Business

Pres. Biden Appoints ‘Activist Entrepreneur’ Kerman Maddox to Trade Advisory Body

Last summer, the White House offered Southern California small business owner Kerman Maddox a unique opportunity to serve on a national committee set up to advise President Joe Biden’s administration on educational matters. The Los Angeles resident declined. Maddox, who is also a communications specialist — most recently a member of Los Angeles Mayor Karen Bass’ transition team — felt he did not have enough expertise in the educational space.

Published

3 years ago

March 25, 2023

Oakland Post

President Joe Biden and Kerman Maddox. Courtesy photo.

By McKenzie Jackson
California Black Media

The Los Angeles resident declined.

Maddox, who is also a communications specialist — most recently a member of Los Angeles Mayor Karen Bass’ transition team — felt he did not have enough expertise in the educational space.

Then, this month, the right opportunity came for Maddox to take his expertise, passion and ambition to Washington. The White House appointed Maddox, along with 14 others, to serve on the United States Advisory Committee for Trade Policy and Negotiations.

“I’m an African American male. I’m a small business owner. There is nothing in my background that ever would have indicated this was even in the realm of possibilities,” he stated. “I am going to do the best to represent other African American small business owners. When you get an opportunity like this, you want to do a good job — not embarrass folks.”

Maddox, president and majority owner of K&R Hospitality and managing partner of Dakota Communications, had said he would be interested in serving on any commission that dealt with United States’ commerce, small business, trade or other related fields if a position became available.

Maddox, who was once appointed to serve on the Executive Committee of the Democratic National Committee by former President Barack Obama, says he is excited about his new role.

The other new advisory body appointees are Revathi Advaithi, Manish Bapna, Timothy Michael Broas, Thomas M. Conway, Erica R.H. Fuchs, Marlon E. Kimpson, Ryan LeGrand, Sean M. O’Brien, Javier Saade, Shonda Yvette Scott, Elizabeth Shuler, Nina Szlosberg-Landis, and Wendell P. Weeks.

Along with the other appointees, Maddox will provide policy advice to U.S. Trade Representative Katherine Tai, who spearheads American trade policy across the globe.

The new committee members were recommended by Tai’s office and appointed by Biden. They make up one of several advisory committees established by Congress to ensure U.S. trade policy and trade negotiating objectives adequately reflect American public and private sector interests.

In a March 10 statement announcing the appointees, Tai said she looked forward to working with the new appointees.

“Developing a worker-centered trade agenda means bringing together a range of perspectives and backgrounds to design and implement our policies,” she stated. “The Advisory Committee for Trade Policy and Negotiations is an important forum to guide USTR’s work and ensure that the benefits of trade are equitably distributed across our economy and to all people. President Biden has nominated a diverse group of men and women that will help us carry out his vision for sustainable, inclusive and durable trade policy in 2023 and beyond.”

Maddox wants to align with the trade agenda set by the Biden administration. He also has his own objectives he aims to rally for.

“Number one, I’m really going to play a space as a small business guy to see if we can get small businesspeople to export products overseas — whether it is technology or manufacturing or retail or professional services,” he noted. “Number two, figure out a way to rein in climate change. What can we do to get people to understand that it is real and what should we be doing by the way of trade policies to combat the escalation of global warming and climate change?”

Maddox received a call from the White House late last year inquiring whether he would be interested in joining the committee. He jumped at the opportunity. In January, he learned his position on the panel was finalized.

Maddox now has a lot of homework to do on trade policy before the group meets in April. Tai’s office is introducing the new committee members to trade experts.

“I’m trying to quickly study to get up on this,” Maddox noted.

Maddox founded Dakota Communications, the marketing, public relations and public affairs consulting firm, in 1996. In 2010, he started K&R Hospitality, a food and beverage concession business.

He had a role in Obama’s historic 2008 campaign and was part of Biden’s presidential campaign 12 years later. Maddox worked as an aide and advisor to past L.A. mayors Tom Bradley and Antonio Villaraigosa and for Bass when she was in Congress.

