Commentary
Re-Fueling Jet Magazine Where Everyone Can Be ‘Beauty of the Week’
Remember “Beauty of the Week,” Jet magazine’s famous page 43, which featured Black women college students, actors, nurses, and everyday girls in swimsuits? Now, anyone can be a beauty of the week or even grace the cover as the iconic publication re-sets digitally and where readers and fans can go to myjetstory.com and upload their photos and create a personalized Jet cover.
By Stacy M. Brown, NNPA Newswire Senior National Correspondent
@StacyBrownMedia
Remember “Beauty of the Week,” Jet magazine’s famous page 43, which featured Black women college students, actors, nurses, and everyday girls in swimsuits?
Now, anyone can be a beauty of the week or even grace the cover as the iconic publication re-sets digitally and where readers and fans can go to myjetstory.com and upload their photos and create a personalized Jet cover.
“Everybody has a Jet story,” Daylon Goff, the president of Jet, said during a 30-minute interview on the National Newspaper Publishers Association daily show, Let It Be Known.
“I’m always rocking Jet merchandise, and when someone finds out what I do for a living, they immediately give me their Jet story. Unprompted.”
For Goff, that’s all the fuel he needed to help in what he calls the re-set of Jet.
“It’s super exciting for me to be able to take this on,” Goff insisted.
“When you hear ‘Beauty of the Week,’ you don’t have to even say Jet beauty of the week. It’s synonymous. I get those conversations from both men and women at least three times a week.”
Founded in 1951 by John H. Johnson, Jet proved a mainstay in primarily Black households across America.
Like Ebony, founded six years earlier, Jet chronicled Black life in America and provided a lens into the African American community that mainstream media either ignored or misrepresented.
Goff recalled the disturbing but necessary images Jet published in 1955 of Emmett Till’s body after he was lynched and tortured.
“We had to be bold because you have that full ownership and understanding of the significance of that story,” Goff related.
“Jet was to the Emmett Till story what Twitter, Instagram, and Facebook live was to George Floyd. It started a movement. It wasn’t like little Black boys and men weren’t getting killed in Mississippi in 1955, but when you saw it on those pages, you felt you had to do something.
“The same way when you saw on social media George Floyd’s murder, you had to do something about it because it wasn’t as if before that moment, Black men weren’t getting killed by the police.”
While Jet told real stories about real people, most readers began with page 43.
With the re-set, Goff said one shouldn’t expect an immediate return of the Beauty of the Week.
“It was relatable and owned by our community,” Goff explained.
“The Beauty of the Week was a college student at Fayetteville, a nurse, secretary, or actress. Relatable people that we all thought were attainable. But how can we be relevant to our audience in a world that’s different and the way we consume information and get information?”
For instance, Goff wondered what would happen if Rihanna were chosen as the first beauty.
“Then Lizzo fans could say, what about her? And if we choose Lizzo, RuPaul could say, what about me?” Goff stated.
“People would have every right to say that Jet is saying ‘I’m not beautiful.’”
Indeed, Jet was social media before Instagram, Twitter, and Facebook.
Going viral in pre-social media days meant being on the cover of Jet.
Goff, whose background is brand marketing, understands that the Jet re-set is a challenging assignment.
But he’s thrilled to take it on.
“I call this being re-fueled by Jet. We can be relevant to our audience in a world that’s different, and the way we consume information and get information is different,” he stated.
“I also have to be relevant to an audience in a way that Ebony isn’t cannibalized. And we can do that. If we compare Ebony and Jet to iconic television characters, Ebony is Claire Huxtable, and Jet is Martin [Lawrence]. They both speak to the Black experience but in a different way.”
The key, Goff said, is figuring out how to keep Jet around for the next 70 or so years.
Basketball legend Charles Barkley still refers to Jet as the Black ‘bible,” Goff said, but the challenge is to ensure that a younger generation connects with the publication.
“Talking to 20 and 25-year-olds, I’m sometimes surprised that they are familiar with Jet,” Goff said.
“People never threw away Jet. They put them in boxes, and I’m sure there’s a ton in someone’s attic. You just had to hold on to them. There’s a spark from the younger generation; for me, it’s about igniting that spark.
“The great part about the next generation is that they also grew up with this computer in their pocket and can find and search for knowledge. So, we need to ensure that our iconic brands remain for years.”
Activism
OPINION: Why the N-Word Should Be Eliminated from Schools: A Call to Educators, Parents and Students
The N-word’s use in schools, intentionally or otherwise, preserves a cycle of racial abuse, degradation, and discrimination which are violations to the dignity of African American students. Its usage perpetuates a legacy of hate and is a dignity violation that makes it a pressing issue for educators to address. Not addressing use of the N word in school contradicts the principles of equity and inclusion that educational institutions strive to uphold.
