Technology

Apple Watch Moves Internet Out of Your Pocket

Published

12 years ago

March 10, 2015

Apple CEO Tim Cook talks about the new Apple Watch during an Apple event on Monday, March 9, 2015, in San Francisco. (AP Photo/Eric Risberg)

BRANDON BAILEY, AP Technology Writer

SAN FRANCISCO (AP) — Apple wants to move the Internet from your pocket to your wrist.

Time will tell if millions of consumers are willing to spend $350 on up — there’s an 18-karat gold version that starts at $10,000 — for a wearable device that still requires a wirelessly connected smartphone to deliver its most powerful features.

But CEO Tim Cook is selling the Apple Watch as the next must-have device, able to serve people’s information needs all day long, like no other tool has quite been able to do.

“Now it’s on your wrist. It’s not in your pocket or pocketbook,” Cook said before unveiling the new line on Monday. “We think the Apple Watch is going to be integral to your day.”

Apple wants this wristwatch — which piggybacks on a nearby smartphone’s Internet connection through Wi-Fi or Bluetooth — to be seen as so revolutionary that it requires its own new lingo.

So while the watch face provides most of the same information as smartphones do, the back of the watch sends “taptic feedback,” tapping the wrist to remind the wearer to get up and burn more calories.

“It’s like having a coach on your wrist!” gushed Cook, touting the potential health uses of a computer that sticks to your skin all day.

The gadget also introduces “digital touch,” a new way of messaging that enables people to draw and send little figures with their fingertips and have them arrive on a friend’s watch face dynamically, in the same way they were drawn.

Convincing consumers they can’t live without an expensive new device isn’t easy, but Apple’s strongest selling points include “convenience and immediacy,” along with high-end design features and some useful new apps, said Carolina Milanesi, a tech analyst with Kantar Worldpanel.

“If you don’t have to be fumbling around for your phone, that can make a difference,” agreed analyst Patrick Moorhead of Moor Insights and Strategy.

Initial consumer reactions ranged from die-hard Apple fans vowing to buy the watch immediately, to naysayers who don’t see the point of paying so much to see updates on their wrist instead their smartphone.

“I think it’s a tough market they are trying to get into, and I don’t see much promise that is going to come out of it,” said Joshua Powers, 21, a junior at Emerson College in Boston who owns an iPhone, an iPad and a MacBook computer.

As expected, the previously announced starting price of $349 is only for the entry-level Sport model. Prices range from $549 to $1,100 for the mid-range watch. That’s not out of line for a high-quality watch, analysts said.

But Cook did not answer a key question for price-conscious consumers, Moorhead noted: How will Apple update the watch when it releases new models?

Apple did answer another vital question, promising an estimated 18-hour battery life before the watch needs to be taken off and attached to a magnetic recharger.

Numerous tech companies are already selling smartwatches, from the Samsung Gear and Motorola’s Moto 360 to the Pebble Steel and other models made by smaller startups. Many run on Android Wear, the software platform from Google, and range from $100 to $500 or more.

But most don’t have as many features as the Apple Watch, and they have not been big hits with consumers.

Apple executive Kevin Lynch walked through a simulation of a typical day, checking the watch for messages and calendar items, responding to a WeChat message, scrolling through some Instagram photos and speaking with Siri, Apple’s voice-activated digital assistant, through the microphone on the watch.

More impressively, Lynch presented an airline app with a bar code that acts as a boarding pass, another app that opened a garage door by remote control, and still another that promises to enable wearers to check out at the grocery store with a single tap on the watch face.

Cook also showed off features that can be found on many fitness bands already on the market, such as a heart rate monitor and accelerometer that can track a wearer’s movements and log daily exercise.

But some design functions seem uniquely Apple: Twist a small knob, and the wearer can quickly select the face of a friend, then sketch an image with a fingertip that shows up dynamically, just like it is being drawn, on the friend’s watch face. Swipe the watch face to bring up an email, then with a single tap, turn that email into a calendar item.

Cook hinted at bigger goals when he announced Monday that Apple has worked with leading medical institutions to develop an open-source software platform for iPhones to assist with medical research. He stopped just short of saying that Apple Watch, in combination with the iPhone, could be a key conduit for two-way delivery of health care information, sending data about a person’s metabolism to researchers while also reminding wearers to take their medicine or go exercise.

