Commentary

Re-Fueling Jet Magazine Where Everyone Can Be ‘Beauty of the Week’

Remember “Beauty of the Week,” Jet magazine’s famous page 43, which featured Black women college students, actors, nurses, and everyday girls in swimsuits? Now, anyone can be a beauty of the week or even grace the cover as the iconic publication re-sets digitally and where readers and fans can go to myjetstory.com and upload their photos and create a personalized Jet cover.

Published

2 months ago

March 27, 2023

Oakland Post

Founded in 1951 by John H. Johnson, Jet proved a mainstay in primarily Black households across America. Like Ebony, founded six years earlier, Jet chronicled Black life in America and provided a lens into the African American community that mainstream media either ignored or misrepresented.

By Stacy M. Brown, NNPA Newswire Senior National Correspondent
@StacyBrownMedia

Remember “Beauty of the Week,” Jet magazine’s famous page 43, which featured Black women college students, actors, nurses, and everyday girls in swimsuits?

Now, anyone can be a beauty of the week or even grace the cover as the iconic publication re-sets digitally and where readers and fans can go to myjetstory.com and upload their photos and create a personalized Jet cover.

“Everybody has a Jet story,” Daylon Goff, the president of Jet, said during a 30-minute interview on the National Newspaper Publishers Association daily show, Let It Be Known.

“I’m always rocking Jet merchandise, and when someone finds out what I do for a living, they immediately give me their Jet story. Unprompted.”

For Goff, that’s all the fuel he needed to help in what he calls the re-set of Jet.

“It’s super exciting for me to be able to take this on,” Goff insisted.

“When you hear ‘Beauty of the Week,’ you don’t have to even say Jet beauty of the week. It’s synonymous. I get those conversations from both men and women at least three times a week.”

Founded in 1951 by John H. Johnson, Jet proved a mainstay in primarily Black households across America.

Like Ebony, founded six years earlier, Jet chronicled Black life in America and provided a lens into the African American community that mainstream media either ignored or misrepresented.

Goff recalled the disturbing but necessary images Jet published in 1955 of Emmett Till’s body after he was lynched and tortured.

“We had to be bold because you have that full ownership and understanding of the significance of that story,” Goff related.

“Jet was to the Emmett Till story what Twitter, Instagram, and Facebook live was to George Floyd. It started a movement. It wasn’t like little Black boys and men weren’t getting killed in Mississippi in 1955, but when you saw it on those pages, you felt you had to do something.

“The same way when you saw on social media George Floyd’s murder, you had to do something about it because it wasn’t as if before that moment, Black men weren’t getting killed by the police.”

While Jet told real stories about real people, most readers began with page 43.

With the re-set, Goff said one shouldn’t expect an immediate return of the Beauty of the Week.

“It was relatable and owned by our community,” Goff explained.

“The Beauty of the Week was a college student at Fayetteville, a nurse, secretary, or actress. Relatable people that we all thought were attainable. But how can we be relevant to our audience in a world that’s different and the way we consume information and get information?”

For instance, Goff wondered what would happen if Rihanna were chosen as the first beauty.

“Then Lizzo fans could say, what about her? And if we choose Lizzo, RuPaul could say, what about me?” Goff stated.

“People would have every right to say that Jet is saying ‘I’m not beautiful.’”

Indeed, Jet was social media before Instagram, Twitter, and Facebook.

Going viral in pre-social media days meant being on the cover of Jet.

Goff, whose background is brand marketing, understands that the Jet re-set is a challenging assignment.

But he’s thrilled to take it on.

“I call this being re-fueled by Jet. We can be relevant to our audience in a world that’s different, and the way we consume information and get information is different,” he stated.

“I also have to be relevant to an audience in a way that Ebony isn’t cannibalized. And we can do that. If we compare Ebony and Jet to iconic television characters, Ebony is Claire Huxtable, and Jet is Martin [Lawrence]. They both speak to the Black experience but in a different way.”

The key, Goff said, is figuring out how to keep Jet around for the next 70 or so years.

Basketball legend Charles Barkley still refers to Jet as the Black ‘bible,” Goff said, but the challenge is to ensure that a younger generation connects with the publication.

“Talking to 20 and 25-year-olds, I’m sometimes surprised that they are familiar with Jet,” Goff said.

“People never threw away Jet. They put them in boxes, and I’m sure there’s a ton in someone’s attic. You just had to hold on to them. There’s a spark from the younger generation; for me, it’s about igniting that spark.

