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Sheila Thorne of Multicultural Healthcare Marketing Group Tackles Cultural Deficit with Expertise and Dedication

NNPA NEWSWIRE — With an over two times higher mortality rate for black infants compared to their white counterparts. These numbers paint a dire picture that has persisted and been ignored. Calling for immediate action and effective solutions.
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Since 2003, Multicultural Healthcare Marketing Group has been changing the healthcare narrative for People of Color, striving for inclusivity, informed diagnoses, and culturally competent treatments. New York, New York–(Newsfile Corp. – July 15, 2024) – With a clear vision and personal resources, Sheila Thorne founded the Multicultural Healthcare Marketing Group (MHMG) in 2003. Dedicated to bridging the gaps in healthcare and combating racial disparities, she became a trusted voice in the industry, driven by an unwavering desire to provide equal opportunities, raise awareness, and bridge marginalized communities with global pharmaceutical companies.

With over 25 years of experience in healthcare marketing, including roles as a senior executive for several of the world’s most influential healthcare marketing and communications companies, Sheila is equipped with the knowledge and skills that drive change from grassroots to grass tops. Throughout her experience, she noticed the global lack of adequate healthcare services for people of color and the widespread deficit of impactful sustainable campaigns that help communities take lives into their own hands. Since her first years in healthcare marketing, Sheila has been motivated by the possibility of addressing the global healthcare challenges People of Color face. What statistics tell us is that black people’s life expectancy is nearly five years shorter compared to white people, with 72.8 and 77.5 years, respectively even among the middle class and insured. These challenges bleed into the lives of children and their mothers. With an over two times higher mortality rate for black infants compared to their white counterparts. These numbers paint a dire picture that has persisted and been ignored. Calling for immediate action and effective solutions.

With that mission in mind, Sheila created MHMG. She says, “My goal is to ensure that everyone, regardless of race, age, or origin, can access quality healthcare. Unfortunately, that hasn’t been the case for far too long. People of Color often die prematurely from preventable, manageable, and curable illnesses. It’s about time we change that.” According to Sheila, some of the contributing factors include financial challenges, racial biases, and lack of health education. From impactful campaigns to changing the clinical trial landscape and offering insights about disease symptoms and results, MHMG is leading the much-needed systemic change. As a seasoned healthcare marketing expert, Sheila recognizes the essential aspects of effective strategies. During her experience, she identified a striking void in the industry–most marketers lack a profound understanding of the deeply rooted challenges of Black, Latino, Asian, and other populations of color. Especially after working closely with the world’s most renowned pharma firms, this global deficit became more evident. She recalls, “I remember sitting in meetings with these well-known, respected leaders and listening to their marketing strategies. The outreach approach, the messaging, the images, and the impact they wanted to leave clearly weren’t enough. There was a cultural deficit, and I knew I had to fix it.”

Among the most prominent issues within the healthcare space, Sheila highlights the apparent racial differences between PoC and white patients for type 2 diabetes. According to recent data, Black African, African Caribbean, and South Asian communities are at the highest risk of developing type 2 diabetes from the age of 25. This is significantly younger than the white population, for which the risk increases after 40. Racial challenges, access to healthcare, and financial barriers propel the issue, lowering the probability of treatment. Similarly to type 2 diabetes, Black people are more likely to develop hypertension at an earlier age, with the average systolic blood pressure being 2.9 mmHg and 1.6 mmHg higher for Black boys and girls compared with white children.

A twelve-city campaign dedicated to educating African Americans on the dangers of untreated hypertension, offering culturally competent advice and tangible community-based solutions. This marked the beginning of her profound impact in that sphere, reinforcing her motivation and mission. What started as a one-person operation in 2003 turned into a powerful movement driven by Sheila Thorne’s unyielding commitment to fostering an equitable healthcare system. “After leaving my previous job as an educator, MHMG started as me in a shared office space. Thankfully, the connections I made over the years helped me create the company that MHMG is now–a dedicated team of passionate People of Color who won’t stop until racial disparities disappear,” she adds.

