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Historic Noir Coffee Group: Three Men and a Dream

NNPA NEWSWIRE — Sixty-four percent of Americans have at least one cup of coffee a day. Of those surveyed (3000 people), 79 percent said they made coffee at home and 36 percent said they drink coffee at retail locations. According to Food & Wine, Americans spend more money on coffee each year than any other country. The average American spends $1,110 on coffee each year contributing to a $20 billion-dollar industry here in the states.

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By Nsenga K. Burton, Ph.D. , NNPA Newswire Culture and Entertainment Editor

Historic Noir Coffee Group is coming to a grocery store near you. The brain child of Ricardo Richardson and his collaborators Deron Moreman and Christopher Brown, the three childhood friends got together to form The Historic Noir Coffee Group, LLC and launch Historic Noir Coffee Group in flavors that reflect the neighborhoods they grew up in as children in Atlanta.

Childhood Friends and Historic Noir Coffee Group owners Christopher Brown (l), Deron Moreman (c) and Ricardo Richardson (r) are interviewed by CBS 46's Trayce Hutchinson. (Photo Credit: Christopher Brown)

Childhood Friends and Historic Noir Coffee Group owners Christopher Brown (l), Deron Moreman (c) and Ricardo Richardson (r) are interviewed by CBS 46’s Trayce Hutchinson. (Photo Credit: Christopher Brown)

There is Fourth Ward blend where Ricardo, the founder and CEO of the company, grew up, West End blend where Deron, the Vice-President of Sales, grew up and the Decatur blend, where Christopher Brown, President of Marketing and Distribution, grew up.

Brown explains Richardson introduced the idea to Moreman and Brown, initially wanting to supply high quality coffee at a reasonable price to various business and government entities. Working with a supplier in Senegal and wanting to grow the business and make a mark in an industry where there isn’t a lot of minority representation, Richardson approached his childhood friends with his idea. Thinking about his idea, the market and timing, Moreman and Brown signed on and the rest is history, or Historic Noir Coffee, LLC if you will.

If you’re wondering, “Why coffee?” of all of the businesses they could have started, Brown is very clear. “Gold, oil and coffee are at the top of the stock market at any given time,” says Brown. “Coffee is so profitable McDonald’s built a number of offerings around it and Dunkin Donuts changed it’s name to focus on coffee because it has a higher profit margin,” he adds.

Coffee is great business according to a 2018 report released by the National Coffee Association, which provides research data on U.S. coffee consumption through its annual National Coffee Drinking Trends (NCDT) survey.

Sixty-four percent of Americans have at least one cup of coffee a day. Of those surveyed (3000 people), 79 percent said they made coffee at home and 36 percent said they drink coffee at retail locations. According to Food & Wine, Americans spend more money on coffee each year than any other country. The average American spends $1,110 on coffee each year contributing to a $20 billion-dollar industry here in the states.

Even though coffee is a billion-dollar industry in the United States and is literally the crown jewel of many African, Caribbean and South American countries (Ethiopia, Jamaica, Brazil), very few African-Americans participate in supplying and distributing coffee.

There are a number of reasons for this problem, from issues around consumption (coffee will make you black) to challenges around access to resources stemming from slavery and hundreds of years of being economically disenfranchised.

In the article, “Strong Black Coffee: Why Aren’t African-Americans More Prominent in the Coffee Industry,” Phyllis Johnson, President of BD imports discusses the myriad of reasons you don’t find many black people in the coffee industry.

Historic Noir Coffee Group Blends (Photo Credit: Christopher Brown)

Historic Noir Coffee Group Blends (Photo Credit: Christopher Brown)

African-Americans choose coffee less due to stigma’s surrounding coffee’s impact on other health issues. Despite the fact that coffee is shown to have a positive impact on diseases like cancer, diabetes, stroke and heart disease, many still believe coffee is bad for your health.

Johnson states, “The NCDT consistently shows that, in comparison to other ethnic groups, African-Americans are less likely to choose coffee as a preferred beverage.” She believes there is a direct correlation between less consumption and less representation in the industry in other areas like distribution.

