Connect with us

Business

Businesses Stay Clear of Using Super Bowl Name

Published

on

So as not to infringe on the NFL Super Bowl name trademark, all non-rights holders have to use different wording to promote any Super Bowl activity like this Whole Foods grocery store where diners enjoy a meal near promotional signs for "the big game" Wednesday, Jan. 28, 2015, in Phoenix. (AP Photo/Ross D. Franklin)

So as not to infringe on the NFL Super Bowl name trademark, all non-rights holders have to use different wording to promote any Super Bowl activity like this Whole Foods grocery store where diners enjoy a meal near promotional signs for “the big game” Wednesday, Jan. 28, 2015, in Phoenix. (AP Photo/Ross D. Franklin)

TERRY TANG, Associated Press

PHOENIX (AP) — It is the game that must not be named — at least not without permission.

For most people, the game Sunday between the New England Patriots and Seattle Seahawks is the Super Bowl. But for many business owners, it’s simply the “big game” or “game day.”

Radio hosts are tripping over their tongues and airport signs are carefully worded to keep from referring to it as the Super Bowl, a trademarked name the NFL strictly polices. Mom-and-pop shops and large companies hoping to cash in on the game — but also don’t want to run afoul of league lawyers — have found ways to color inside the lines.

Tyler Ellis, whose Coney Island Grill is located within the downtown Super Bowl Central village, is selling souvenir tie-dye shirts. The garments say “Coney Island 2015” as well as “the big game.” The $15 shirts come in pink, red, blue and green.

Fortunately, the restaurant owner was fully aware of the league’s reputation for coming down on trademark infringers.

“I’m just an NFL follower. You can’t even YouTube their videos. They’re just strict with their licensing,” Ellis said.

Grocery chain Whole Foods has avoided using “Super Bowl” on in-store signs and social media. The Facebook page for the central Phoenix location offers recipe ideas for “your Big Game party.”

Signs at American Airlines ticket counters in Phoenix Sky Harbor International Airport greet travelers with “Welcome to the big game.” American Airlines spokesman Casey Norton said though it is the official airline for the Arizona Super Bowl Host Committee, the company isn’t an NFL partner.

“Like any brand, we work to protect our valuable intellectual property and the rights we extend to our partners,” NFL spokesman Brian McCarthy said.

What constitutes a violation is determined on a case-by case basis, McCarthy said. For example, a restaurant writing up a Super Bowl menu on a chalkboard wouldn’t be an issue. And according to trademark law, a fair use exception allows for news organizations to use the Super Bowl moniker.

McCarthy said if a potential infringement is discovered, the league will notify the party involved. If nothing changes, then a cease-and-desist letter follows. McCarthy declined to discuss how many companies have received letters in recent months.

One of the participants in the Super Bowl is not a stranger to trademark disputes. Texas A&M University has long held the trademark for the term “12th Man,” the nickname for the Seahawks’ large and vocal fan base. The Seahawks and university reached a settlement in 2006 that allows the team to use some versions of the phrase.

And the NFL is not the only sports organization to be vigilant about its brand. Congress has created protections for the U.S. Olympic Committee so it has exclusive rights to use “Olympics” and the interlocking rings logo. International soccer governing body FIFA is requiring countries that host the World Cup to create special rights in their constitutions to protect advertisers, said Jeff Greenbaum, a New York-based advertising lawyer with the firm Frankfurt Kurnit.

Roger N. Behle Jr., an intellectual property lawyer with the firm Foley Bezek Behle & Curtis, said the NFL’s monitoring is about maximizing revenue.

“They do have a right to police it. They spent a lot of money to build the brand up, make it profitable and not have any Tom, Dick and Harry use the marks,” said Behle, who has worked on licensing deals with the NFL and other major sports leagues.

Greenbaum said the NFL’s enforcement is also about protecting its sponsors. The league creates “official” beers, chips, sodas and other items, which can give a business a distinct advantage over its competitors.

“The strategy that they’re employing is to create enough concern among marketers that they’re afraid to even get close to the line,” Greenbaum said.

___

Associated Press writer Anthony McCartney contributed to this report from Los Angeles.

