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Historic Noir Coffee Group: Three Men and a Dream

NNPA NEWSWIRE — Sixty-four percent of Americans have at least one cup of coffee a day. Of those surveyed (3000 people), 79 percent said they made coffee at home and 36 percent said they drink coffee at retail locations. According to Food & Wine, Americans spend more money on coffee each year than any other country. The average American spends $1,110 on coffee each year contributing to a $20 billion-dollar industry here in the states.

Published

7 years ago

March 27, 2019

Oakland Post

By Nsenga K. Burton, Ph.D. , NNPA Newswire Culture and Entertainment Editor

Historic Noir Coffee Group is coming to a grocery store near you. The brain child of Ricardo Richardson and his collaborators Deron Moreman and Christopher Brown, the three childhood friends got together to form The Historic Noir Coffee Group, LLC and launch Historic Noir Coffee Group in flavors that reflect the neighborhoods they grew up in as children in Atlanta.

Childhood Friends and Historic Noir Coffee Group owners Christopher Brown (l), Deron Moreman (c) and Ricardo Richardson (r) are interviewed by CBS 46’s Trayce Hutchinson. (Photo Credit: Christopher Brown)

There is Fourth Ward blend where Ricardo, the founder and CEO of the company, grew up, West End blend where Deron, the Vice-President of Sales, grew up and the Decatur blend, where Christopher Brown, President of Marketing and Distribution, grew up.

Brown explains Richardson introduced the idea to Moreman and Brown, initially wanting to supply high quality coffee at a reasonable price to various business and government entities. Working with a supplier in Senegal and wanting to grow the business and make a mark in an industry where there isn’t a lot of minority representation, Richardson approached his childhood friends with his idea. Thinking about his idea, the market and timing, Moreman and Brown signed on and the rest is history, or Historic Noir Coffee, LLC if you will.

If you’re wondering, “Why coffee?” of all of the businesses they could have started, Brown is very clear. “Gold, oil and coffee are at the top of the stock market at any given time,” says Brown. “Coffee is so profitable McDonald’s built a number of offerings around it and Dunkin Donuts changed it’s name to focus on coffee because it has a higher profit margin,” he adds.

Coffee is great business according to a 2018 report released by the National Coffee Association, which provides research data on U.S. coffee consumption through its annual National Coffee Drinking Trends (NCDT) survey.

Sixty-four percent of Americans have at least one cup of coffee a day. Of those surveyed (3000 people), 79 percent said they made coffee at home and 36 percent said they drink coffee at retail locations. According to Food & Wine, Americans spend more money on coffee each year than any other country. The average American spends $1,110 on coffee each year contributing to a $20 billion-dollar industry here in the states.

Even though coffee is a billion-dollar industry in the United States and is literally the crown jewel of many African, Caribbean and South American countries (Ethiopia, Jamaica, Brazil), very few African-Americans participate in supplying and distributing coffee.

There are a number of reasons for this problem, from issues around consumption (coffee will make you black) to challenges around access to resources stemming from slavery and hundreds of years of being economically disenfranchised.

In the article, “Strong Black Coffee: Why Aren’t African-Americans More Prominent in the Coffee Industry,” Phyllis Johnson, President of BD imports discusses the myriad of reasons you don’t find many black people in the coffee industry.

Historic Noir Coffee Group Blends (Photo Credit: Christopher Brown)

African-Americans choose coffee less due to stigma’s surrounding coffee’s impact on other health issues. Despite the fact that coffee is shown to have a positive impact on diseases like cancer, diabetes, stroke and heart disease, many still believe coffee is bad for your health.

Johnson states, “The NCDT consistently shows that, in comparison to other ethnic groups, African-Americans are less likely to choose coffee as a preferred beverage.” She believes there is a direct correlation between less consumption and less representation in the industry in other areas like distribution.

Johnson adds, “The absence of African-Americans attending coffee industry conferences, serving on boards and working in coffee in general goes hand in hand with lower levels of consumption. While targeted marketing programs may improve consumption, I believe employment and education will provide a greater return on investment. Greater engagement from African-Americans throughout the industry will provide more ideas and new ways to overcome challenges.”

Johnson’s research and observations about the coffee industry speak to Richardson’s desire to enter an industry that was viable and needed African-American suppliers and distributors. As luck would have it, a streak of seemingly bad luck yet great timing led the friends to take a shot at this opportunity.

In 2008, Ricardo and Deron had been laid off from their prior places of employment. Christopher took an early retirement and was involved in several entrepreneurial pursuits. After eight years of George W. Bush’s economic policies, the U.S. economy was depressed. Despite these precarious times, the three friends decided to take a shot, building on their faith (they grew up going to church together), ability to work as a team (they grew up playing sports together) and prior professional experiences.

