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Jay Z Blasted for All-White Tidal Staff While Seeking Blacks’ Support

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By Terry Shropshire
Special to the NNPA via The Atlanta Daily World

 
Because of lackluster sales of his over-hyped, much-ballyhooed Tidal music service, rapper Jay-Z flew into a curious and rare public tirade about his struggles as a black man. During a recent concert performance, Beyonce’s husband even evoked the names of Freddie Gray and Trayvon Martin to express the grief he feels trying to build a business while trying to rip free from the grip of the white man’s oppression.

However, an image has been circulating online that has led some to wonder if Jay-Z is truly committed to hiring black people. The image features he and Beyonce taking a picture with a large staff that appears to be 100 percent white. Critics charge that Jay-Z’s recent on-stage rant about racism was a ploy to get the backing of the black community for his Tidal streaming service without him taking measurable steps toward true diversity within his company.

Twitter users tore into Jay Z for his appearance of hypocrisy:

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Jay-Z’s supporters claim that with the company being originally based in Sweden, there was simply too small a pool of black people to hire. However, Tidal is a global business, with employees from a multitude of countries likely be involved. So, if he chose to surpass the 103,000 black people in the country of Sweden, there would surely be others willing to move in order to take the job.

Jay Z launched his “new” Tidal streaming service at the end of March along with a cohort of fellow musicians on stage Skylight at Moynihan Station in Manhattan, promising to forever change the course of music history.

Flanked by the likes of wife Beyonce, Madonna, Rihanna, Kanye West, Jack White, Alicia Keys, and Deadmau5, Hov announced that they were all shareholders in the first artist-owned music platform, which aims to give musicians a bigger cut for their music.

However many have questioned whether the app can be a success. According to Bloomberg, Aspiro, the company which was bought by Jay Z, has lost money every quarter since it was founded, losing $5 million in the final quarters of last year.

While being purchased by a conglomerate of celebrities caused an initial boost in popularity, the streaming app has since plummeted through iStore rankings.

That could be because users who initially signed up were treated to a free trial, but cancelled when it expired, meaning they would have to pay the $9.99 or $19.99 required to keep using.

Unlike rival Spotify, which is valued at $8 billion and occupies top spot for music apps in iStore, there is no free to use tier for Tidal, which may be driving users away.

Analysts estimate that as many as three quarters of Spotify’s users are using the free tier.

Also in Jay’s defense might be the fact that, despite the perception being given to the public, the rap mogul is not the majority owner of Tidal. Instead, the company is owned by numerous artists and investors, with Jay-Z serving as the public face of the venture.

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Oakland Post: Week of April 17 – 23, 2024

The printed Weekly Edition of the Oakland Post: Week of April 17 – 23, 2024

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O.J. Simpson, 76, Dies of Prostate Cancer

Orenthal James (O.J.) Simpson, who rose to fame as a college football player who went on to the NFL and parlayed his talents in acting and sportscasting, succumbed to prostate cancer on April 10, his family announced.

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Orenthal James (O.J.) Simpson. Wikipedia photo.
Orenthal James (O.J.) Simpson. Wikipedia photo

By Post Staff

 Orenthal James (O.J.) Simpson, who rose to fame as a college football player who went on to the NFL and parlayed his talents in acting and sportscasting, succumbed to prostate cancer on April 10, his family announced.

Born and raised in San Francisco, the Galileo High School graduate was recruited by the University of Southern California after he was on a winning Junior College All-American team.

At USC, he gained wide acclaim as a running back leading to him becoming the No. 1 pick in the AFL-NFL draft in 1969 and joining the Buffalo Bills, where he had demanded – and received — the largest contract in professional sports history: $650,000 over five years. In 1978, the Bills traded Simpson to his hometown team, the San Francisco 49ers, retiring from the game in 1979.

Simpson’s acting career had begun before his pro football career with small parts in 1960s TV (“Dragnet”) before “Roots” and film (“The Klansman,” “The Towering Inferno,” Capricorn One”).

He was also a commentator for “Monday Night Football,” and “The NFL on NBC,” and in the mid-1970s Simpson’s good looks and amiability made him, according to People magazine, “the first b\Black athlete to become a bona fide lovable media superstar.”

The Hertz rent-a-car commercials raised his recognition factor while raising Hertz’s profit by than 50%, making him critical to the company’s bottom line.

It could be said that even more than his success as a football star, the commercials of his running through airports endeared him to the Black community at a time when it was still unusual for a Black person to represent a national, mainstream company.

He remained on Hertz team into the 1990s while also getting income endorsing Pioneer Chicken, Honey Baked Ham and Calistoga water company products and running O.J. Simpson Enterprises, which owned hotels and restaurants.

He married childhood sweetheart Marguerite Whitley when he was 19 and became the father of three children. Before he divorced in 1979, he met waitress and beauty queen Nicole Brown, who he would marry in 1985. A stormy relationship before, during and after their marriage ended, it would lead to a highway car chase as police sought to arrest Simpson for the murder by stabbing of Brown and her friend Ron Goldman in 1994.

The pursuit, arrest, and trial of Simpson were among the most widely publicized events in American history, Wikipedia reported.

Characterized as the “Trial of the Century,” he was acquitted by a jury in 1995 but found liable in the amount of $33 million in a civil action filed by the victims’ families three years later.

Simpson would be ensnared in the criminal justice system 12 years later when he was arrested after forcing his way into a Las Vegas hotel room to recover sports memorabilia he believed belonged to him.

In 2008, he received a sentence of 33 years and was paroled nine years later in 2017.

When his death was announced, Simpson’s accomplishments and downfalls were acknowledged.

Sports analyst Christine Brennan said: “… Even if you didn’t love football, you knew O.J. because of his ability to transcend sports and of course become the businessman and the pitchman that he was.

“And then the trial, and the civil trial, the civil case he lost, and the fall from grace that was extraordinary and well-deserved, absolutely self-induced, and a man that would never be seen the same again,” she added.

“OJ Simpson played an important role in exposing the racial divisions in America,” attorney Alan Dershowitz, an adviser on Simpson’s legal “dream team” told the Associated Press by telephone. “His trial also exposed police corruption among some officials in the Los Angeles Police Department. He will leave a mixed legacy. Great athlete. Many people think he was guilty. Some think he was innocent.”

“Cookie and I are praying for O.J. Simpson’s children … and his grandchildren following his passing. I know this is a difficult time,” Magic Johnson said on X.

“I feel that the system failed Nicole Brown Simpson and failed battered women everywhere,” attorney Gloria Allred, who once represented Nicole’s family, told ABC News. “I don’t mourn for O.J. Simpson. I do mourn for Nicole Brown Simpson and her family, and they should be remembered.”

Simpson was diagnosed with prostate cancer about a year ago and was undergoing chemotherapy treatment, according to Pro Football Hall of Fame President Jim Porter. He died in his Las Vegas, Nevada, home with his family at his side.

He is survived by four children: Arnelle and Jason from his first marriage and Sydney and Justin from his second marriage. He was predeceased son, Aaren, who drowned in a family swimming pool in 1979.

Sources for this report include Wikipedia, ABC News, Associated Press, and X.

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Oakland Post: Week of April 10 – 16, 2024

The printed Weekly Edition of the Oakland Post: Week of April 10 – 16, 2024

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