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Heirs of Bruce’s Beach Finalize Sale of Property Back to LA County

On Jan. 30, the heirs of Bruce’s Beach finalized the sale of the land they just reclaimed last year back to Los Angeles County for $20 million. But the news of the sale was somewhat disappointing for those who reveled in the victory of justice carried out more than 100 years and hoped the Bruce family would keep the property in the family.

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California Black Media photos by Antonio Ray Harvey. Manhattan Beach, California. Sept. 23 and Sept. 24, 2023.
California Black Media photos by Antonio Ray Harvey. Manhattan Beach, California. Sept. 23 and Sept. 24, 2023.

By Antonio‌ ‌Ray‌ ‌Harvey
California‌ ‌Black‌ ‌Media‌

On Jan. 30, the heirs of Bruce’s Beach finalized the sale of the land they just reclaimed last year back to Los Angeles County for $20 million.

The Bruce Family’s attorney George C. Fatheree III told KBLA radio personality Tavis Smiley that the family was prompted to sell because it faced a long and drawn-out process to get approval for development by the city of Manhattan and the California Coastal Commission.

“The return of the property and the ability to sell the property and take funds and invest it in a way that’s important to their lives represents an important opportunity for my clients to get a glimpse of that legacy that was theirs,” Fatheree said.

But the news of the sale was somewhat disappointing for those who reveled in the victory of justice carried out more than 100 years and hoped the Bruce family would keep the property in the family.

Antonio Moore, a Los Angeles attorney, and co-founder of the American Descendants of Slavery (ADOS) movement, says the deal reached by the heirs of Bruce’s Beach “doesn’t seem to be at fair market value.”

In his Jan. 6 podcast, which can be viewed on Youtube, Moore said he crunched the real estate numbers of surrounding property in Manhattan Beach and claims that the land is worth more than the $20 million — the price at which the heirs of the controversial property were offered for the land.

The attorney said the option to sell back the land, which was first purchased in 1912 and illegally acquired by the city, is akin to the financial loss Black Americans have experienced over the decades due to “housing discrimination.”

“In essence, we are going to give them back the property but not assess any of the generational costs,” he said. “And then we (the county of Los Angeles) are going to create all types of limitations on the way they can access and use that property.”

Moore continued by saying, “The fact that this was sold back for $20 million should have everyone in an uproar. The fact that the (California) Reparations Task Force has literally said nothing about this is abject failure in my view.”

In his 37-minute podcast, Moore said that no one really took the time to “contextualize” the agreement between the county and the Bruce family since the announcement was made. Houses and condos around Bruce’s Beach are priced at around “$3 or $4 million,” he said.

According to Realtor.com, Manhattan Beach in Los Angeles County consists of five neighborhoods. As of Jan. 22, there were 57 homes for sale, ranging from $1.2 million to $22 million.

As of July 1, 2022, 34,668 people resided in the beach town located about 30 miles southwest of Los Angeles. Of that number, 74.8% are white and 0.5% are Black, according to U.S. Census Bureau numbers.

“I am not here to attack this family,” Moore said of the Bruce family. “I am more so here to question how we got here.”

The disturbing story of Bruce’s Beach Park — the location of the first West Coast seaside resort for Black beachgoers and a residential enclave for a few African American families — has received worldwide attention.

One hundred years ago, Manhattan Beach city officials seized Charles and Willa Bruce’s beachfront property through eminent domain, citing an “urgent need” to build a city park.

The use of eminent domain was the end result of segregation, intimidation, violence and threats from the Ku Klux Klan in Manhattan Beach. The plot of land that attracted Black people from all over the country was not developed for recreational use after it was forcefully taken from the Black owners.

On April 9, 2021, Los Angeles County Supervisor Janice Hahn announced the return of the land to the Bruce’s descendants. The Bruces had purchased the real estate in 1912 for $1,225.

The transfer of ownership of the land was completed with the help of legislation authored by state Sen. Steven Bradford (D-Gardena). Senate Bill (SB) 796 exempted the Bruce’s Beach property from state zoning and development restrictions and enabled the county to return the site to its rightful owners.

On Sept. 30, 2021, Gov. Gavin Newsom signed off on SB 796, allowing the Bruce family to retain the property which had appreciated in value over the last century.

The heirs had two options. LA County was in line to lease the land for $413,000 per year. It also included an exchange to buy the land for as much as $20 million. The family took the latter.