Deron had previously worked for a company that sold water and coffee. He had the knowledge and organizational skills. Christopher had a pilot’s license and retired from working as an airplane mechanic, so he knew the travel industry. Ricardo had the vision and foundation in place. Eleven years later, the friends have built a supplier and distribution coffee business that is influenced, informed and run by people of African descent, which is where coffee originated. Talk about a full-circle moment on multiple fronts.

Brown says their success was in the cards. “We were crazy enough to believe we could do it. We saw the vision knew it would work,” he adds. They set off on their journey, educating themselves along the way and making sure they were building a viable business. “One of the most important things to us was taking the time to get it right,” says Brown. “We took time to get infrastructure, licensing, insurance – pretty much everything that was needed to build a viable company and made sure it was in place before we really got into supply and distribution.”

They tested theories and strategies and processes, analyzing, making necessary changes and continuing to move forward. When listening to Brown speak about the different types of beans and how they work together, one might think he’s a scientist with his vivid descriptions and ability to communicate complex information in an accessible way.

Historic Noir Coffee is now sold under different labels (Rosie’s Coffee) and can be found in grocery store chains like Sprouts and their online business is robust, with customers all over the world.

Brown is proud of their success and says one of their company goals is to give back to the community, so they do a lot of work with various charitable organizations. In fact, recognizing that most coffee is sourced and created from the labor of people of African descent, they developed the following mission:

Respect the coffee grower community, the environment and the customer. Conducting our business with honest practices and in an ethical manner is paramount.

The mission of Historic Noir Coffee Group, LLC dovetails with their vision, which is to develop strong relationships with their suppliers and to partner with the top importers and roasters based in the U.S., therefore providing the highest quality coffee products. To ensure this level of integrity, they made it policy to partner with “Fair Trade” coffee importers who are committed to respecting humanity and the environment.

Historic Noir Coffee Group, LLC is a company created and run by three black childhood friends from Atlanta, who care about the local and global community and ensuring that African-Americans get an opportunity to participate in a coffee industry that is truly a natural fit. Later this year, their coffee, which is currently whole bean, will be available in K-Pods and ground coffee.

When asked what’s next, Brown simply states, “Making sure we maintain the quality of our product, operate with high professional and ethical standards, and continue to grow while helping our community.”

This article was written by Nsenga K. Burton, Ph.D., entertainment and culture editor for Black Press USA. She is also founder & editor-in-chief of the award-winning news blog The Burton Wire which covers news of the African Diaspora. Follow her on Twitter @Ntellectual.

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A Nation in Freefall While the Powerful Feast: Trump Calls Affordability a ‘Con Job’

BLACKPRESSUSA NEWSWIRE — There are seasons in this country when the struggle of ordinary Americans is not merely a condition but a kind of weather that settles over everything.

Published

2 weeks ago

December 3, 2025

Stacy M. Brown

By Stacy M. Brown
Black Press USA Senior National Correspondent

There are seasons in this country when the struggle of ordinary Americans is not merely a condition but a kind of weather that settles over everything. It enters the grocery aisle, the overdue bill, the rent notice, and the long nights spent calculating how to get through the next week. The latest numbers show that this season has not passed. It has deepened.

Private employers cut 32,000 jobs in November, according to ADP. Because the nation has been hemorrhaging jobs since President Trump took office, the administration has halted publishing the traditional monthly report. The ADP report revealed that small businesses suffered the heaviest losses. Establishments with fewer than 50 workers shed 120,000 positions, including 74,000 from companies with 20 to 49 workers. Larger firms added 90,000 jobs, widening the split between those rising and those falling.

Meanwhile, wealth continues to climb for the few who already possess most of it. Federal Reserve data shows the top 1 percent now holds $52 trillion. The top 10 percent added $5 trillion in the second quarter alone. The bottom half gained only 6 percent over the past year, a number so small it fades beside the towering fortunes above it.

“Less educated and poorer people tend to make worse mistakes,” John Campbell said to CBS News, while noting that the complexity of the system leaves many families lost before they even begin. Campbell, a Harvard University economist and coauthor of a book examining the country’s broken personal finance structure, pointed to a system built to confuse and punish those who lack time, training, or access.

“Creditors are just breathing down their necks,” Carol Fox told Bloomberg News, while noting that rising borrowing costs, shrinking consumer spending, and trade battles under the current administration have left owners desperate. Fox serves as a court-appointed Subchapter V trustee in Southern Florida and has watched the crisis unfold case by case.

During a cabinet meeting on Tuesday, Trump told those present that affordability “doesn’t mean anything to anybody.” He added that Democrats created a “con job” to mislead the public.

