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Yahoo Seeking to Harvest Ad Revenue from Other Mobile Apps

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Yahoo President and CEO Marissa Mayer delivers the keynote address at the first-ever Yahoo Mobile Developer Conference Thursday, Feb. 19, 2015, in San Francisco. (AP Photo/Eric Risberg)

Yahoo President and CEO Marissa Mayer delivers the keynote address at the first-ever Yahoo Mobile Developer Conference Thursday, Feb. 19, 2015, in San Francisco. (AP Photo/Eric Risberg)

MICHAEL LIEDTKE, AP Technology Writer

SAN FRANCISCO (AP) — Yahoo is giving away a toolkit for managing mobile apps in a move aimed at reaping more revenue from smartphones and tablets as CEO Marissa Mayer scrambles to catch up to the Internet company’s rivals.

The strategy will enable Yahoo Inc. to distribute ads in other mobile apps besides its own. Besides that, Yahoo also is trying to plant its search engine inside other apps so it can display ads alongside the results. Although the technology is free, Yahoo would keep 40 percent of all ad sales made in other apps.

Yahoo announced the expansion Thursday at its first conference for the makers of mobile applications.

Mayer described the extension of Yahoo’s mobile platform as a “fork point” in her effort to make the Internet company an even bigger player on smartphones and tablets. “Yahoo really fell behind the times in the evolution of mobile,” she told reporters and analysts Thursday. “I feel like we have really caught up now.”

The company generated $768 million in mobile revenue last year. That amount lags far behind mobile ad leaders Google and Facebook, both of whom already run wide-reaching mobile ad networks that deliver promotions to other digital services besides their own.

Powered by its dominant search engine, Google Inc. held a 37 percent share of the U.S. mobile ad market at the end of last year with social networking leader Facebook Inc. at 18 percent, according to the research firm eMarketer Inc. Yahoo’s share stood at 3 percent, a gap that mirrors the same problems that the company has faced competing against Google and Facebook for digital ad sales on personal computers for the past eight years.

Mayer, who helped build Google into a powerhouse, pledged to turn things around when Yahoo hired her as its CEO two-and-a-half years ago. Since Mayer’s arrival, Yahoo’s stock has soared because of the company’s lucrative stake in China’s rapidly growing Alibaba Group. Meanwhile, Mayer has struggled to rejuvenate Yahoo’s revenue growth, even though advertisers are pouring more money into digital advertising.

Yahoo plans to spin off its remaining 15 percent stake in Alibaba into a separately run holding company by the end of the year, a decision that will deprive Mayer of her financial crutch and intensify the pressure on her to boost revenue to keep investors happy.

Mayer’s biggest changes so far have been made in Yahoo’s mobile line-up, which had been neglected under previous regimes. Under Mayer’s leadership, Yahoo’s mobile team has ballooned from just a few dozen employees to more than 500 workers, and the company’s top apps have all been redesigned. Yahoo now says about 575 million people worldwide regularly visit its services on mobile devices.

“It has been amazing to see how we transformed our business using mobile applications,” Mayer said in her opening remarks Thursday.

Much of Yahoo’s newfound success in mobile computing has been imported through the more than 40 acquisitions that Mayer has engineered during her tenure. The deals included last year’s $270 million purchase of mobile analytics service Flurry, which is overseeing most of the technology behind Yahoo’s new toolkit for developers.

Yahoo’s stock gained 72 cents to close Thursday at $44.37.

Copyright 2015 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Education

Utility Company Recruits Black Californians for Tech Scholarships, Jobs

The scholarship will cover tuition and needed tools. It will also provide support services, such as transportation and childcare, through an agreement with Brotherhood Crusade, a charitable nonprofit.

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In an effort to increase Black representation in its workforce and the tech industry beyond it, Edison International (EI), a Los Angeles County-based utility company, has developed a four-year, $1 million program to provide scholarships of up to $25,000 to eligible students. 

 

The scholarship program initially focuses on Black men and women in California, but military veterans are also encouraged to apply, according to the company. 

 

“We believe a diverse applicant pool and workforce that reflects the communities we serve to make for better business,” said representatives of the company, which also invests in energy services and technologies, in a statement. 

 

Edison International provides renewable energy and distributes electric power through its main holding company Southern California Edison. 