After the news of the decision to sell the land back to the county broke, social media exploded with commentaries from the Black community — for and against the sale.

Opinions on Twitter ranged from, “they got hustled,” the family “knew they’d sell back the property due to taxes,” “I wish they could have reached out to grass roots for direction and assistance,” “sad,” “unbelievable,” to “This was theirs to sell in the first place. Why are we acting like this was ours?”

Holly J. Mitchell, L.A. County Supervisor for the Second District, stated in a Jan. 3 press release that she was “proud” that the county and state addressed the “systematic racist acts that have cost Black families generational wealth.”

“I fully support the self-determination of Black people and families like the Bruces to decide what is best for their lives and legacy,” Mitchell said. “I will continue to advocate for the Bruce family to be fully informed and prepared for the immediate and long-term implications of this sale.”

Considering the well-documented history of racism in housing and real estate that have affected Black Californians, Bruce’s Beach draws attention to other areas in the state where discriminatory laws or practices that have caused Blacks to be illegally displaced or to lose valuable property. Many of these incidents have been highlighted by the California reparations task force.

Examples include land once owned by Black pioneers in Coloma, where the Gold Rush started in 1848; the removal of African Americans from their homes in downtown Santa Monica; and Black community loss of property in Russell City, located between Hayward and Oakland.

“The return of Bruce’s Beach to the rightful heirs of Charles and Willa Bruce will continue to serve as an example of what is possible across the globe when you have the political will and leadership to correct the injustices of the past,” Mitchell added.

Activism

Lu Lu’s House is Not Just Toying Around with the Community

Wilson and Lambert will be partnering with Mayor Barbara Lee on a toy giveaway on Dec. 20. Young people, like Dremont Wilkes, age 15, will help give away toys and encourage young people to stay in school and out of trouble. Wilkes wants to go to college and become a specialist in financial aid. Sports agent Aaron Goodwin has committed to giving all eight young people from Lu Lu’s House a fully paid free ride to college, provided they keep a 3.0 grade point average and continue the program. Lu Lu’s House is not toying around.

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Tania Fuller Bryant, Zirl Wilson, Dremont Wilkes, Tracy Lambert and Dr. Geoffrey Watson. Courtesy Oakland Private Industry
Tania Fuller Bryant, Zirl Wilson, Dremont Wilkes, Tracy Lambert and Dr. Geoffrey Watson. Courtesy Oakland Private Industry

Special to the Post

Lu Lu’s House is a 501c3 organization based in Oakland, founded by Mr. Zirl Wilson and Mr. Tracy Lambert, both previously incarcerated. After their release from jail, they wanted to change things for the better in the community — and wow, have they done that!

The duo developed housing for previously incarcerated people, calling it “Lu Lu’s House,” after Wilson’s wonderful wife. At a time when many young people were robbing, looting, and involved in shootings, Wilson and Lambert took it upon themselves to risk their lives to engage young gang members and teach them about nonviolence, safety, cleanliness, business, education, and the importance of health and longevity.

Lambert sold hats and T-shirts at the Eastmont Mall and was visited by his friend Wilson. At the mall, they witnessed gangs of young people running into the stores, stealing whatever they could get their hands on and then rushing out. Wilson tried to stop them after numerous robberies and finally called the police, who Wilson said, “did not respond.” Having been incarcerated previously, they realized that if the young people were allowed to continue to rob the stores, they could receive multiple criminal counts, which would take their case from misdemeanors to felonies, resulting in incarceration.

Lu Lu’s House traveled to Los Angeles and obtained more than 500 toysfor a Dec. 20 giveaway in partnership with Oakland Mayor Barbara
Lee. Courtesy Oakland Private Industry,

Lu Lu’s House traveled to Los Angeles and obtained more than 500 toys
for a Dec. 20 giveaway in partnership with Oakland Mayor Barbara
Lee. Courtesy Oakland Private Industry,

Wilson took it upon himself to follow the young people home and when he arrived at their subsidized homes, he realized the importance of trying to save the young people from violence, drug addiction, lack of self-worth, and incarceration — as well as their families from losing subsidized housing. Lambert and Wilson explained to the young men and women, ages 13-17, that there were positive options which might allow them to make money legally and stay out of jail. Wilson and Lambert decided to teach them how to wash cars and they opened a car wash in East Oakland. Oakland’s Initiative, “Keep the town clean,” involved the young people from Lu Lu’s House participating in more than eight cleanup sessions throughout Oakland. To assist with their infrastructure, Lu Lu’s House has partnered with Oakland’s Private Industry Council.

