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Crunch Time for Census: Activists Want Every Black Californian Counted

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Black Lives Matter is shouted, printed, painted and posted everywhere in today’s racial-and-social-justice-aware political climate, but those lives may be threatened by low participation in the U.S. 2020 Census.

At risk for Black families in California, who live in the hardest-to-count census tracts of the state in disproportionate numbers, are federal resources for schools, housing, health care, employment, transportation and public policy initiatives that target them.

The ability to maintain or lose political representation in Congress is also at stake. According to the consulting group Election Data Services (EDS), California could lose a congressional district representing 300,000 people for the first time in its 160-year history.  Part of the problem, according to the U.S. Census Bureau’s interactive 2020 Census response map, approximately 25 % of California’s current population (9,879,459) live in hard-to-count neighborhoods and are at risk of being missed in the 2020 Census.

Carmen Taylor Jones, 2020 Census director at the Los Angeles-based Black Women for Wellness advocacy group, said it is more than simply being counted, but a call to action.

“(The census) is the keeper of houses, and they are the holder of genealogy records,” said Jones, former 2010 Census Bureau Southern California Area regional manager. She said her new slogan for the 2020 Census is “document your existence,” by completing the decennial census.

As African Americans and other stakeholders focus their outreach to undercounted communities, the state is also intensifying its last-ditch initiatives as the 2020 Census count goes into its final stretches.

This week, the California Complete Count Census 2020 office has organized several public awareness activities under the banner of “Get Out the Count Week.” The events, which include a press briefing, a “Virtual Day of Action” and an online pep rally of “Social Media Ambassadors,” are geared toward reaching Californians who have still not completed their forms.

The threat of losing a seat in Congress is heard often, but it has never happened in California, since population losses are typically tempered by nearly as many people moving to the state or relocating within it.

As of July 13, California’s response rate was 63.2 %, according to the Census Bureau’s interactive response map.  Per the California Complete Count Committee, an estimated 850,644 households have not responded, which equates to an estimated population of over 4.2 million.

Further, the California Complete Count Committee indicated, the average Self-Response Rate as of June 4 was 61.6 % for Black/African American, 59.1 % for Hispanic/Latino, and 61.4 % for American Indian and Alaska Native.

The National Urban League indicated in its State of 2020 Census Report, however, that favorable state response rates that meet or surpass the national 2020 Census rate provide little indication of how well or poorly predominantly or heavily populated Black communities are responding to the 2020 Census. It recommends closer analysis to ensure targeted outreach lifts participation in low-response-rate Black communities.

“If we are not counted, then we amplify our problems as opposed to solving our problems,” said Janette Robinson Flint, executive director of Black Women for Wellness.

Organizations like Black Women for Wellness knew the COVID-19 pandemic made areas considered hard-to-count only harder to reach.  This organization and others in California are part of a group called “The Black Hub” that worked with vulnerable communities across the state.

The State of California gave $187 million for the Census campaign to push outreach efforts to educate of the importance of being counted this year.  These efforts included support to The Black Hub along with other institutions.

Flint told California Black Media that outreach on low voting turnouts for her organization began in 2000 with constant voter education campaigns.  Later in 2012, it developed VREAM (Voting Rules Everything Around Me) to address voter suppression in California. The decision to participate in the 2010 and 2020 censuses to increase Black counts was an obvious next step, she continued.

The group’s outreach tactic, tagged the 200 Grand Campaign, trained 15 student interns to phone bank for five-and-a-half weeks. Jones requested 200,000 contact phone numbers in 45 hard-to-count tracts from the California Community Foundation.

Seventy-five percent of the 200,000 phone calls affirmed a commitment to participate in the 2020 Census, according to Jones.

“That is the single largest outreach to date in L.A. County,” she said.  “In addition, the students’ text campaign reached 35,000 contacts with a response rate close to 90%.”

Student interns like Deshawn Moore worked from home and used their own phones adhering to Black Women for Wellness’ COVID-19 protocols to keep everyone safe.  “I learned a lot in training about voting and the Census.  One time when I was on the bus, I asked someone if they have taken the Census. They said no.  I told them about it and how to do it,” Moore said.

Angela Birdsong | California Black Media

Angela Birdsong | California Black Media

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2026 Lucid Air Grand Touring Review — Is This $136K EV Sedan Worth It?

AUTONETWORK ON BLACKPRESSUSA — Finished in Stellar White Metallic with the Tahoe Grand Touring interior, this Lucid makes a strong first impression. The shape is sleek and low, but it still feels elegant instead of trying too hard. Features like soft-close doors, powered illuminated door handles, 20-inch Aero Lite wheels, and the Glass Canopy Roof help the car feel expensive before you even start it.