“The great part about the next generation is that they also grew up with this computer in their pocket and can find and search for knowledge. So, we need to ensure that our iconic brands remain for years.”

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Activism

Community Opposes High Rise Development That Threatens Geoffrey’s Inner Circle

City Council chambers were full for the May 17 Planning Commission hearing, and almost all the 40 speakers who had signed up to make presentations talked about the importance of the Inner Circle as part of Oakland and Geoffrey Pete as a stalwart community and business leader who has served the city for decades.

Published

2 days ago

May 30, 2023

Oakland Post

Geoffrey Pete went to City Hall to appeal the city Planning Commission’s approval of the high-rise development that threatens the closure of his 44-year historic cultural mecca. Photo by Jonathan ‘Fitness’ Jones.

By Ken Epstein

An outpouring of community supporters – young, old, jazz lovers, environmentalists and committed Oakland partisans – spoke out at a recent Planning Commission hearing to support Geoffrey Pete and his cultural center – The Inner Circle – an historic Oakland landmark whose future is threatened by a proposed skyscraper that out-of-town-developer Tidewater Capital wants to build in the midst of the city’s Black Arts Movement and Business District (BAMBD).

The speakers argued passionately and persuasively, winning the sympathy of the commissioners, but were ultimately unsuccessful as the Commission unanimously approved the high-rise to be built either as a residential building or office tower on Franklin Street directly behind Geoffrey’s building.

Mr. Pete has said he would appeal the decision to the City Council. He has 10 days after the hearing to file an appeal on the office building. His appeal on the residential tower has already been submitted.

Mr. Pete said the Planning Department still has not published the boundaries of the BAMBD. “Tidewater’s applications and subsequent applications should not be approved until the Planning Department fully acknowledges the existence of the BAMBD,” he said.

“This (proposed) building poses a grave danger to the historic (Inner Circle) building next to it, arguably Oakland’s most meaningful historic building,” Pete said.

“We’re here to advocate for what’s best for the African American district and community that has gotten no representation, no advocacy, as of yet,” he said. “The (commission) is guilty, the City of Oakland is guilty, and Tidewater is guilty.”

One of the first speakers was Gwendolyn Traylor, known as Lady SunRise, who directly addressed the developers.

“With all due to respect to your business, it’s not a need of this community. I would like to ask you to reconsider the location …What is being (promised) here does not add to the healing of this community,” she said.

Naomi Schiff of the Oakland Heritage Alliance emphasized that Geoffrey’s Inner Circle is a treasure of Oakland’s history.

“Our first concern is the integrity of the historic district, in particular the former Athenian-Nile Club, now Mr. Pete’s equally historic venue, which has been the location of a great number of important community events,” she said. “It would not be OK with us if the integrity of the building were damaged in any way, no matter how much insurance (the developer bought) because it is very difficult to repair a historic building once it’s damaged.”

The Inner Circle was previously owned and operated by the Athenian-Nile Club, one of the Bay Area’s largest all-white-male exclusive private membership club, where politicians and power brokers closed back-room deals over handshakes and three martini lunches.

Cephus “Uncle Bobby X” Johnson pointed out that commissioners and the city’s Planning Department have “acknowledged that you went through the entire design review process without even knowing that the Black Arts Movement and Business District existed.”

The district was created in 2016 by City Council resolution. “At the heart of the opposition to this building is the desire to further the legacy of local Black entertainment and entrepreneurship exemplified by businesses like Mr. Pete’s … a historical landmark and venue (that serves) thousands of people who listen to jazz and other entertainment and hold weddings, receptions, and memorial services,” said Uncle Bobby.

This development is taking place within a context in which the “Black population in Oakland has decreased rapidly … because of the city’s concentration on building houses that are not affordable for people who currently live in Oakland,” he said.

John Dalrymple of East Bay Residents for Responsible Development said, “This project will result in significant air quality, public health, noise, and traffic impacts. He said the city has not adequately studied the (unmitigated) impacts of this project on the Black Arts Movement and Business District.

“This project is an example of what developers are being allowed to do when they don’t have to follow the law, and they don’t have to be sensitive to our city’s culture and values,” he said. The commission should “send a signal today that we will no longer be a feeding ground for the rich.”

Prominent Oakland businessman Ray Bobbitt told commissioners, “Any decision that you make is a contribution to the systemic process that creates a disproportionate impact on Black people. Please do yourself a favor, (and) rethink this scenario. Give Mr. Pete, who is a leader in our community, an opportunity to set the framework before you make any decision.”