He was also an adjunct professor of Political Science at USC and a full-time Political Science professor for the L.A. Community College District. Maddox has several honors from community service organizations and radio and television awards under his belt.

Maddox described himself as an “activist entrepreneur.”

“I do a lot of community stuff,” he said. “I’m very active in my church, but I’m also a businessman. I’m interested in making money, but I’m also interested in hiring as many people that look like me as possible. I’m interested in growing my business and bringing people along at the same time.”

Due to his business experience, Maddox brings a breadth of viewpoints to the commission.

“I have a unique perspective to talk about professional service businesses and how that works and discuss retail, food, and beverage concussion-oriented businesses,” he explained. “One is people, food, merchandising, quality standards, and more. The other is professional services — you are brainstorming and creating.”

Maddox will meet with other committee members via video conference, but expects to also assemble with the group in Washington, D.C.

He said being involved with Obama’s initial presidential run was his greatest professional experience. However, having the chance to pitch Biden, who Maddox has met before, trade policy insights is a close second.

“There is nothing in my background that would indicate I would be talking to the president, let alone advising the president,” Maddox declared. “If I can make it, anyone can make it. I’m a pretty regular guy that worked his way up.”

Oakland Post

Posts by Oakland Post

Up Next

Attorney General’s Office Denies Helping Holy Names University Sell Campus, Contrary to HNU’s Claims

Don't Miss

California Black News Round-Up

Oakland Post

Click to comment

Black History

NABJ Convention Brings Black Journalists, Civic Leaders Together in Atlanta

Among the conference’s most closely watched sessions was Thursday’s Newsmaker Plenary, where House Democratic Leader Hakeem Jeffries discussed the national political climate with NABJ President Errin Haines. Journalist Joy-Ann Reid later led a fireside conversation with legal scholar Kimberlé Crenshaw, creator of the term “intersectionality,” and Pulitzer Prize-winning journalist Nikole Hannah-Jones, author of the 1619 Project.

Published

1 day ago

August 20, 2026

bpusa-syndication

Civil Rights Attorney Ben Crump (left), House Majority Leader Hakeem Jeffries (middle), Rev. Al Sharpton (right) stand at the NABJ conference in Atlanta on Aug. 13 with Elmore and Christine Wonsley, the parents of Nolan Wells, a Black 18-year-old who died July 4th weekend in Mississippi

By Brandon Patterson

ATLANTA—The 52nd National Association of Black Journalists conference brought thousands of journalists, students, media executives and civic leaders to Atlanta Aug. 12-16 for its 2026 Convention and Career Fair, a five-day gathering centered on the theme “Our Revolution: Truth, Power and Black Journalism.”

The plenary also turned toward grief, accountability and justice as the parents of 18-year-old Nolan Wells, Christine Wells-Wonsley and Elmore Wonsley, appeared with civil rights attorney Ben Crump and the Rev. Al Sharpton. Crump was also the attorney for Trayvon Martin’s, Michael Brown’s, and Tamir Rice’s families. Moderated by journalist Tiffany Cross, the Wells family’s appearance focused on unanswered questions surrounding Nolan’s July death in Mississippi and calls for a federal review.

Reid and journalist Don Lemon also joined a separate discussion with Cross, columnist Michael Harriot and journalist Chandra Whitfield about career disruption, resilience and building independent platforms as Black journalists face layoffs and wider media industry upheaval.

Across generations, attendees exchanged ideas about sustaining careers and serving Black communities.

The gathering reflected NABJ’s long-standing role as both professional home and public forum for Black journalists. For Black-owned legacy newspapers, including ours, the Atlanta convention reinforced a familiar mandate: defend truth, elevate Black voices and connect national debates over politics, justice and media power to the communities most affected.

bpusa-syndication

Posts by bpusa-syndication

Black History

$5 Billion Coliseum Vision Puts Oakland Jobs, Businesses at Center

Reynolds said Black and Brown contractors have historically lacked the bonding, insurance, equipment and staffing required to compete for large contracts because they were denied opportunities to expand.

