Connect with us

Bay Area

A Roadmap for Counting More African Americans in California During the 2020 Census

Published

on

California Black Media (CBM) has released their updated and comprehensive, “Counting Black California-Counting the Hard to Count” study, identifying areas in the state where African Americans are least likely to be counted by the 2020 Census. The study examined 16 socio-economic variables among Black residents of census tracts throughout the state considered the “least likely to participate” and “less likely to participate”—classifications that are used by the Census.

The study concluded that the most effective way to get a complete count of African Americans in California would be to focus first on 41 distinct areas across the state—some, towns with only hundreds of Black residents; others, cities with Black populations approaching 100,000. These areas capture the vast majority of African Americans in California, and if focused on, would deliver efficient and effective results.

With the 2020 Census effort officially launching yesterday—especially given the significant challenges presented by the Coronavirus—the study is intended to help hit the target areas that will more than likely not respond to the states’ first push to reach residents to respond.

CBM’s executive director Regina Wilson stated, “We risk being undercounted because the Census is overshadowed by today’s crisis, but being undercounted means having fewer resources to battle tomorrow’s crisis as well. I support all of the hard-working Community organizations and ethnic media rising to these challenges to ensure our most vulnerable residents are counted. We hope this report will allow outreach organization’s to better pinpoint where our most vulnerable Black people live.”

The study was commissioned by CBM and authored by Walter Scott Hawkins, who spent 30 years in the California State University System, including serving as Director of Research & Policy Analysis at CSUSB. Hawkins said, “What makes this study unique is that we carefully selected variables that allow us to look solely at Blacks in California. We didn’t compare them to other groups, which so many other studies do. I believe we’ve created a road map for any organization educating the public to target historically vulnerable residents on the importance of self-response to the Census. I also believe the data will drive targeted results for our community during the 2020 Census and Non-Response Follow-up period.”

“The beauty of this report,” Hawkins continued, “is that it can be used by a range of city, county and state leaders to measure education results, deliver social services, track and advocate for affordable housing, etc. Black communities in California can’t afford another undercount,” Hawkins went on to say. “We know that the 2010 Census undercounted African Americans across the nation by more than 800,000, and approximately seven percent of young African American children were overlooked by that census.

Every policymaker and informed community leader understands the significant negative impact that an undercount of that magnitude can have on a community. We launched this study to avoid repeating that mistake; to provide a very detailed roadmap for counting Blacks in California. And importantly, we believe that the methodology can be replicated across the U.S.”

Download the study here: www.cablackmedia.org

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Activism

Oakland Post: Week of March 18 – 24, 2026

The printed Weekly Edition of the Oakland Post: Week of March 18 – 24, 2026

Published

on

To enlarge your view of this issue, use the slider, magnifying glass icon or full page icon in the lower right corner of the browser window.

Continue Reading

Activism

Oakland Post: Week of March 11 -17, 2026

The printed Weekly Edition of the Oakland Post: Week of March 11 – 17, 2026

Published

on

To enlarge your view of this issue, use the slider, magnifying glass icon or full page icon in the lower right corner of the browser window.

Continue Reading

Activism

Oakland Post: Week of March 4 – 10, 2026

The printed Weekly Edition of the Oakland Post: Week of March 4 – 10, 2026

Published

on

To enlarge your view of this issue, use the slider, magnifying glass icon or full page icon in the lower right corner of the browser window.

Continue Reading

Subscribe to receive news and updates from the Oakland Post

* indicates required

CHECK OUT THE LATEST ISSUE OF THE OAKLAND POST

ADVERTISEMENT

WORK FROM HOME

Home-based business with potential monthly income of $10K+ per month. A proven training system and website provided to maximize business effectiveness. Perfect job to earn side and primary income. Contact Lynne for more details: Lynne4npusa@gmail.com 800-334-0540

Facebook

Activism1 month ago

Oakland Post: Week of February 11 – 17, 2026

#NNPA BlackPress1 month ago

Reflecting on Black History Milestones in Birmingham AL

Super Scout / E+ with Getty Images.
Advice1 month ago

Rising Optimism Among Small And Middle Market Business Leaders Suggests Growth for California

Bay Area1 month ago

CITY OF SAN LEANDRO STATE OF CALIFORNIA PUBLIC WORKS DEPARTMENT ENGINEERING DIVISION NOTICE TO BIDDERS FOR ANNUAL STREET OVERLAY/REHABILITATION 2019-21 – PHASE III

Activism1 month ago

Oakland Post: Week of February 18 – 24, 2026

#NNPA BlackPress1 month ago

PRESS ROOM: NBA Hall of Fame Nominee Terry Cummings Joins 100 Black Men of DeKalb County to Launch Victory & Values Initiative

Activism4 weeks ago

Oakland Post: Week of February 25 – March 3, 2026

#NNPA BlackPress1 month ago

Trump’s MAGA Allies are Creating Executive Order Plan to Steal the 2026 Midterms

#NNPA BlackPress1 month ago

U.S. manufacturing rebounds – how foundry services are adapting to rising demand

#NNPA BlackPress1 month ago

OP-ED: One Hundred Years of Black Workers Telling the Truth

#NNPA BlackPress1 month ago

Advancements in solar technology that are changing the way we power the world

Bay Area entrepreneurs attend the Alley-Oop Accelerator, a small business incubation program at Chase Oakland Community Center. Photo by Carla Thomas.
Activism1 month ago

Chase Oakland Community Center Hosts Alley-Oop Accelerator Building Community and Opportunity for Bay Area Entrepreneurs

#NNPA BlackPress4 weeks ago

Poll Shows Support for Policies That Help Families Afford Child Care

#NNPA BlackPress1 month ago

PRESS ROOM: Civil Rights TV Launches in Selma as the World’s First 24/7 Civil Rights Television Network

Activism3 weeks ago

Oakland Post: Week of March 4 – 10, 2026

Trending

Copyright ©2021 Post News Group, Inc. All Rights Reserved.