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By McKenzie Jackson
California Black Media

Last summer, the White House offered Southern California small business owner Kerman Maddox a unique opportunity to serve on a national committee set up to advise President Joe Biden’s administration on educational matters.

The Los Angeles resident declined.

Maddox, who is also a communications specialist — most recently a member of Los Angeles Mayor Karen Bass’ transition team — felt he did not have enough expertise in the educational space.

Then, this month, the right opportunity came for Maddox to take his expertise, passion and ambition to Washington. The White House appointed Maddox, along with 14 others, to serve on the United States Advisory Committee for Trade Policy and Negotiations.

“I’m an African American male. I’m a small business owner. There is nothing in my background that ever would have indicated this was even in the realm of possibilities,” he stated. “I am going to do the best to represent other African American small business owners. When you get an opportunity like this, you want to do a good job — not embarrass folks.”

Maddox, president and majority owner of K&R Hospitality and managing partner of Dakota Communications, had said he would be interested in serving on any commission that dealt with United States’ commerce, small business, trade or other related fields if a position became available.

Maddox, who was once appointed to serve on the Executive Committee of the Democratic National Committee by former President Barack Obama, says he is excited about his new role.

The other new advisory body appointees are Revathi Advaithi, Manish Bapna, Timothy Michael Broas, Thomas M. Conway, Erica R.H. Fuchs, Marlon E. Kimpson, Ryan LeGrand, Sean M. O’Brien, Javier Saade, Shonda Yvette Scott, Elizabeth Shuler, Nina Szlosberg-Landis, and Wendell P. Weeks.

Along with the other appointees, Maddox will provide policy advice to U.S. Trade Representative Katherine Tai, who spearheads American trade policy across the globe.

The new committee members were recommended by Tai’s office and appointed by Biden. They make up one of several advisory committees established by Congress to ensure U.S. trade policy and trade negotiating objectives adequately reflect American public and private sector interests.

In a March 10 statement announcing the appointees, Tai said she looked forward to working with the new appointees.

“Developing a worker-centered trade agenda means bringing together a range of perspectives and backgrounds to design and implement our policies,” she stated. “The Advisory Committee for Trade Policy and Negotiations is an important forum to guide USTR’s work and ensure that the benefits of trade are equitably distributed across our economy and to all people. President Biden has nominated a diverse group of men and women that will help us carry out his vision for sustainable, inclusive and durable trade policy in 2023 and beyond.”

Maddox wants to align with the trade agenda set by the Biden administration. He also has his own objectives he aims to rally for.

“Number one, I’m really going to play a space as a small business guy to see if we can get small businesspeople to export products overseas — whether it is technology or manufacturing or retail or professional services,” he noted. “Number two, figure out a way to rein in climate change. What can we do to get people to understand that it is real and what should we be doing by the way of trade policies to combat the escalation of global warming and climate change?”

Maddox received a call from the White House late last year inquiring whether he would be interested in joining the committee. He jumped at the opportunity. In January, he learned his position on the panel was finalized.

Maddox now has a lot of homework to do on trade policy before the group meets in April. Tai’s office is introducing the new committee members to trade experts.

“I’m trying to quickly study to get up on this,” Maddox noted.

Maddox founded Dakota Communications, the marketing, public relations and public affairs consulting firm, in 1996. In 2010, he started K&R Hospitality, a food and beverage concession business.

He had a role in Obama’s historic 2008 campaign and was part of Biden’s presidential campaign 12 years later. Maddox worked as an aide and advisor to past L.A. mayors Tom Bradley and Antonio Villaraigosa and for Bass when she was in Congress.

He was also an adjunct professor of Political Science at USC and a full-time Political Science professor for the L.A. Community College District. Maddox has several honors from community service organizations and radio and television awards under his belt.

Maddox described himself as an “activist entrepreneur.”

“I do a lot of community stuff,” he said. “I’m very active in my church, but I’m also a businessman. I’m interested in making money, but I’m also interested in hiring as many people that look like me as possible. I’m interested in growing my business and bringing people along at the same time.”

Due to his business experience, Maddox brings a breadth of viewpoints to the commission.

“I have a unique perspective to talk about professional service businesses and how that works and discuss retail, food, and beverage concussion-oriented businesses,” he explained. “One is people, food, merchandising, quality standards, and more. The other is professional services — you are brainstorming and creating.”

Maddox will meet with other committee members via video conference, but expects to also assemble with the group in Washington, D.C.

He said being involved with Obama’s initial presidential run was his greatest professional experience. However, having the chance to pitch Biden, who Maddox has met before, trade policy insights is a close second.

