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DCCC Employs Innovative Game Plan to Increase New Democratic Majority

NNPA NEWSWIRE — “[We] know that voting is an essential right and that expanding access to ballot is good for our democracy,” said Cheri Bustos, who in her role as DCCC chairwoman, heads what serves as the sole official campaign arm of the Democrats in the House of Representatives. “This legal strategy is only more urgent as Republicans have been emboldened by President Trump’s baseless and disproven claims of voter fraud. We are working to remove barriers to the ballot box and throughout the cycle we are going to keep pushing this work forward. That means devoting serious resources to engaging voters, inspiring them and then making sure they turn out to vote in November.”

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A voter takes advantage of the DCCC’s “Cycle of Engagement Initiative” which provides greater access to voting for people of color. / Photo: iStockphoto / NNPA

Campaign Arm of House Dems Expanding Access to Ballot thru Legal Victories   

By D. Kevin McNeir, Washington Informer Editor
@dkevinmcneir

With several Democratic presidential hopefuls bowing out of the race following lackluster results in Iowa and New Hampshire, those who remain have set their sights on scoring big in primary elections or caucuses in Nevada, South Carolina and the delegate-rich “Super Tuesday” showdowns (March 3) in their bid to challenge the Republican incumbent, Donald Trump, for control of the White House and Congress.

But their ultimate success, both in the primaries and General Election, may rest on the ability of the Democratic Congressional Campaign Committee [DCCC] – the official campaign arm of the Dems in the House – to rack up enough victories in pending or future voting rights litigation awaiting rulings in courtrooms throughout the U.S. so that voters backing the Democratic agenda can cast their ballots free of recent voter suppression tactics fueled by Republican legislators in Congress.

DCCC Chairwoman Cheri Bustos. / Courtesy photo

DCCC Chairwoman Cheri Bustos. / Courtesy photo

Cheri Bustos, who in her role as DCCC chairwoman, heads what serves as the sole official campaign arm of the Democrats in the House of Representatives, says their mission remains clear: to support Democratic candidates every step of the way, up and down the ballot, in their efforts to both fortify and expand the newly-forged Democratic Majority.

“[We] know that voting is an essential right and that expanding access to ballot is good for our democracy,” she said. “This legal strategy is only more urgent as Republicans have been emboldened by President Trump’s baseless and disproven claims of voter fraud. We are working to remove barriers to the ballot box and throughout the cycle we are going to keep pushing this work forward. That means devoting serious resources to engaging voters, inspiring them and then making sure they turn out to vote in November.”

Bustos notes that when it comes to the litigation, winning ballot access and similarly-related lawsuits which protect early voting days yield positive consequences well beyond the current election cycle of 2020, particularly for Blacks – still disproportionately disenfranchised despite both record-breaking numbers of Blacks elected to Congress and the landmark, two-term victory of Barack Obama as the nation’s first African-American president. Thus, their efforts serve as critical civil rights work with the Democratic party leading the way.

Initiatives Launched to Foster Dems’ Success in 2020  

Last Spring, the DCCC unfolded a multi-million dollar program, “March Forward,” which began with 60-plus field organizers in battleground states across the U.S. ahead of November 2020 – the earliest they’ve ever begun to engage Democratic coalitions as they attempt to take grassroots organizing to the next level. Following on the program’s positive results in 2018, field managers receive training in communications, digital, research and field tactics – all aimed toward executing more modern campaign strategies.

Since its inception, March Forward looks bring more Americans, in cities big and small, into the Democratic Party while continuing the DCCC’s heralded “Cycle of Engagement” – a program designed to foster greater voter registration drives within communities of color.

Bustos says March Forward continues to be an important step in the path to solidify and increase the Democratic Majority.

“As Democrats, we’ve always drawn our strength from the people we fight for each and every day… and our first major investment of the 2020 cycle [March Forward] puts boots on the ground in dozens of communities across America,” she said. “Whether it’s tackling the high cost of health care or fighting for fair wages, we believe in an America where everyone has the opportunity to succeed.”