 

The annual scholarship will include tuition and targeted support services while students are enrolled at Los Angeles Trade-Technical College for the Powerline Mechanic Certificate and Class A license programs.

 

Eligible applicants must enroll at Los Angeles Trade-Technical College for the Fall 2021 semester, enroll in the Powerline Mechanic Certificate program, and have a high school diploma or General Educational Development (GED) equivalent.

 

Applicants must be eligible to work in the United States, possess a valid driver’s license, and be eligible to obtain a Class A license.

 

Applications must be submitted by May 17.

 

The scholarship will cover tuition and needed tools. It will also provide support services, such as transportation and childcare, through an agreement with Brotherhood Crusade, a charitable nonprofit. 

 

According to Edison, the program’s graduates may qualify for a job at Southern California Edison (SCE), and those who pass new employee assessments will be eligible to start as “groundsmen,” employees who maintain and service equipment and facilities. 

 

Program administrators say the scholarship is being offered in partnership with the International Brotherhood of Electrical Workers (IBEW) Local 47, which also distributes funding for the program.

 

For more information, visit www.edison.com/home/edison-international-lineworker-scholarship.html

 

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Technology

Marian R. Croak Invented Technology So You Can Make a Call Using Computer

Marian R. Croak (1955–) has not only been in the forefront of the field, she has contributed to the expansion of technology, specifically Voice over Internet Protocol (VoIP), throughout her career.

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Marion R. Croak is now a vice president of Google

A 2016 study by the New York Times revealed that Black and Hispanic workers who graduated with computer science or engineering degrees were more likely than their white and Asian counterparts to hold jobs outside the fields of technology or engineering. These biased-hiring practices have historically limited opportunities for people of color.

Despite these challenges, Marian R. Croak (1955–) has not only been in the forefront of the field, she has contributed to the expansion of technology, specifically Voice over Internet Protocol (VoIP), throughout her career.

According to the Federal Communications Commission (FCC), VoIP is the technology that converts your voice into a digital signal, allowing you to make a call directly from a computer, a VoIP phone, or other data-driven devices.  It may also be referred to as IP telephony, internet telephony, broadband telephony, or broadband phone service.

Croak began her career at AT&T Bell Laboratories in 1982. During her tenure, she served in various positions within voice and data communication. Among the more than 200 patents she holds in several areas, 100 are in VoIP. She has helped advance VoIP technology, including calling and text messaging on cellular phones.

Currently, Croak has more patents under review, and has applied for and been granted more than 350.

During her tenure at AT&T, Croak was aggressive in climbing the ladder. While serving as vice president of Services Network in Research and Development, she was responsible for more than 200 programs dealing with AT&T’s wireline and wireless services, supervising engineers and computer scientists who would assist her in running the programs.

She was later promoted to AT&T’s senior vice president of Applications & Services Infrastructure, where she supervised more than 2,000 computer scientists and engineers. She was also in charge of development, testing, service planning, and product realization.

Croak left AT&T in 2014 for a position at Google. There she served as vice president for site reliability engineering, overseeing hundreds of staffers who troubleshoot complicated software problems across the conglomerate. She was responsible for getting the internet into areas of the world where there was none.

According to a 2020 Wall Street Journal article, that accomplishment makes her “one of the highest-ranking Black female executives among Google’s roughly 200,000 full-time and contract workers.” Only 2.6% of Google’s leadership is Black.

Little has been documented about Croak’s early life. We know that she was born in Pennsylvania and that she often spoke of her father as having an influence on her success. Throughout her childhood, she said, he “pushed her to pursue her passion for science through as many creative ways as possible, such as building a chemistry lab in their home.”

Croak started out on her journey toward engineering and technology in the New York City public schools. She later attended the University of Southern California and Princeton University, earning a PhD in Qualitative Analysis and Social Psychology  in 1982.

During a 2020 interview with the Wall Street Journal, Croak said: “I do care more about doing well at work, and yet many of the things I hear people say they’ve experienced, I’ve experienced as well. I feel immensely comfortable having white colleagues and friends and relatives, but sometimes there’s just this slight unawareness that we live in parallel universes.”