Johnson adds, “The absence of African-Americans attending coffee industry conferences, serving on boards and working in coffee in general goes hand in hand with lower levels of consumption. While targeted marketing programs may improve consumption, I believe employment and education will provide a greater return on investment. Greater engagement from African-Americans throughout the industry will provide more ideas and new ways to overcome challenges.”

Johnson’s research and observations about the coffee industry speak to Richardson’s desire to enter an industry that was viable and needed African-American suppliers and distributors. As luck would have it, a streak of seemingly bad luck yet great timing led the friends to take a shot at this opportunity.

In 2008, Ricardo and Deron had been laid off from their prior places of employment. Christopher took an early retirement and was involved in several entrepreneurial pursuits. After eight years of George W. Bush’s economic policies, the U.S. economy was depressed. Despite these precarious times, the three friends decided to take a shot, building on their faith (they grew up going to church together), ability to work as a team (they grew up playing sports together) and prior professional experiences.

Deron had previously worked for a company that sold water and coffee. He had the knowledge and organizational skills. Christopher had a pilot’s license and retired from working as an airplane mechanic, so he knew the travel industry. Ricardo had the vision and foundation in place. Eleven years later, the friends have built a supplier and distribution coffee business that is influenced, informed and run by people of African descent, which is where coffee originated. Talk about a full-circle moment on multiple fronts.

Brown says their success was in the cards. “We were crazy enough to believe we could do it. We saw the vision knew it would work,” he adds. They set off on their journey, educating themselves along the way and making sure they were building a viable business. “One of the most important things to us was taking the time to get it right,” says Brown. “We took time to get infrastructure, licensing, insurance – pretty much everything that was needed to build a viable company and made sure it was in place before we really got into supply and distribution.”

They tested theories and strategies and processes, analyzing, making necessary changes and continuing to move forward. When listening to Brown speak about the different types of beans and how they work together, one might think he’s a scientist with his vivid descriptions and ability to communicate complex information in an accessible way.

Historic Noir Coffee is now sold under different labels (Rosie’s Coffee) and can be found in grocery store chains like Sprouts and their online business is robust, with customers all over the world.

Brown is proud of their success and says one of their company goals is to give back to the community, so they do a lot of work with various charitable organizations. In fact, recognizing that most coffee is sourced and created from the labor of people of African descent, they developed the following mission:

Respect the coffee grower community, the environment and the customer. Conducting our business with honest practices and in an ethical manner is paramount. 

The mission of Historic Noir Coffee Group, LLC dovetails with their vision, which is to develop strong relationships with their suppliers and to partner with the top importers and roasters based in the U.S., therefore providing the highest quality coffee products. To ensure this level of integrity, they made it policy to partner with “Fair Trade” coffee importers who are committed to respecting humanity and the environment.

Historic Noir Coffee Group, LLC is a company created and run by three black childhood friends from Atlanta, who care about the local and global community and ensuring that African-Americans get an opportunity to participate in a coffee industry that is truly a natural fit. Later this year, their coffee, which is currently whole bean, will be available in K-Pods and ground coffee.

When asked what’s next, Brown simply states, “Making sure we maintain the quality of our product, operate with high professional and ethical standards, and continue to grow while helping our community.”

This article was written by Nsenga K. Burton, Ph.D., entertainment and culture editor for Black Press USA. She is also founder & editor-in-chief of the award-winning news blog The Burton Wire which covers news of the African Diaspora. Follow her on Twitter @Ntellectual.

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Black Artists in America, Installation Three Wraps at the Dixon Gallery and Gardens

TRI-STATE DEFENDER — With 50+ paintings, sculptures and assemblages, the exhibit features artists like Varnette Honeywood from Los Angeles, whose pieces appeared in Bill Coby’s private collection (before they were auctioned off) and on “The Cosby Show.” Also included are works by Alonzo Davis, another Los Angeles artist who opened one of the first galleries there where Black Artists could exhibit. 

