. “From the beginning, TALA’s success in forging connections between Ally and minority-focused media has greatly expanded the visibility of our brand to the audiences we most want to reach. Their work is worthy of recognition.”

“This recognition from Ally is deeply appreciated,” said Chandra Lewis, co-founder and COO of TALA. “Receiving Ally’s Supplier Diversity: Supplier of the Year award is a testament to the strength of our team, our strategic approach and our ability to use relationships to deliver meaningful business results for our clients.”

About The Allen Lewis Agency:

The Allen Lewis Agency (TALA) is a full-service marketing and communications agency committed to helping clients build their brands and expand their business through a range of services including strategic brand development, media relations, diversity, equity and inclusion, advertising, events and reputation management. Founders Jocelyn (Allen) Coley and Chandra S. Lewis bring more than 40 combined years of corporate experience with a breadth and depth of services that are unmatched. Now in its eighth year in business, TALA is a certified Minority Business Enterprise, Women Business Enterprise, Women-Owned Small Business and a certified Association of National Advertisers diverse supplier that has employed a national team of experts who have decades of experience servicing major brands with positive measurable results. Learn more about The Allen Lewis Agency at https://www.theallenlewisagency.com.

The post PRESS ROOM: The Allen Lewis Agency Named Ally Supplier Diversity: Supplier of the Year for 2024 first appeared on BlackPressUSA.

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OP-ED: A Silent Killer No More

NNPA NEWSWIRE — Data from Mount Sinai Medical Center in New York City shows that more than 13 percent of African American men between the ages 45 and 79 will develop prostate cancer in their lifetimes. And Black men have a 70 percent higher rate of developing prostate cancer than White men. The American Cancer Society also shockingly predicts that Black men are more than twice as likely to die from prostate cancer than their White counterparts.
The post OP-ED: A Silent Killer No More first appeared on BlackPressUSA.

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By Hamil R. Harris, NNPA Contributing Writer

Political provocateurs are determined to stir up controversy over Defense Secretary Lloyd Austin’s failure to tell President Biden about his treatment for prostate cancer. Yet, his desire to keep the matter private—and out of the public eye—is in line with what many men, particularly men of color, have done for decades. The reticence to share details of a medical condition is understandable, but prostate cancer is a silent killer in the Black community and the time has come to give it a voice.

In the words of Dr. Martin Luther King Jr., whose son Dexter recently passed from prostate cancer, I ask: How long? How long will Men of color suffer in silence and die alone? How long will too many brothers hide their plight?

When he finally commented publicly about his condition, Austin offered regrets about keeping silent and then made an important pledge. He said that by not initially disclosing his diagnosis, he “missed an opportunity to send a message on an important public health issue,” while noting the prevalence of prostate cancer, particularly among Black men. Encouraging all men to get screened, Austin promised, “You can count on me to set a better example on this issue today and for the rest of my life.”

Any cancer diagnosis is a private matter. But men like Dexter King and Austin can help so many others who are prone to prostate cancer. Keeping the surgery and treatment a secret would only have continued to add to the stigma surrounding prostate cancer. That would have been a disservice to the thousands of men of color diagnosed annually.

Indeed, data from Mount Sinai Medical Center in New York City shows that more than 13 percent of African American men between the ages 45 and 79 will develop prostate cancer in their lifetimes. And Black men have a 70 percent higher rate of developing prostate cancer than White men. The American Cancer Society also shockingly predicts that Black men are more than twice as likely to die from prostate cancer than their White counterparts.

These figures are appalling when considering that prostate cancer is one of the most treatable forms of the disease with the five-year survival rate for men diagnosed with it being greater than 99 percent if the cancer is detected during the early stage.

While there are numerous reasons for why this disparity between Black and white men exists – decades of structural racism, environmental issues, certain comorbidities, different molecular pathways in the body of Black men – a great deal of the reason comes down to the fact that Black men are disproportionately not being screened for prostate cancer as early or as regularly as White men.

A recent study published in JAMA Oncology by a team at the University of Michigan Rogel Cancer Center found that Black men get fewer PSA (prostate specific antigen) screenings; they are more likely to be diagnosed with later stage cancer; they are less likely to have health insurance; and they have less access to high-quality care and other disparities that can be linked to a lower overall socioeconomic status.