However, more than $30 million in taxpayer funds reportedly have supported his golf travel. Reports show Kristi Noem and FBI Director Kash Patel have also made extensive use of private jets through government and political networks. The administration approved a $40 billion bailout of Argentina. The president’s wealthy donors recently gathered for a dinner celebrating his planned $300 million White House ballroom.

During an appearance on CNBC, Mark Zandi, an economist, warned that the country could face serious economic threats. “We have learned that people make many mistakes,” Campbell added. “And particularly, sadly, less educated and poorer people tend to make worse mistakes.”

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The Numbers Behind the Myth of the Hundred Million Dollar Contract

BLACKPRESSUSA NEWSWIRE — Odell Beckham Jr. did not spark controversy on purpose. He sat on The Pivot Podcast and tried to explain the math behind a deal that looks limitless from the outside but shrinks fast once the system takes its cut.

Published

2 weeks ago

December 3, 2025

Stacy M. Brown

By Stacy M. Brown
Black Press USA Senior National Correspondent

Odell Beckham Jr. did not spark controversy on purpose. He sat on The Pivot Podcast and tried to explain the math behind a deal that looks limitless from the outside but shrinks fast once the system takes its cut. He looked into the camera and tried to offer a truth most fans never hear. “You give somebody a five-year $100 million contract, right? What is it really? It is five years for sixty. You are getting taxed. Do the math. That is twelve million a year that you have to spend, use, save, invest, flaunt,” said Beckham. He added that buying a car, buying his mother a house, and covering the costs of life all chip away at what people assume lasts forever.

The reaction was instant. Many heard entitlement. Many heard a millionaire complaining. What they missed was a glimpse into a professional world built on big numbers up front and a quiet erasing of those numbers behind the scenes.

The tax data in Beckham’s world is not speculation. SmartAsset’s research shows that top NFL players often lose close to half their income to federal taxes, state taxes, and local taxes. The analysis explains that athletes in California face a state rate of 13.3 percent and that players are also taxed in every state where they play road games, a structure widely known as the jock tax. For many players, that means filing up to ten separate returns and facing a combined tax burden that reaches or exceeds 50 percent.

A look across the league paints the same picture. The research lists star players in New York, Philadelphia, Chicago, Detroit, and Cleveland, all giving up between 43 and 47 percent of their football income before they ever touch a dollar. Star quarterback Phillip Rivers, at one point, was projected to lose half of his playing income to taxes alone.

A second financial breakdown from MGO CPA shows that the problem does not only affect the highest earners. A $1 million salary falls to about $529,000 after federal taxes, state and city taxes, an agent fee, and a contract deduction. According to that analysis, professional athletes typically take home around half of their contract value, and that is before rent, meals, training, travel, and support obligations are counted.

The structure of professional sports contracts adds another layer. A study of major deals across MLB, the NBA, and the NFL notes that long-term agreements lose value over time because the dollar today has more power than the dollar paid in the future. Even the largest deals shrink once adjusted for time. The study explains that contract size alone does not guarantee financial success and that structure and timing play a crucial role in a player’s long-term outcomes.

Beckham has also faced headlines claiming he is “on the brink of bankruptcy despite earning over one hundred million” in his career. Those reports repeated his statement that “after taxes, it is only sixty million” and captured the disbelief from fans who could not understand how money at that level could ever tighten.

Other reactions lacked nuance. One article wrote that no one could relate to any struggle on eight million dollars a year. Another described his approach as “the definition of a new-money move” and argued that it signaled poor financial choices and inflated spending.

But the underlying truth reaches far beyond Beckham. Professional athletes enter sudden wealth without preparation. They carry the weight of family support. They navigate teams, agents, advisors, and expectations from every direction. Their earning window is brief. Their career can end in a moment. Their income is fragmented, taxed, and carved up before the public ever sees the real number.

The math is unflinching. Twenty million dollars becomes something closer to $8 million after federal taxes, state taxes, jock taxes, agent fees, training costs, and family responsibilities. Over five years, that is about $40 million of real, spendable income. It is transformative money, but not infinite. Not guaranteed. Not protected.

Beckham offered a question at the heart of this entire debate. “Can you make that last forever?”

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FBI Report Warns of Fear, Paralysis, And Political Turmoil Under Director Kash Patel

BLACKPRESSUSA NEWSWIRE — Six months into Kash Patel’s tenure as Director of the Federal Bureau of Investigation, a newly compiled internal report from a national alliance of retired and active-duty FBI agents and analysts delivers a stark warning about what the Bureau has become under his leadership.

Published

2 weeks ago

December 2, 2025

Stacy M. Brown

By Stacy M. Brown

Black Press USA Senior National Correspondent

Six months into Kash Patel’s tenure as Director of the Federal Bureau of Investigation, a newly compiled internal report from a national alliance of retired and active-duty FBI agents and analysts delivers a stark warning about what the Bureau has become under his leadership. The 115-page document, submitted to Congress this month, is built entirely on verified reporting from inside field offices across the country and paints a picture of an agency gripped by fear, divided by ideology, and drifting without direction.