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By Candace A. Gray | Tri-State Defender

The tulips gleefully greet those who enter the gates at the Dixon Gallery & Gardens on an almost spring day. More than 650,000 bulbs of various hues are currently on display. And they are truly breathtaking.

Inside the gallery, and equally as breathtaking, is the “Black Artists in America, From the Bicentennial to September 11” exhibit, which runs through Sunday, March 29. This is the third installment of a three-part series that started years ago and illustrates part of the Black experience through visual arts in the 20th century.

“This story picks up where part two left off,’’ said Kevin Sharp, the Linda W. and S. Herbert Rhea director for the Dixon. “This era is when we really start to see the emergence of these important Black artists’ agency and freedom shine through. They start to say and express what they want to, and it was a really beautiful time.”

With 50+ paintings, sculptures and assemblages, the exhibit features artists like Varnette Honeywood from Los Angeles, whose pieces appeared in Bill Coby’s private collection (before they were auctioned off) and on “The Cosby Show.” Also included are works by Alonzo Davis, another Los Angeles artist who opened one of the first galleries there where Black Artists could exhibit.

“Though [Davis] was from LA, he actually lived in Memphis for a decade,” said Sharp. “He was a dean at Memphis College of Art, and later opened the first gallery in New York owned and operated by black curators.”

Another featured artist is former NFL player, Ernie Barnes. His work is distinctive. Where have you seen one of his most popular paintings, Sugar Shack? On the end scene and credits of the hit show “Good Times.” His piece Saturday Night, Durham, North Carolina, 1974 is in this collection.

Memphis native James Little’s “The War Baby: The Triptych” is among more than 50 works featured in “Black Artists in America, From the Bicentennial to September 11” at the Dixon Gallery & Gardens, the final installment of a three-part series highlighting the impact and evolution of Black artists through 2011.

Memphis native James Little’s “The War Baby: The Triptych” is among more than 50 works featured in “Black Artists in America, From the Bicentennial to September 11” at the Dixon Gallery & Gardens, the final installment of a three-part series highlighting the impact and evolution of Black artists through 2011.

The exhibit features other artists with Memphis ties, including abstract painter James Little, who was raised in a segregated Memphis and attended Memphis Academy of Art (before it was Memphis College of Art). He later moved to New York, became a teacher and an internationally acclaimed fixture in the art world in 2022 when he was named a Whitney Biennial selected artist at the Whitney Museum of American Art in New York.

Other artists like Romare Bearden, who had a Southern experience but lived up North, were featured in all three installments.

“During this period of time, he was a major figure,” said Sharp. “He wrote one of the first books on the history of African American art during a time when there were more Black academics, art teachers, more Black everything!”

Speaking of Black educators, Sharp said the head curator behind this tri-part series and Dixon’s partner in the arts is Earnestine Jenkins, Ph.D., an art history professor at the University of Memphis, who also earned a Master of Arts degree from Memphis State University (now UofM).  “We began working with Dr. Jenkins in 2018,” he said.

Sharp explained that it takes a team of curators, registrars, counterparts at other museums, and more, about three years to assemble an exhibit like this. It came together quite seamlessly, he added. Each room conjured up more jaw-dropping “wows” than the one before it. Each piece worked with the others to tell the story of Black people and their collective experience during this time period.

One of the last artists about whom Sharp shared information was Bettye Saar, who will turn 100 years old this year. She’s been working in Los Angeles for 80 years and is finally getting her due. Her medium is collages or assemblages, and an incredible work of hers is on display. She’s married to an artist and has two daughters, also artists.

The exhibit catalogue bears some of these artists’ stories, among other scholarly information.

The exhibit, presented by the Joe Orgill Family Fund for Exhibitions, is culturally and colorfully rich. It is a must see and admission to the Dixon is free.

Visit https://www.dixon.org/ to learn more.

Fun Facts: An original James Little design lives in the flooring of the basketball court at Tom Lee Park, and he makes and mixes his own paint colors.