Sources: https://thinkgrowth.org/14-black-inventors-you-probably-didnt-know-about-3c0702cc63d2

https://www.blackpast.org/african-american-history/croak-marian-r-1955/

https://en.wikipedia.org/wiki/Marian_Croak

Image:  New America – https://www.flickr.com/photos/newamerica/32576506570/

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Community

Barbershop 2.0: The App That’s Putting Black Health in the Palm of Our Hands

Last week, he launched a high-tech digital tool that he hopes will save lives during the COVID-19 pandemic — and beyond. He also hopes it will turn around the troubling disparities that exist when it comes to the health of Black Americans. 

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Photo credit: Black Doctor 24/7

Dr. Bill J. Releford, a Los Angeles County-based physician and founder of the Releford Foot and Ankle Institute in Inglewood, is putting Black health care in their own hands.

Last week, he launched a high-tech digital tool that he hopes will save lives during the COVID-19 pandemic — and beyond. He also hopes it will turn around the troubling disparities that exist when it comes to the health of Black Americans.

The “Barbershop 2.0,” Releford’s new app, allows users to access Black physicians from anywhere in the world. Dr. Releford says he is building on another project he launched in 2009, the Black Barbershop Health Outreach Program. With that initiative, he worked to screen 500,000 Black men for diabetes and high blood pressure in over 100 barbershops.

Releford says during the development process, he has had to keep some of the features of his software program under wraps before it officially launched last week. In a one-on-one conversation with California Black Media contributor Charlene Muhammad, Releford talked about the benefits of the app — not just for Black men, but for their families and communities, too.

CBM:  Congratulations on your creation, Dr. Releford. It appears uniquely positioned to have an immediate effect on Black men’s health.  Barbershop 2.0. Tell us what’s it all about?

BR:  With my first health initiative for Black men, we were going to Black-owned barber shops across the country, screening men for diabetes and high blood pressure, with nurses and volunteers. Now, we have COVID-19. It has been bittersweet.  We know the bitter part very well, but some of the things that have come out of it have been beneficial. The sweet part would be the fact that it’s forced people to leverage a lot of technology that has always been there but has never been optimized.  Number two, we are launching the Black Barbershop Physician Network, where you can see a Black physician, on your phone in the comfort of your home.

Health disparities have a number of driving factors. One of the most prominent driving factors, other than the racism, of course, is that studies have shown that African Americans prefer to get care from Black doctors, and studies also have confirmed that outcomes are better when patients are treated by Black physicians, particularly Black men.

Study results that were particularly granular in their data showed that white doctors tend to make less eye contact with Black patients as compared to their white patients. White doctors also touch their Black patients less than their white ones.

One thing that I have been hearing over the decades in practice, is a Black patient will come to me and say, ‘Wow! We’re so glad to see you, because they act like they didn’t want to touch me at such-and-such office.’  I hear it all the time, not knowing that there was some scientific confirmation of the things that people were just saying to me organically. 

How does the app work?

You’ll be able to see a Black physician on your phone, in the comfort of your home, using telemedicine. We also have a remote vitals component, where I can check your respiration, your heart rate, and your oxygen saturation from your phone, just by downloading the app. We can check your vitals anywhere, around the world — whoever downloads this.

 Is this just for Black men?

It’s not just for Black men, but the focus, our main brand has been, of course, dealing with health disparities, focusing on African American men. It’s available to anyone who wants to use the application, but a lot of our messaging is related to African American men.

When is your launch?

The app was fully operable on December 19, however, I needed to give myself a little time to get the kinks out. It launched last week on all major digital app stores.

The urgency is now. It’s a health risk just being Black in America. We do live in the most technologically advanced country in the world. However, African

Americans usually are not beneficiaries of that technology until maybe it’s antiquated or never at all.  So, we know the bittersweet part, but the sweet part of this is I’m hoping we can start having some genuine conversations about our health.

How did you come up with this idea, and what was the draw for Black physicians?

Number one, they’re passionate about our people, and this is a program where money is not the driving force. Love has to be the driving force first.  People first, then money, then things.  I discourage people to join our network if their first question is, “well how do I get paid?” That’s not going to be for them.  Although there’s money to be made, I don’t want that to be your primary objective. Before you ask for money, tell me how you can serve, first.  How can you add value, first. Or add value, then ask.

So, there is a spiritual component so to speak?

It’s got to be!  It’s got to be.  So, this is a program that’s not for everybody.  An old man told me, “Men count numbers, but God makes numbers count.”  I’m passionate about this. Not just me, but for me to serve.

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