Published

1 day ago

August 19, 2026

bpusa-syndication

At SpringHill Suites by Marriott Oakland Airport, AASEG President Ray Bobbitt with Loop Capital Vice President Al Dinwiddie, OAACC President Cathy Adams, and Loop Capital President James “Jim” Reynolds, Jr. Photo by Carla Thomas.

By Carla Thomas

OAKLAND – A sweeping, multiphase redevelopment of the Oakland Coliseum site led by Ray Bobbitt, president of the African American Sports and Entertainment Group (AASEG), and businessman James “Jim” Reynolds Jr., could eventually attract between $3 billion and $5 billion in investment.

Reynolds said the first phase, estimated at $1 billion to $1.5 billion, could include housing, hotels, restaurants, entertainment venues, open space and opportunities for local small businesses.

“We are going to transform the entire area with housing, hotels, with an infrastructure that benefits the community,” Reynolds said.

He also wants to attract major entertainment partners and position Oakland to compete with venues in San Francisco and San Jose. Reynolds said the city already possesses natural assets that other cities spend fortunes trying to create.

“One of the most naturally beautiful cities I’ve ever been to,” he said. “In Oakland, if you do nothing, it’s beautiful naturally: lakes, the mountains, the scenery, the open space, the weather.”

Reynolds’ vision, however, extends beyond buildings and entertainment. He is also focused on which businesses receive contracts and which residents benefit from the jobs and economic opportunities the project creates.

“Why would you build a big business when you know no one was going to hire you to do the job?” Reynolds asked.

He recalled working with longtime business partner Earvin “Magic” Johnson to encourage minority-owned firms to compete for larger contracts. About 1,000 businesses attended one outreach event after receiving assurances that opportunities to serve as prime contractors were real.

Reynolds wants to bring the same approach to Oakland.

“I don’t need goals and set-asides to figure out how to give Black companies a chance to be a prime,” he said.

He also wants Black businesses to move beyond seeking only small portions of projects or subcontracting roles.

At SpringHill Suites by Marriott Oakland Airport, Post News Group Publisher Paul Cobb, OAACC President Cathy Adams, and Loop Capital President James "Jim" Reynolds, Jr. Photo by Carla Thomas. — At SpringHill Suites by Marriott Oakland Airport, Post News Group Publisher Paul Cobb, OAACC President Cathy Adams, and Loop Capital President James “Jim” Reynolds, Jr. Photo by Carla Thomas.

“When we run the concessions, we pick who has a concession,” Reynolds said, citing partnerships involving Johnson, LL Cool J and Stephen A. Smith.

The same principle should apply to construction, entrepreneurship and workforce development, he said.

“Job training and opportunities to have Blacks lead something like this matter,” Reynolds said.

Reynolds also wants young Oakland residents connected to the jobs and career pathways created by the redevelopment.

“They’re going to have jobs, job training, and opportunities to work,” Reynolds said.

He rejects assumptions that Black youth and Black-owned companies cannot manage major responsibilities.

“I’m not going to sit here like others who have been in positions like this and doubt that Black people can do certain things,” Reynolds said.

For Reynolds and Bobbitt, the Coliseum redevelopment is an opportunity to create more than a replacement for the professional sports teams Oakland lost. Bobbitt contributes deep Oakland roots, community relationships and years of persistence, while Reynolds brings capital-market experience, global business relationships and a record of structuring enormous transactions.

Together, they envision a destination that attracts visitors while creating jobs, businesses and ownership opportunities for Oakland residents.

“Thank you, Jim, for believing in Oakland and investing,” Bobbitt said.

CEO of the Oakland African American Chamber of Commerce Cathy Adams, who wrote a letter of support for AASEG at a time when many doubted the feasibility of their goals, said the Coliseum area development plan will become the example of how Black-owned businesses and contractors can help close the disparity gap in Oakland.

Next week, Part 2: Len Turner and local business owners can benefit.