For the Christmas season, Lu Lu’s House and reformed young people (who were previously robbed) will continue to give back.

Lu Lu’s House traveled to Los Angeles and obtained more than 500 toys.

Wilson and Lambert will be partnering with Mayor Barbara Lee on a toy giveaway on Dec. 20. Young people, like Dremont Wilkes, age 15, will help give away toys and encourage young people to stay in school and out of trouble. Wilkes wants to go to college and become a specialist in financial aid. Sports agent Aaron Goodwin has committed to giving all eight young people from Lu Lu’s House a fully paid free ride to college, provided they keep a 3.0 grade point average and continue the program. Lu Lu’s House is not toying around.

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Activism

Desmond Gumbs — Visionary Founder, Mentor, and Builder of Opportunity

Gumbs’ coaching and leadership journey spans from Bishop O’Dowd High School, Oakland High School, Stellar Prep High School. Over the decades, hundreds of his students have gone on to college, earning academic and athletic scholarships and developing life skills that extend well beyond sports.

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NCAA football history was made this year when Head Coach from Mississippi Valley State, Terrell Buckley and Head Coach Desmond Gumbs both had starting kickers that were Women. This picture was taken after the game.
NCAA football history was made this year when Head Coach from Mississippi Valley State, Terrell Buckley and Head Coach Desmond Gumbs both had starting kickers that were Women. This picture was taken after the game. Courtesy photo.

Special to the Post

For more than 25 years, Desmond Gumbs has been a cornerstone of Bay Area education and athletics — not simply as a coach, but as a mentor, founder, and architect of opportunity. While recent media narratives have focused narrowly on challenges, they fail to capture the far more important truth: Gumbs’ life’s work has been dedicated to building pathways to college, character, and long-term success for hundreds of young people.

A Career Defined by Impact

Gumbs’ coaching and leadership journey spans from Bishop O’Dowd High School, Oakland High School, Stellar Prep High School. Over the decades, hundreds of his students have gone on to college, earning academic and athletic scholarships and developing life skills that extend well beyond sports.

One of his most enduring contributions is his role as founder of Stellar Prep High School, a non-traditional, mission-driven institution created to serve students who needed additional structure, belief, and opportunity. Through Stellar Prep numerous students have advanced to college — many with scholarships — demonstrating Gumbs’ deep commitment to education as the foundation for athletic and personal success.

NCAA football history was made this year when Head Coach fromMississippi Valley State, Terrell Buckley and Head Coach Desmond Gumbs both had starting kickers that were women. This picture was taken after the game.

NCAA football history was made this year when Head Coach from
Mississippi Valley State, Terrell Buckley and Head Coach Desmond
Gumbs both had starting kickers that were women. This picture was
taken after the game.

A Personal Testament to the Mission: Addison Gumbs

Perhaps no example better reflects Desmond Gumbs’ philosophy than the journey of his son, Addison Gumbs. Addison became an Army All-American, one of the highest honors in high school football — and notably, the last Army All-Americans produced by the Bay Area, alongside Najee Harris.

Both young men went on to compete at the highest levels of college football — Addison Gumbs at the University of Oklahoma, and Najee Harris at the University of Alabama — representing the Bay Area on a national level.

Building Lincoln University Athletics From the Ground Up

In 2021, Gumbs accepted one of the most difficult challenges in college athletics: launching an entire athletics department at Lincoln University in Oakland from scratch. With no established infrastructure, limited facilities, and eventually the loss of key financial aid resources, he nonetheless built opportunities where none existed.

Under his leadership, Lincoln University introduced:

  • Football
  • Men’s and Women’s Basketball
  • Men’s and Women’s Soccer

Operating as an independent program with no capital and no conference safety net, Gumbs was forced to innovate — finding ways to sustain teams, schedule competition, and keep student-athletes enrolled and progressing toward degrees. The work was never about comfort; it was about access.

Voices That Reflect His Impact

Desmond Gumbs’ philosophy has been consistently reflected in his own published words:

  • “if you have an idea, you’re 75% there the remaining 25% is actually doing it.”
  • “This generation doesn’t respect the title — they respect the person.”
  • “Greatness is a habit, not a moment.”

