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Census 2020: ‘Making Black Count’ During a Global Pandemic

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When the official U.S. Census Day 2020 came April 1, the global coronavirus pandemic was worsening. It had already forced social and economic shutdowns across America.

Since then, all the major African American community-based organizations, political leaders and other advocates in California — concerned that there may be an undercount of Black Californians during the 2020 census count — find themselves grappling.

Under a statewide shelter-in-place order, those groups have been working overtime, rejiggering outreach strategies from a boots-on-the-ground game to expanding online get-the-word-out campaigns with most of their social media content identifiable by the hashtag #MakeBlackCount.

Their goal, leaders say, is to ensure every Black household in California accurately completes its 2020 Census form.

Their hard work is paying off.

So far, California has a 53.8% response rate, which is higher than the national response rate of 52.4%. The state is on good footing at this point, considering that this is still the first phase of the national count, and census workers have not yet even begun to conduct in-person, door-to-door data collection campaigns.

About 47.8% of participants in the state have responded online, according to the U.S. Census Bureau.

“Up and down the state, most of the groups we’ve reached out to told us that they have had to step back and reimagine how they can best get their message to those African American families and individuals who live in our hardest-to-count communities,” said Regina Wilson, executive director of California Black Media and a member of the California Complete Count committee.

“It is not business as usual,” Wilson continued.  “To be successful during this crisis, they have had to switch up their plans in real time. It’s remarkable, but to achieve a full count of Blacks in the state, we have to keep that momentum up.”

During Census Week, responses jumped 9.1 percentage points — an estimated 1.36 million households self-responded to the Census form, the California Census 2020 Campaign announced April 9.

“We understand there is still more work to be done to make sure all Californians, especially those who are hard to count, fill out their questionnaire. We are proud of the work our partners are doing to push these self-response rates,” said Ditas Katague, director of the California Complete Count – Census 2020 Office. “We’d like to remind everyone that filling out the Census form will help bring needed representation and resources to California’s diverse communities.”

The state’s success to date stems from the California Census Campaign’s work with more than 120 partners including local governments, tribal governments, K-12 schools, county offices of education, community-based organizations, state agencies and departments, faith-based organizations, labor unions, small businesses, ethnic and mainstream media outlets, and others.

COVID-19 prompted the Census Bureau to prioritize an online count; and caused the California governor to issue a statewide stay-at-home order for everyone except essential workers — or people going out to pick up medicines, shop for groceries or fill up their cars with gas.

Having to adhere to a 6-foot physical distancing mandate between people, per Centers of Disease Control and Prevention (CDC) guidelines, has also influenced how census informational campaigns are being executed.

But advocates say they are now more determined than ever to work for a complete count.

Many rely on social media and web-conferencing events and they emphasize that the confidential, simple 9-question Census questionnaire can be completed quickly online at my2020census.gov, and by phone in English and other languages at 844-330-2020.

The U.S. Census Bureau has been sending paper forms to households that haven’t responded to the Census.

“Just think about Head Start and Meals on Wheels, and after-school programs.  That’s all dependent on getting everybody counted,” said Cassandra Jennings, president and CEO of the Greater Sacramento Urban League.

Because of the COVID-19 crisis, the U.S. Census Bureau has adjusted its enumeration timeline. Field activities, which were scheduled to begin March 1, will not start until June 1. The bureau also warned that those dates and the processes associated with them might change, too.

Charlene Muhammad

Charlene Muhammad






Nat'l Correspondent for The Final Call Newspaper - Founder-Host- Liberated Sisters on KPFK.org & Liberated Sisters Radio - Wife/Mom/Sister



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Oakland Post: Week of March 13 – 19, 2024

The printed Weekly Edition of the Oakland Post: Week of March 13 – 19, 2024

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Oakland Post: Week of March 6 – 12, 2024

The printed Weekly Edition of the Oakland Post: Week of March 6 – 12, 2024

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Who are the Alameda County District 4 Supervisor Candidates’ Top Campaign Contributors?

Below, we’ve listed each candidate’s 10 highest campaign contributors. For Miley, two of his top campaign donors also bought their own advertisements to support him and/or oppose Esteen through independent expenditures. Such expenditures, though separate from campaign donations, are also public record, and we listed them. Additionally, the National Organization of Realtors has spent about $70,500 on their own independent expenditures to support Miley.

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Jennifer Esteen. (Campaign photo) and Supervisor Nate Miley. (Official photo).
Jennifer Esteen. (Campaign photo) and Supervisor Nate Miley. (Official photo).

By Zack Haber

Nate Miley, who has served on Alameda County’s Board of Supervisors since 2000, is running for reelection to the District 4 supervisor seat.