___

Follow Terry Tang on Twitter at https://www.twitter.com/ttangAP

 

Copyright 2015 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Continue Reading
Click to comment

0 Comments

  1. Pingback: URL

  2. Pingback: URL

Leave a Reply

Your email address will not be published. Required fields are marked *

Black History

George Cook: The Inventor Who Made Fishing Smarter

George Cook was a Black American inventor from Louisville, Kentucky. He was born in 1863, during a time when Black Americans faced unfair laws, limited opportunities, and many barriers to education, jobs, and recognition. Even with these challenges, he became known for his intell

Published

on

A copy of the patent for George Cook’s Automatic Fishing Device. Public domain.

George Cook was a Black American inventor from Louisville, Kentucky. He was born in 1863, during a time when Black Americans faced unfair laws, limited opportunities, and many barriers to education, jobs, and recognition. Even with these challenges, he became known for his intelligence, honesty, and ability to think in practical ways. Some records say he worked as a cook for Buffalo Bill Cody and later as a chef on a private dining car for the Louisville and Nashville Railroad. He was even known by the nickname “Honest Mister Cook.”

As with many Black American inventors and scientists of that era, there is little biographical information about Mr. Cook.

Cook’s most famous invention was the Automatic Fishing Device. He received U.S. Patent No. 625,829 for it on May 30, 1899. His patent shows that he was not just someone with an idea, but someone who made it happen.

So, what did the Automatic Fishing Device do? Imagine fishing with a line in the water. Usually, you have to watch carefully and pull the line at just the right moment when a fish bites. Cook wanted to make that process easier. His device was designed to react when a fish pulled on the line. The tension from the fish would trigger a lever. That lever would release a spring-loaded part of the device, causing it to move quickly and help pull in the line. The device also had an alarm gong that would ring to let the fisher know something was happening.

This invention was important because it used simple mechanical ideas in a clever way. Springs, levers, rails, and alarms were not new by themselves, but Cook combined them to solve a real problem. His device showed how inventors often take familiar parts and arrange them in a new way to make life easier. 

Cook looked at fishing and asked, “How can this be improved?” Then, he created a device that could respond automatically when a fish tugged on the line. His invention let fishermen relax instead of watching the line for hours, trusting the alarm to alert them.

Cook may not be as famous as some inventors, but his Automatic Fishing Device shows that creativity and innovation can be applied anywhere. His legacy lives on as part of the larger story of Black innovation in America.

Continue Reading

Business

Gov. Newsom Announces $109.6 Million in Funding for 278 Supportive Homes in Bakersfield, Contra Costa, Sacramento and Fresno

POST NEWS GROUP — “Every Californian deserves a safe place to call home, particularly the veterans who bravely served our country,” said Newsom in a statement on July 23. “California voters approved Proposition 1 because they know we must do more to address homelessness and behavioral health challenges.”

Published

on

iStock.

Last week, Gov. Gavin Newsom announced $109.6 million in Proposition 1 funding to create 278 permanent supportive homes in Bakersfield, Contra Costa County, Sacramento and Fresno, including 103 homes reserved for veterans experiencing or at risk of homelessness.

The funding, awarded through California’s Homekey+ program, is intended to expand permanent supportive housing and behavioral health services for veterans and other Californians experiencing or at risk of homelessness. State officials said the investment advances Proposition 1, the voter-approved measure aimed at increasing housing, treatment and support services for people with behavioral health needs.

“Every Californian deserves a safe place to call home, particularly the veterans who bravely served our country,” said Newsom in a statement on July 23. “California voters approved Proposition 1 because they know we must do more to address homelessness and behavioral health challenges.”

The largest award, nearly $32.6 million, will help the City of Fresno and Parkway Prime LLC convert an interim housing project into 84 permanent supportive homes at Parkway Terrace, including nine units reserved for veterans. The City of Sacramento and Urban Capital LLC will receive nearly $31.9 million to develop the Rio Linda Senior Housing Project, which will include 100 homes, 49 of them reserved for veterans.

Contra Costa County and Satellite Affordable Housing Associates will receive $28.8 million to develop an 82-unit senior housing community, with 62 units designated for people experiencing or at risk of homelessness who have behavioral health challenges, including 30 units for veterans. In Bakersfield, Community Action Partnership of Kern will receive nearly $14.1 million to convert a 38-room motel into 30 permanent supportive homes, with 15 units reserved for veterans.

State officials also announced an additional $2.3 million for three previously awarded Homekey+ projects in Olivehurst, Sanger and Stockton, primarily to support operating costs and increase veteran housing.