Looking into the future, Sheila hopes to see her vision come to reality in other countries, fueling the global healthcare revolution. As one of the most influential upcoming projects, Sheila highlights her commitment to diversifying clinical trials, allowing industry specialists to gain accurate insights into racial health challenges, which would ultimately increase patients’ chances for better health outcomes. “Even without millions of dollars and with only a few employees, you can still make a tangible change. MHMG is the perfect example of that. The only resources we needed were expertise, data, and sheer passion,” Sheila shares. “This is the most exciting time in healthcare–we see more patient protection and affordable healthcare initiatives, and tackling racial disparities must. This is more than a healthcare revolution; it’s a cultural movement needed worldwide.”

Media Contact
Name: Raphael Judkins
Email: rjudkinsmhmg@outlook.com

The post Sheila Thorne of Multicultural Healthcare Marketing Group Tackles Cultural Deficit with Expertise and Dedication first appeared on BlackPressUSA.

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NFL: Week Two Recap | Jalen Hurts did not fold; Caleb Williams exits game with injury

Philadelphia Eagles quarterback Jalen Hurts found Darius Cooper with nine seconds left for the game winning touchdown as his team beat the Tennessee Titans 24-20 in Nashville. Hurts finished the day 26/37 for 264 yards. He threw for two touchdowns and two interceptions. Prior to the final drive, the Eagles ran 25 plays for 45 […]
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Philadelphia Eagles quarterback Jalen Hurts found Darius Cooper with nine seconds left for the game winning touchdown as his team beat the Tennessee Titans 24-20 in Nashville. Hurts finished the day 26/37 for 264 yards. He threw for two touchdowns and two interceptions.

Prior to the final drive, the Eagles ran 25 plays for 45 yards. During the final drive Hurts went 6-8 with 61 passing yards and the touchdown. Titans defensive tackle — and team captain — Jeffery Simmons said this week that the way to defend Jalen Hurts is to make him “play quarterback.”

Hurts said to Simmons after today’s game: “You started that sh**. I had to finish it.”

Running back Saquon Barkley suffered a stinger in the first half but he ultimately finished the game. He had four carries and nine yards and one catch for eleven yards. He will get an MRI for his injury, but admitted to Cameron Wolfe of the NFL Network he was fine.

Caleb Williams leaves game against Vikings with apparent lower-body injury

Chicago Bears quarterback Caleb Williams was helped off the field with a right leg injury with 7:42 remaining in the fourth quarter. Williams was down, writhing in pain after scrambling to his left. After departing the injury tent, Williams raised his right fist, acknowledging the crowd while expressing his frustration. Testing will commence on Monday to find out more details about his injury.

“We’ll know tomorrow,” Johnson admitted regarding Williams’ injury. “He’s in good spirits. He’s a team player.”

Williams finished the day with 138 passing yards and one interception.

“I’m actually happy it’s nothing with the knee — that was my first inclination,” Johnson said. “But, a hamstring could be pretty damaging as well. So, we’ll see. We’ll see how bad it is tomorrow and we’ll go from there.”

Bryce Young once again dominated the Falcons

Carolina Panthers quarterback Bryce Young is 5-1 against the Atlanta Falcons and is undefeated at Mercedes-Benz Stadium. Today, Young threw for 287 yards and three touchdowns as he led the Panthers to a 34-3 dismembering of the Atlanta Falcons. Georgia Tech alumnus Darren Waller caught two touchdowns and linebacker Devin Lloyd returned one of his two interceptions for a touchdown.

Cooper Rush started his second straight game for the Falcons and it did not go well. The partisan crowd voiced their displeasure after Rush completed 10/17 passes for 86 yards and two interceptions. Jack Strand entered the game for Rush prompting cheers from the Falcons fans. The rookie threw a pick-six on his first career pass attempt. Strand was the first QB to accomplish that feat since Sam Darnold in 2018 and is the first Falcons player to do that since Brett Favre in 1991. Strand finished the day with 59 passing yards and 16 rushing yards.