Though the City Council created the BAMBD, the 2016 resolution was never implemented. The district was created to “highlight, celebrate, preserve and support the contributions of Oakland’s Black artists and business owners and the corridor as a place central historically and currently to Oakland’s Black artists and Black-owned businesses.”

The district was intended to promote Black arts, political movements, enterprises, and culture in the area, and to bring in resources through grants and other funding.

Activism

Emil Guillermo: ‘Strong Like Bamboo’ Stories of AAPI Resilience at Oakland Asian Cultural Center

The name from the project came from the husband and partner of Nancy Wang, a psychotherapist as well as an ASIA member and a founder of Eth-Noh-TEC, Robert Kukuchi-Yngoho, who came up with ‘Strong Like Bamboo.’ “There’s an ancient anecdote that a single bamboo piece can be bent and eventually broken,” said Kukuchi-Yngoho. “But when you put together many bamboos, they are strong like iron. As Asian Americans that’s who we are as a community.”

Published

5 days ago

May 27, 2023

Oakland Post

Oakland Asian Cultural Center, 388 9th St, Oakland, CA 94607

By Emil Guillermo

During the pandemic, I was in a group of Asian American storytellers based in the Bay Area on a weekly Zoom call when six Korean American women were killed in what has come to be known as the Atlanta Spa killings in March of 2021.

From that point on, the storytellers of Asian American Storytellers in Action (ASIA) realized we all had stories of discrimination and hate worth sharing.

The group’s discussion through the pandemic has resulted in “Strong Like Bamboo: Stories of Resilience for Healing in the Era of Anti-AAPI Violence,” a community event Sunday May 28 at the Oakland Asian Cultural Center from 2:00 p.m.-5:00 p.m.

“I asked myself ‘how do we heal?’ How do we respond to the crises we’re going through,” said Nancy Wang, a psychotherapist as well as an ASIA member and a founder of Eth-Noh-TEC, a storytelling theater based in San Francisco.

“I thought it would be great to gather to hear other people’s stories about discrimination they have experienced but came through it somehow as an inspiration for others to also find solace and support and strength in dealing with what’s going on.

“We all need to know we’re not alone,” she added. “That we have each other and we have allies.”

The name from the project came from Nancy’s husband and partner Robert Kukuchi-Yngoho, who came up with “Strong Like Bamboo.”

“There’s an ancient anecdote that a single bamboo piece can be bent and eventually broken,” said Kukuchi-Yngoho. “But when you put together many bamboos, they are strong like iron. As Asian Americans that’s who we are as a community.”

The free, three-hour event will feature storytelling from six professional storytellers (including yours truly) and others from the national AAPI community like Alton Takiyama Chung from Portland, Ore., MJ Kang from Los Angeles, and Linda Yemoto from the Bay Area.

Afterward, Russell Jeong, professor of Ethnic Studies at San Francisco State, will lead a group discussion of the stories. Jeong is also the co-founder of #StopAAPIHate which recorded more than 14,000 instances of self-reported hate transgressions during the pandemic.

Some say it was the remarks of former President Donald Trump scapegoating Asians for the spread of the virus that led to the violent reaction toward AAPI.

The audience will then break into groups where people can share their stories.

The afternoon will also include two short movies on the Asian American experience. The event closes with a reflective song by Kukuchi-Yngoho, and a number by a well-known group of rappers made up of senior women known as the Follies.

I look forward to sharing my stories and hope to see you all at the free event.

JOIN IN PERSON:
Date: Sunday May 28th, 2022
Time: 2:00-5:00 pm PDT
Where: Oakland Asian Cultural Center, 388 9th St, Oakland, CA 94607
Register to attend this Free live, in-person event: https://www.eventbrite.com/e/strong-like-bamboo-tickets-509561551317
*Recording of the live event will be made available for those unable to attend.

– or –

JOIN ON ZOOM:
This event will be livestreamed on Zoom and recorded, same date and time!
To register for the live virtual event on Zoom, please visit:
https://us02web.zoom.us/meeting/register/tZwpceyrpjIoHtGozoJo7reCVDGg2PRXkGKi#/registration
*Our Zoom links have not worked in past emails, so let us know if our long link doesn’t work.

If you have any questions, please reach out to contact@ethnohtec.org.

The program is funded in part by the California Arts Council.