The report’s authors write that they launched their inquiry after receiving troubling accounts from inside the Bureau only four months into Patel’s tenure. They describe their goal as a pulse check on whether the ninth FBI director was reforming the Bureau or destabilizing it. Their conclusion: the preliminary findings were discouraging.

Reports Describe Widespread Internal Distrust and Open Hostility Toward President Trump

Sources across the country told investigators that a large number of FBI employees openly express hostility toward President Donald Trump. One source reported seeing an “increasing number of FBI Special Agents who dislike the President,” adding that these employees were exhibiting what they called “TDS” and had lost “their ability to think critically about an issue and distinguish fact from fiction.” Another source described employees making off-color comments about the administration during office conversations.

The sentiment reportedly extends beyond domestic lines. Law enforcement and intelligence partners in allied countries have privately expressed fear that the Trump administration could damage long-term international cooperation according to a sub-source who reported those concerns directly to investigators.

Pardon Backlash and Fear of Retaliation

The President’s January 20 pardons of individuals convicted for their roles in the January 6 attack ignited what the report calls demoralization inside the Bureau. One FBI employee said they were “demoralized” that individuals “rightfully convicted” were pardoned and feared that some of those individuals or their supporters might target them or their family for carrying out their duties. Another source described widespread anger that lists of personnel who worked on January 6 investigations had been provided to the Justice Department for review, noting that agents “were just following orders” and now worry those lists could leak publicly.

Morale In Decline

Morale among FBI employees appears to be sinking fast. There were a few scattered positive notes, but the weight of the reporting describes morale as low, bad, or terrible. Agents with more than a decade of service told investigators they feel marginalized or ignored. Some are counting the days until they can retire. One even uses a countdown app on their phone.

Culture Of Fear

Layered over that unhappiness is something far more corrosive. A culture of fear. Sources say Patel, though personable, created mistrust from the start because of harsh remarks he made about the FBI before taking office. Agents took those comments personally. They now work in an atmosphere where employees keep their heads down and speak carefully. Managers wait for directions because they are afraid a wrong move could cost them their jobs. One source said agents dread coming to work because nobody knows who will be reassigned or fired next.

Leadership Concerns

The report also paints a picture of leaders unprepared for the jobs they hold. Multiple sources said Patel is in over his head and lacks the breadth of experience required to understand the Bureau’s complex programs. Some said Deputy Director Dan Bongino should never have been appointed because the role requires deep institutional knowledge of FBI operations. A sub-source recounted Bongino telling employees during a field office visit that “the truth is for chumps.” Employees who heard it were stunned and offended.

Social Media and Communication Breakdowns

Communication inside the Bureau has become another source of frustration. Sources said Patel and Bongino spend too much time posting on social media and not enough time communicating with employees in clear and official ways. Several told investigators they learn more about FBI operations from tweets than from internal channels.

ICE Assignments Raise Alarm

Nothing has sparked more frustration inside the FBI than the orders requiring agents to assist Immigration and Customs Enforcement. The reporting shows widespread resentment and fear over these assignments. Agents say they have little training in immigration law and were ordered into operations without proper planning. Some said they were put in tactically unsafe positions. They also warned that being pulled away from counterterrorism and counterintelligence investigations threatens national security. One sub-source asked, “If we’re not working CT and CI, then who is?”

DEI Program Removal

Even the future of diversity programs became a point of division. Some agents praised Patel’s removal of DEI initiatives. Others said the old system left them afraid to speak honestly because they worried about being labeled racist. The reporting shows a deep and unresolved conflict over whether DEI strengthened the organization or weakened it.

Notable Incidents

The document also details several incidents that have become part of FBI lore. Patel ordered all employees to remove pronouns and personal messages from their email signatures yet used the number nine in his own. Agents laughed at what they saw as hypocrisy. In another episode, FBI employees who discussed Patel’s request for an FBI-issued firearm were ordered to take polygraph examinations, which one respected source described as punitive. And in Utah, Patel refused to exit a plane without a medium-sized FBI raid jacket. A team scrambled to find one and finally secured a female agent’s jacket. Patel still refused to step out until patches were added. SWAT members removed patches from their own uniforms to satisfy the demand.

A Bureau at a Crossroad

The Alliance warns that the Bureau stands at a difficult crossroads. They write that the FBI faces some of the most daunting challenges in its history. But even in despair, a few voices say something different. One veteran source said “It is early, but most can see the mission is now the priority. Case work and threats are the focus again. Reform is headed in the right direction.”