Community
Mayor London Breed Announces SFPD Tourism Deployment Plan as San Francisco Readies for Reemerging Travel Season
SFPD continues showcasing community policing reforms in deployment of 26 additional officers on bicycle and foot patrols to City’s high-traffic, iconic travel destinations

Mayor London N. Breed announced details from San Francisco’s new community policing and tourism deployment plan to support and safeguard a re-emergent travel season that is forecast to exceed 15.3 million visitors by year’s end.
Outlining operational elements at a press conference on July 19 at Chinatown’s iconic Dragon’s Gate this morning, Breed and Police Chief Bill Scott highlighted how the San Francisco Police Department’s Tourism Deployment Plan will provide high-visibility and welcome support to an economic sector that is vitally important to San Francisco as travelers worldwide emerge from COVID-19 lockdowns.
“Tourism has long been an economic powerhouse in our city, bringing not just local tax revenue to fund vital city services but also jobs and economic opportunities for generations of San Franciscans,” said Breed. “San Francisco has done an incredible job managing this pandemic, and with one of the highest vaccination rates of anywhere in the country, we are working hard to reopen our city. That means bringing more officers to our tourist areas, as well as other efforts like our recently funded efforts to add more ambassadors and performances throughout Downtown, the Waterfront, and Mid-Market areas. We are committed to doing everything we can to reopen our businesses, put our residents back to work, and welcome travelers back to all of our city’s unforgettable destinations.”
The San Francisco Police Department’s Tourism Deployment Plan draws heavily from a community policing strategy that is among the pillars of SFPD’s groundbreaking 21st century police reforms. Under the plan, SFPD will deploy 26 additional police officers on bicycle and foot patrols to an array of high-traffic and highly sought-after travel destinations in five of the City’s 10 police districts:
- Central Police District’s new deployments will feature 14 additional officers on bike and foot patrols that include: Union Square, Market Street, Powell Street, Chinatown and Lower Grant Avenue, Pier 39 and Fisherman’s Wharf, North Beach and the crooked portion of Lombard Street.
- Mission Police District’s new deployments will feature two additional officers on bike and foot patrols in the Castro and Upper Market.
- Northern Police District’s new deployments will feature six additional officers on bicycle patrols around the Palace of Fine Arts, Alamo Square and Japantown.
- Park Police District’s new deployments will feature two additional officers on bicycle patrols along the Haight Street commercial corridor.e
- Richmond Police District’s new deployments will feature two additional officers on bicycle patrols in Golden Gate Park.
In addition to this Tourism Deployment Plan, the Mayor’s proposed budget, which the Board of Supervisors has come to an agreement on, includes funding for the Downtown Recovery Plan. The Downtown Recovery Plan includes an expansion of the number of ambassadors in the downtown and Union Square areas; a series of events and activations throughout Downtown, at the site of the temporary Transbay Terminal, and along the waterfront; and improvements at Hallidie Plaza, the entrance to the Powell Street BART Station and site of the Cable Car turnaround.
Outlook for Tourism Sector
Although there is renewed uncertainty about effects from COVID-19 variants in many parts of the world, a San Francisco Travel Association analysis released in March forecast that overall visitation to the City would reach 15.3 million in 2021, with $3.5 billion in overall visitor spending projected by year’s end. The study by San Francisco’s official destination marketing organization said that total visitation was not anticipated to return to pre-pandemic levels until 2023. Due to a slower recovery of international visitors and average rate in the City, San Francisco Travel concluded that overall visitor spending was unlikely to return to 2019 levels before 2025.
“Our market research shows a light at the end of the tunnel for destinations like San Francisco after a devastating year for the global tourism industry: there is huge pent-up demand for travel all over the world,” said San Francisco Travel President and CEO Joe D’Alessandro. “As San Francisco embarks on a multi-year recovery, we know that high-visibility, community-oriented patrols by San Francisco police officers provide a reassuring, welcoming presence for the visitors and conventions so essential to our city’s continued success.”