Jennifer Esteen, a nurse and activist, is seeking to unseat him and become one of the five members of the powerful board that sets the county’s budget, governs its unincorporated areas, and oversees the sheriff, Alameda Health System, and mental health system.

District 4 includes most of East Oakland’s hills and flatlands beyond Fruitvale, part of Pleasanton and unincorporated areas south of San Leandro like Ashland and Castro Valley.

Voting is open and will remain open until March 5.

In California, campaign donations of $100 or more are public record. The records show that Miley has received about $550,000 in total campaign donations since he won the previous District 4 election in March 2020. Esteen has raised about $255,000 in total campaign donations since she started collecting them last July. All figures are accurate through Feb. 20.

While Miley has raised more money, Esteen has received donations from more sources. Miley received donations of $100 or more from 439 different sources. Esteen received such donations from 507 different sources.

Below, we’ve listed each candidate’s 10 highest campaign contributors. For Miley, two of his top campaign donors also bought their own advertisements to support him and/or oppose Esteen through independent expenditures. Such expenditures, though separate from campaign donations, are also public record, and we listed them. Additionally, the National Organization of Realtors has spent about $70,500 on their own independent expenditures to support Miley.

Nate Miley’s top campaign contributors:

The California Apartment Association, a trade group representing landlords and investors in California’s rental housing business, has spent about $129,500 supporting Miley’s election bid through about $59,500 in ads against Esteen$55,000 in ads supporting Miley, and $15,000 in campaign donations.

The independent expenditure committee Preserve Agriculture in Alameda County has spent about $46,025 supporting Miley through about $27,200 in their own ads, and $18,825 in donations to his campaign. Preserve Agriculture has supported reelection efforts for former Alameda County DA Nancy O’Malley, and Sheriff Greg Ahern, a republican. It’s received funding from ChevronPG&E, and a the California Apartment Association.

Organizations associated with the Laborers’ International Union of North America, or LiUNA, have donated about $35,000 in total. Construction and General Laborers Local 304, a local chapter of the union representing which represents over 4,000 workers, donated $20,000.

Laborers Pacific Southwest Regional Organizing Coalition, which represents 70,000 LiUNA members in Arizona, California, Hawaii and New Mexico, donated $15,000.

William ‘Bill’ Crotinger and the East Oakland-based company Argent Materials have donated $26,000. Crotinger is the president and founder of Argent, a concrete and asphalt recycling yard. Argent’s website says it is an eco-friendly company that diverts materials from landfills. In 2018, Argent paid the EPA $27,000 under a settlement for committing Clean Water Act violations.

Michael Morgan of Hayward, owner of We Are Hemp, a marijuana dispensary in Ashland, has donated $21,500.

Alameda County District 1 Supervisor David Haubert has donated $21,250 from his 2024 reelection campaign. He’s running unopposed for the District 1 seat.

SEIU 1021which represents over 60,000 workers in local governments, non-profit agencies, healthcare programs, and schools in Northern California, has donated $20,000.

UA Local 342, which represents around 4,000 pipe trades industry workers in Contra Costa and Alameda counties, donated $20,000.

The union representing the county’s deputy sheriffs, Deputy Sheriff’s Association of Alameda County, has donated $17,000.

Becton Healthcare Resources and its managers have donated $14,625. Becton’s mission statement says it provides “behavioral health management services to organizations and groups that serve the serious and persistent mentally ill population.”

Jennifer Esteen’s top campaign contributors:

Mary Quinn Delaney of Piedmont, founder of Akonadi Foundation, has donated $20,000. Akonadi Foundation gives grants to nonprofit organizations, especially focusing on racial justice organizing,

Bridget Galli of Castro Valley has donated $7,000. Galli is a yoga instructor and a co-owner of Castro Valley Yoga.

Rachel Gelman of Oakland has donated $5,000. Gelman is an activist who has vowed to redistribute her inherited wealth to working class, Indigenous and Black communities.

California Worker Families Party has donated $5,000. The organization’s website describes itself as a “grassroots party for the multiracial working class.”

David Stern of Albany has donated $5,000. Stern is a retired UC Berkeley Professor of Education.

Oakland Rising Committee—a collaborative of racial, economic, and environmental justice organizations—has donated about $3,050.

Fredeke Von Bothmer-Goodyear, an unemployed resident of San Francisco, has donated $2,600.

Robert Britton of Castro Valley has donated $2,500. Britton is retired and worked in the labor movement for decades.

Progressive Era PAC has donated about $2,400. Its mission statement says it “exists to elect governing majorities of leaders in California committed to building a progressive era for people of color.”

East Bay Stonewall Democrats Club has donated $2,250. The club was founded in 1982 to give voice to the East Bay LGBTQIA+ communities.

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