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A Deep East Oakland Based Grocery Coop is Opening

​“The community here deserves life and good health,” said Romo. “And so much of that is literally what we eat.”

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The DEEP Grocery Coop worker owners (left to right) Daniel Harris-Lucas, Jameelah Lane, Yolanda Romo and Erin Higginbotham stand at Acta Non Verba’s Youth Urban Farm Project in deep East Oakland. Photo taken by Fox Nakai in October, 2020.

The four worker owners of a new grocery store in deep East Oakland want to bring more healthy food options to the area through a cooperative model. The DEEP Grocery Coop opened for online sales on April 7. By Fall, the worker owners plan to open a storefront.

“We’re coming together for the cause of changing food access in the deep East Oakland community,” said worker owner Daniel Harris-Lucas. “We’re trying to create social change and not necessarily getting into it for profit.”

   Deep East Oakland currently has limited options for healthy food. While a large chain grocery store, Foods Co., operates in the area, its organic and fresh foods sections are limited, and the store is still several miles from where many deep East Oakland residents live.

      Deep East Oaklanders largely find themselves eating what’s most accessible: highly processed foods sold in the many liquor stores in or near their neighborhoods. Worker owners of the DEEP Grocery Coop plan to stock lots of healthy foods including fresh, local and organic vegetables and fruits.

All four DEEP Grocery Coop worker owners live in deep East Oakland and are passionate about eating healthy, which can be challenging. Worker owner Yolanda Romo drives out to Berkeley Bowl to buy her groceries. She says she never sees her neighbors there, and is saddened that she has to shop at a business in a more affluent city instead of being able to get healthy foods near her neighborhood. 

“The community here deserves life and good health,” said Romo. “And so much of that is literally what we eat.”

The DEEP Grocery Coop’s worker owners acknowledge that price is an important part of making healthy food accessible, and they want their foods to be affordable for local residents.  

     They have plans to receive grant funding that will allow those with food stamps to buy California grown produce at a 50% discount. As a small cooperative, with no boss that expects a large profit, the worker owners can focus instead on sustaining the store and themselves while keeping prices as low as they can for the community.

    They also are making connections with small local Black and Brownled farms, like Raised Roots, who find it difficult to get their products into larger chain stores.

Education is key to The DEEP Grocery Coop’s project, as the knowledge of how to eat healthy is less accessible to the largely Black and Brown population of East Oakland, and is falsely associated as only being for white people. As an example, Romo points out quinoa, a wholegrain seed that is high in protein fiber and B vitamin.

“Quinoa is a supercheap Peruvian necessity and someone branded it,” Romo said. “That branding isn’t catered to communities of color but to white people who have more choices.”

To share knowledge, worker owners have done free cooking demonstrations and informative healthy food discussions. They share knowledge about healthy foods through instagram

Their instagram account also serves as a place to educate the public about the cooperative model, which worker owners say allows them more autonomy. As they begin to sell foods online and eventually open their in-person store, they hope to serve as a model for other deep East Oakland residents who want to create businesses that better serve their community. 

“I hope this inspires others in the community to be worker owners and to make decisions and run their businesses the way they want to do it,” said Romo. “The topdown model that we see everywhere and the huge corporate chains that surround East Oakland haven’t helped.”

Decision making in the DEEP Grocery Coop will be more localized, allowing it to cater to the deep East Oakland Community. Worker owner Jameelah Lane expects the store to be full of “things that resemble East Oakland” like vibrant colors, graffiti painting and good music. She wants the store to have “culturally recognizable foods” like bean pies and tamales. 

The DEEP Grocery Coop worker owners are not the only people who helped create the store. Mandela Grocery Cooperative, a non-profit youth urban farm project called Acta Non Verba, and an organization that helps launch Bay Area Blackled cooperatives called Repaired Nation, all acted as a steering committee to help train and guide the worker owners during the projects formation.

    But, as originally planned, all those organizations have given full control to the worker owners at this point. The workerowner staff are still relatively new to each other, with the full fourperson crew not coming together until last summer. They are excited about what they have been able accomplish in such a short time and about starting to bring more healthy foods to deep East Oakland.

“We want to inspire people to be change-makers instead of waiting for it,” said Harris-Lucas. “We’ve been able to really grow something just from the common love for our community.”

Anyone throughout the Bay Area who wants to support the coop can now order food on their website: https://thedeepgrocery.coop, and arrange a curbside pickup. People can also donate to support the project through the store’s gofundme campaign.

Activism

Oakland Post: Week of May 8 – 14, 2024

The printed Weekly Edition of the Oakland Post: Week of May May 8 – 14, 2024

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Activism

S.F. Black Leaders Rally to Protest, Discuss ‘Epidemic’ of Racial Slurs Against Black Students in SF Public School System

Parents at the meeting spoke of their children as no longer feeling safe in school because of bullying and discrimination. Parents also said that reported incidents such as racial slurs and intimidation are not dealt with to their satisfaction and feel ignored. 

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Rev. Amos C. Brown, president of the San Francisco NAACP and pastor of Third Baptist Church. Photo courtesy Third Baptist Church.
Rev. Amos C. Brown, president of the San Francisco NAACP and pastor of Third Baptist Church. Photo courtesy Third Baptist Church.

By Carla Thomas

San Francisco’s Third Baptist Church hosted a rally and meeting Sunday to discuss hatred toward African American students of the San Francisco Unified School District (SFUSD).

Rev. Amos C. Brown, president of the San Francisco NAACP and pastor of Third Baptist Church, along with leadership from local civil rights groups, the city’s faith-based community and Black community leadership convened at the church.

