Business
Velveeta Revives as Young and Poor Shop Dollar Stores for Groceries

Blocks of Velveeta are on sale in the dairy aisle of the Bi Lo grocery store in the St. Elmo area of Chattanooga, Tenn. on Wednesday, Jan. 8, 2014. (AP Photo/Chattanooga Times Free Press, Doug Strickland)
(Reuters) – Anielle Troyan, a call center worker in New York, shops at discount retailers such as Family Dollar for items like soap and detergent as well as groceries like Kraft macaroni and cheese and small-sized condiments.
It’s “expensive to cook for one,” she said. “I’m 25, I’m poor, I’m usually going to buy what’s cheapest.”
Customers like Troyan are one reason why Kraft Foods Group Inc (KRFT.O) reversed course after considering stopping the sale of single-serve packages of Velveeta cheese sauce, which wasn’t moving in traditional grocery stores. After another look at the numbers, Kraft found that shoppers on tight budgets at dollar stores were gobbling up Velveeta sauce in the affordable small size, and the food got a new lease on life.
The fall and rise of Velveeta shows how companies such as Kraft, General Mills Inc (GIS.N) and Campbell Soup Co (CPB.N) are following shoppers into dollar stores, which carry a host of private label and brand name products, typically priced between $1 and $10. As an improving U.S. economy still leaves some middle class customers tumbling towards the poverty line, food companies are searching for growth where lower income consumers shop.
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Oakland Post: Week of May 7 – 13, 2025
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California Rideshare Drivers and Supporters Step Up Push to Unionize
Today in California, over 600,000 rideshare drivers want the ability to form or join unions for the sole purpose of collective bargaining or other mutual aid and protection. It’s a right, and recently at the State Capitol, a large number of people, including some rideshare drivers and others working in the gig economy, reaffirmed that they want to exercise it.

By Antonio Ray Harvey
California Black Media
On July 5, 1935, President Franklin D. Roosevelt signed into federal law the National Labor Relations Act (NLRA). Also known as the “Wagner Act,” the law paved the way for employees to have “the right to self-organization, to form, join, or assist labor organizations,” and “to bargain collectively through representatives of their own choosing, according to the legislation’s language.
Today in California, over 600,000 rideshare drivers want the ability to form or join unions for the sole purpose of collective bargaining or other mutual aid and protection. It’s a right, and recently at the State Capitol, a large number of people, including some rideshare drivers and others working in the gig economy, reaffirmed that they want to exercise it.
On April 8, the rideshare drivers held a rally with lawmakers to garner support for Assembly Bill (AB) 1340, the “Transportation Network Company Drivers (TNC) Labor Relations Act.”
Authored by Assemblymembers Buffy Wicks (D-Oakland) and Marc Berman (D-Menlo Park), AB 1340 would allow drivers to create a union and negotiate contracts with industry leaders like Uber and Lyft.
“All work has dignity, and every worker deserves a voice — especially in these uncertain times,” Wicks said at the rally. “AB 1340 empowers drivers with the choice to join a union and negotiate for better wages, benefits, and protections. When workers stand together, they are one of the most powerful forces for justice in California.”
Wicks and Berman were joined by three members of the California Legislative Black Caucus (CLBC): Assemblymembers Tina McKinnor (D-Inglewood), Sade Elhawary (D-Los Angeles), and Isaac Bryan (D-Ladera Heights).
Yvonne Wheeler, president of the Los Angeles County Federation of Labor; April Verrett, President of Service Employees International Union (SEIU); Tia Orr, Executive Director of SEIU; and a host of others participated in the demonstration on the grounds of the state capitol.
“This is not a gig. This is your life. This is your job,” Bryan said at the rally. “When we organize and fight for our collective needs, it pulls from the people who have so much that they don’t know what to do with it and puts it in the hands of people who are struggling every single day.”
Existing law, the “Protect App-Based Drivers and Services Act,” created by Proposition (Prop) 22, a ballot initiative, categorizes app-based drivers for companies such as Uber and Lyft as independent contractors.
Prop 22 was approved by voters in the November 2020 statewide general election. Since then, Prop 22 has been in court facing challenges from groups trying to overturn it.
However, last July, Prop 22 was upheld by the California Supreme Court last July.
In a 2024, statement after the ruling, Lyft stated that 80% of the rideshare drivers they surveyed acknowledged that Prop 22 “was good for them” and “median hourly earnings of drivers on the Lyft platform in California were 22% higher in 2023 than in 2019.”
Wicks and Berman crafted AB 1340 to circumvent Prop 22.
“With AB 1340, we are putting power in the hands of hundreds of thousands of workers to raise the bar in their industry and create a model for an equitable and innovative partnership in the tech sector,” Berman said.
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