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Google, Microsoft Fight Means Price Drop for PCs, Tablets

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This product image provided by Microsoft shows the company's new Surface 3 tablet. Microsoft is making the cheaper version of its Surface Pro 3 tablet computer in an effort to reach more people. (AP Photo/Microsoft)

This product image provided by Microsoft shows the company’s new Surface 3 tablet. Microsoft is making the cheaper version of its Surface Pro 3 tablet computer in an effort to reach more people. (AP Photo/Microsoft)

 

SAN FRANCISCO (AP) — Google is releasing its cheapest Chromebook laptops yet, two versions priced at $149 aimed at undercutting Microsoft’s Windows franchise and gaining ground in even more classrooms.

Various PC manufacturers have been working with Google to design lightweight laptops running on the Chrome operating system since 2011. The newest versions are made by Hisense and Haier. Hisense’s Chromebook can be ordered beginning Tuesday at Walmart.com and Haier’s version can be bought at Amazon.com.

Their arrival coincides with Microsoft’s rollout of a lower-priced Surface tablet in an effort to reach students and budget-conscious families. Pre-orders for that device began Tuesday, too.

As the prices for tablets and smartphones have been declining, it has forced on PC makers to lower their prices, said International Data Corp. analyst Jay Chou. The success of the Chromebook line is intensifying the PC pricing pressure.

“It has been good news for consumers, but not so good for vendors,” Chou said.

The cheaper version of the Surface Pro 3 sells for $499, compared with $799 to $1,949 for the higher-end models. The discounted version has a slightly smaller screen — 10.8 inches rather than 12 — a slower processor, and less flexible kickstand — just three angles rather than unlimited positions.

The Chromebook has served a dual purpose for Google. Like the company’s Android software for mobile devices, the Chrome system is set up so users will automatically begin using Google’s search engine and other services, such as Gmail and YouTube. Google has used the Chromebooks as a prod to bring down the prices of all PCs, something the company wanted to do because it has more opportunities to show the digital ads that bring in most of its revenue when more people can afford to buy an Internet-connected device.

“We cannot be happier that Microsoft is helping drive down the prices of PCs,” said Caesar Sengupta, Google’s vice president of product management for Chromebooks. “If Microsoft is reacting to (Chromebook’s low prices), that’s fantastic. We love it.”

Unlike most computers, Chromebooks don’t have a hard drive. Instead, they function as terminals dependent on an Internet connection to get most work done.

Despite those limitations, Chromebooks have been steadily gaining in popularity, particularly in schools, as more applications and services made available over Internet connections — a phenomenon known as “cloud computing” that has reduced the need for hard drives.

About 6 million Chromebooks were sold worldwide last year, more than doubling from 2.7 million in 2013, according to IDC. In contrast, sales in the overall PC market slipped 2 percent last year, marking the third consecutive annual decline. IDC is projecting 8 million Chromebooks will be sold this year.

Besides the $149 laptops, Google also is attacking Microsoft on other fronts. Later this spring, Google and Asus are releasing a hybrid Chromebook that can use used as either a laptop or tablet with a 10-inch screen. Called the Chromebook Flip, it will sell for $249.

In the summer, Asus and Google will start selling a new Chrome device that will provide people a cheaper way to upgrade an old PC. The device, called the Chromebit, is a stick loaded with an entire operating system that can be plugged into any HDMI port. The Chromebit’s price hasn’t been set, Google says it will cost less than $100.

Here’s what you need to know about the cheaper Surface Pro 3 and new Chromebooks:

PROS AND CONS OF THE SURFACE

Graphic artists, engineers and finance professionals needing to run complex software might still want the company’s higher-end Pro 3, said Dennis Meinhardt, director of program management for Surface. But the Surface 3 should be good for everyday tasks, he said, and brings the Pro 3’s premium feel to a device that will be affordable to more people.

The new Surface model is thinner and lighter, partly because it gets rid of the fan — similar to Apple’s new MacBook laptop. At 214 pixels per inch, the screen resolution is comparable to the Pro 3’s.

Battery life is promised at 10 hours for video playback. The Surface 3 runs the regular version of Windows 8.1, just like the Pro 3. In the past, Microsoft has used a lightweight version called RT in its cheaper tablets. The Surface 3 also has a USB port, a feature that distinguishes the Surface line from most rival tablets.

SIZING UP THE CHROMEBOOKS

Both the Hisense and Haier models have 11.6 inch screens, 2 gigabits of memory and run on Rockchip processors. The Hisense machine promises up to 8.5 hours of battery power per charge while Haier is touting up to 10 hours of power per charge on a battery that can be removed for easier replacement.

Community

Attorney General Rob Bonta, Oakland Lawmakers, Introduce Legislation to Protect Youth Online

At a press conference in downtown Oakland on Jan. 29, Attorney General Rob Bonta joined Sen. Nancy Skinner (D-Berkeley) and Assemblymember Buffy Wicks (D-Oakland) to announce two pieces of legislation designed to protect children online. The bills are Senate Bill (SB) 976, the Protecting Youth from Social Media Addiction Act and Assembly Bill (AB) 1949, the California Children’s Data Privacy Act.

