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The Bull Market Turns 6 After Rising from Financial Crisis

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In this March 4, 2015 photo, people pose with the “Charging Bull” sculpture, by artist Arturo Di Modica, in New York's Financial District. Six years after the Standard & Poor's 500 index bottomed out at 676.53 on March 9, 2009, investors are enjoying one of the longest bull markets since the 1940s. (AP Photo/Richard Drew)

In this March 4, 2015 photo, people pose with the “Charging Bull” sculpture, by artist Arturo Di Modica, in New York’s Financial District. Six years after the Standard & Poor’s 500 index bottomed out at 676.53 on March 9, 2009, investors are enjoying one of the longest bull markets since the 1940s. (AP Photo/Richard Drew)

Steve Rothwell, ASSOCIATED PRESS

 
NEW YORK (AP) — In 2009 the stock market was filled with panic.

The housing market had collapsed. Lehman Brothers had gone under and General Motors was on the verge of bankruptcy reorganization. The U.S. was in a deep recession, and stocks had plunged 57 percent from their high in October 2007.

Fast forward six years, and investors are enjoying one of the longest bull markets since the 1940s.

The Standard & Poor’s 500 index has more than tripled since bottoming out at 676.53 on March 9, 2009. The bull has pushed through a U.S. debt crisis, an escalating conflict in the Middle East, renewed tensions with Russia over Ukraine and Europe’s stagnating economy.

So has this bull run its course? Most market strategists haven’t yet seen the signs that typically accompany a market peak. Investors are yet to become rash, or overconfident.

“Bull markets end not because they grow old. They end because some excesses build,” says Stephen Freedman, head of cross-asset strategy at UBS Wealth Management.

Here are questions and answers about the run-up in stocks:
Q: WHY DO STOCKS KEEP RISING?

A: It’s a powerful combination of higher corporate profits and a growing economy.

The main driver is company earnings. Companies slashed costs in response to the Great Recession that began in December 2007. That helped boost profit margins when demand began to recover. As a result, earnings per share have risen consistently since the end of the recession in 2009. Companies in the S&P 500 are forecast to generate record earnings of $119.35 per share this year, nearly double what they earned in 2009.

Hiring is picking up and costs are down, and that means Americans are more confident about the economy than at any time since the recession. Unemployment has fallen to 5.5 percent from a peak of 10 percent in 2009. A plunge in the price of oil has pushed down gas prices and put more money in Americans’ pockets. Most economists forecast growth of more than 3 percent this year.

As investors become more confident about growth, they’re willing to pay more for stocks. The average price-to-earnings ratio for an S&P 500 company, which measures how much investors are willing to pay for every dollar in earnings, stands at 17.2. Six years ago, it was 11.
Q: WHAT ROLE HAS THE FEDERAL RESERVE PLAYED?

The Federal Reserve has held its main lending rate close to zero since 2008. It has bought trillions of dollars in bonds to help hold down long-term interest rates. By cutting rates, policymakers have encouraged businesses and consumers to borrow and spend.

The historically low interest rates in the bond market have also made stocks look more attractive in comparison.

The average dividend yield, a measure of a company’s stock price compared to the dividend it pays, is 2.06 percent for S&P 500 stocks. The yield on the ultra-safe 10-year Treasury note is 2.24 percent.

“Essentially, by investing in the S&P, you’re getting the same yield as you would on a Treasury,” says Marc Pinto a portfolio manager at Janus. “But you have … the upside of stocks moving higher as companies grow their earnings.”

Low rates will likely help lift stocks for some time to come. While investors say there is a chance that the Fed may raise rates as soon as June, few expect a rapid series of rate hikes.
Q: HOW DOES THIS RUN COMPARE WITH PREVIOUS BULL MARKETS?

A: There have been 12 bull markets since the end of World War II, with the average run lasting 58 months, according to S&P Capital IQ. At 72 months, the current streak is the fourth longest in that period. While this run could be described as middle-aged, it is still a few years short of the longest streak, which started in 1990 and stretched 113 months into 2000.
Q: IF YOU INVESTED $10,000 AT THE BOTTON, HOW MUCH WOULD YOU HAVE MADE?