Given his platform as Secretary of Defense, I am happy that Austin recognized his duty to be open and honest about his battle with this disease. And in doing so, he now joins groups and individuals who are already working on spreading awareness for prostate screenings who can act as guideposts.

For example, Mount Sinai Medical Center recently unveiled the Robert F. Smith Mobile Prostate Cancer Screening Unit, which will visit New York City neighborhoods where men could be at a higher risk of developing prostate cancer.  The mobile home sized bus is named after the African American philanthropist and venture capitalist who donated almost $4 million to launch the program. Smith, who has led many philanthropic endeavors aimed at supporting the African-American community, obviously realizes that it takes a preemptive approach to combat the scourge of prostate cancer by going directly into the communities most affected by the disease. In announcing the prostate screening initiative, Smith tied it to larger inequities in our society that leave African Americans behind. “It’s unconscionable that in our great country and at this moment of technological breakthrough, Black Americans are still subject to staggeringly worse health outcomes,” he said. “We can fix this.”

Thankfully there are individuals like Smith and now Austin to use their platforms to spread awareness for this deadly – yet very treatable – form of cancer and ensure that more people don’t die needlessly.

Hamil R. Harris is an award-winning journalist and contributing writer for the NNPA

The post OP-ED: A Silent Killer No More first appeared on BlackPressUSA.

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Chevrolet and National Newspaper Association Offer Summer Internship: Discover the Unexpected Fellowship

NNPA NEWSWIRE — The importance of diverse storytelling has never been more evident, and Chevrolet, in partnership with the NNPA, is committed to empowering the next generation of storytellers. By offering this once-in-a-lifetime opportunity, the DTU Fellowship seeks to make a lasting impact on both the individuals selected and the media landscape. The application window for the DTU Fellowship closes on April 1, 2024.
The post Chevrolet and National Newspaper Association Offer Summer Internship: Discover the Unexpected Fellowship first appeared on BlackPressUSA.

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By Stacy M. Brown, NNPA Newswire Senior National Correspondent
@StacyBrownMedia

In a bid to amplify Black voices and highlight diverse stories, Chevrolet, in collaboration with the National Newspaper Publishers Association (NNPA), invites budding journalists, content creators, and communications enthusiasts to embark on the summer internship of a lifetime through the Discover the Unexpected (DTU) Fellowship.

The DTU Fellowship is geared towards students of historically Black Colleges and Universities (HBCUs) who are passionate about storytelling and eager to contribute to the media landscape. This opportunity offers a platform for aspiring journalists and provides financial support in the form of a $10,000 scholarship and an $8,000 stipend.

One of the key aspects of the DTU Fellowship is the chance to collaborate with some of the largest and most influential Black-owned newspapers in the community. The collaboration aims to bridge the gap between emerging talents and established media outlets, fostering an environment of mentorship and shared knowledge.

The selected DTU fellows will embark on a transformative journey beyond conventional internships. This experience promises exploration, learning, and, most importantly, amplifying their voices. The fellowship recognizes the unique perspectives of HBCU students and aims to provide a platform for these voices to be heard.

What sets the DTU Fellowship apart is the hands-on guidance and mentorship provided by industry professionals who understand the power of diverse perspectives. Fellows can elevate content and gain career-building knowledge through interactions with seasoned journalists and media experts.

The importance of diverse storytelling has never been more evident, and Chevrolet, in partnership with the NNPA, is committed to empowering the next generation of storytellers. By offering this once-in-a-lifetime opportunity, the DTU Fellowship seeks to make a lasting impact on both the individuals selected and the media landscape.

As the application deadline approaches, interested individuals are encouraged to take advantage of this extraordinary opportunity. The application window for the DTU Fellowship closes on April 1, 2024. The tight deadline emphasizes the urgency and exclusivity of the opportunity, urging potential applicants to act promptly.

The Discover the Unexpected Fellowship by Chevrolet and the National Newspaper Association represents a unique chance for HBCU students to receive financial support for their education and gain invaluable hands-on experience in collaboration with influential Black-owned newspapers. By taking part in this transformative journey, aspiring journalists have the opportunity to leave a lasting impact on the media industry. Don’t miss out on the chance to elevate your content and amplify your voice – apply before the April 1, 2024 deadline!

The post Chevrolet and National Newspaper Association Offer Summer Internship: Discover the Unexpected Fellowship first appeared on BlackPressUSA.

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