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Community Leaders Plan $100 Million Investment in East Oakland

A new philanthropic partnership is kicking off a $100 million plan to invest $100 million to enhance the quality of life in a 40-by-40 block area of East Oakland. Rise East is a collective impact initiative that grew out of a community-led vision to develop a Black Cultural Zone in East Oakland almost 10 years ago.

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Rise East is a joint effort between the 40x40 Council and Oakland Thrives, which is a network composed of resident leaders, major employers, and representatives of large public agencies, including the City of Oakland and Oakland Unified School District.
Rise East is a joint effort between the 40x40 Council and Oakland Thrives, which is a network composed of resident leaders, major employers, and representatives of large public agencies, including the City of Oakland and Oakland Unified School District.

By Post Staff

A new philanthropic partnership is kicking off a $100 million plan to invest $100 million to enhance the quality of life in a 40-by-40 block area of East Oakland.

Rise East is a collective impact initiative that grew out of a community-led vision to develop a Black Cultural Zone in East Oakland almost 10 years ago.

The effort is led by community members who were born and raised in East Oakland and is designed to keep Black families in the area and lead to the return of families who were displaced due to economic barriers and systemic disinvestment.

This privately funded initiative will focus on an East Oakland community known as the “40×40,” which runs from Seminary Avenue to the Oakland-San Leandro border and from MacArthur Boulevard to the Bay. This area is home to the largest concentration of Black residents (over 30,000) who remain in Oakland flatland neighborhoods today.

“As young people raised in the area and now serving as leaders, our vision is for a robust and vibrant renaissance in legacy Black communities; vibrant, thriving Black arts, cultural, and commercial areas in a thriving economy and ecosystem powered by collective efforts that assures our inalienable human right to love, health, wellness, belonging, power, safety, and self-determination,” said Carolyn (CJ) Johnson, CEO of the Black Cultural Zone and member of the 40×40 Council, speaking at a press conference Thursday announcing the initiative.

Rise East is a joint effort between the 40×40 Council and Oakland Thrives, which is a network composed of resident leaders, major employers, and representatives of large public agencies, including the City of Oakland and Oakland Unified School District.

“Kaiser Permanente is a proud co-founding member of Oakland Thrives, whose goal is to make Oakland the healthiest city in the nation. We are honored to support the transformational work of Rise East, which will help us realize this shared vision,” said Colin Lacon, East Bay Public Affairs director, Kaiser Permanente Northern California.

Oakland Thrives is working to raise $50 million in local funding, which will be matched by national philanthropic organization Blue Meridian Partners for a total of $100 million in new investment for East Oakland.

Rise East strategies will be implemented over 10 years, beginning in 2024, and fundraising will continue as the work unfolds. More information can be found at www.riseeast.org.

“I applaud the East Oakland community leaders and everyone that has been working tirelessly toward the Rise East initiative and securing this investment in East Oakland,” said Mayor Sheng Thao in a press statement.

“My Administration is committed to working in partnership with this coalition to ensure the resources needed for the health and vitality of our East Oakland residents are provided to address historic inequities and ensure current residents continue to call this community their home,” she said.

Rise East is guided by a 10-Year Plan, which includes a five-part strategy to improve schools, boost economic opportunity, and improve health and wellbeing at the individual, household, neighborhood, and systemic level.

“More than 400 residents contributed their ideas to the plan,” said Oakland Thrives CEO Melanie Moore. “Data on the particular challenges facing East Oakland’s Black community ultimately led participants to make the decision to focus on Black children and families in the 40×40 area as the starting place for this effort.”

Speakers at the press conference at the East Oakland Youth Development Center included East Oakland residents, members of the 40×40 Council, Mayor Sheng Thao, OUSD Superintendent Dr. Kyla Johnson-Trammell, and representatives from Oakland Thrives and Kaiser Permanente.