San Francisco Travel reported a total of 10.2 million visitors to the City in 2020, which was down 61 percent from a record high of 26.2 million in 2019. Total spending by visitors was $2.3 billion in 2020, representing a pandemic-driven drop of 77.7 percent from 2019’s record high of $10.3 billion in total visitor spending. Spending figures include expenditures on meetings and conventions in San Francisco.
The COVID-19 pandemic has similarly affected local employment related to the tourism sector, according to San Francisco Travel, which found that the number of jobs supported by tourism in San Francisco fell to 20,880 in 2020 — a 75.8 percent decline from 86,111 jobs tourism supported in 2019.
Expanded Community Policing at Visitor Destinations
The mission of officers detailed to the Tourism Deployment Plan is to provide high-visibility and preventative patrol in their assigned locations, while embodying the principles of a community policing strategy that is a centerpiece of the San Francisco Police Department’s comprehensive and voluntary Collaborative Reform Initiative. Officers are well trained to incorporate five goals into their community interactions and public guardianship, as detailed in SFPD’s Community Policing Strategic Plan. SFPD’s Community Policing principles include:
- Goal 1: Communication that is honest, transparent, empathetic and culturally and linguistically competent and respectful.
- Goal 2: Education that both teaches community members in safety awareness and learns from communities to serve more responsively.
- Goal 3: Problem-solving through collaborative working partnerships to identify and address safety issues and topics of concern.
- Goal 4: Relationship-building to forge trusting and respectful engagements with San Francisco’s residents and visitors alike.
- Goal 5: Organizational and operational approaches reflecting the guardian mindset that defines the promise of 21st century policing.
New deployments of police officers under the Tourism Deployment Plan announced on July 19 have already been implemented and will supplement existing patrols citywide, which will remain at current staffing levels.
Officers deployed under the plan will be on bicycle or on foot in frequently traveled areas, greeting and interacting with community members and guests. Assignments include fixed posts as well as patrols in commercial corridors, depending on deployments. Officers’ primary focus will be to engage with the public and provide aid when needed, and to take necessary enforcement action whenever identifying individuals involved in crime.
The San Francisco Mayor’s Office of Communications is the source for this story.
Activism
OPINION: Your Voice and Vote Impact the Quality of Your Health Care
One of the most dangerous developments we’re seeing now? Deep federal cuts are being proposed to Medicaid, the life-saving health insurance program that covers nearly 80 million lower-income individuals nationwide. That is approximately 15 million Californians and about 1 million of the state’s nearly 3 million Black Californians who are at risk of losing their healthcare.

By Rhonda M. Smith, Special to California Black Media Partners
Shortly after last year’s election, I hopped into a Lyft and struck up a conversation with the driver. As we talked, the topic inevitably turned to politics. He confidently told me that he didn’t vote — not because he supported Donald Trump, but because he didn’t like Kamala Harris’ résumé. When I asked what exactly he didn’t like, he couldn’t specifically articulate his dislike or point to anything specific. In his words, he “just didn’t like her résumé.”
That moment really hit hard for me. As a Black woman, I’ve lived through enough election cycles to recognize how often uncertainty, misinformation, or political apathy keep people from voting, especially Black voters whose voices are historically left out of the conversation and whose health, economic security, and opportunities are directly impacted by the individual elected to office, and the legislative branches and political parties that push forth their agenda.
That conversation with the Lyft driver reflects a troubling surge in fear-driven politics across our country. We’ve seen White House executive orders gut federal programs meant to help our most vulnerable populations and policies that systematically exclude or harm Black and underserved communities.
One of the most dangerous developments we’re seeing now? Deep federal cuts are being proposed to Medicaid, the life-saving health insurance program that covers nearly 80 million lower-income individuals nationwide. That is approximately 15 million Californians and about 1 million of the state’s nearly 3 million Black Californians who are at risk of losing their healthcare.
