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Do you have a viable business idea?
NNPA NEWSWIRE — You may already have an idea in mind, but before you jump into it, it’s best to double-check that your idea has what it takes to generate sales and satisfy your career goals. If you think you’re ready to be your own boss, here are some tips on choosing a viable business idea.
Recognize your strengths, experience, and market opportunities for your next business opportunity.
Starting your own business can be a rewarding way to build wealth and fill the needs for others with a product or service. It’s a calling that requires grit, wit, and perseverance. But one of the biggest challenges of starting your own business is coming up with an idea that not only makes sense for you but also is sustainable and profitable.
You may already have an idea in mind, but before you jump into it, it’s best to double-check that your idea has what it takes to generate sales and satisfy your career goals. If you think you’re ready to be your own boss, here are some tips on choosing a viable business idea.
Identify what drives you
Exploring your own passions and skill set is a great start to finding a potential business idea. Ask yourself what gives you satisfaction and what kinds of problems you enjoy solving. To help decide if your business idea is the right fit, ask yourself:
- Is this something I can do that others can’t? Is it something I do better than others? Answering these questions may help highlight the strengths you have that can make you and your potential business idea stand out.
- What am I passionate about? Can I picture doing this every day? Maybe you want to help the environment or just make everyday tasks a little easier for people. Whatever it is, you need to be sure it’s something that motivates you.
- Do I have experience or knowledge about this business opportunity? The more informed you are about your idea, the easier it may be for you to turn it into a business.
“Ideally, you’ll find the perfect intersection between your interests, expertise, and what the market is demanding,” says Dr. Dennis Kimbro, a business professor and best-selling author. Once you’ve identified what sparks your passion and the skills you have to offer, then it’s time to find out who is willing to pay for your product or service.
Find your market
To avoid launching your idea in a market with limited opportunities, conduct market research. This data-grounded approach may help you determine if your business idea will actually be successful.
Start by thinking about the type of person you envision purchasing your product or needing your service. Your idea of who your target customer should be may change after conducting market research, so remember this step is about understanding your customer base. Grounded on this understanding, consider ways to adjust your business to better serve the needs of this segment.
The purpose of market research is to find out how your business can best meet the needs of its target market. To get a baseline understanding of your potential customers, you can use:
- Surveys: SurveyMonkey and Hubspot offer free templates to help you get started. SurveyMonkey allows users to select demographics. This way you know exactly what audience is answering your survey questions.
- Focus groups: FocusGroupIt lets you organize and conduct your own focus groups through social media.
- Existing research on your target market: S. Census Bureau data can help give you a basic look at the audiences you could serve. The U.S. Small Business Administration (SBA) also recommends these free data sources:
- Competitor research: Knowing your competition is just as important as knowing your customer. Research the product or services you plan to offer online to find your competition, where they are located, and how they are marketing themselves. And while most people view Yelp as a helpful tool for customers to leave feedback, it can actually be useful for entrepreneurs as well. Look at Yelp reviews to learn what customers say about the strengths and weaknesses of other companies.
Based on your research, come up with answers to questions like:
- What can I offer that people want, and how much will they pay for it?
- Who are my ideal customers, and what problems do they have that I could potentially solve?
- How will I reach these customers, and what will it cost?
- Can I successfully compete with existing businesses in this space?
Opening a business can be exciting and challenging all at once, but preparation can help reduce some of the risks associated with starting new ventures. Take the time you need to research and plan ahead — it could pay off in the long run.
© 2019 Wells Fargo Bank, N.A All rights reserved.
#NNPA BlackPress
Brittney Griner Sentenced to More than 9 years in Russian Prison
NNPA NEWSWIRE — The lawyers of WNBA star Brittney Griner, Maria Blagovolina and Alexander Boykov, said in a written statement following the verdict announcement that the court ignored all the evidence they presented and that they will appeal the decision. “We are very disappointed by the verdict. As legal professionals, we believe that the court should be fair to everyone regardless of nationality,” Attorneys Maria Blagovolina and Alexander Boykov said in a statement.

By Stacy M. Brown, NNPA Newswire Senior National Correspondent
@StacyBrownMedia
WNBA Superstar Brittney Griner has been sentenced to more than 9 years in a Russian prison following her conviction on drug charges.