“There has been an epidemic of racial slurs and mistreatment of Black children in our public schools in the city,” said Brown. “This will not be tolerated.”

According to civil rights advocate Mattie Scott, students from elementary to high school have reported an extraordinary amount of racial slurs directed at them.

“There is a surge of overt racism in the schools, and our children should not be subjected to this,” said Scott. “Students are in school to learn, develop, and grow, not be hated on,” said Scott. “The parents of the children feel they have not received the support necessary to protect their children.”

Attendees were briefed last Friday in a meeting with SFUSD Superintendent Dr. Matt Wayne.

SFUSD states that their policies protect children and they are not at liberty to publicly discuss the issues to protect the children’s privacy.

Parents at the meeting spoke of their children as no longer feeling safe in school because of bullying and discrimination. Parents also said that reported incidents such as racial slurs and intimidation are not dealt with to their satisfaction and feel ignored.

Some parents said they have removed their students from school while other parents and community leaders called on the removal of the SFUSD superintendent, the firing of certain school principals and the need for more supportive school board members.

Community advocates discussed boycotting the schools and creating Freedom Schools led by Black leaders and educators, reassuring parents that their child’s wellbeing and education are the highest priority and youth are not to be disrupted by racism or policies that don’t support them.

Virginia Marshall, chair of the San Francisco NAACP’s education committee, offered encouragement to the parents and students in attendance while also announcing an upcoming May 14 school board meeting to demand accountability over their mistreatment.

“I’m urging anyone that cares about our students to pack the May 14 school board meeting,” said Marshall.

This resource was supported in whole or in part by funding provided by the State of California, administered by the California State Library via California Black Media as part of the Stop the Hate Program. The program is supported by partnership with California Department of Social Services and the California Commission on Asian and Pacific Islander American Affairs as part of the Stop the Hate program. To report a hate incident or hate crime and get support, go to CA vs Hate.

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Bay Area

Mayor London Breed: State Awards San Francisco Over $37M for Affordable Housing

On April 30, Mayor London N. Breed announced San Francisco has been awarded more than $37.9 million in funding from the California Department of Housing and Community Development (HCD) as part of the State’s Multifamily Housing Program (MHP). The HCD loan will provide the final funding necessary for development of Casa Adelante – 1515 South Van Ness, a 168-unit affordable housing project located in San Francisco’s Mission District.

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San Francisco Mayor London N. Breed (File Photo)
San Francisco Mayor London N. Breed (File Photo)

By Oakland Post Staff

On April 30, Mayor London N. Breed announced San Francisco has been awarded more than $37.9 million in funding from the California Department of Housing and Community Development (HCD) as part of the State’s Multifamily Housing Program (MHP).

The HCD loan will provide the final funding necessary for development of Casa Adelante – 1515 South Van Ness, a 168-unit affordable housing project located in San Francisco’s Mission District.

The new development at 1515 South Van Ness Ave. will provide 168 affordable homes to low-income families, formerly homeless families, and persons living with HIV earning between 25-80% of the San Francisco Area Median Income (AMI).

In addition, the project is anticipated to provide family-friendly amenities and ground floor community-serving commercial spaces that preserve the prevailing neighborhood character of the Calle 24 Latino Cultural District.

“This funding unlocks our ability to move on building affordable housing units for families in San Francisco at a crucial time. We understand the level of need for more housing that is accessible, and like the state, the city continues to face a challenging budget cycle,” said Breed. “1515 South Van Ness is a good example of what can be achieved in San Francisco when you have strong community partnerships and an unwavering commitment to deliver on critical needs for our residents.”

“From the beginning of my term as Supervisor, I have fought to bring affordable housing to 1515 South Van Ness” said Supervisor Hillary Ronen.  “In the interim, the site has been utilized for homeless services and shelter, and I am thrilled that HCD has recognized the value of this development, and we are finally ready to break ground and bring 168 affordable homes to low income and formerly homeless families in the Mission.”

Owned and occupied by McMillan Electric Company until 2015, the City and County of San Francisco purchased 1515 South Van Ness Avenue in June 2019 with the intent of developing new affordable housing.

In November 2020, the San Francisco Mayor’s Office of Housing and Community Development (MOHCD) released a Multi-site Request for Qualifications (RFQ) seeking qualified developers to build affordable housing on the site, and subsequently selected Chinatown Community Development Corporation (CCDC) and Mission Economic Development Agency (MEDA) in May 2021 to develop the site.

The project is expected to begin construction in winter 2025.

“A strong, long-term push by Mission advocates to make this site 100% affordable is now paying off, with 168 family units that include services and childcare. People of color communities know what they need, and we are excited to be in partnership with a team, consisting of MEDA, CCDC, and MOHCD, that listens,” said Malcolm Yeung, Executive Director at CCDC.

“We are excited to be in partnership with CCDC, yet again, and for the opportunity to develop intergenerational affordable housing in the City’s Mission District,” said Luis Granados, executive director at MEDA.

Increasing housing affordable to lower-income and vulnerable residents is a key priority in the City’s Housing Element which calls for additional funding for affordable housing production and preservation, as well as Mayor Breed’s Housing for All Executive Directive that sets out the steps the City will take to meet the bold goal of allowing for 82,000 new homes to be built over the next eight years.

Tuesday’s funding announcement emphasizes the importance of regional and state collaboration in order to reach our housing and climate goals.

“We are thrilled—not just to bring a project of this size to a community with great need — but to do so with community-based developers and their partners who understand the neighborhood and sensitivities around cultural preservation,” said HCD Director Gustavo Velasquez.

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