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Google Embraces ‘Mobile-Friendly’ Sites in Search Shake-Up

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In this Tuesday, March 23, 2010, file photo, the Google logo is seen at the Google headquarters in Brussels. Google is about to change the way its influential search engine recommends websites on smartphones and tablets in a shift that’s expected to sway where millions of people shop, eat and find information. The revised formula, scheduled to be released April 21, 2015. (AP Photo/Virginia Mayo, File)

In this Tuesday, March 23, 2010, file photo, the Google logo is seen at the Google headquarters in Brussels. Google is about to change the way its influential search engine recommends websites on smartphones and tablets in a shift that’s expected to sway where millions of people shop, eat and find information. The revised formula, scheduled to be released April 21, 2015. (AP Photo/Virginia Mayo)

MICHAEL LIEDTKE, AP Technology Writer

SAN FRANCISCO (AP) — Google is about to change the way its influential search engine recommends websites on smartphones and tablets in a shift that’s expected to sway where millions of people shop, eat and find information.

The revised formula, scheduled to be released Tuesday, will favor websites that Google defines as “mobile-friendly.” Websites that don’t fit the description will be demoted in Google’s search results on smartphones and tablets while those meeting the criteria will be more likely to appear at the top of the rankings — a prized position that can translate into more visitors and money.

Although Google’s new formula won’t affect searches on desktop and laptop computers, it will have a huge influence on how and where people spend their money, given that more people are relying on their smartphones to compare products in stores and look for restaurants. That’s why Google’s new rating system is being billed by some search experts as “Mobile-geddon.”

“Some sites are going to be in for a big surprise when they find a drastic change in the amount of people visiting them from mobile devices,” said Itai Sadan, CEO of website-building service Duda.

It’s probably the most significant change that Google Inc. has ever made to its mobile search rankings, according to Matt McGee, editor-in-chief for Search Engine Land, a trade publication that follows every tweak that the company makes to its closely guarded algorithms.

Here are a few things to know about what’s happening and why Google is doing it.

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MAKING MOBILE FRIENDS

To stay in Google’s good graces, websites must be designed so they load quickly on mobile devices. Content must also be easily accessible by scrolling up and down — without having to also swipe to the left or right. It also helps if all buttons for making purchases or taking other actions on the website can be easily seen and touched on smaller screens.

If a website has been designed only with PC users in mind, the graphics take longer to load on mobile devices and the columns of text don’t all fit on the smaller screens, to the aggravation of someone trying to read it.

Google has been urging websites to cater to mobile device for years, mainly because that is where people are increasingly searching for information.

The number of mobile searches in the U.S. is rising by about 5 percent while inquiries on PCs are dipping slightly, according to research firm comScore Inc. In the final three months of last year, 29 percent of all U.S. search requests — about 18.5 billion — were made on mobile devices, comScore estimated. Google processes the bulk of searches — two-thirds in the U.S. and even more in many other countries.

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BRACING FOR CHANGE

To minimize complaints, the company disclosed its plans nearly two months ago. It also created a step-by-step guide (http://bit.ly/1GyC0Id ) and a tool to test compliance with the new standards (http://bit.ly/1EVi9R3).

Google has faced uproar over past changes to its search formula. Two of the bigger revisions, done in 2011 and 2012, focused on an attempt to weed out misleading websites and other digital rubbish. Although that goal sounds reasonable, many websites still complained that Google’s changes unfairly demoted them in the rankings, making their content more difficult to find.

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STILL CAUGHT OFF GUARD

While most major merchants and big companies already have websites likely to meet Google’s mobile standard, the new formula threatens to hurt millions of small businesses that haven’t had the money or incentive to adapt their sites for smartphones.

“A lot of small sites haven’t really had a reason to be mobile friendly until now, and it’s not going to be easy for them to make the changes,” McGee said.

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BURYING HELPFUL CONTENT

Google’s search formula weighs a variety of factors to determine the rankings of its results. One of the most important considerations has always been whether a site contains the most pertinent information sought by a search request.

