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Businesses Stay Clear of Using Super Bowl Name

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So as not to infringe on the NFL Super Bowl name trademark, all non-rights holders have to use different wording to promote any Super Bowl activity like this Whole Foods grocery store where diners enjoy a meal near promotional signs for "the big game" Wednesday, Jan. 28, 2015, in Phoenix. (AP Photo/Ross D. Franklin)

So as not to infringe on the NFL Super Bowl name trademark, all non-rights holders have to use different wording to promote any Super Bowl activity like this Whole Foods grocery store where diners enjoy a meal near promotional signs for “the big game” Wednesday, Jan. 28, 2015, in Phoenix. (AP Photo/Ross D. Franklin)

TERRY TANG, Associated Press

PHOENIX (AP) — It is the game that must not be named — at least not without permission.

For most people, the game Sunday between the New England Patriots and Seattle Seahawks is the Super Bowl. But for many business owners, it’s simply the “big game” or “game day.”

Radio hosts are tripping over their tongues and airport signs are carefully worded to keep from referring to it as the Super Bowl, a trademarked name the NFL strictly polices. Mom-and-pop shops and large companies hoping to cash in on the game — but also don’t want to run afoul of league lawyers — have found ways to color inside the lines.

Tyler Ellis, whose Coney Island Grill is located within the downtown Super Bowl Central village, is selling souvenir tie-dye shirts. The garments say “Coney Island 2015” as well as “the big game.” The $15 shirts come in pink, red, blue and green.

Fortunately, the restaurant owner was fully aware of the league’s reputation for coming down on trademark infringers.

“I’m just an NFL follower. You can’t even YouTube their videos. They’re just strict with their licensing,” Ellis said.

Grocery chain Whole Foods has avoided using “Super Bowl” on in-store signs and social media. The Facebook page for the central Phoenix location offers recipe ideas for “your Big Game party.”

Signs at American Airlines ticket counters in Phoenix Sky Harbor International Airport greet travelers with “Welcome to the big game.” American Airlines spokesman Casey Norton said though it is the official airline for the Arizona Super Bowl Host Committee, the company isn’t an NFL partner.

“Like any brand, we work to protect our valuable intellectual property and the rights we extend to our partners,” NFL spokesman Brian McCarthy said.

What constitutes a violation is determined on a case-by case basis, McCarthy said. For example, a restaurant writing up a Super Bowl menu on a chalkboard wouldn’t be an issue. And according to trademark law, a fair use exception allows for news organizations to use the Super Bowl moniker.

McCarthy said if a potential infringement is discovered, the league will notify the party involved. If nothing changes, then a cease-and-desist letter follows. McCarthy declined to discuss how many companies have received letters in recent months.

One of the participants in the Super Bowl is not a stranger to trademark disputes. Texas A&M University has long held the trademark for the term “12th Man,” the nickname for the Seahawks’ large and vocal fan base. The Seahawks and university reached a settlement in 2006 that allows the team to use some versions of the phrase.

And the NFL is not the only sports organization to be vigilant about its brand. Congress has created protections for the U.S. Olympic Committee so it has exclusive rights to use “Olympics” and the interlocking rings logo. International soccer governing body FIFA is requiring countries that host the World Cup to create special rights in their constitutions to protect advertisers, said Jeff Greenbaum, a New York-based advertising lawyer with the firm Frankfurt Kurnit.

Roger N. Behle Jr., an intellectual property lawyer with the firm Foley Bezek Behle & Curtis, said the NFL’s monitoring is about maximizing revenue.

“They do have a right to police it. They spent a lot of money to build the brand up, make it profitable and not have any Tom, Dick and Harry use the marks,” said Behle, who has worked on licensing deals with the NFL and other major sports leagues.

Greenbaum said the NFL’s enforcement is also about protecting its sponsors. The league creates “official” beers, chips, sodas and other items, which can give a business a distinct advantage over its competitors.

“The strategy that they’re employing is to create enough concern among marketers that they’re afraid to even get close to the line,” Greenbaum said.

___

Associated Press writer Anthony McCartney contributed to this report from Los Angeles.

___

Follow Terry Tang on Twitter at https://www.twitter.com/ttangAP

 

Copyright 2015 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Activism

Up to the Job: How San Francisco’s PRC Is Providing Work Opportunities That Turn Into Lasting Stability

Each year, PRC serves more than 5,000 clients through a wide range of programs. These include housing navigation, legal advocacy to ensure access to health and public benefits, supportive housing, job and life-skills training, and residential treatment programs. 

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Black Leadership Council (BLC) Advocacy Day in Sacramento. BLC works to advance meaningful change through policy engagement to unlock the full potential of Black and low-income communities. Photo courtesy of PRC.
Black Leadership Council (BLC) Advocacy Day in Sacramento. BLC works to advance meaningful change through policy engagement to unlock the full potential of Black and low-income communities. Photo courtesy of PRC.

By Joe Kocurek, California Black Media

Seville Christian arrived in San Francisco in the 1990s from Kansas City, Mo., a transgender woman coming from a time and place still hostile to who she was.

