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The Rise East Project: The 40 x 40 Initiative to Bring New Vision on Quality of Life in Black East Oakland

In 2021, the 40×40 initiative was created by a coalition of community-based organizations, Roots Community Health Clinic, Black Cultural Zone (BCZ), the Brotherhood of Elders Network and East Oakland Youth Development Center (EOYDC) to address systemic issues of racism and displacement of African Americans in a roughly 40×40 block area in East Oakland, an area with the highest concentration of Black folks in the Bay Area.

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At Roots Empowerment Day 2022, ROOTS was seeking input from the people for the first phase the 40x40 Council took in the development of services Rise East will provide. Courtesy photo.
At Roots Empowerment Day 2022, ROOTS was seeking input from the people for the first phase the 40x40 Council took in the development of services Rise East will provide. Courtesy photo.

By Tanya Dennis

Part 2

Rise East is a $100 million privately funded initiative that will rebuild Black neighborhoods in a 40×40 block area is East Oakland over 10 years.  Project partners are Oakland Thrives, the 40×40 Council and Blue Meridian Partners.

The number 40 in sacred scripture signifies, new growth, new life, and transformation.

In African American history, the number 40 signifies the broken promise of 40 acres and a mule made by Secretary of War Edwin Stanton and General William T. Sherman at the end of the Civil War in 1865.

On Oct. 15, 1966, The Black Panther Party demanded 40 acres in reparations for Black folks in their party’s ten-point program demanding payment for that overdue debt.

In 2021, the 40×40 initiative was created by a coalition of community-based organizations, Roots Community Health Clinic, Black Cultural Zone (BCZ), the Brotherhood of Elders Network and East Oakland Youth Development Center (EOYDC) to address systemic issues of racism and displacement of African Americans in a roughly 40×40 block area in East Oakland, an area with the highest concentration of Black folks in the Bay Area.

Greg Hodge is CEO of the Brotherhood of Elders Network. Courtesy photo.

Greg Hodge is CEO of the Brotherhood of Elders Network. Courtesy photo.

Greg Hodge, CEO of the Brotherhood of Elders Network says “Roots was already serving this area under the leadership of Dr. Noha Aboelata when the pandemic hit, hitting the Black population the hardest, the most underserved in the city.

Within this area, household income and life expectancy are lowest among Black residents compared to other racial/ethnic groups. There is a 15-year gap in life expectancy between Black residents in East Oakland (70 years) and white residents of the Oakland Hills (85 years), Hodge said.

Dr. Aboelata and staff questioned how they could further support the nearly 50% of Black families living in poverty and safely address the issues face by the unhoused, the re-entry population and youth.

The Black Cultural Zone has served as the epicenter of growth and activity from the beginning. East Oakland Youth Development Center and the Brotherhood of Elders Network are now committed partners who are working to bring real change to East Oakland.

According to Roots, the vision is to transform the 40×40 block area into a place where people have what they need to heal, thrive, rejoice, and prosper, a vision far different from today’s reality where African Americans experience the worst quality of life indicators, including life expectancy, homelessness, and educational success. As the demographics of Oakland rapidly change, and with the COVID-19 pandemic disproportionately affecting the Black community, Roots members knew time was of the essence in addressing these disparities.

According to Hodge, “The 10-year Rise East plan will make deep and lasting improvements in the 40×40 and will affect 30,000 residents of African descent.”

More than 400 residents contributed their ideas to the Rise East plan. Together, residents and the 40×40 coalition launched the $100 million neighborhood improvement Rise East project with the assistance of the Blue Meridian Group.

For continuing success and growth, investment from the Alameda County, the City of Oakland, and the Oakland Unified School District is required.

As partners in Oakland Thrives, these institutions supported Rise East in concept. “Now it’s time for them to invest resources,” Hodge said. Blue Meridian’s money must be matched for Rise East to be a successful public investment.

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Oakland Post: Week of July 8 – 14, 2026

The printed Weekly Edition of the Oakland Post: Week of July 8 – 14, 2026

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Diabetes in Black California: Turning the Tide from Crisis to Control

According to the Centers for Disease Control and Prevention (CDC) Behavioral Risk Factor Surveillance System data, nearly 17.9% of Black adults in California have been diagnosed with diabetes — above the national Black adult average of 16.8%, and nearly five points higher than California’s overall adult rate of 12.6% across all races. California ranks 24th out of 39 states with available data for Black adult diabetes rates.

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Dr. Khadijah Lang is a family physician with a clinic in Los Angeles who specializes in several family medical practices, including prenatal care. Lang believes in family medicine. She says it is important to treat all members of a family. Thursday, June 5, 2026. Photo by Solomon O. Smith/California Black Media.
Dr. Khadijah Lang is a family physician with a clinic in Los Angeles who specializes in several family medical practices, including prenatal care. Lang believes in family medicine. She says it is important to treat all members of a family. Thursday, June 5, 2026. Photo by Solomon O. Smith/California Black Media.

By Charlene Muhammad, California Black Media

Crystal Lambert knew something was terribly wrong with her three-year-old granddaughter as she sped down the street trying to get her to the hospital.

“I thought she got a hold of some poison,” Lambert recalled.

Doctors found Lambert’s granddaughter had a blood sugar level over 800, diagnosing her with Diabetic Ketoacidosis(DKA), a state in which the body, starved of insulin, begins to shut down.

Lambert said she was born with a pancreas that was not fully functioning — it lacked the specialized cells required to produce insulin.