Medicaid, called Medi-Cal in California, doesn’t just cover care. It protects individuals and families from medical debt, keeps rural hospitals open, creates jobs, and helps our communities thrive. Simply put; Medicaid is a lifeline for 1 in 5 Black Americans. For many, it’s the only thing standing between them and a medical emergency they can’t afford, especially with the skyrocketing costs of health care. The proposed cuts mean up to 7.2 million Black Americans could lose their healthcare coverage, making it harder for them to receive timely, life-saving care. Cuts to Medicaid would also result in fewer prenatal visits, delayed cancer screenings, unfilled prescriptions, and closures of community clinics. When healthcare is inaccessible or unaffordable, it doesn’t just harm individuals, it weakens entire communities and widens inequities.
The reality is Black Americans already face disproportionately higher rates of poorer health outcomes. Our life expectancy is nearly five years shorter in comparison to White Americans. Black pregnant people are 3.6 times more likely to die during pregnancy or postpartum than their white counterparts.
These policies don’t happen in a vacuum. They are determined by who holds power and who shows up to vote. Showing up amplifies our voices. Taking action and exercising our right to vote is how we express our power.
I urge you to start today. Call your representatives, on both sides of the aisle, and demand they protect Medicaid (Medi-Cal), the Affordable Care Act (Covered CA), and access to food assistance programs, maternal health resources, mental health services, and protect our basic freedoms and human rights. Stay informed, talk to your neighbors and register to vote.
About the Author
Rhonda M. Smith is the Executive Director of the California Black Health Network, a statewide nonprofit dedicated to advancing health equity for all Black Californians.
Activism
OPINION: Supreme Court Case Highlights Clash Between Parental Rights and Progressive Indoctrination
At the center of this controversy are some parents from Montgomery County in Maryland, who assert a fundamental principle: the right to shield their children from exposure to sexual content that is inappropriate for their age, while also steering their moral and ethical upbringing in alignment with their faith. The local school board decided to introduce a curriculum that includes LGBTQ+ themes — often embracing controversial discussions of human sexuality and gender identity.

By Craig J. DeLuz, Special to California Black Media Partners
In America’s schools, the tension between parental rights and learning curricula has created a contentious battlefield.
In this debate, it is essential to recognize that parents are, first and foremost, their children’s primary educators. When they send their children to school — public or private — they do not surrender their rights or responsibilities. Yet, the education establishment has been increasingly encroaching on this vital paradigm.
A case recently argued before the Supreme Court regarding Maryland parents’ rights to opt out of lessons that infringe upon their religious beliefs epitomizes this growing conflict. This case, Mahmoud v. Taylor, is not simply about retreating from progressive educational mandates. It is fundamentally a defense of First Amendment rights, a defense of parents’ rights to be parents.
At the center of this controversy are some parents from Montgomery County in Maryland, who assert a fundamental principle: the right to shield their children from exposure to sexual content that is inappropriate for their age, while also steering their moral and ethical upbringing in alignment with their faith. The local school board decided to introduce a curriculum that includes LGBTQ+ themes, often embracing controversial discussions of human sexuality and gender identity. The parents argue that the subject matter is age-inappropriate, and the school board does not give parents the option to withdraw their children when those lessons are taught.
This case raises profound questions about the role of public education in a democratic society. In their fervent quest for inclusivity, some educators seem to have overlooked an essential truth: that the promotion of inclusivity should never infringe upon parental rights and the deeply held convictions that guide families of different faith backgrounds.
This matter goes well beyond mere exposure. It veers into indoctrination when children are repeatedly confronted with concepts that clash with their family values.
“I don’t think anybody can read that and say: well, this is just telling children that there are occasions when men marry other men,” noted Justice Samuel Alito. “It has a clear moral message, and it may be a good message. It’s just a message that a lot of religious people disagree with.”