A: The S&P 500 has returned 253 percent since March 9, 2009. That means an investment of $10,000 would now be worth $25,262. Investing the same amount in the Dow Jones industrial average over the same time would have turned $10,000 into $22,428.
Q: HOW LONG CAN THIS BULL MARKET CONTINUE?

A: All bull markets must end. That’s simply the nature of financial markets. However, few analysts are calling the end of this one just yet.

The U.S. economy is continuing to strengthen and inflation remains tame. And while the Fed has ended its bond-buying program, other global central banks, like the European Central Bank and the Bank of Japan, are still providing stimulus to their economies.

“I don’t anticipate that stocks will face any challenges in the near-term,” says Michael Arone, chief investment strategist for State Street Global Advisors. “If there were some type of a recession, or a slowdown in the U.S., that would hurt for sure … but I don’t see that on the horizon.”

Also, many of the excesses that accompany bull-market peaks haven’t surfaced, says UBS Wealth Management’s Freedman. Think of the housing boom that preceded the bust that began in 2007, or the dot-com mania of 1999 and early 2000.

“Because the recovery has been so sluggish, nobody has had time to go overboard with the type of behavior that’s come back to haunt the markets,” he says.
Q: WHAT KILLS BULL MARKETS?

A: Typically, it’s a recession. Four of the five bull markets since 1970 ended as investors got spooked by a recession, or the anticipation of one.

Bank of America analysts say that the most likely threat to the bull market would be rising inflation. That could cause a sell-off in bonds, sending shock waves throughout financial markets.

Another threat is a slump in earnings. That could happen if the surging dollar, already at a 12-year high against the euro, grows even stronger, making U.S. goods more expensive to customers overseas and translating into fewer dollars to corporate bottom lines.

Some investors are planning for a sell-off.

James Abate, chief investment officer of Centre Funds, says he sees a much stronger probability of the U.S. economy falling into recession than most investors and analysts. He says the stock market’s gains are at odds with the performance of the economy. Growth remains steady, but could hardly be described as robust. That means companies will have a hard time boosting sales, ultimately undermining their earnings.

“We will not be celebrating the seventh anniversary of the current bull market,” Abate says.

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Follow Steve Rothwell on Twitter @SteveRothwellAP.
Copyright 2015 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Oakland Post: Week of July 22 – 28, 2026

The printed Weekly Edition of the Oakland Post: Week of July 22 – 28, 2026

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Starting This Summer, California Car Buyers Can Get an Instant $3500 Off the Cost of Electric Vehicles

OAKLAND POST — Beginning later this summer, eligible Californians can receive a $3,500 rebate on new zero-emission vehicles with a manufacturer’s suggested retail price of up to $50,000. Buyers purchasing qualifying used electric vehicles priced at up to $25,000 can receive a $1,750 rebate. The rebate will be applied directly at participating dealerships, allowing buyers to receive the discount immediately instead of waiting for reimbursement.

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California residents purchasing their first zero-emission vehicle will soon be eligible for an instant rebate of up to $3,500 under a new state program aimed at making electric vehicles more affordable.

Gov. Gavin Newsom signed Senate Bill (SB) 168 on July 16, creating the MyFirstEV program as part of California’s 2026-27 state budget. The initiative dedicates $135.5 million in state funding for point-of-sale rebates, which participating automakers will match dollar for dollar. State officials said the combined investment will provide $270 million in savings for first-time electric vehicle buyers.

Beginning later this summer, eligible Californians can receive a $3,500 rebate on new zero-emission vehicles with a manufacturer’s suggested retail price of up to $50,000. Buyers purchasing qualifying used electric vehicles priced at up to $25,000 can receive a $1,750 rebate. The rebate will be applied directly at participating dealerships, allowing buyers to receive the discount immediately instead of waiting for reimbursement.

“With our new instant rebate program for electric vehicles, we’re making it easier for families to drive clean, breathe clean, and keep more money in their pockets,” Newsom said in a statement.