Her granddaughter survived and is five years old today.  Now, she gives herself insulin shots, asks endless questions about her condition, and runs like the spirited child she is. But the terror of that night transformed Lambert — and ultimately inspired her to launch the We Fight Back Organization, a mobile health and food access initiative serving underserved communities across California. Lambert is the executive director.

The Crisis by the Numbers

According to the Centers for Disease Control and Prevention (CDC) Behavioral Risk Factor Surveillance System data, nearly 17.9% of Black adults in California have been diagnosed with diabetes — above the national Black adult average of 16.8%, and nearly five points higher than California’s overall adult rate of 12.6% across all races. California ranks 24th out of 39 states with available data for Black adult diabetes rates.

Nationally, according to the U.S. Department of Health and Human Services, Black Americans were 24% more likely than the overall U.S. population to have diabetes in 2024. They also died from diabetes 78% more often than the general population in 2022. Black Americans are also more than twice as likely as the overall population to develop kidney failure caused by diabetes.

According to the California Health Care Foundation’s 2024 Health Disparities Almanac, Black Californians have the shortest life expectancy in the state at just 74.6 years — due in part to chronic conditions like diabetes and its devastating complications.

Leon Rock, co-founder of the African American Diabetes Association, believes statistics, though revealing, only tell part of the story.

“There are a whole bunch of Black folks that don’t tell you that they have diabetes — or don’t know,” he said.

And the disease itself, Rock is careful to note, is not what kills. “They die from the complications. That’s heart attack, that’s stroke, that’s amputations of legs, of feet. Going blind. All those complications are inherent in a system that has impacted Black folks with diabetes in California and across America.”

Crystal Lambert, creator and executive director of We Fight Back. She started the organization out of a need to learn more about diabetes on behalf of her granddaughter. Now she is looking to spread the impact of her organization to the valley. Friday, June 6, 2026. Photo by Solomon O. Smith/California Black Media.

Crystal Lambert, creator and executive director of the We Fight Back Organization, started out of a need to learn more about diabetes on behalf of her granddaughter. Now she is looking to spread her organization to the valley, on Friday, June 6, 2026 Photo by Solomon O. Smith/ California Black Media

An Information Gap Fuels the Crisis

For Rock, part of the solution is diagnosis. He says the medical and public health systems are failing Black Californians by the absence of information designed for them.

“That is the bottom line. We need good information. Information that is culturally specific,” said Rock.

Telling people to eat healthy or exercise, he added, falls short when culturally specific alternatives are not provided, and when many residents of urban communities do not feel safe exercising in some neighborhoods – or outside at night.

Dr. Khadijah Lang, a family medicine physician and president of the Golden State Medical Association, agrees that the roots of the crisis run deeper than individual behavior — and blaming patients misses the point.

“We are not genetically predisposed to diabetes,” Lang said. “But the system under which we live increases the likelihood that we will develop it.” 

What the Body Needs — What Communities Are Denied

Type 2 diabetes, which accounts for 90 to 95% of all diabetes cases, according to the CDC, develops when the body can no longer use insulin effectively to regulate blood sugar. Left unmanaged, it damages nerves, kidneys, eyes, and the cardiovascular system. The hemoglobin A1C test is a blood draw that reveals how the body has processed sugar over the previous three months — not just at the moment of the test. It is the standard tool for both diagnosis and ongoing monitoring.

That distinction matters, Lang emphasized, because patients cannot manipulate three months of blood sugar history the way they might fast for a day before a single blood draw.

“The pill is not meant to undo or control a sugar level that’s being constantly stressed,” Lang said. “It’s meant to work in conjunction with a low-carbohydrate diet and exercise.” She recommended at minimum 30 minutes of physical activity five days a week — breakable into 10-minute sessions for those who need it.

Lang stressed that education must be delivered in language people recognize and can relate to. The goal is to inform them of the choices that serve their health best, she said.

But for many Black Californians, even those informed choices remain out of reach, Lambert said.

“They need access to healthy foods and medication, too” she said.

California has made some critical policy advances. The state has expanded access to the Continuous Glucose Monitor (CGM), which has transformed diabetes care for state residents. Assembly Bill 365, introduced in 2024, proposed requiring Medi-Cal to cover the costs of CGM and other related medical equipment but it failed in the State Senate. Since then, the California Department of Health Care Services (DHCS) reports that the core Medi-Cal CGM benefit now available to eligible patients was solidified through previous budget actions and pharmacy policy updates.

These measures, while meaningful, have not closed the gap for the communities most at risk, according to advocates.

Control Through Community

Health care advocates conclude that the solution must be communal, culturally grounded, and sustained — not a fad, not a celebrity moment, not a single clinic visit. For example, observed Lang, lifestyle shaped by shared values and collective accountability can move the needle where individual prescriptions have not.

Rock is building infrastructure to match the urgency, establishing local chapters of the African American Diabetes Association across the country, with California next.

“We have to do for self, period,” he said. “Health is wealth. We have to eat to live.”

And Lambert, whose granddaughter unknowingly started all of this for her, keeps showing up.

“Diabetes advocacy is about dignity, education, prevention, and hope,” she said.

Video: Diabetes Disparity Exposed in California

This article is supported by the California Health Care Foundation 

(CHCF). Visit www.chcf.org 

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Oakland Post: Week of July 1 – 7, 2026

The printed Weekly Edition of the Oakland Post: Week of July 1 – 7, 2026

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