By Zetha A. Nobles,
The presence and rampant use of the N-word in educational settings poses significant challenges to the social-emotional learning (SEL) and psychological well-being of students and teachers.
The historical and contemporary usage of the N-word carries deep-seated racial connotations and trauma, making it imperative to address its impact in the school environment.
Here’s why the N-word should be eradicated from schools and its detrimental effects on SEL and psychological health.
Historical Context and Significance
The use of the N-word is considered a severe violation of dignity due to its deeply hurtful and dehumanizing nature. The N-word is historically rooted in a long and sordid history of racism, oppression and dehumanization.
It was and is used to dehumanize, degrade, demean and denigrate African American people. Its historical presence is marked by extreme violence and pernicious systemic oppression.
Despite the evolving societal appropriation and the exploitation of the word in hip hop music and other media forms, its controversial use has morphed or mutated into a word now used to signify friendship or endearment.
In schools its use is complex, representing camaraderie, being cool and defiant while consciously and unconsciously dehumanizing African American students and staff.
The N-word has a long history of being used as a tool of oppression and degradation against Black people. It was employed during periods of slavery, segregation, and ongoing racial discrimination to strip individuals of their humanity and reinforce systemic racism.
Its use is a painful reminder of this history and the ongoing struggle against racism. Its impact:
- Dehumanization: When the N-word is used, it reduces Black individuals to a derogatory stereotype, stripping away their identity and worth as human beings. It perpetuates the idea that certain groups are inferior and unworthy of respect and dignity.
- Impact on Self-Worth: Hearing or being called the N-word can have profound psychological and emotional impacts, leading to feelings of shame, anger, and diminished self-worth. It communicates to individuals that they are lesser or undeserving solely because of their race.
- Interpersonal Harm: The use of the N-word in interpersonal interactions conveys disrespect, hostility, and a lack of regard for the feelings and dignity of others. It undermines efforts to build inclusive and respectful relationships.
- Symbol of Structural Injustice: The N-word symbolizes larger societal injustices and inequalities. Its continued use reflects ongoing racial prejudice and discrimination, perpetuating harmful attitudes and behaviors.
Given these reasons, using the N-word is not just a matter of inappropriate language; it represents a significant violation of human dignity and reinforces harmful racial stereotypes and hierarchies. It is crucial to reject and actively challenge the use of this word to promote equality, respect, and dignity for all individuals.
In schools, the word retains its harmful and damaging impact and remains a powerful symbol of racial animosity. The N-word’s use in schools, intentionally or otherwise, preserves a cycle of racial abuse, degradation, and discrimination which are violations to the dignity of African American students. Its usage perpetuates a legacy of hate and is a dignity violation that makes it a pressing issue for educators to address. Not addressing use of the N word in school contradicts the principles of equity and inclusion that educational institutions strive to uphold.
Impact on Social-Emotional Learning (SEL)
Social-emotional learning is crucial for students’ development as it encompasses the skills needed to manage emotions, establish positive relationships, and make responsible decisions. The use of the N-word in schools disrupts this process in several key and critical ways:
- Emotional Trauma: The N-word is a trigger for emotional pain, particularly for African American students and teachers. It can evoke feelings of anger, sadness, shame and humiliation, which hinder the ability to engage fully in the learning process.
- Hostile Learning Environment: A safe and supportive learning environment is essential for effective SEL. The use of the N-word creates a hostile and unsafe atmosphere, leading to increased anxiety, disrespect, and stress among students and teachers.
- Relationship Building: One of the goals of SEL is to foster positive relationships. The use of derogatory language such as the N-word fosters division and mistrust among students and staff.
Psychological Impact on Students and Teachers
The psychological effects of the N-word on students and teachers are profound and far-reaching. For students, especially those of African American descent, the word can lead to feelings of inferiority and exclusion. This not only affects their academic performance but also their self-esteem and mental health. Studies have shown that exposure to racial slurs can increase levels of depression, anxiety, and other mental health issues.
For teachers, addressing the use of the N-word in the classroom is a significant challenge. It places an emotional burden on them, particularly for teachers of color who may feel personally targeted. The stress of managing such situations can lead to burnout and affect their ability to provide a supportive learning environment.
Strategies for Eliminating the N-Word from Schools
To effectively eliminate the N-word from schools, a comprehensive approach is necessary. Here are some strategies:
- Clear Policies and Consequences: Schools must implement and enforce policies that explicitly prohibit the use of the N-word and other derogatory language. Clear consequences for violations should be established and communicated to all members of the school community.