San Francisco offered a deeper LGBTQ+ history and a more visible community of people like her, but even in a city known for acceptance, building a stable life from scratch was no small task.

After arriving in the city, she turned to Positive Resource Center (PRC) looking for work — and for a foothold — in a new place.

“PRC gave me my first job,” Christian said. “A simple gig — passing out magazines at the San Francisco Pride Parade.”

That first opportunity marked the beginning of a decades-long relationship with PRC, one that has seen Christian grow from client to valued employee, and eventually to policy fellow.

“Today, I’ve been with PRC for 27 years, going on 28,” she said.

Seville Christian’s decades-long relationship with PRC includes as a client, fellow and beloved employee. Photo courtesy of PRC.

Seville Christian’s decades-long relationship with PRC includes as a client, fellow and beloved employee. Photo courtesy of PRC.

Helping people access employment and build sustainable careers has been a cornerstone of PRC’s mission since its inception nearly four decades ago. In its most recent annual impact report, PRC served 443 clients through workforce development services, including career counseling, educational programs, hands-on training, and job search assistance. The average wage earned by PRC clients is $26.48 per hour — approximately 38% above San Francisco’s minimum wage.

To advance this work, organizations like PRC have benefited from funding through California’s Stop the Hate Program, which provides direct support to community-based organizations leading anti-hate initiatives.

Christian’s path was not without challenges. During some rocky years, she experienced periods of housing instability and struggled with addiction. Through PRC, she enrolled in a life-skills program that emphasized using her own lived experience as a means of helping others. The program helped set her on a path toward completing an associate’s degree and ultimately launching a career in case management.

“Today, whether someone is new to the city or has lived here their whole life, I know how to help them navigate to where they need to be,” Christian said.

Each year, PRC serves more than 5,000 clients through a wide range of programs. These include housing navigation, legal advocacy to ensure access to health and public benefits, supportive housing, job and life-skills training, and residential treatment programs.

Members of PRC’s Black Leadership Council meet with a lawmaker in Sacramento. Photo courtesy of PRC.

Members of PRC’s Black Leadership Council meet with a lawmaker in Sacramento. Photo courtesy of PRC.

While PRC was founded to serve people living with HIV, its mission has expanded over the decades to meet the needs of people with disabilities, individuals experiencing homelessness, and those facing mental health and substance use challenges.

According to PRC’s Chief of Public Policy and Public Affairs, Tasha Henneman, some of the organization’s earliest programs remain as vital today as they were at the start.

“Our emergency financial assistance program helped more than 1,200 people this year pay rent, cover medical bills, and keep the lights on,” Henneman said. “And over 1,400 people reached out for legal advocacy, resulting in more than $2.5 million in retroactive benefits unlocked.”

Beyond direct services, PRC is deeply committed to community empowerment and policy change. Programs such as the Black Leadership Council support community leaders in advocating for systemic reform, while the Black Trans Initiative focuses on addressing the unique challenges faced by Black transgender individuals.

A recent study from the Williams Institute highlighted findings that 71% of transgender homicide victims in the U.S. between 2010 and 2021 were Black and that nearly a third of the transgender homicides during that period were confirmed or suspected hate crimes.

PRC’s direct and indirect services can be a lifeline for people experiencing hate and are an example of the resources people can get connected with through the state’s CA vs Hate hotline.

PRC is now also producing a film project that centers the lived experiences of Black trans clients, including individuals like Christian.

PRC welcomed guests to their annual Open House in April, an evening dedicated to connection, reflection, and learning more about the programs and people working every day to support San Franciscans experiencing housing instability, unemployment, and behavioral health challenges. Photo courtesy of PRC.

PRC welcomed guests to their annual Open House in April, an evening dedicated to connection, reflection, and learning more about the programs and people working every day to support San Franciscans experiencing housing instability, unemployment, and behavioral health challenges. Photo courtesy of PRC.

“Our film highlights the health journeys and lived experiences of some of PRC’s Black trans clients,” Henneman said. “Our goal is to give voice, visibility, and agency to the participants — and to bring their stories, both harrowing and inspirational, to policymakers and the broader public.”

The film, expected to be released later this year, is directed by Yule Caise, with assistant director Zarina Codes, a Black transgender San Francisco resident.

Today, Christian continues her relationship with PRC as an ambassador, reflecting on a journey that began with a single job opportunity and grew into a lifelong commitment to service.

“Sometimes I’ll be riding the bus or standing in a grocery store, and someone will come up to me from a women’s shelter,” she said. “They’ll say, ‘Oh, Miss Seville, I just want to thank you. You really helped me with what I was dealing with.’”

She paused, smiling.

“And in those moments,” Christian said, “I think to myself, “Well!.”

A single word that sums up pride in a journey to find the best in herself.

Get Support After Hate:

California vs Hate is a non-emergency, multilingual hotline and online portal offering confidential support for hate crimes and incidents. Victims and witnesses can get help anonymously by calling 833-8-NO-HATE (833-866-4283), Monday to Friday, 9 a.m.–6 p.m. PT, or online at any time. Anonymous. Confidential. No Police. No ICE.