According to reports, quarterback Michael Penix, Jr. is expected to make his season debut this Thursday at the Green Bay Packers. His return should help the Falcons. They are the first team since the 2008 Rams to not run any plays in the red zone after the first two games to open a season.

The bright spots for the Falcons today were the Spelman College Jaguarettes performing with the Falcons cheerleaders and Florida A&M’s marching band, The Marching 100, also performed during halftime!

Jayden Daniels gets carted off after apparent arm injury

Washington Commanders quarterback Jayden Daniels appeared to injure his left elbow on the final play of the first half in his game against the Dallas Cowboys. During the play, Daniels got stepped on, braced himself for the fall, and his elbow bent the wrong way. Daniels draped a towel over his head as he exited the field on the cart.

He was later ruled out.

Daniels suffered a dislocated elbow to the same arm during week nine of last season against the Washington Commanders, which led to him being shut down for the remainder of the season.

The post NFL: Week Two Recap | Jalen Hurts did not fold; Caleb Williams exits game with injury appeared first on BlackPressUSA.

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The Complete Negotiation Framework — Every Stage, Every Tactic, Every Win

Master the complete vehicle-purchase negotiation framework with Roosevelt Gist and Roosevelt. Learn every stage, tactic, and win!
The post The Complete Negotiation Framework — Every Stage, Every Tactic, Every Win appeared first on BlackPressUSA.

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Negotiation framework stages, tactics, and winning strategies from AutoNetwork

Roosevelt Gist and Roosevelt deliver the complete vehicle-purchase negotiation framework in Episode 8 of The Color of Our Money Is Green. This episode covers the three foundations of every effective negotiation, the full seven-stage negotiation sequence with exact language for every stage, and five of the most common dealership tactics with the specific response each one requires.
What You Learn in This Episode:
The three foundations that make every negotiation tactic work
The complete seven-stage car-buying negotiation sequence
Exact language for every stage of the dealership conversation
Five common dealership tactics — the turnover, the four-square, the packed payment, spot delivery, and forced add-ons — and how to counter each one
Why signing preliminary paperwork isn’t the same as signing the final contract
___________________________________________________________________
“The Color of Our Money Is Green: A Buyer’s Guide to What Cars Actually Cost” — stan.store/RGist
____________________________________________________________________
AutoNetwork helps serious car shoppers inspect any new vehicle online before walking into a dealership. I’m Roosevelt — I’ve been reviewing cars and shaping digital car buying and credit union auto leasing since before YouTube car reviews existed.
You’ll find detailed walkaround reviews, POV test drives, and buyer-focused breakdowns covering comfort, space, features, and real-world value.

How to use the channel:
Watch the walkaround of the car you’re considering
Visit AutoNetwork.com for the full review
Check CouponsOffersAndDeals.com for current dealer specials
Walk in already knowing what you want — and what it should cost

🌐 AutoNetwork.com
💰 CouponsOffersAndDeals.com
Affiliate disclosure: some links earn a small commission at no cost to you and help support the channel. Insta360 is one of those partners.

The post The Complete Negotiation Framework — Every Stage, Every Tactic, Every Win appeared first on BlackPressUSA.

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Mazda CX-90 Luxury: Heated Seats & Premium Comfort! #shorts

Stay toasty in the CX-90! Plush Nappa leather, heated/ventilated seats, and a memory-equipped heated steering wheel deliver ultimate luxury.
The post Mazda CX-90 Luxury: Heated Seats & Premium Comfort! #shorts appeared first on BlackPressUSA.

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Mazda CX-90 interior with heated seats offering premium comfort.

Experience ultimate comfort in the CX-90. Nappa leather, heated/ventilated seats, 8-way power adjustments, and memory settings for both front passengers. The heated steering wheel with memory tilt/telescope adds premium convenience.

🔗 Watch the full video: https://youtu.be/EH5A4eQ4ipY

#AutoNetwork

The post Mazda CX-90 Luxury: Heated Seats & Premium Comfort! #shorts appeared first on BlackPressUSA.

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