Her lawyers called the verdict a disappointment and vowed to appeal.
The lawyers of WNBA star Brittney Griner, Maria Blagovolina and Alexander Boykov, said in a written statement following the verdict announcement that the court ignored all the evidence they presented and that they will appeal the decision.
“We are very disappointed by the verdict. As legal professionals, we believe that the court should be fair to everyone regardless of nationality,” Attorneys Maria Blagovolina and Alexander Boykov said in a statement.
“The court completely ignored all the evidence of the defense, and most importantly, the guilty plea. This contradicts the existing legal practice.
“Taking into account the amount of the substance (not to mention the defects of the expertise) and the plea, the verdict is absolutely unreasonable. We will certainly file an appeal,” they added.
Russian officials contended that Griner committed the crime on purpose. They also levied a fine totaling about $16,400 American dollars on the basketball star.
Authorities arrested Griner on Feb. 17 at an airport in Moscow after finding less than a gram of cannabis oil in her luggage.
She has been detained since then.
Recently, American officials revealed that the Biden-Harris administration had offered notorious arms dealer Viktor Bout in exchange for the release of Griner and Paul Whelan.
“Today, American citizen Brittney Griner received a prison sentence that is one more reminder of what the world already knew: Russia is wrongfully detaining Brittney,” President Biden said.
“It’s unacceptable, and I call on Russia to release her immediately so she can be with her wife, loved ones, friends, and teammates. My administration will continue to work tirelessly and pursue every possible avenue to bring Brittney and Paul Whelan home safely as soon as possible.”
#NNPA BlackPress
Report: Human Rights Violations in Prisons Throughout Southern United States Cause Disparate and Lasting Harm in Black Communities
NNPA NEWSWIRE — “The U.S. has long failed to live up to its international human rights treaty obligations on eliminating racial discrimination, perhaps more so in the area of mass incarceration and prison conditions than in any other context,” said Lisa Borden, Senior Policy Counsel, International Advocacy at the Southern Poverty Law Center.

NNPA Newswire
NEW YORK – The Southern Prisons Coalition, a group of civil and human rights organizations, submitted a new report to the United Nations Committee on the Elimination of All Forms of Racial Discrimination on the devastating consequences of incarceration on Black people throughout the southern United States.
With the long-term goal of eliminating all forms of racial discrimination in the criminal legal system, including the carceral system, the report describes the widespread, disparate harms resulting from the arrests, harsh prison sentences, and incarceration on Black communities.
The report also cites the devastating impacts of solitary confinement, prison labor, the school to prison pipeline, and incarceration of parents on Black families.
On August 8, 2022, the UN will review the United States’ compliance with the International Convention on the Elimination of All Forms of Racial Discrimination for the first time since 2014.
Among the ongoing stark racial disparities throughout prisons in the southern United States, Black people are five times more likely to be incarcerated in state prisons.
In states like Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, and Texas, where Black communities comprise 38% of the total population, Black individuals account for as much as 67% of the total incarcerated population.
While incarcerated, Black people are more than eight times more likely to be placed in solitary confinement, and they are 10 times more likely to be held there for exceedingly long periods of time.
By submitting the report to the United Nations, the Southern Prisons Coalition hopes to solicit concrete recommendations from the UN Committee as well as commitments from the United States delegation about their plans to address systemic issues in the United States prison system, particularly in the South.
According to the report, several states in the United States have also failed to meet several of the UN’s Standard Minimum Rules for the treatment of incarcerated people, including:
- Work should help to prepare incarcerated people for their release from prison, including life and job skills;
- Safety measures and labor protections for incarcerated workers should be the same as those that cover workers who are not incarcerated;
- Incarcerated workers should receive equitable pay, be able to send money home to their families, and have a portion of their wages set aside to be given to them upon release.
“The U.S. has long failed to live up to its international human rights treaty obligations on eliminating racial discrimination, perhaps more so in the area of mass incarceration and prison conditions than in any other context,” said Lisa Borden, Senior Policy Counsel, International Advocacy at the Southern Poverty Law Center.
“We hope the Committee will help to shine a light on these very dark truths and prompt the U.S. to take its obligation to make significant improvements more seriously.”
