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Stirring the Pot: The Art of the Brand

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In a cloak of secrecy and infused enthusiasm, Visit Oakland on April 2 unveiled a new logo and marketing campaign that had been in the works for 18 months.

 

The private, not-for-profit organization, which serves as a tourism bureau for Oakland, invited elected officials, city leaders, corporate and business stakeholders and interested community members to the 2.5-hour breakfast soiree at the Paramount Theatre.

Visit Oakland staff invited local eateries to provide delicious treats; gave a professional and informative presentation; showed a confidence and commitment in a city that always gets a bad rap from those who don’t live here that was infectious; and ensured media attention and general interest for the campaign that spread far beyond city limits.

In full disclosure: Visit Oakland’s Director of PR and Partnerships is a friend and I occasionally blog for the organization’s Oakland Ray. And though I’m not overly excited about the finished logo itself – three colors that blend into many with the new Bay Bridge span as its backdrop – the goal of the creative group of mostly women who make up Oakland Visit, did exactly what a successful brand campaign should do: Invite the world to take one step back and a second look through clearer glasses.

When was the last time you tooted your own horn?

Too often, men, but more importantly women, will hide behind a cape of rumors and haters. We are overworked, underpaid, beaten and bruised (literally and figuratively) by a society run by 1 percent. Many feel they have nothing to offer because someone (or something) has picked the one perceived negative thing about her (or him) to tell the world about. The negative “press” then spreads like wildfire and often times we think there is nothing to rid the bad reputation.

The key isn’t to rid it … if it is a fact, it may be outside your ability to remove … but you can put the focus on the important stuff.

Have you never heard the term, “You are your own best cheerleader?”

Crime and violence is a big problem in Oakland. It’s not a secret – and it also is not widespread. We are a mainly urban community with the same crime, violence, blight and economic unsteadiness that other major cities have. But what good does it do to promote it?

Our job as humans should be to uplift others and shine the best way we know how. Visit Oakland did just that – pushing the city’s crime and negativity to the side and hitting a home run with a brand that makes the Eastside city look better than the West side of the Bay. And it didn’t change overnight … it was the VO team’s mission to shift the perception almost two years ago.

Branding yourself won’t happen overnight either. But with hard work, putting aside your fears and taking the proverbial bull by the horn, you, too, can get more people to take notice of you.

It all begins with the decision to find your voice. And once you find it, don’t stop talking.

 

fitzhughMichelle Fitzhugh-Craig is an award-winning, professional journalist who resides in Oakland. If you have an individual, organization, issue or other topic that may be of interest to our readers, contact her at talk2mfc@yahoo.com. Need more stirring? Visit stpminute.blogspot.com.

 

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Oakland Post: Week of April 8 – 14, 2026

The printed Weekly Edition of the Oakland Post: Week of April 8 – 14, 2026

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Oakland Post: Week of April 1 – 7, 2026

The printed Weekly Edition of the Oakland Post: Week of April 1 – 7, 2026

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Black Artists in America, Installation Three Wraps at the Dixon Gallery and Gardens

TRI-STATE DEFENDER — With 50+ paintings, sculptures and assemblages, the exhibit features artists like Varnette Honeywood from Los Angeles, whose pieces appeared in Bill Coby’s private collection (before they were auctioned off) and on “The Cosby Show.” Also included are works by Alonzo Davis, another Los Angeles artist who opened one of the first galleries there where Black Artists could exhibit. 

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By Candace A. Gray | Tri-State Defender

The tulips gleefully greet those who enter the gates at the Dixon Gallery & Gardens on an almost spring day. More than 650,000 bulbs of various hues are currently on display. And they are truly breathtaking.

Inside the gallery, and equally as breathtaking, is the “Black Artists in America, From the Bicentennial to September 11” exhibit, which runs through Sunday, March 29. This is the third installment of a three-part series that started years ago and illustrates part of the Black experience through visual arts in the 20th century.

“This story picks up where part two left off,’’ said Kevin Sharp, the Linda W. and S. Herbert Rhea director for the Dixon. “This era is when we really start to see the emergence of these important Black artists’ agency and freedom shine through. They start to say and express what they want to, and it was a really beautiful time.”

With 50+ paintings, sculptures and assemblages, the exhibit features artists like Varnette Honeywood from Los Angeles, whose pieces appeared in Bill Coby’s private collection (before they were auctioned off) and on “The Cosby Show.” Also included are works by Alonzo Davis, another Los Angeles artist who opened one of the first galleries there where Black Artists could exhibit.

“Though [Davis] was from LA, he actually lived in Memphis for a decade,” said Sharp. “He was a dean at Memphis College of Art, and later opened the first gallery in New York owned and operated by black curators.”

Another featured artist is former NFL player, Ernie Barnes. His work is distinctive. Where have you seen one of his most popular paintings, Sugar Shack? On the end scene and credits of the hit show “Good Times.” His piece Saturday Night, Durham, North Carolina, 1974 is in this collection.

Memphis native James Little’s “The War Baby: The Triptych” is among more than 50 works featured in “Black Artists in America, From the Bicentennial to September 11” at the Dixon Gallery & Gardens, the final installment of a three-part series highlighting the impact and evolution of Black artists through 2011.

Memphis native James Little’s “The War Baby: The Triptych” is among more than 50 works featured in “Black Artists in America, From the Bicentennial to September 11” at the Dixon Gallery & Gardens, the final installment of a three-part series highlighting the impact and evolution of Black artists through 2011.

The exhibit features other artists with Memphis ties, including abstract painter James Little, who was raised in a segregated Memphis and attended Memphis Academy of Art (before it was Memphis College of Art). He later moved to New York, became a teacher and an internationally acclaimed fixture in the art world in 2022 when he was named a Whitney Biennial selected artist at the Whitney Museum of American Art in New York.

Other artists like Romare Bearden, who had a Southern experience but lived up North, were featured in all three installments.

“During this period of time, he was a major figure,” said Sharp. “He wrote one of the first books on the history of African American art during a time when there were more Black academics, art teachers, more Black everything!”

Speaking of Black educators, Sharp said the head curator behind this tri-part series and Dixon’s partner in the arts is Earnestine Jenkins, Ph.D., an art history professor at the University of Memphis, who also earned a Master of Arts degree from Memphis State University (now UofM).  “We began working with Dr. Jenkins in 2018,” he said.

Sharp explained that it takes a team of curators, registrars, counterparts at other museums, and more, about three years to assemble an exhibit like this. It came together quite seamlessly, he added. Each room conjured up more jaw-dropping “wows” than the one before it. Each piece worked with the others to tell the story of Black people and their collective experience during this time period.

One of the last artists about whom Sharp shared information was Bettye Saar, who will turn 100 years old this year. She’s been working in Los Angeles for 80 years and is finally getting her due. Her medium is collages or assemblages, and an incredible work of hers is on display. She’s married to an artist and has two daughters, also artists.

The exhibit catalogue bears some of these artists’ stories, among other scholarly information.

The exhibit, presented by the Joe Orgill Family Fund for Exhibitions, is culturally and colorfully rich. It is a must see and admission to the Dixon is free.

Visit https://www.dixon.org/ to learn more.

Fun Facts: An original James Little design lives in the flooring of the basketball court at Tom Lee Park, and he makes and mixes his own paint colors.

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