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The 2026 Lucid Air Grand Touring is the kind of luxury EV that makes people stop and ask a simple question: Is this really better than a Tesla Model S, Mercedes EQS, or BMW i7? At $136,150, it has to do more than look futuristic. It has to feel special every time you get in it.

Finished in Stellar White Metallic with the Tahoe Grand Touring interior, this Lucid makes a strong first impression. The shape is sleek and low, yet it still feels elegant rather than trying too hard. Features like soft-close doors, powered illuminated door handles, 20-inch Aero Lite wheels, and the Glass Canopy Roof help the car feel expensive before you even start it.

Inside is where the Air Grand Touring really makes its case. The 34-inch Glass Cockpit Display and retractable Pilot Panel screen give the cabin a clean, modern look that still feels different from other EVs. The Tahoe Extended Leather and Lucid Black Alcantara headliner lifts the sense of occasion, and the front seats are a highlight. They are 20-way power-adjustable, heated, ventilated, and include massage. That matters because luxury buyers at this price expect comfort first.

Rear passengers are not ignored either. You get 5-zone heated rear seating, a rear center console display, and power rear and rear side window sunshades. Add in the Surreal Sound Pro system with 21 speakers, and the Air feels like a true long-distance luxury sedan.

Lucid also gives this car serious EV hardware. The dual-motor all-wheel-drive system, 900V+ charging architecture, and Wunderbox onboard charger are big talking points. Buyers in this segment care about range, charging speed, and everyday ease, not just raw performance. That is where the Lucid continues to stand out.

On the technology side, the Air Grand Touring includes DreamDrive Premium, with 3D Surround View Monitoring, Blind Spot Warning, Automatic Park In and Out, Automatic Emergency Braking, and a Driver Monitoring System with distracted and drowsy driver alerts. This one also has DreamDrive Pro, which adds future-capable ADAS hardware.

There are still some real-world annoyances. Based on your notes, the windshield wiper control is hard to find and use, and that matters more than people think in a high-tech car. When controls become less intuitive, even a beautiful interior can feel frustrating.

Still, the 2026 Lucid Air Grand Touring succeeds where it matters most. It feels luxurious, advanced, comfortable, and thoughtfully engineered. For buyers who want an EV sedan that feels truly premium and less common than the usual choices, this Lucid makes a very strong case.


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Snoop Dogg Celebrates 10 Til’ Midnight at the Compound

LOS ANGELES SENTINEL — The album is paired with a film that stars Snoop Dogg, Hitta J3, G Perico, and Ray Vaughn, and one of the strongest elements of the whole project is that the production stayed rooted right here in Los Angeles.

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Snoop Dogg celebrated the premiere of 10 Til’ Midnight at his Inglewood recording studio & multipurpose facility, The Compound, but the night felt like much more than an album release. It felt like Los Angeles. It felt like legacy. And it felt like another major move from one of the city’s greatest cultural architects as he continues to prove that he is not just dropping music — he is building moments, shaping narratives, and pushing the culture forward in real time.

What made the event so powerful was the clarity behind the vision. During a panel conversation with DJ Hed, Snoop opened up about the heart behind 10 Til’ Midnight, explaining that the project was created to help bridge older and younger generations while also speaking to the long-standing divisions between Bloods and Crips in a unique way through film. That alone gave the project a different kind of weight. This was not just about songs. This was about using creativity as a tool for connection. This was about taking a story rooted in Los Angeles and telling it in a way that could bring people together.

Snoop Congratulated By Rapper & Fellow 10 Til Midnight Cast Member G Perico (CreativeLB/KreativeKapturez)

Snoop Congratulated By Rapper & Fellow 10 Til Midnight Cast Member G Perico (CreativeLB/KreativeKapturez)

The album is paired with a film that stars Snoop Dogg, Hitta J3, G Perico, and Ray Vaughn, and one of the strongest elements of the whole project is that the production stayed rooted right here in Los Angeles. The film was shot in the city, including at WePlay Studios in Inglewood, which gave the entire project an even deeper hometown feel. It was not just a West Coast story in content — it was a Los Angeles-made production from the ground up.

That matters because, in a city like this, authenticity still carries weight. Snoop understands how to make sure that what he creates does not just represent Los Angeles on the surface, but actually comes from it.

What also makes 10 Til’ Midnight significant is that it represents another major step in Snoop’s evolution as both an artist and executive. Public reporting around the project identifies it as his 22nd studio album, but the bigger story is what it represents in this season of his life. This is one of several consecutive moves he has made in his 50s that show he is still building, still expanding, and still finding new ways to reinvent what the next chapter looks like.