Justice Amy Coney Barrett raised a crucial point, noting that it is one thing to merely expose students to diverse ideas; it is quite another to present certain viewpoints as indisputable truths. By framing an ideology with the certainty of “this is the right view of the world,” educators risk indoctrination rather than enlightenment. This distinction is not merely academic; it speaks to the very essence of cultivating a truly informed citizenry.
Even Justice Elena Kagan expressed concern regarding the exposure of young children to certain materials in Montgomery County.
“I, too, was struck by these young kids’ picture books and, on matters concerning sexuality, I suspect there are a lot of non-religious parents who weren’t all that thrilled about this,” she said.
Justice John Roberts aptly questioned the practicality of expecting young children to compartmentalize their beliefs in the classroom.
“It is unreasonable to expect five-year-olds, still forming their worldviews, to reconcile lessons that conflict fundamentally with the teachings they receive at home,” he said.
As was noted in my previous commentary, “The Hidden Truth In The Battle Over Books In American Schools”, what lies at the heart of these debates is a moral disconnect between the values held by the majority of Americans and those promoted by the educational establishment. While the majority rightly argue that material containing controversial content of a sexual nature should have no place in our children’s classrooms, the education establishment continues to tout the necessity of exposing children to such content under the guise of inclusivity. This disregards the legitimate values held by the wider community.
Highlighted in this case that is before the Supreme Court is a crucial truth: parents must resolutely maintain their right to direct their children’s education, according to their values. This struggle is not simply a skirmish; it reflects a broader movement aimed at reshaping education by privileging a state-sanctioned narrative while marginalizing dissenting voices.
It is imperative that we assert, without hesitation, that parents are — and must remain — the primary educators of their children.
When parents enroll a child in a school, it should in no way be interpreted as a relinquishment of parental authority or the moral guidance essential to their upbringing. We must stand firm in defending parental rights against the encroaching ideologies of the education establishment.
About the Author
Craig J. DeLuz has almost 30 years of experience in public policy and advocacy. He has served as a member of The Robla School District Board of Trustees for over 20 years. He also currently hosts a daily news and commentary show called “The RUNDOWN.” You can follow him on X at @CraigDeLuz.
Activism
Newsom, Pelosi Welcome Election of First American Pope; Call for Unity and Compassion
“In his first address, he reminded us that God loves each and every person,” said Newsom. “We trust that he will shepherd us through the best of the Church’s teachings: to respect human dignity, care for the poor, and wish for the common good of us all.” Newsom also expressed hope that the pontiff’s leadership would serve as a unifying force in a time of global instability.

By Bo Tefu, California Black Media
Gov. Gavin Newsom and First Partner Jennifer Siebel Newsom on May 8 issued a statement congratulating Pope Leo XIV on his historic election as the first American to lead the Catholic Church.
The announcement has drawn widespread reaction from U.S. leaders, including former House Speaker Nancy Pelosi, who called the moment spiritually significant and aligned with the values of service and social justice.
In their statement, the Newsoms expressed hope that the newly elected pope would guide the Church with a focus on compassion, dignity, and care for the most vulnerable. Newsom said he and the First Partner joined others around the world in celebrating the milestone and were encouraged by the pope’s first message.
“In his first address, he reminded us that God loves each and every person,” said Newsom. “We trust that he will shepherd us through the best of the Church’s teachings: to respect human dignity, care for the poor, and wish for the common good of us all.”
Newsom also expressed hope that the pontiff’s leadership would serve as a unifying force in a time of global instability.
“May he remind us that our better angels are not far away — they’re always within us, waiting to be heard,” he said.
Pelosi, a devout Catholic, also welcomed the pope’s election and noted his symbolic connection to earlier church leaders who championed workers’ rights and social equality.
“It is heartening that His Holiness continued the blessing that Pope Francis gave on Easter Sunday: ‘God loves everyone. Evil will not prevail,’” said Pelosi.
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