But new pecking order in Google’s mobile search may relegate some sites to the back pages of the search results, even if their content is more relevant to a search request than other sites that happen to be easier to access on smartphones.

That will be an unfortunate consequence, but also justifiable because a person might not even bother to look at sites that take a long time to open or difficult to read on mobile devices, Gartner analyst Whit Andrews said.

“Availability is part of relevancy,” Andrews said. “A lot of people aren’t going to think something is relevant if they can’t get it to appear on their iPhone.”

Copyright 2015 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Education

Gov. Newsom’s Latest Appointees Include Sacramento Advocate for Formerly Incarcerated Students; State’s New Tech Chief

Ayushi Roy, of San Francisco, was appointed state chief technology officer at the California Department of Technology. Roy has taught at Harvard Kennedy School since 2022 and previously held technology and policy roles with New America, the U.S. General Services Administration, and the U.S. Office of Management and Budget

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Michael Love. File photo.

Gov. Gavin Newsom announced eight appointments Aug. 19, including a new state chief technology officer and the reappointment of a Sacramento State outreach coordinator who works with formerly incarcerated students.

Ayushi Roy, of San Francisco, was appointed state chief technology officer at the California Department of Technology. Roy has taught at Harvard Kennedy School since 2022 and previously held technology and policy roles with New America, the U.S. General Services Administration, and the U.S. Office of Management and Budget 

Roy’s policy work has focused on the gap between government programs and the people they are intended to serve. In a Harvard course inspired by Beyoncé’s “Cowboy Carter,” she teaches students to examine how administrative and implementation barriers can undermine social safety-net programs.

“I do know as a practitioner, having served in the government for over a dozen years, that the building of technology is the easy part; managing the political feasibility and the implementation is the hard part,” Roy said.

Roy’s appointment requires Senate confirmation and carries compensation of $214,692.

Newsom also reappointed Michael Love, of Sacramento, to the State Rehabilitation Council, where he has served since 2025. Love has been an outreach coordinator at California State University, Sacramento since 2024 and previously held several roles at the university, including administrative services coordinator for Project Rebound and teacher’s associate.

Project Rebound supports formerly incarcerated students as they pursue higher education, making Love’s appointment relevant to the council’s work involving vocational rehabilitation services.

Love earned bachelor’s and master’s degrees in communication studies from Sacramento State. He is a Democrat.

Newsom also appointed Eric De La Cruz of Sacramento as executive director of the Racial Equity Commission. De La Cruz has served as chief of the Office of Civil Rights at the Department of Toxic Substances Control since 2022. The position pays $146,220 and does not require Senate confirmation.

The governor additionally appointed Christine Aurigemma to the State Rehabilitation Council and reappointed Lisa Weiler, Michelle Bello and Matthew Asner. The council positions are unpaid and do not require Senate confirmation.

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Black History

George Cook: The Inventor Who Made Fishing Smarter

George Cook was a Black American inventor from Louisville, Kentucky. He was born in 1863, during a time when Black Americans faced unfair laws, limited opportunities, and many barriers to education, jobs, and recognition. Even with these challenges, he became known for his intell

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A copy of the patent for George Cook’s Automatic Fishing Device. Public domain.

George Cook was a Black American inventor from Louisville, Kentucky. He was born in 1863, during a time when Black Americans faced unfair laws, limited opportunities, and many barriers to education, jobs, and recognition. Even with these challenges, he became known for his intelligence, honesty, and ability to think in practical ways. Some records say he worked as a cook for Buffalo Bill Cody and later as a chef on a private dining car for the Louisville and Nashville Railroad. He was even known by the nickname “Honest Mister Cook.”

As with many Black American inventors and scientists of that era, there is little biographical information about Mr. Cook.

Cook’s most famous invention was the Automatic Fishing Device. He received U.S. Patent No. 625,829 for it on May 30, 1899. His patent shows that he was not just someone with an idea, but someone who made it happen.