For example, Apple executive Jeff Williams showed a new iPhone app that can track indicators of Parkinson’s disease by using a phone’s accelerometer to measure a user’s walking gait and its microphone to test for voice tremors. The watch also has both an accelerometer and microphone, so extending the app to the wrist would not be a major leap.

Apple reportedly studied the possibility of adding more sophisticated medical sensors to the watch, but held off because of technical and regulatory hurdles. If the watch catches on, however, Apple and medical device-makers will undoubtedly find ways to measure skin temperature, glucose levels or other indicators, said Murray Brozinsky, chief strategy officer at Healthline, an online health information service.

“If you’re building those sensors right now, you’re building them for hospitals. But you’d like to build more of them for 25 million Apple Watches,” Brozinsky said.

Apple Watch will be available for viewing at Apple stores on April 10 and go on sale April 24.

___

Associated Press Writer Michael Liedtke in San Francisco contributed to this report.

Oakland Post

Posts by Oakland Post

Up Next

Lawyer Defends Gender Bias Probe at Silicon Valley Firm

Don't Miss

Early Look: How Does Apple Watch Stack Up vs Rival Watches?

Oakland Post

Click to comment

Education

Gov. Newsom’s Latest Appointees Include Sacramento Advocate for Formerly Incarcerated Students; State’s New Tech Chief

Ayushi Roy, of San Francisco, was appointed state chief technology officer at the California Department of Technology. Roy has taught at Harvard Kennedy School since 2022 and previously held technology and policy roles with New America, the U.S. General Services Administration, and the U.S. Office of Management and Budget

Published

1 week ago

August 30, 2026

Post News Group

By Bo Tefu, California Black Media

Gov. Gavin Newsom announced eight appointments Aug. 19, including a new state chief technology officer and the reappointment of a Sacramento State outreach coordinator who works with formerly incarcerated students.

Roy’s policy work has focused on the gap between government programs and the people they are intended to serve. In a Harvard course inspired by Beyoncé’s “Cowboy Carter,” she teaches students to examine how administrative and implementation barriers can undermine social safety-net programs.

“I do know as a practitioner, having served in the government for over a dozen years, that the building of technology is the easy part; managing the political feasibility and the implementation is the hard part,” Roy said.

Roy’s appointment requires Senate confirmation and carries compensation of $214,692.

Newsom also reappointed Michael Love, of Sacramento, to the State Rehabilitation Council, where he has served since 2025. Love has been an outreach coordinator at California State University, Sacramento since 2024 and previously held several roles at the university, including administrative services coordinator for Project Rebound and teacher’s associate.

Project Rebound supports formerly incarcerated students as they pursue higher education, making Love’s appointment relevant to the council’s work involving vocational rehabilitation services.

Love earned bachelor’s and master’s degrees in communication studies from Sacramento State. He is a Democrat.

Newsom also appointed Eric De La Cruz of Sacramento as executive director of the Racial Equity Commission. De La Cruz has served as chief of the Office of Civil Rights at the Department of Toxic Substances Control since 2022. The position pays $146,220 and does not require Senate confirmation.

The governor additionally appointed Christine Aurigemma to the State Rehabilitation Council and reappointed Lisa Weiler, Michelle Bello and Matthew Asner. The council positions are unpaid and do not require Senate confirmation.

Post News Group

Posts by Post News Group

Black History

George Cook: The Inventor Who Made Fishing Smarter

Published

1 month ago

August 9, 2026

Post News Group

A copy of the patent for George Cook’s Automatic Fishing Device. Public domain.

By Tamara Shiloh

George Cook was a Black American inventor from Louisville, Kentucky. He was born in 1863, during a time when Black Americans faced unfair laws, limited opportunities, and many barriers to education, jobs, and recognition. Even with these challenges, he became known for his intelligence, honesty, and ability to think in practical ways. Some records say he worked as a cook for Buffalo Bill Cody and later as a chef on a private dining car for the Louisville and Nashville Railroad. He was even known by the nickname “Honest Mister Cook.”