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Grief, Advocacy, and Education: A Counselor Reflects on Black Maternal Health

SAN DIEGO VOICE & VIEWPOINT — Last month healthcare leaders, birth workers, and community members gathered to honor the legacy of Charleston native Dr. Janell Green Smith, a nurse-midwife and doctor of nursing practice who died in January from childbirth complications. She had participated in more than 300 births and specialized in helping Black women give birth safely.  

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By Jennifer Porter Gore | Word-In-Black | San Diego Voice and Viewpoint

In 2024, the number of U.S. mothers who died as a result of pregnancy or childbirth dropped compared to 2023. But while slightly fewer Black mothers died that year, they still had three times the mortality rate of white women.

South Carolina’s rates of maternal deaths outpaced even the national rates. In fact, the state’s overall rate of maternal deaths between 2019 and 2023 was higher than all but eight states and the District of Columbia.

Last month healthcare leaders, birth workers, and community members gathered to honor the legacy of Charleston native Dr. Janell Green Smith, a nurse-midwife and doctor of nursing practice who died in January from childbirth complications. She had participated in more than 300 births and specialized in helping Black women give birth safely.

Her death shocked the community and her colleagues who are determined to address concerns about Black maternal health. The event also covered the importance of protecting mental health during grief and of men’s role in solving the maternal health crisis.

As both a therapist and a father, Lawrence Lovell, a licensed professional counselor and founder of Breakthrough Solutions, discussed ways the event’s attendees could process their grief over Green Smith’s death. He also shared ways male partners can advocate for women’s maternal health during pregnancy and childbirth.

Lovell spoke not just as a therapist but also as a father whose own family had briefly crossed paths with Green Smith. The event, he said, emerged organically from a moment of collective mourning.

Despite the grief, “it was still, like, a really beautiful event, a much-needed event, and it almost felt like we were all giving each other a collective family hug,” says Lovell.

His connection to Green Smith, Lovell says, was brief but meaningful during his wife’s pregnancy with their second child. Green Smith was practicing at the same birthing center where they had their child. She began practicing in Greenville a short time later.Even that short connection carried significance for Lovell, given the small number of Black maternal health professionals.

Lovell did not initially plan to become a mental health practitioner; he chose the career path after graduating from college, when someone suggested he consider psychology. His interest deepened when he noticed how few Black men work in mental health.

“Being Black man and playing football in college, there weren’t a lot of people that look like me talking about mental health,” says Lovell. “[I wanted] to give people that look like me an opportunity to work with someone that looks like them.”

Working with Expectant and New Parents

Lovell often counsels couples preparing for parenthood by, helping partners understand what a successful pregnancy, childbirth, and postpartum recovery look like. That often means helping women manage postpartum depression.

As a man, Lovell says, it’s “humbling” that a woman “just trusts me enough to work with me through their pregnancy or their postpartum recovery.”

In his work, Lovell has noticed how few men understand pregnancy before they experience it with their partner. Because early pregnancy symptoms are often invisible, he says, men may underestimate how much support a mom-to-be actually needs.

“Sometimes they may not realize they don’t know much about pregnancy and what to expect in those three trimesters,” Lovell says. “I tell a lot of the men that just because you can’t see [she’s pregnant] doesn’t mean that she won’t appreciate your intense support in that first trimester.”

Education about pregnancy and postpartum recovery, he says, can change how men support their partners.

Teaching Advocacy in the Delivery Room

Another major focus of Lovell’s counseling is preparing men to advocate for mothers during labor.

“Helping men understand what pregnancy looks like: what delivery is going to look like, and what are the realistic expectations that I should have of myself in postpartum,” he says.

Lovell encourages partners to be honest about their expectations for what will happen during delivery. He helps them prepare for the big day by discussing the birth plan and knowing how to quickly recognize problems. Clear communication, he says, prevents misunderstandings.