Since its launch, Homekey+ has awarded $968.4 million to 54 permanent supportive housing projects expected to create 2,749 affordable homes statewide, including 723 homes reserved for veterans. Officials said Proposition 1 is expected to expand California’s behavioral health system by funding additional supportive housing, treatment facilities and services for people experiencing homelessness and behavioral health challenges.

Continue Reading

Business

100 Black Wings’ Team Oakland Youth Athletes Heading to Taiwan for 2026 International Children’s Games

By Post Staff The  Bay Area Chapter of 100 Black Men  is sending nine youth athletes from its  100 Black Wings’  Team Oakland Delegation to Taiwan on Thursday, July 30, to represent the City of Oakland at the  58th International Children’s

Published

on

The delegation going to the International Children’s Games in Taiwan includes (from left) Dewayne Littlepage, Gia Goodlow, Abisewolu Redmond, Mahari Moore, Marvin Thomas, Najae Ellison, Royal Moore, Sir.Kamryn Lloyd, and Jasani Highsmith. The delegation’s coaching leadership includes Head Coach Dr. Tommie Smith, Senior Coach Margaret Dixon, Girls Coach Evangela Dixon, Strength and Conditioning Coach Nola Turnage, and Boys Coach Michael Flood, Jr. Photo courtesy of 100 Black Men of the Bay Area.

By Post Staff

The Bay Area Chapter of 100 Black Men is sending nine youth athletes from its 100 Black Wings’ Team Oakland Delegation to Taiwan on Thursday, July 30, to represent the City of Oakland at the 58th International Children’s Games (IGC) in Hualien County, Taiwan.

The Games will bring together young athletes ages 12 to 15 from 76 city delegations around the world. The opening ceremony is scheduled for Aug. 2, and athletic competitions take place Aug. 3-5.

While many international competitions center around national teams, the ICG brings young people together as representatives of their respective cities. This year’s theme – “Shining Hualien, Shining Together!” – reflects the host city’s vision of using sports, education, culture, and tourism to promote friendship, peace, inclusion, and sustainable development.

“Team Oakland’s participation demonstrates what can happen when young people are given opportunity, preparation, and a community that believes in them,” said Danny L. Williams, chairman of 100 Black Men of the Bay Area, Inc. 

“These athletes will carry Oakland’s talent, strength, and spirit onto an international stage while building relationships that can extend far beyond the competition,” he said.

Team Oakland will compete in track and field events including the 100-meter and 400-meter races, hurdles, long jump, shot put, javelin, and traditional and mixed 4×100-meter relays.

The athletes representing Oakland are: DeWayne Littlepage, Gia Goodlow, Abisewolu Redmond, Mahari Moore, Marvin Thomas, Najae Ellison, Royal Moore, Sir Kamryn Lloyd, and Jasani Highsmith.

The delegation’s coaching leadership includes Head Coach Dr. Tommie Smith, the

1968 Olympic gold medalist in the 200-meter sprint; Senior Coach Margaret Dixon;

Girls Coach Evangela Dixon; Strength and Conditioning Coach Nola Turnage;

and Boys Coach Michael Flood, Jr.

Delegation leadership also includes Williams, Head of Delegation Juanita Metters-Upshur, and city representative Dr. Mark Alexander. 

“Our athletes have trained with tremendous discipline, but this journey represents much more than competition,” said Metters-Upshur, head of delegation.  “They will have the opportunity to travel internationally, proudly represent Oakland, experience another culture, and form friendships with young people from communities across the world.  We are incredibly proud of them and grateful to the families, coaches, partners, and supporters who have helped make this experience possible.”

In addition to track and field, the games will feature swimming, tennis, table tennis, Taekwondo, archery, football, and 3×3 basketball. Hualien County is located between Taiwan’s Central Mountain Range and the Pacific Ocean and hosts the International Children’s Games for the first time this year.

The International Children’s Games were founded in 1968 by Slovenian coach Metod Klemenc, based on the belief that sports can bridge differences in culture, religion, and race. 

The ICG is approved by the International Olympic Committee and emphasizes friendship, fair play, teamwork, perseverance, and cultural understanding among young people.

The Oakland delegation’s participation reflects the 100 Black Wings’ programmatic commitment to developing young people through athletic achievement, discipline, leadership, cultural exposure, and global citizenship.  