- Cultural Competency Training: Providing cultural competency and anti-racism training for teachers, staff, and students can foster a more inclusive and respectful environment. This training should include the historical context of the N-word and its impact on individuals and communities as well as alternative language.
- Support Systems: Schools should offer culturally congruent support systems, such as counseling and peer support groups, for students and teachers affected by the use of the N-word. These resources can help individuals process their experiences, mitigate psychological harm and co-create a culture of dignity.
- Community Engagement: Engaging the broader school community, including parents and local organizations, in dialogue about the impact of the N-word can reinforce the school’s commitment to creating a respectful and inclusive environment.
In addition to the moral and ethical arguments against the use of the N-word, there are also legal and policy considerations that support its prohibition in schools. Many school districts have anti-bullying and anti-discrimination policies that explicitly prohibit the use of derogatory language, including racial slurs. The use of the N-word in schools can lead to disciplinary actions and legal consequences for both students and staff who violate these policies.
Furthermore, federal laws such as Title VI of the Civil Rights Act of 1964 prohibit discrimination on the basis of race, color, or national origin in programs and activities receiving federal financial assistance. Schools that fail to address the use of the N-word and other forms of racial harassment may be in violation of these laws, potentially resulting in investigations and penalties from the U.S. Department of Education’s Office for Civil Rights.
Addressing the N-word in educational settings is not just about prohibiting a word; it is about dismantling a symbol of hate and fostering an environment where all students and teachers can thrive.
Activism
Oakland Post: Week of September 11 -17, 2024
The printed Weekly Edition of the Oakland Post: Week of September 11 – 17, 2024
To enlarge your view of this issue, use the slider, magnifying glass icon or full page icon in the lower right corner of the browser window.
Commentary
Opinion: V.P. Harris’s Soaring DNC Speech Was Inspired by Her Mom
The Democratic National Convention (DNC) had rhetorical flourishes that still resonate. If you’ve ever been underestimated, ignored, or made to feel invisible by others who assumed their superiority over you, Vice President Kamala Harris’s DNC acceptance speech was you. The message was clear: Kamala Harris is qualified and ready to lead America.
By Emil Guillermo
The Democratic National Convention (DNC) had rhetorical flourishes that still resonate.
If you’ve ever been underestimated, ignored, or made to feel invisible by others who assumed their superiority over you, Vice President Kamala Harris’s DNC acceptance speech was you.
The message was clear: Kamala Harris is qualified and ready to lead America.
Her dad taught her to be fearless but Harris said it was her mom who told her to never do anything “half-assed.”
Great advice for Harris as she engages in the run of her life, the fight for America’s democracy.
In her speech, Harris let people know exactly how she feels as a biracial woman; her love for America; and her passion for service.
“That here in this country, anything is possible, that nothing is out of reach in an America where we care for one another, look out for one another, and recognize that we have so much more in common than what separates us,” Harris said.
It was a unifying speech.
Harris, as a multiracial person in a diverse new America, also showed us how maybe we all should talk about race and ethnicity at a time in our history where minorities will soon be the majority.
So how should we talk about race?
You don’t billboard it. You let the obvious stand, and you show people who and what you are by your actions. Let them make all the assumptions they want. When you live your life authentically — true to who you are — others will see that our similarities are greater than our differences.
For Harris, it was the story of her mother, the late Shyamala Gopalan Harris.
“My mother was 19 when she crossed the world alone, traveling from India to California with an unshakeable dream to be the scientist to cure breast cancer,” Harris said. “When she finished school, she was supposed to return home to a traditional arranged marriage but as fate would have it, she met my father, Donald Harris, a student from Jamaica. They fell in love and got married, and that act of self-determination made my sister Maya and me.”
“My mother was a brilliant, five-foot-tall brown woman with an accent,” Harris said. “But my mother never lost her cool. She was tough, courageous, a trailblazer in the fight for women’s health.”
By her actions, she provided the lesson.
“She taught us to never complain about injustice, but do something about it,” she said. “That was my mother.”
Her mom’s story is the heart and soul of Harris. And it informed the real function of the night’s speech, her formal acceptance of her important new role: “And so on behalf of the people, on behalf of every American, regardless of party, race, gender, or the language a grandmother speaks, on behalf of my mother and everyone who has ever set out on their own unlikely journey on behalf of Americans like the people I grew up with, people who work hard, chase their dreams and look out for one another, on behalf of everyone whose story could only be written in the greatest nation on Earth, I accept your nomination.”
About the Author
Emil Guillermo is a journalist and commentator. See his mini-talkshow: YouTube.com/@emilamok1. Contact: www.amok.com
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