Former players and community members have echoed similar sentiments in public commentary, crediting Gumbs with teaching them leadership, accountability, confidence, and belief in themselves — lessons that outlast any single season.

Context Matters More Than Headlines

Recent articles critical of Lincoln University athletics focus on logistical and financial hardships while ignoring the reality of building a new program with limited resources in one of the most expensive regions in the country. Such narratives are ultimately harmful and incomplete, failing to recognize the courage it takes to create opportunity instead of walking away when conditions are difficult.

The real story is not about early struggles — it is about vision, resilience, and service.

A Legacy That Endures

From founding Stellar PREP High School, to sending hundreds of students to college, to producing elite athletes like Addison Gumbs, to launching Lincoln University athletics, Desmond Gumbs’ legacy is one of belief in young people and relentless commitment to opportunity.

His work cannot be reduced to headlines or records. It lives on in degrees earned, scholarships secured, leaders developed, and futures changed — across the Bay Area and beyond.

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Activism

Ann Lowe: The Quiet Genius of American Couture

Lowe was born in Clayton, Alabama, into a family of gifted seamstresses. Her mother and grandmother were well-known dressmakers who created exquisite gowns for women in the area. By the time Lowe was a young girl, she was already showing extraordinary talent — cutting, sewing, and decorating fabric with a skill that far exceeded her age. When her mother died unexpectedly, Lowe – only 16 years old then – took over her mother’s sewing business, completing all the orders herself.

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Photos courtesy of National Archives.
Photo courtesy of National Archives.

By Tamara Shiloh

Ann Cole Lowe, born Dec.14, 1898, was a pioneering American fashion designer whose extraordinary talent shaped some of the most widely recognized and celebrated gowns in U.S. history.

Although she designed dresses for society’s wealthiest families and created masterpieces worn at historic events, Lowe spent much of her life in the shadows — uncredited, underpaid, yet unmatched in skill. Today, she is celebrated as one of the first nationally recognized African American fashion designers and a true visionary in American couture.

Lowe was born in Clayton, Alabama, into a family of gifted seamstresses. Her mother and grandmother were well-known dressmakers who created exquisite gowns for women in the area. By the time Lowe was a young girl, she was already showing extraordinary talent — cutting, sewing, and decorating fabric with a skill that far exceeded her age. When her mother died unexpectedly, Lowe – only 16 years old then – took over her mother’s sewing business, completing all the orders herself. This early responsibility would prepare her for a lifetime of professional excellence.

In 1917, Lowe moved to New York City to study at the S.T. Taylor Design School. Although she was segregated from White students and forced to work separately, she, of course, excelled, graduating earlier than expected. Her instructors quickly recognized that her abilities were far above the typical student, especially her skill in hand-sewing, applique, and intricate floral embellishment – techniques that would become her signature.

Throughout the 1920s and 1930s, she designed gowns for high-society women in Florida and New York, operating boutiques and working for prestigious department stores. Her reputation for craftsmanship, originality, and elegance grew increasingly. She was known for creating gowns that moved beautifully, featured delicate hand-made flowers, and looked sculpted rather than sewn. Many wealthy clients specifically requested “an Ann Lowe gown” for weddings, balls, and galas.

Her most famous creation came in 1953: the wedding gown worn by Jacqueline Bouvier when she married Massachusetts Sen. John F. Kennedy. The dress – crafted from ivory silk taffeta with dozens of tiny, pleated rosettes – became one of the most photographed bridal gowns in American history. Despite this achievement, Lowe received no public credit at the time. When a flood destroyed her completed gowns 10 days before the wedding, she and her seamstresses worked day and night to remake everything – at her own expense. Her dedication and perfectionism never wavered.

She eventually opened “Ann Lowe Originals,” her own salon on New York’s Madison Avenue. She served clients such as the Rockefellers, DuPonts, Vanderbilts, and actresses like Olivia de Havilland. Yet even with her wealthy clientele, she struggled financially, often undercharging because she wanted every dress to be perfect, even if it meant losing money.

Lowe’s contributions were finally recognized later in life. Today, her exquisite gowns are preserved in museums, including the Smithsonian National Museum of African American History and Culture and the Metropolitan Museum of Art.

In the last five years of her life, Lowe lived with her daughter Ruth in Queens, N.Y. She died at her daughter’s home on Feb. 25, 1981, at the age of 82, after an extended illness.

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