House Majority Whip (Rep.) Jim Clyburn (SC-06). / Courtesy photo

House Majority Whip (Rep.) Jim Clyburn (SC-06). / Courtesy photo

As an example of their hard work, the DCCC recently celebrated a legislative victory in South Carolina, just ahead of the upcoming State primary, which opens access to the ballot for nearly one million unregistered voters, 400,000 of whom they estimate to be people of color.

A spokesperson for the DCCC said the next several weeks should be viewed as crucial in the organization’s year-long efforts to both solidify and increase the Democratic Party’s base of voters of color.

Late last month, Bustos, along with House Majority Whip Jim Clyburn (D-SC) and DCCC General Counsel Marc Elias, held a press conference during which they highlighted a legislative victory that should be celebrated by all Americans.

A collaborative effort initiated by the South Carolina Democratic Party and the DCCC recently led to the elimination of South Carolina’s requirement – one which they deemed as unconstitutional – that potential voters provide their full nine-digit Social Security number when registering to vote.

The lawsuit served as part of an eight-figure investment from the DCCC and DSCC in their collective battle to fight voter suppression laws across the country.

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#NNPA BlackPress

Trump Set to Sign Largest Cut to Medicaid After a Marathon Protest Speech by Leader Jeffries

BLACKPRESSUSA NEWSWIRE — The bill also represents the biggest cut in Medicare in history and is a threat to the health care coverage of over 15 million people. The spending in Trump’s signature legislation also opens the door to a second era of over-incarceration in the U.S.

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By Lauren Burke

By a vote of 218 to 214, the GOP-controlled U.S. House passed President Trump’s massive budget and spending bill that will add $3.5 trillion to the national debt, according to the Congressional Budget Office (CBO). The bill also represents the biggest cut in Medicare in history and is a threat to the health care coverage of over 15 million people. The spending in Trump’s signature legislation also opens the door to a second era of over-incarceration in the U.S. With $175 billion allocated in spending for immigration enforcement, the money for more police officers eclipsed the 2026 budget for the U.S. Marines, which is $57 billion. Almost all of the policy focus from the Trump Administration has focused on deporting immigrants of color from Mexico and Haiti.

The vote occurred as members were pressed to complete their work before the arbitrary deadline of the July 4 holiday set by President Trump. It also occurred after Democratic Leader Hakeem Jeffries took the House floor for over 8 hours in protest. Leader Jeffries broke the record in the U.S. House for the longest floor speech in history on the House floor. The Senate passed the bill days before and was tied at 50-50, with Republican Senator Lisa Murkowski saying that, “my hope is that the House is gonna look at this and recognize that we’re not there yet.” There were no changes made to the Senate bill by the House. A series of overnight phone calls to Republicans voting against, not changes, was what won over enough Republicans to pass the legislation, even though it adds trillions to the debt. The Trump spending bill also cuts money to Pell grants.

“The Big Ugly Bill steals food out of the hands of starving children, steals medicine from the cabinets of cancer patients, and equips ICE with more funding and more weapons of war than the United States Marine Corps. Is there any question of who those agents will be going to war for, or who they will be going to war against? Beyond these sadistic provisions, Republicans just voted nearly unanimously to close urban and rural hospitals, cripple the child tax credit, and to top it all off, add $3.3 trillion to the ticking time bomb that is the federal deficit – all from a party that embarrassingly pretends to stand for fiscal responsibility and lowering costs,” wrote Congressional Black Caucus Chairwoman Yvette Clarke (D-NY) in a statement on July 3.

“The Congressional Budget Office predicts that 17 million people will lose their health insurance, including over 322,000 Virginians. It will make college less affordable.  Three million people will lose access to food assistance through the Supplemental Nutrition Assistance Program (SNAP). And up to 16 million students could lose access to free school meals. The Republican bill does all of this to fund tax breaks for millionaires, billionaires, and corporations,” wrote Education and Workforce Committee ranking member Rep. Bobby Scott (D-VA) in a statement. The bill’s passage has prompted Democrats to start thinking about 2026 and the next election cycle. With the margins of victory in the U.S. House and U.S. Senate being so narrow, many are convinced that the balance of power and the question of millions being able to enjoy health care come down to only several thousand votes in congressional elections. But currently, Republicans controlled by the MAGA movement control all three branches of government. That reality was never made more stark and more clear than the last seven days of activity in the U.S. House and U.S. Senate.