He regularly trains men to ask their partners detailed questions about their expectations during and after pregnancy. Advocacy in medical settings can be especially important and requires attention to details the mother may not be able to address.

“It’s always important to fine-tune things and truly understand what helps your partner feel most supported,” Lovell says. “Instead of guessing, you should ask.”

Lovell recalls a moment during the birth of his first child when he had to take that role.

During the delivery, “I felt like something wasn’t as sanitary as I’d like it to be,” he says. “I asked, ‘Hey, can you switch those out? Can you change your gloves?’”

Lovell has a succinct but powerful message he regularly shares with clients’ families, and he shared it with attendees at last month’s event.

“Just to believe women,” he says. “I’ve worked with different couples, and sometimes I’m not really sure that there’s enough empathy from the men.”

That includes how women express pain.

“If a woman says, ‘my pain is at a nine,’ just because how you would express yourself at a nine is different than how she’s expressing herself at [that level] doesn’t mean you shouldn’t believe her,” he says.

Empathy, he says, can change outcomes far beyond the delivery room.

“We’ve got to believe women when they’re talking about their experiences and their feelings and their pain,” he says. “I think there’s a lot that we can prevent if we empathize better.”

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Future of Florida’s Black History Museum in Limbo

JACKSONVILLE FREE PRESS — A proposal sponsored by Tom Leek, a Republican from Ormond Beach, has now passed the Senate in back-to-back legislative sessions. But the House version, filed by Kiyan Michael, a Jacksonville Republican, did not receive final approval in either year, effectively stalling the effort.

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Jacksonville Free Press

Plans to establish a long-awaited Black history museum in Florida are once again on hold after legislation needed to advance the project failed to clear the state House for a second consecutive year, despite repeated approval in the Senate.

A proposal sponsored by Tom Leek, a Republican from Ormond Beach, has now passed the Senate in back-to-back legislative sessions. But the House version, filed by Kiyan Michael, a Jacksonville Republican, did not receive final approval in either year, effectively stalling the effort.

Under Florida law, identical or similar bills must pass both chambers before heading to the governor’s desk. Without House approval, the legislation has been unable to move forward, leaving the project in limbo. Long journey, contested location.

The proposed museum, formally known as the Florida Museum of Black History, has been years in the making, with lawmakers and community leaders framing it as a long-overdue institution to preserve and showcase the state’s African American heritage .A central point of contention has been the museum’s location. St. Augustine — widely recognized as the nation’s oldest city and a site deeply tied to both slavery and early Black history — emerged as the leading contender. Supporters argue the city’s historical significance makes it a natural home for the museum. However, competing interests and regional considerations have fueled debate, slowing consensus among lawmakers.

While the Senate-backed measure has consistently advanced, the lack of alignment in the House has underscored ongoing divisions about how and where the project should take shape.

The holdup in the Florida House appears to be less about opposition to the museum itself and more about a combination of procedural bottlenecks, unresolved structural issues, and lingering disagreements over how the project should be formalized and governed.

Despite the legislative setbacks, Republican Gov. Ron DeSantis has publicly voiced support for the museum. Speaking last month during the unveiling of a statue of abolitionist Frederick Douglass in St. Augustine, DeSantis said the project would move forward “one way or another,” signaling an intent to see the museum built regardless of legislative hurdles.

The anticipated museum has already cleared several hurdles. St. Johns County signed an agreement last year with Florida Memorial University to use the land that once housed its campus last year’s legislative session netted $1 million in funding for St. Johns County to work on planning and design for the museum. However, its anticipated that a million $3 million is needed.

Still, without statutory approval to finalize key components — including governance, funding mechanisms and site selection — the project remains largely conceptual.
With the House bill failing again, the timeline for the museum’s development is unclear. Lawmakers could revisit the proposal in the next legislative session, but any further delays risk pushing the project back several more years. Advocates warn that continued inaction could stall momentum for a museum many see as critical to telling a fuller, more accurate story of Florida’s past. For now, the effort remains paused — caught between political support at the top and legislative gridlock within the Capitol.

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