As with many Black American inventors and scientists of that era, there is little biographical information about Mr. Cook.

Cook’s most famous invention was the Automatic Fishing Device. He received U.S. Patent No. 625,829 for it on May 30, 1899. His patent shows that he was not just someone with an idea, but someone who made it happen.

So, what did the Automatic Fishing Device do? Imagine fishing with a line in the water. Usually, you have to watch carefully and pull the line at just the right moment when a fish bites. Cook wanted to make that process easier. His device was designed to react when a fish pulled on the line. The tension from the fish would trigger a lever. That lever would release a spring-loaded part of the device, causing it to move quickly and help pull in the line. The device also had an alarm gong that would ring to let the fisher know something was happening.

This invention was important because it used simple mechanical ideas in a clever way. Springs, levers, rails, and alarms were not new by themselves, but Cook combined them to solve a real problem. His device showed how inventors often take familiar parts and arrange them in a new way to make life easier.

Cook looked at fishing and asked, “How can this be improved?” Then, he created a device that could respond automatically when a fish tugged on the line. His invention let fishermen relax instead of watching the line for hours, trusting the alarm to alert them.

Cook may not be as famous as some inventors, but his Automatic Fishing Device shows that creativity and innovation can be applied anywhere. His legacy lives on as part of the larger story of Black innovation in America.

Post News Group

Posts by Post News Group

Environment

“The Power to See Threats Sooner”: Gov. Newsom, Safety Officials Showcase California’s Investments in Hi-Tech Wildfire Prevention

On July 21, Gov. Gavin Newsom held a presentation in Sacramento, alongside state emergency officials, to showcase California’s major investments in cutting-edge firefighting technology and wildfire prevention. The media event took place at McClellan Airport in Sacramento County,

Published

1 month ago

August 9, 2026

Post News Group

Gov. Gavin Newsom speaks during a July 21 presentation at McClellan Park highlighting California’s investments in advanced firefighting technology and wildfire prevention tools. CBM photo by Antonio Ray Harvey.

By Antonio Ray Harvey, California Black Media

The media event took place at McClellan Airport in Sacramento County, a primary hub for state aerial firefighting operations. Newsom used the presentation to highlight the state’s modern, tech-driven strategy to combat increasingly severe wildfires.

“California leads with science, innovation, and grit. We are meeting this moment with urgency and building 21st-century solutions for a 21st-century crisis,” Newsom stated. “And through it all, our extraordinary firefighters continue to step up, stand in harm’s way, and protect our communities.”

California Natural Resources Agency Secretary Wade Crowfoot, CAL FIRE Chief Joe Tyler, and California Governor’s Office of Emergency Services Director Caroline Thomas Jacobs appeared with Newsom and provided updates about their respective agencies.

Under the Newsom administration, California’s fire protection budget has nearly doubled since 2019 — from $2 billion to $3.8 billion, including more than $2.5 billion in wildfire resilience and forest health projects.

Newsom detailed the expansion of artificial intelligence (AI) programs, predictive analytics, and sophisticated software used to detect fires at their earliest stages. He also highlighted the launch of FireSat satellites, a dedicated space network designed to dramatically improve early wildfire detection and tracking.

“Every innovation we adopt supports our people on the front lines who work tirelessly to protect our communities when wildfire strikes,” Tyler stated. “Technology and innovation help us do our jobs more quickly and safely; however, we still need all Californians to stay vigilant, support our firefighters, and work together to build a safer, more resilient California.”

In addition, CAL Fire showcased a fleet of more than 100 AI-guided firefighting drones positioned strategically across California to provide real-time mapping and aerial monitoring.

The presentation stated that California operates the nation’s largest state-owned aerial firefighting fleet, including the impending addition of two more C-130 aircraft by the end of the year, alongside a workforce of over 11,000 personnel.

“Technology is transforming how California prepares for wildfire, giving us the power to see threats sooner, position resources before fires start and move mutual aid faster when every second counts,” Thomas Jacobs said. “Governor Newsom’s investments are helping us turn real-time intelligence into action, so firefighters and local communities have the people, equipment and information needed to save lives and keep fires from becoming major disasters.”