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WATCH: NNPA Publishers Pivot To Survive

7.2.25 via NBC 4 Washington

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7.2.25 via NBC 4 Washington

https://youtube.com/watch?v=9oZc5Sz0jQQ&feature=oembed

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#NNPA BlackPress

Congressional Black Caucus Challenges Target on Diversity

BLACKPRESSUSA NEWSWIRE — we found that the explanations offered by the leadership of the Target Corporation fell woefully short of what our communities deserve and of the values of inclusion that Target once touted

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By Stacy M. Brown
Black Press USA Senior National Correspondent

Target is grappling with worsening financial and reputational fallout as the national selective buying and public education program launched by the Black Press of America and other national and local leaders continues to erode the retailer’s sales and foot traffic. But a recent meeting that the retailer intended to keep quiet between CEO Brian Cornell and members of the Congressional Black Caucus Diversity Task Force was publicly reported after the Black Press discovered the session, and the CBC later put Target on blast.

“The Congressional Black Caucus met with the leadership of the Target Corporation on Capitol Hill to directly address deep concerns about the impact of the company’s unconscionable decision to end a number of its diversity, equity, and inclusion efforts,” CBC Chair Yvette Clarke stated. “Like many of the coalition leaders and partner organizations that have chosen to boycott their stores across the country, we found that the explanations offered by the leadership of the Target Corporation fell woefully short of what our communities deserve and of the values of inclusion that Target once touted,” Congresswoman emphasized.  “Black consumers contribute overwhelmingly to our economy and the Target Corporation’s bottom line. Our communities deserve to shop at businesses that publicly share our values without sacrificing our dignity. It is no longer acceptable to deliver promises to our communities in private without also demonstrating those values publicly.”

Lauren Burke, Capitol Hill correspondent for Black Press of America, was present when Target CEO Cornell and a contingent of Target officials arrived at the U.S. Capitol last month. “It’s always helpful to have meetings like this and get some candid feedback and continue to evolve our thinking,” Cornell told Burke as he exited the meeting. And walked down a long hallway in the Cannon House Office Building. “We look forward to follow-up conversations,” he stated. When asked if the issue of the ongoing boycott was discussed, Cornell’s response was, “That was not a big area of focus — we’re focused on running a great business each and every day. Take care of our teams. Take care of the guests who shop with us and do the right things in our communities.”

A national public education campaign on Target, spearheaded by Dr. Benjamin F. Chavis Jr., president and CEO of the National Newspaper Publishers Association (NNPA), the NNPA’s board of directors, and with other national African American leaders, has combined consumer education efforts with a call for selective buying. The NNPA is a trade association that represents the more than 220 African American-owned newspapers and media companies known as the Black Press of America, the voice of 50 million African Americans across the nation. The coalition has requested that Target restore and expand its stated commitment to do business with local community-owned businesses inclusive of the Black Press of  America, and to significantly increase investment in Black-owned businesses and media, Historically Black Colleges and Universities (HBCU, Black-owned Banks, national Black Church denominations, and grassroots and local organizations committed to improving the quality of life of all Americans, and especially those from underserved communities. According to Target’s latest earnings report, net sales for the first quarter of 2025 fell 2.8 percent to $23.85 billion compared to the same period last year. Comparable store sales dropped 3.8 percent, and in-store foot traffic slid 5.7 percent.

Shares of Target have also struggled under the pressure. The company’s stock traded around $103.85 early Wednesday afternoon, down significantly from roughly $145 before the controversy escalated. Analysts note that Target has lost more than $12 billion in market value since the beginning of the year. “We will continue to inform and to mobilize Black consumers in every state in the United States,” Chavis said. “Target today has a profound opportunity to respond with respect and restorative commitment.”

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