“The abuses of forced labor are inextricably tied to racial discrimination in our nation,” said Jamila Johnson, Deputy Director at the Promise of Justice Initiative.
“In Louisiana, for instance, people are still sent into the fields to labor by hand in dangerously high heat indexes, for little to no compensation, and with brutal enforcement reminiscent of slavery and the era of ‘convict leasing’.”
“This report reveals the suffering of Black people in southern U.S. prisons, whose stories of marginalization and discrimination echo the racial subjugation of slavery and convict leasing during our country’s most shameful past,” said Antonio L. Ingram II, Assistant Counsel at the Legal Defense Fund.
“Despite widespread knowledge of the longstanding racial inequalities in the criminal legal and carceral systems, the United States continues to allow egregious human rights violations to persist for Black incarcerated people in violation of international law. This report serves as a sobering reminder of how far we need to go.”
Read the full report here.
#NNPA BlackPress
Celebrate your birthday with 10 free items
NNPA NEWSWIRE — Is your birthday coming up, and you’re not sure how to celebrate? Beat the summer heat by grabbing free ice cream at Cold Stone Creamery, or a daiquiri at WhoDaq Daquiris “The Daiquiri Shoppe.” Not in the mood for sweets? Head over to Jersey Mike’s or McDonald’s. Check out the rest of these Top 10 places giving out free items on your special day.

By Angelina Liu, Entertainment Editor of The Trendsetter / Texas Metro News
Is your birthday coming up, and you’re not sure how to celebrate? Beat the summer heat by grabbing free ice cream at Cold Stone Creamery, or a daiquiri at WhoDaq Daquiris “The Daiquiri Shoppe.” Not in the mood for sweets? Head over to Jersey Mike’s or McDonald’s. Check out the rest of these Top 10 places giving out free items on your special day.
1. Chocolate Secrets
At Chocolate Secrets, located at 3926 Oak Lawn Ave, Dallas, TX 75219, you can celebrate your birthday by getting one free piece of candy under their candy cases.
2. WhoDaq Daquiris “The Daiquiri Shoppe”
Head to WhoDaq Daquiris “The Daiquiri Shoppe”, located at 684 W Pioneer Pkwy Suite 100, Grand Prairie, Texas 75051, to claim a free small personal daiquiri on your birthday. Quench your thirst with signature flavors such as “Strawberry Shortcake” or “Bahama Mama.”
3. Sephora
Sign up for a free, Beauty Insider account and receive your choice of 250 bonus points, Laura Mercier, Amika or Tatcha sets on your birthday. The choice of powders, lipsticks and skincare is bound to make you look fabulous for your special day.
4. Starbucks
Need a quick pick-me-up on your birthday? Starbucks has it covered! Join the Starbucks Rewards Program seven days prior to your birthday and make one purchase. Starbucks will then email you a coupon for a free food or beverage item two days before your birthday. The birthday reward qualifies for anything on the menu, including any size handcrafted drink or food item.
5. Jersey Mike’s
In the mood for a sub? Head over to Jersey Mike’s and receive a free sub and drink. Make sure to sign up for the Jersey Mike’s Subs Email Club prior to your birthday to receive this reward. Nothing tastes quite like melted cheese and meat in between a toasted baguette, along with an icy cold drink.
6. The Cheesecake Factory
Celebrating with friends? Tell your server it’s your birthday and receive a free treat as well as a song. It may be mildly embarrassing, but hey, it’s free!
7. Culver’s
Need something cold and sweet to beat the Texas heat? Head to Culver’s for a free sundae when you sign up for their rewards program. The sweet creaminess will surely not disappoint.
8. IHOP
Want to indulge in a sweet breakfast before birthday festivities? Join the International Bank of Pancakes rewards program to receive a free stack of pancakes on your birthday. Pair your pancakes with a choice of chocolate chips, syrup, fresh fruit or a dollop of whipped cream.
9. McDonald’s
Need a snack before embarking on your next birthday adventure? Download the McDonald’s app and join MyMcDonald’s Rewards to receive free large fries. Mmm, the taste and smell of fresh, perfectly salted french fries.
10. Smoothie King
Want to celebrate your birthday with a healthier option? Enjoy a birthday smoothie at Smoothie King. Download the Smoothie King app to receive this offer.
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