“There is nothing in my background that would indicate I would be talking to the president, let alone advising the president,” Maddox declared. “If I can make it, anyone can make it. I’m a pretty regular guy that worked his way up.”

By Tanu Henry
California Black Media

Your weekly news roundup of stories you might have missed.

Five California Cities Sign First Partner’s Equal Pay Pledge

Caption: Kimberley Ellis, Director of the San Francisco Department on the Status of Women speaking at a press conference March 14 in Sacramento. Standing behind her is First Partner Jennifer Newsom and Government Operations Secretary Amy Tong. Photo by Felicia Rule.

Last week, California First Partner Jennifer Siebel Newsom announced five cities — Oakland, San Francisco, Los Angeles, San Diego, Long Beach, and Fresno — have signed the California Equal Pay Pledge.

“The California Equal Pay Pledge is a partnership between the Office of the First Partner Jennifer Siebel Newsom, the California Commission on the Status of Women and Girls, and the California Labor and Workforce Development Agency to turn the strongest equal pay laws in the nation into the smallest pay gap in the nation,” according to the governor’s office.

Kimberly Ellis, director of the San Francisco Department on the Status of Women, said closing the gender gap is something California “must do.”

“From building credit to building wealth, we know that the wage gap has greatly hindered progress toward actualizing women’s equality,” says Ellis. “The City and County of San Francisco is proud to support the First Partner’s initiative and looks forward to doing our part to making pay equity a reality for all women in the Golden State.”

Siebel Newsom said public and private partnerships are essential to closing the gender gap.

“Pay inequity stems from a patriarchal system that was not built with gender equity in mind, but instead built to keep money and power in the hands of few men in control,” she said.

California Black Media is following up with a report on gender and employment that focuses on data specific to Black women.

California Turns San Quentin Prison Into ‘Rehabilitation and Education’ Center

Last week, Gov. Newsom announced that the state is transforming California’s most notorious maximum-security prison San Quentin, — known for having the largest death row in the United States — into the country’s largest rehabilitation and education center.

The prison, renamed “San Quentin Rehabilitation Center,” will operate under the direction of an advisory group comprising public safety and rehabilitation experts.

“California is transforming San Quentin into the nation’s most innovative rehabilitation facility focused on building a brighter and safer future,” said Newsom, standing with legislators, civil rights leaders and victim advocates. “Today, we take the next step in our pursuit of true rehabilitation, justice, and safer communities through this evidence-backed investment, creating a new model for safety and justice — the California Mode — that will lead the nation.”

State Invests $1 Billion in New Homelessness Funding

Last week, Gov. Newsom announced $1 billion in new funding for local communities to address homelessness and take emergency action to construct new homes to move unhoused Californians off the street.

Homelessness remains one of the state’s most stubborn problems as California’s homeless population keeps mushrooming, growing to approximately 160,000 people (about half the population of homeless people in the United States). Per every 100k people, California’s homeless population ranks third after New York and Hawaii.

“In California, we are using every tool in our toolbox — including the largest-ever deployment of small homes in the state — to move people out of encampments and into housing,” said Newsom. “The crisis of homelessness will never be solved without first solving the crisis of housing — the two issues are inextricably linked. We are tackling this issue at the root of the problem by addressing the need to create more housing, faster in California.”

Under his new plan, Newsom has deployed the California National Guard to assist in the preparation and delivery of approximately 1,200 small houses free of charge to four local communities: Los Angeles (500 units); San Diego County (150 units); San Jose (200 units) and Sacramento (350 units).

Uber and Lyft Drivers Can Be Contractors, State Court of Appeals Rules

Last week, the California Court of Appeals ruled that Uber and Lyft drivers and other freelancers can be classified as independent contractors. The court’s decision came after a long fight dating back to 2019 when AB 5, the law that first reclassified contractors as employers, passed. The next year, AB 5 was challenged and overturned when voters approved Prop. 22 — a ballot measure that gave rideshare companies the greenlight to hire freelancers.

Former Black Caucus Member Jim Cooper Appointed to State Commission

Last week, Gov. Gavin Newsom appointed former Assemblymember and current Sacramento County Sherriff Jim Cooper, a Democrat, to the Commission on Peace Officer Standards and Training (POST).

The California Legislature created POST in 1959 to “set minimum selection and training standards for all law enforcement in the state,” according to the office’s website.

Cooper was elected to the Assembly in 2014 and served until last year representing the 9^th Assembly District in Sacramento County.