Business

Bonta Pushes for Gender Equity in Consumer Good Prices

Attorney General Rob Bonta issued a consumer alert reminding residents to know their rights under Assembly Bill 1287 for Women’s Equality Day on August 26.
State law prohibits businesses from charging different prices for substantially similar goods based on the gender of the product’s target audience. The law protects consumers from the “pink tax,” a label used to describe the practice of charging women higher prices than men for the same or similar goods.

Published

4 weeks ago

September 10, 2024

Oakland Post

Attorney General Rob Bonta (AG Facebook Page)

By Bo Tefu, California Black Media

Attorney General Rob Bonta issued a consumer alert reminding residents to know their rights under Assembly Bill 1287 for Women’s Equality Day on August 26.

State law prohibits businesses from charging different prices for substantially similar goods based on the gender of the product’s target audience. The law protects consumers from the “pink tax,” a label used to describe the practice of charging women higher prices than men for the same or similar goods.

According to consumer data, products marketed to women cost 7% more than those marketed to men. The average cost of personal products is 13% higher for women compared to men. The bill authored by Assemblymember Rebecca Bauer-Kahan (D-Orinda) was enacted to prevent gender-based price differences that violate the law.

Bonta condemned the pink tax and encouraged consumers to report businesses that have violated this law.

“The Pink Tax is a sexist practice that is illegal in California. Women, especially Black and Latinx women, are paid less than their White, male counterparts in the same roles, yet have to spend more than men to buy very similar products,” said Bonta.

“California consumers have the right to shop without fear of discrimination,” he said.

Bauer-Kahan stated that the majority of products are gender -targeted. With this law, the state is working to close the unnecessary and burdensome gaps of gendered pricing to promote gender equality.

“It has been two years since the passage of AB 1287, and it is very exciting to see the work Attorney General Bonta is doing to guarantee consumers rights under California’s Pink Tax Law. Unequal prices for women translate to impacts for their own financial well-being as well as that of their families. This also exacerbates the already-existing gender gap in financial inequality,” she said.

The bill is supported by the California Commission on the Status of Women and Girls which cosponsored AB 1287. Since the passing of the pink tax law, supporters of the bill argued that unequal pricing translates into unjust and harmful financial impacts for women and girls given the issue of gender pay gaps. The practice of pink tax further widens wealth inequality by disproportionally affecting women of color statewide.

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Google’s New Deal with California Lawmakers and Publishers Will Fund Newsrooms, Explore AI

Gov. Gavin Newsom, California lawmakers and some newspaper publishers last week finalized a $172 million deal with tech giant Google to support local news outlets and artificial intelligence innovation. This deal, the first of its kind in the nation, aims to invest in local journalism statewide over the next five years. However, the initiative is different from a bill proposed by two legislators, news publishers and media employee unions requiring tech giants Google and Meta to split a percentage of ad revenue generated from news stories with publishers and media outlets.

Published

6 days ago

October 1, 2024

Oakland Post

iStock

By Bo Tefu, California Black Media

This deal, the first of its kind in the nation, aims to invest in local journalism statewide over the next five years. However, the initiative is different from a bill proposed by two legislators, news publishers and media employee unions requiring tech giants Google and Meta to split a percentage of ad revenue generated from news stories with publishers and media outlets. Under this new deal, Google will commit $55 million over five years into a new fund administered by the University of California, Berkeley to distribute to local newsrooms. In this partnership, the State is expected to provide $70 over five years toward this initiative. Google also has to pay a lump sum of $10 million annually toward existing grant programs that fund local newsrooms.

The State Legislature and the governor will have to approve the state funds each year. Google has agreed to invest an additional $12.5 million each year in an artificial intelligence program. However, labor advocates are concerned about the threat of job losses as a result of AI being used in newsrooms.

Julie Makinen, board chairperson of the California News Publishers Association, acknowledged that the deal is a sign of progress.

“This is a first step toward what we hope will become a comprehensive program to sustain local news in the long term, and we will push to see it grow in future years,” said Makinen.

However, the deal is “not what we had hoped for when set out, but it is a start and it will begin to provide some help to newsrooms across the state,” she said.

Regina Brown Wilson, Executive Director of California Black Media, said the deal is a commendable first step that beats the alternative: litigation, legislation or Google walking from the deal altogether or getting nothing.

“This kind of public-private partnership is unprecedented. California is leading the way by investing in protecting the press and sustaining quality journalism in our state,” said Brown Wilson. “This fund will help news outlets adapt to a changing landscape and provide some relief. This is especially true for ethnic and community media journalists who have strong connections to their communities.”

Although the state partnered with media outlets and publishers to secure the multi-year deal, unions advocating for media workers argued that the news companies and lawmakers were settling for too little.

Sen. Mike McGuire (D-Healdsburg) proposed a bill earlier this year that aimed to hold tech companies accountable for money they made off news articles. But big tech companies pushed back on bills that tried to force them to share profits with media companies.

McGuire continues to back efforts that require tech companies to pay media outlets to help save jobs in the news industry. He argued that this new deal, “lacks sufficient funding for newspapers and local media, and doesn’t fully address the inequities facing the industry.”