Team Oakland is supported by a network of families, coaches, community partners, and advocates who believe that international experiences can expand how young people view themselves and their possibilities.

Continue Reading

Subscribe to receive news and updates from the Oakland Post

* indicates required

CHECK OUT THE LATEST ISSUE OF THE OAKLAND POST

ADVERTISEMENT

WORK FROM HOME

Home-based business with potential monthly income of $10K+ per month. A proven training system and website provided to maximize business effectiveness. Perfect job to earn side and primary income. Contact Lynne for more details: Lynne4npusa@gmail.com 800-334-0540

Facebook

Misty Copeland at the 2026 Met Gala, wearing fashion in theme of "Costume Art" Date 4 May 2026, 19:39:21
Art2 days ago

Misty Copeland Shapes Ballet’s Tomorrow

IStock.
Community2 days ago

As Part of Your Back-to- School Checklist, Vaccinate

IStock.
Community2 days ago

As Part of Your Back-to- School Checklist, Vaccinate

‘No On Coal’ demonstrators protest the use of the Port of Oakland as a terminal to ship coal overseas. File photo.
Crime2 days ago

Congresswoman Simon Demands Investigation into Trump’s Abuse of Emergency Powers for Coal Export Terminal in West Oakland

AI-generated photo by Open AI.
Commentary2 days ago

OPINION: The Philippines Isn’t Foreign When Your Family Still Lives There

Assemblymember Tina McKinnor (D-Inglewood), right, introduced Assembly Bill 2113 to address a public safety enforcement gap involving unauthorized personal drones flying over crowds at large outdoor events in California. A violation would be an infraction punishable by a fine of up to $500. McKinnor is shown with fellow California Legislative Black Caucus member Assemblymember Isaac Bryan (D-Ladera Heights). CBM photo by Antonio Ray Harvey.
Commentary2 days ago

Asm. McKinnor’s Bill Banning Drones Above Outdoor Entertainment Events Awaits Senate Decision

Justices of the United States Supreme Court. Courtesy of Supreme Court of the United States.
Featured2 days ago

California Sen. Padilla Joins Colleagues to Introduce Bill Imposing Term Limits on Supreme Court Justices

California Secretary of State Shirley N. Weber issued a statement confirming that her office is reviewing claims made by the U.S. Department of Homeland Security regarding the state’s efforts to prevent election fraud. CBM photo by Antonio Ray Harvey.
Featured2 days ago

Department of Homeland Security Demands California Secretary of State Shirley N. Weber Scrub Voter Rolls

A copy of the patent for George Cook’s Automatic Fishing Device. Public domain.
Black History2 days ago

George Cook: The Inventor Who Made Fishing Smarter

iStock.
Business2 days ago

Gov. Newsom Announces $109.6 Million in Funding for 278 Supportive Homes in Bakersfield, Contra Costa, Sacramento and Fresno

U.S. Rep. Sydney Kamlager-Dove (D-CA-37). File photo.
Community2 days ago

Rep. Kamlager Dove Demands Care, Justice for Man Shot by ICE

Gov. Gavin Newsom speaks during a July 21 presentation at McClellan Park highlighting California’s investments in advanced firefighting technology and wildfire prevention tools. CBM photo by Antonio Ray Harvey.
Environment2 days ago

“The Power to See Threats Sooner”: Gov. Newsom, Safety Officials Showcase California’s Investments in Hi-Tech Wildfire Prevention

The delegation going to the International Children’s Games in Taiwan includes (from left) Dewayne Littlepage, Gia Goodlow, Abisewolu Redmond, Mahari Moore, Marvin Thomas, Najae Ellison, Royal Moore, Sir.Kamryn Lloyd, and Jasani Highsmith. The delegation’s coaching leadership includes Head Coach Dr. Tommie Smith, Senior Coach Margaret Dixon, Girls Coach Evangela Dixon, Strength and Conditioning Coach Nola Turnage, and Boys Coach Michael Flood, Jr. Photo courtesy of 100 Black Men of the Bay Area.
Business2 days ago

100 Black Wings’ Team Oakland Youth Athletes Heading to Taiwan for 2026 International Children’s Games

Port Commissioner and Maritime Attorney Derrick Muhammad delivers a speech at Youth Uprising in East Oakland on Saturday, July 25. Photo by Graig Brooks.
Business2 days ago