This story was produced in partnership with CA vs Hate. Join them for the first-ever CA Civil Rights Summit on May 11, 2026. More information at www.cavshate.org/summit.

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Activism

Oakland Post: Week of April 22 – 28, 2026

The printed Weekly Edition of the Oakland Post: Week of April 22 – 28, 2026

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Mayor Barbara Lee Proclaims April 9 as ‘100 Black Men of the Bay Area Day’

“Today, the 100th day of the year, I proclaim 100 Black Men Day,” said Mayor Barbara Lee standing with newly appointed Oakland Port Commissioner Derek Mohammad, a 100 Black Men member. “Whereas the 100 Black Men of the Bay Area has demonstrated decades of unwavering commitment to uplifting youth and strengthening families and advancing opportunity and access in Oakland and the greater Bay Area with their signature programs…the chapter has impacted thousands of young people and contributed thousands of hours of community service…”

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At D. Monaghan’s on the Hill, a resolution declaring April 9 ‘100 Black Men of the Bay Area Day’ was witnessed by (l.-r.) 100 Black Men leaders Maurice Harold, Marco T. Lindsey, Danny Lee Williams, Oakland Mayor Barbara Lee, Oakland City Council President Kevin Jenkins, Port of Oakland Commissioner Derek Mohammad, and Oakland Councilmember Janani Ramachandran. Photo by Carla Thomas.
At D. Monaghan’s on the Hill, a resolution declaring April 9 ‘100 Black Men of the Bay Area Day’ was witnessed by (l.-r.) 100 Black Men leaders Maurice Harold, Marco T. Lindsey, Danny Lee Williams, Oakland Mayor Barbara Lee, Oakland City Council President Kevin Jenkins, Port of Oakland Commissioner Derek Mohammad, and Oakland Councilmember Janani Ramachandran. Photo by Carla Thomas.

By Carla Thomas 

When Oakland Mayor Barbara Lee announced that she would proclaim Thursday, April 9, as “100 Black Men of the Bay Area Day,” the organization’s board chairman and owner of D. Monaghan’s on the Hill, Danny Lee Williams knew he wanted to mark the historic moment with fanfare his community could share.

Standing at the podium on the patio of his restaurant in the Oakland Hills, he welcomed about 150 members of the organization and the broader community who gathered to celebrate.

“This is a special day, and we are in the midst of our Economic Empowerment week,” he said. Williams also welcomed four vendors to sell their gifts and accessories during the event free of charge.

“Today, the 100th day of the year, I proclaim 100 Black Men Day,” said Mayor Barbara Lee standing with newly appointed Oakland Port Commissioner Derek Mohammad, a 100 Black Men member. “Whereas the 100 Black Men of the Bay Area has demonstrated decades of unwavering commitment to uplifting youth and strengthening families and advancing opportunity and access in Oakland and the greater Bay Area with their signature programs…the chapter has impacted thousands of young people and contributed thousands of hours of community service…”

Lee shared how as a single parent of two boys, she was grateful to have the organization’s support in mentoring her sons.

“Today, my adult son is a member in Illinois, and I thank the organization for supporting so many Black boys.”

The idea for the proclamation originated with Oakland City Councilmember Kevin Jenkins, who praised the organization for its leadership and contributions to Oakland and the greater Bay Area.

“This work that we do would not be possible without partnerships with organizations like the 100 Black Men,” said Jenkins. “We’re saving lives, restoring communities, and giving people hope and opportunities.”

“This is Oakland,” said Mayor Lee. “This is what we’re about. It’s about new ideas, thinking outside the box and being who we are. It’s about bringing joy. This is our holiday.”

The mayor also thanked the organization for volunteering during Oakland Cleanup days.

Councilmember Janani Ramachandran added that while many complain about problems in the city, “the 100” put in the work.

“It’s hard to be in the community and do the work, but that is exactly what the 100 Black Men does,” she said.

The organization’s economic chair and associate director of Diversity Equity and Inclusion at the University of California Berkeley’s Business School, Marco T. Lindsey, shared his enthusiasm for change.

“Today is the culmination of our work and something special is happening in our organization and our city,” he said.  “We have a special opportunity to show up for our community now in ways that we haven’t had in the past. We have a mayor that supports us and it’s important that each and every one of us do our part. We all need our fingerprints on whatever we want to see in our city.”

Lindsey also expressed that if underserved youth and their parents had access to the resources needed for success, “Our youth wouldn’t be breaking windows and joining gangs if they had a pathway to earn $75k to $100k a year.”

The 100 Black Men were hosts of an Economic Empowerment Forum at McClymonds High School on April 11 educating students on entrepreneurship and financial literacy. On Sat., April 18, they will hold their fifth annual Career Expo at Contra Costa College 2600 Mission Bell Drive (G225) in San Pablo from 8 a.m. to 3 p.m. The 100 Black Men chapter of the Bay Area was established in 1988, one of the earliest in the nation.

For more information visit 100blackmenba.org

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