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From left to right: Sen. Nancy Skinner (D-Berkeley), Attorney General Rob Bonta and Assemblymember Buffy Wicks (D-Oakland) at a press conference introducing legislation to protect young people online.
From left to right: Sen. Nancy Skinner (D-Berkeley), Attorney General Rob Bonta and Assemblymember Buffy Wicks (D-Oakland) at a press conference introducing legislation to protect young people online.

By Magaly Muñoz

At a press conference in downtown Oakland on Jan. 29, Attorney General Rob Bonta joined Sen. Nancy Skinner (D-Berkeley) and Assemblymember Buffy Wicks (D-Oakland) to announce two pieces of legislation designed to protect children online.

The bills are Senate Bill (SB) 976, the Protecting Youth from Social Media Addiction Act  and Assembly Bill (AB) 1949, the California Children’s Data Privacy Act.

Skinner authored SB 976, which addresses online addiction affecting teenage users, while Wicks’s bill, AB 1949, takes on big tech by proposing data privacy and children rights protections.

“Social media companies unfortunately show us time and time again that they are all too willing to ignore the detriment to our children, the pain to our children, the mental health and physical challenges they face, in order to pursue profits,” Bonta said.

SB 976 would allow parents to control the nature and frequency of the content their under-18-year-old children see on social media. Notifications from social media platforms would also be paused from midnight to 6 am and controls would allow parents to set time limits on their children’s usage based on their discretion.

Skinner stated that the longer that kids are on their phones during the day, the higher the risk for depression, anxiety and other related issues.

The bill would also push to get rid of addictive media that is harmful for young women and girls, specifically image filters that mimic cosmetic plastic surgery.

Bonta and 33 other attorney generals had previously filed a lawsuit against Meta, owner of the popular social media applications Instagram and Facebook. The filing claims that the company purposefully uses algorithmized content that harms younger audiences.

“Social media companies have the ability to protect our kids, they could act, but they do not,” Skinner said.

The Child Data Privacy Act would strengthen existing protections for data privacy under the California Consumer Privacy Act (CCPA). The lawmakers argue that the law does not have effective protection for those under 18 years old.

Wicks stated that the bill would forbid businesses from collecting, using, sharing, or selling personal data of anyone underage unless they receive informed consent, or it becomes necessary for the purpose of the business.

Wicks added that the acts would make it so that a search on the internet like “How do I lose weight?” would not result in dieting pill advertisements targeting youth, which, some experts report, could be harmful to their mental and physical health.

“In a digital age where the vulnerabilities of young users are continually exploited, we cannot afford to let our laws lag behind, our children deserve complete assurance that their online experience will be safeguarded from invasive practices,” Wicks said.

Supporters of the two acts say they have gained bipartisan support issue, but the authors and Bonta expect them to be met with pushback from the affected companies.

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Unleashing the Power_ Discover the The Thrills…F-TYPE Convertible

Performance & Handling Powered by a robust 5.0 Liter Supercharged 8 Cylinder Gas Engine, the F-Type R75 doesn’t just purr; it roars with a mighty 575 horsepower and 516 lb-ft of torque. Coupled with an 8-speed Automatic Transmission, the car offers an exhilarating drive that is both fast and smooth. The All-Wheel Drive system ensures […]
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Performance & Handling
Powered by a robust 5.0 Liter Supercharged 8 Cylinder Gas Engine, the F-Type R75 doesn’t just purr; it roars with a mighty 575 horsepower and 516 lb-ft of torque. Coupled with an 8-speed Automatic Transmission, the car offers an exhilarating drive that is both fast and smooth. The All-Wheel Drive system ensures excellent traction and stability, making it a joy to handle in various driving conditions. The Electric Power Assisted Steering and JaguarDrive Control™ with Selectable Driving Modes add to the car’s agility, providing a driving experience that is as intuitive as it is thrilling. Additionally, the Adaptive Dynamics and Electronic Active Differential with Torque Vectoring by Braking enhance the car’s responsiveness, making every turn a testament to its engineering prowess. Unique to AutoNetwork.com.

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Elevate Your Ride…

Join us for a virtual car’s best-detailed walkaround of the sleek and stylish 2024 Jaguar F-TYPE AWD convertible. Get an up-close look at the exterior design, interior features, and performance capabilities of this luxury sports car. From its powerful engine to its advanced technology, this video will give you a comprehensive overview of what makes […]
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Join us for a virtual car’s best-detailed walkaround of the sleek and stylish 2024 Jaguar F-TYPE AWD convertible. Get an up-close look at the exterior design, interior features, and performance capabilities of this luxury sports car. From its powerful engine to its advanced technology, this video will give you a comprehensive overview of what makes the F-TYPE AWD convertible stand out on the road. Unique to AutoNetwork.com.

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