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Oakland Post: Week of March 4 – 10, 2026

The printed Weekly Edition of the Oakland Post: Week of March 4 – 10, 2026

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Oakland Post: Week of February 25 – March 3, 2026

The printed Weekly Edition of the Oakland Post: Week of – February 25 – March 3, 2026

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Chase Oakland Community Center Hosts Alley-Oop Accelerator Building Community and Opportunity for Bay Area Entrepreneurs

Over the past three years, the Alley-Oop Accelerator has helped more than 20 Bay Area businesses grow, connect, and gain meaningful exposure. The program combines hands-on training, mentorship, and community-building to help participants navigate the legal, financial, and marketing challenges of small business ownership.

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Bay Area entrepreneurs attend the Alley-Oop Accelerator, a small business incubation program at Chase Oakland Community Center. Photo by Carla Thomas.
Bay Area entrepreneurs attend the Alley-Oop Accelerator, a small business incubation program at Chase Oakland Community Center. Photo by Carla Thomas.

By Carla Thomas

The Golden State Warriors and Chase bank hosted the third annual Alley-Oop Accelerator this month, an empowering eight-week program designed to help Bay Area entrepreneurs bring their visions for business to life.

The initiative kicked off on Feb. 12 at Chase’s Oakland Community Center on Broadway Street, welcoming 15 small business owners who joined a growing network of local innovators working to strengthen the region’s entrepreneurial ecosystem.

Over the past three years, the Alley-Oop Accelerator has helped more than 20 Bay Area businesses grow, connect, and gain meaningful exposure. The program combines hands-on training, mentorship, and community-building to help participants navigate the legal, financial, and marketing challenges of small business ownership.

At its core, the accelerator is designed to create an ecosystem of collaboration, where local entrepreneurs can learn from one another while accessing the resources of a global financial institution.

“This is our third year in a row working with the Golden State Warriors on the Alley-Oop Accelerator,” said Jaime Garcia, executive director of Chase’s Coaching for Impact team for the West Division. “We’ve already had 20-plus businesses graduate from the program, and we have 15 enrolled this year. The biggest thing about the program is really the community that’s built amongst the business owners — plus the exposure they’re able to get through Chase and the Golden State Warriors.”

According to Garcia, several graduates have gone on to receive vendor contracts with the Warriors and have gained broader recognition through collaborations with JPMorgan Chase.

“A lot of what Chase is trying to do,” Garcia added, “is bring businesses together because what they’ve asked for is an ecosystem, a network where they can connect, grow, and thrive organically.”

This year’s Alley-Oop Accelerator reflects that vision through its comprehensive curriculum and emphasis on practical learning. Participants explore the full spectrum of business essentials including financial management, marketing strategy, and legal compliance, while also preparing for real-world experiences such as pop-up market events.

Each entrepreneur benefits from one-on-one mentoring sessions through Chase’s Coaching for Impact program, which provides complimentary, personalized business consulting.

Garcia described the impact this hands-on approach has had on local small business owners. He recalled one candlemaker, who, after participating in the program, was invited to provide candles as gifts at Chase events.

“We were able to help give that business exposure,” he explained. “But then our team also worked with them on how to access capital to buy inventory and manage operations once those orders started coming in. It’s about preparation. When a hiccup happens, are you ready to handle it?”

The Coaching for Impact initiative, which launched in 2020 in just four cities, has since expanded to 46 nationwide.

“Every business is different,” Garcia said. “That’s why personal coaching matters so much. It’s life-changing.”

Participants in the 2026 program will each receive a $2,500 stipend, funding that Garcia said can make an outsized difference. “It’s amazing what some people can do with just $2,500,” he noted. “It sounds small, but it goes a long way when you have a plan for how to use it.”

For Chase and the Warriors, the Alley-Oop Accelerator represents more than an educational initiative, it’s a pathway to empowerment and economic inclusion. The program continues to foster lasting relationships among the entrepreneurs who, as Garcia put it, “build each other up” through shared growth and opportunity.

“Starting a business is never easy, but with the right support, it becomes possible, and even exhilarating,” said Oscar Lopez, the senior business consultant for Chase in Oakland.

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