Snoop Dogg at the Premiere of 10 Til Midnight (CreativeLB/KreativeKapturez)

Snoop Dogg at the Premiere of 10 Til Midnight (CreativeLB/KreativeKapturez)

Now, as the head of Death Row Records and the newly aligned leader of Death Row Pictures, he is taking the brand into a new dimension. That is what made this moment feel bigger than music. Snoop is not just protecting the legacy of Death Row — he is stretching it. He is expanding it beyond records and into film, visual storytelling, and larger creative worlds that can continue carrying the label’s impact forward. Public reporting has noted that this project arrives as part of that broader cinematic push.

That is a major Los Angeles move because the city has always been built on the intersection of music, film, neighborhood identity, and cultural storytelling. With 10 Til’ Midnight, Snoop is leaning all the way into that intersection.

The room at The Compound reflected that. It felt like a private premiere, but it also felt like a statement — a reminder that Snoop Dogg’s staying power has never been based only on nostalgia. It comes from his ability to remain connected, remain visionary, and remain in tune with how to move the culture without losing the essence of who he is.

That is why this premiere mattered. It was not just about celebrating another album. It was about witnessing a Los Angeles legend continue to evolve, continue to unify, and continue to use art to tell stories that hit deeper than entertainment alone.

In that sense, 10 Til’ Midnight became more than a project launch. It became another example of how Snoop Dogg is still taking Los Angeles to the next level — using music, film, and legacy together to build something bigger than a moment.

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OP-ED: Small Businesses Need Minnesota to Act on Pass-Through Tax Policy

MINNESOTA SPOKESMAN RECORDER — A Twin Cities immigrant entrepreneur who built several businesses including grocery stores in underserved neighborhoods is calling on Minnesota lawmakers to extend the Pass-Through Entity tax option before it expires, warning that its loss would hit small businesses already recovering from Operation Metro Surge with higher federal tax bills.

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A Twin Cities Small Business Owner Is Urging Minnesota to Extend a Tax Policy That Could Save Thousands of Businesses

By Daniel Hernandez | Minnesota Spokesman Recorder

I came to the United States as a teenager with a clear goal: to build something meaningful through hard work. I put in long days in construction, restaurants, and landscaping; doing whatever it took to learn, save, and eventually start my own business.

Over time, I built and ran several successful ventures, including an event photography company, a magazine, a tax and accounting firm, and now grocery stores serving neighborhoods across the Twin Cities where other retailers chose not to invest. I’ve created jobs, supported families, and committed to communities that deserve stability and opportunity.

That’s why I’m speaking out now.

Small business owners in Minneapolis and the communities we serve are recovering from serious disruptions, including the impacts of Operation Metro Surge. That event hit immigrant communities especially hard. In my own case, I lost nearly half of my 60 employees and saw revenue drop by about 85%. While I worked to provide competitive wages, health benefits, and paid time off, the real hardship fell on the people who lost their jobs and income.

Even as we rebuild, small businesses are facing another challenge. The Minnesota Legislature is considering letting an important tax policy expire: the Pass-Through Entity tax option.

Here’s what that means in plain terms.

Many small businesses, including mine, are pass-through businesses. That means the business itself doesn’t pay income tax. Instead, the owners report the income on their personal tax returns. But under current federal rules, there’s a limit on how much state tax we can deduct. That often leads to higher federal tax bills.

The Pass-Through Entity option fixes that. It allows the business to pay the state tax directly, which means the business can fully deduct those taxes on its federal return and lower the total amount of income taxed federally. The result is straightforward: small business owners pay less in federal taxes, without reducing what the state collects.

This policy is not new or controversial. Thirty-six states already offer it. It doesn’t cost Minnesota anything, it’s revenue neutral. And it benefits more than 66,000 businesses across the state.

In a state where the cost of doing business is already high, it’s hard to understand why we wouldn’t offer the same basic tax treatment as states like California and Illinois.

Small businesses have carried a heavy load in recent years, through a pandemic, rising costs and public safety disruptions. We’ve adapted, reinvested and stayed committed to our communities. What we need now are practical policies that support that work, not make it harder.

If the Minnesota House does not act soon, many businesses will face significantly higher federal tax bills. That’s money that could otherwise be used to hire workers, raise wages or reinvest in local neighborhoods.

I urge Gov. Tim Walz and members of the House Tax Committee to pass House File 3127 and extend the Pass-Through Entity election.

Small businesses are the backbone of our communities. We’ve proven our resilience. Now we need our state leaders to show the same commitment to us.

Daniel Hernandez is the owner of Colonial Market located at 2100 E. Lake St.

 

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