Oakland ‘Port Serves as a Powerful Engine for Good Jobs and Economic Development

Oakland Police Department’s new chief JAMES BEERE, Dr Ken Chambers, Interfaith Council of Alameda County (ICAC) President and Dr Jim Hopkins, Pastor Emeritus, Lake Shore Avenue Baptist Church, and ICAC founding former board member.
Crime2 days ago

Oakland Faith Leaders Welcome New Police Chief, Mobilize Around Housing and Civic Action

Staff and family members of patients at UCSF Benioff Children's Hospital Oakland in Oakland, Calif., hold signs during a rally on Thursday, July 9, 2026. Rally participants protested the relocation of specialized care clinics to the hospital's San Francisco campus. Photo by Kayla Chan/Bay City News.
Business2 weeks ago

Oakland Children’s Hospital Workers and Patients Rally for Pediatric Medical Care

Gov. Gavin Newsom speaks during a July 21 presentation at McClellan Park highlighting California’s investments in advanced firefighting technology and wildfire prevention tools. CBM photo by Antonio Ray Harvey.
Environment2 days ago

“The Power to See Threats Sooner”: Gov. Newsom, Safety Officials Showcase California’s Investments in Hi-Tech Wildfire Prevention

iStock.
Business2 weeks ago

Surveillance Pricing Fight: State Senate Debates Bill Banning Retailers from Using AI to Set Prices Based on a Buyer’s Profile

Pastor Michael Wallace of Mt. Zion Missionary Baptist Church (center) and David Kimball, president of the Oakland Stake of the LDS church listen to remarks before volunteers began their work. “We are grateful to partner with these organizations to help care for those in need in our community,” Kimball later told the assembled volunteers. Courtesy photo.
Business2 weeks ago

Mount Zion MBC, Church of Jesus Christ of Latter-day Saints Partner to Bring 29,000 Meals to Alameda County

California Secretary of State Shirley N. Weber issued a statement confirming that her office is reviewing claims made by the U.S. Department of Homeland Security regarding the state’s efforts to prevent election fraud. CBM photo by Antonio Ray Harvey.
Featured2 days ago

Department of Homeland Security Demands California Secretary of State Shirley N. Weber Scrub Voter Rolls

#NNPA BlackPress2 weeks ago

New Judge Could Decide if Karmelo Anthony Gets a New Trial

Dr. Tonja L. Ringgold, an educator and Life Member of Alpha Kappa Alpha Sorority, Incorporated® (AKA), was installed as North Atlantic Regional Director during the organization’s 72nd Biennial International Convention on July 23 in Las Vegas.
Black History1 week ago

Alpha Kappa Alpha Sorority, Inc. Celebrates New North Atlantic Regional Director

iStock.
Business2 weeks ago

Starting This Summer, California Car Buyers Can Get an Instant $3500 Off the Cost of Electric Vehicles

Justices of the United States Supreme Court. Courtesy of Supreme Court of the United States.
Featured2 days ago

California Sen. Padilla Joins Colleagues to Introduce Bill Imposing Term Limits on Supreme Court Justices

#NNPA BlackPress2 weeks ago

COMMENTARY: You Are Already Paying for the AI Boom

#NNPA BlackPress2 weeks ago

California Bill Would Let Abuse Victims Use Trauma as Legal Defense for Violent Crime

Black History2 weeks ago

Fed Court to Decide Landmark First Amendment Case

From left to right: Jesse Arreguín, Gov. Gavin Newsom, Sharon Quirk Silva, Oakland Mayor Barbara Lee, and Janelle Chan. Photo courtesy Sarah Henry.
Business3 weeks ago

Gov. Gavin Newsom Signs Law Streamlining Affordable Housing Rules

John Jones III, Jonathan Fitness Jones, Mayor Barbara Lee, Ray Bobbitt, Samantha Wise, and Cecilia Cunningham. Photo by Gay Plair Cobb
Black History3 weeks ago

Oakland Celebrates $125 Million Coliseum Sale

Saving Black Mothers Starts Outside the Hospital
Black History3 weeks ago

Saving Black Mothers Starts Outside the Hospital

Trending

Copyright ©2021 Post News Group, Inc. All Rights Reserved.