The MyFirstEV program is part of a broader $600 million investment in California’s clean transportation economy included in the state budget. The funding package also provides $150 million for the Community Air Protection Program, $19.8 million for the Clean Cars 4 All program for lower-income residents, $35 million for clean off-road equipment through the Air Quality Improvement Program, $135.5 million for the Clean Truck and Bus Voucher Incentive Project, and $130 million for the Carl Moyer Program to replace older heavy-duty engines with cleaner alternatives.

According to the governor’s office, the transportation investments are funded through Cap-and-Invest revenue and smog-abatement fees while maintaining a balanced state budget.

California continues to expand its zero-emission transportation network. The state surpassed 2.5 million cumulative zero-emission vehicle sales earlier this year, exceeding its original goal of 1.5 million sales by 2025. Officials also reported that California has more than 200,000 public and shared electric vehicle charging plugs statewide, in addition to an estimated 800,000 home charging stations.

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Surveillance Pricing Fight: State Senate Debates Bill Banning Retailers from Using AI to Set Prices Based on a Buyer’s Profile

OAKLAND POST — Currently, there is no precise public data quantifying how many Black residents in California are actively affected by surveillance pricing. However, because the practice leans heavily on ZIP codes and localized demographic tracking, algorithmic pricing models frequently result in higher costs for Black and non-white communities compared to others, according to the Electronic Frontier Foundation (EFF), a leading nonprofit organization defending civil liberties in the digital space

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Surveillance pricing—the algorithmic practice of using personal data to determine individualized costs for goods and services—is widespread in California, according to Assemblymember Chris Ward (D-San Diego). He warns that this system is actively impacting consumers across the state, and Black Californians could be specifically targeted.

Ward’s Assembly Bill (AB) 2564, the Surveillance Pricing Act, aims to prohibit businesses from using this practice. 

“Surveillance pricing is a growing phenomenon that a lot of people don’t realize is already happening,” Ward told California Black Media (CBM) at the State Capitol on June 29.

On June 22, the bill passed out of the Senate Privacy, Digital Technologies, and Consumer Protection Committee with a 5-2 vote and was re-referred to the Committee on Judiciary for consideration. On May 27, the Assembly voted to advance AB 2564 with a 42-21 vote. 

Currently, there is no precise public data quantifying how many Black residents in California are actively affected by surveillance pricing. However, because the practice leans heavily on ZIP codes and localized demographic tracking, algorithmic pricing models frequently result in higher costs for Black and non-white communities compared to others, according to the Electronic Frontier Foundation (EFF), a leading nonprofit organization defending civil liberties in the digital space.

Justin Brookman, a public-interest lawyer, supports AB 2564. His organization is an official sponsor of the bill. He advocates on behalf of Consumer Reports.

“We found that people shopping for the exact same item at the exact same time, and the exact same store, were getting different prices. In some cases, up to 23% higher,” Brookman said. “So, one person looking at a jar of Skippy peanut butter, it was $2.99. Another person, same exact time, it was $3.69.”

AB 2564 is primarily opposed by a coalition of corporations and technology industry associations. They argue that the bill’s language is overly broad, outlaws common consumer-friendly discounts, and creates costly litigation risks for small businesses.

Chamber of Progress – a tech industry association that lobbies for public policies that expand digital commerce and technological advances – says that banning data-driven personalization would wipe away targeted digital coupons that families count on to prolong their budgets.

In a March 18 written letter to the Assembly Committee on Privacy and Consumer Protection, Robert Singleton, senior director of Policy and Public Affairs for California and the U.S. West at the Chamber of Progress, urged the body to oppose AB 2564.

“We share the legislature’s concern about affordability,” Singleton wrote. “The cost of living is the top issue facing American families, and we understand the impulse to ensure consumers are getting a fair deal. But this bill risks backfiring on the families it aims to help.

Assemblymember Lori Wilson (D-Suisun City) supported and voted for the bill in the Assembly on May 27, but she still has questions about a “litigation risk” that could be costly.  

“Every business or retailer that is spending their time battling courts is spending resources, which drives the cost up for everyone,” said Wilson, a member of the California Legislative Black Caucus (CLBC). 

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