So, what did the Automatic Fishing Device do? Imagine fishing with a line in the water. Usually, you have to watch carefully and pull the line at just the right moment when a fish bites. Cook wanted to make that process easier. His device was designed to react when a fish pulled on the line. The tension from the fish would trigger a lever. That lever would release a spring-loaded part of the device, causing it to move quickly and help pull in the line. The device also had an alarm gong that would ring to let the fisher know something was happening.

This invention was important because it used simple mechanical ideas in a clever way. Springs, levers, rails, and alarms were not new by themselves, but Cook combined them to solve a real problem. His device showed how inventors often take familiar parts and arrange them in a new way to make life easier. 

Cook looked at fishing and asked, “How can this be improved?” Then, he created a device that could respond automatically when a fish tugged on the line. His invention let fishermen relax instead of watching the line for hours, trusting the alarm to alert them.

Cook may not be as famous as some inventors, but his Automatic Fishing Device shows that creativity and innovation can be applied anywhere. His legacy lives on as part of the larger story of Black innovation in America.

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Environment

“The Power to See Threats Sooner”: Gov. Newsom, Safety Officials Showcase California’s Investments in Hi-Tech Wildfire Prevention

On July 21, Gov. Gavin Newsom held a presentation in Sacramento, alongside state emergency officials, to showcase California’s major investments in cutting-edge firefighting technology and wildfire prevention. The media event took place at McClellan Airport in Sacramento County,

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Gov. Gavin Newsom speaks during a July 21 presentation at McClellan Park highlighting California’s investments in advanced firefighting technology and wildfire prevention tools. CBM photo by Antonio Ray Harvey.

On July 21, Gov. Gavin Newsom held a presentation in Sacramento, alongside state emergency officials, to showcase California’s major investments in cutting-edge firefighting technology and wildfire prevention.

The media event took place at McClellan Airport in Sacramento County, a primary hub for state aerial firefighting operations. Newsom used the presentation to highlight the state’s modern, tech-driven strategy to combat increasingly severe wildfires.

“California leads with science, innovation, and grit. We are meeting this moment with urgency and building 21st-century solutions for a 21st-century crisis,” Newsom stated. “And through it all, our extraordinary firefighters continue to step up, stand in harm’s way, and protect our communities.”

California Natural Resources Agency Secretary Wade Crowfoot, CAL FIRE Chief Joe Tyler, and California Governor’s Office of Emergency Services Director Caroline Thomas Jacobs appeared with Newsom and provided updates about their respective agencies.

Under the Newsom administration, California’s fire protection budget has nearly doubled since 2019 — from $2 billion to $3.8 billion, including more than $2.5 billion in wildfire resilience and forest health projects.

Newsom detailed the expansion of artificial intelligence (AI) programs, predictive analytics, and sophisticated software used to detect fires at their earliest stages. He also highlighted the launch of FireSat satellites, a dedicated space network designed to dramatically improve early wildfire detection and tracking.

“Every innovation we adopt supports our people on the front lines who work tirelessly to protect our communities when wildfire strikes,” Tyler stated. “Technology and innovation help us do our jobs more quickly and safely; however, we still need all Californians to stay vigilant, support our firefighters, and work together to build a safer, more resilient California.”

In addition, CAL Fire showcased a fleet of more than 100 AI-guided firefighting drones positioned strategically across California to provide real-time mapping and aerial monitoring. 

The presentation stated that California operates the nation’s largest state-owned aerial firefighting fleet, including the impending addition of two more C-130 aircraft by the end of the year, alongside a workforce of over 11,000 personnel.

“Technology is transforming how California prepares for wildfire, giving us the power to see threats sooner, position resources before fires start and move mutual aid faster when every second counts,” Thomas Jacobs said. “Governor Newsom’s investments are helping us turn real-time intelligence into action, so firefighters and local communities have the people, equipment and information needed to save lives and keep fires from becoming major disasters.”

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