#NNPA BlackPress
Black Press Consumers’ Message to NNPA: Keep Growing, Amplifying Community News
NNPA NEWSWIRE — “From now on, I would like to see the Black Press continue to grow. This could be in the form of owning television stations, podcasts, digital apps, media companies, and marketing solutions to guarantee visibility that challenges the outdated mainstream’s longstanding narratives that are sometimes stereotypical when concerning Black culture,” said recording artist Jacoby Jelks, who once appeared on an NNPA livestream.
The post Black Press Consumers’ Message to NNPA: Keep Growing, Amplifying Community News first appeared on BlackPressUSA.

Part 2 in a Series Celebrating 195 Years of the Black Press of America
By Stacy M. Brown, NNPA Newswire Senior National Correspondent
@StacyBrownMedia
The National Newspaper Publishers Association (NNPA), the trade association of the 230-plus Black-owned newspapers and media companies that comprise the Black Press of America, is poised to observe the 195th anniversary of the birth of Freedom’s Journal and the Black Press.
NNPA Newswire has embarked on four-part series featuring some of its most dedicated consumers ahead of the convention.
In Part II, they’ve asserted what they’d like to see from the Black Press today and in the years and decades ahead.
“I would like to see the Black Press continue moving and growing forward,” said Joni King, who has championed NNPA’s live morning show, Let It Be Known, since its inception in January 2021.
Artist Jacoby Jelks, who once appeared on an NNPA livestream, wants the Black Press to expand to other mediums.
“From now on, I would like to see the Black Press continue to grow. This could be in the form of owning television stations, podcasts, digital apps, media companies, and marketing solutions to guarantee visibility that challenges the outdated mainstream’s longstanding narratives that are sometimes stereotypical when concerning Black culture,” Jelks stated.
Michelle Madison, who subscribes to BlackPressUSA.com, said the onslaught of social media has made it challenging in many ways, “with more and more people receiving much of their news via the internet.”
However, Madison offered her belief in a “two-fold method.”
“First, there needs to be a contrived effort to attract people to purchasing, subscribing, and reading actual newspapers,” Madison insisted.
“Second, there needs to be a focus on addressing those that rely mainly on social media for their news. Based on my own informal research, many baby boomers and millennials seldom purchase newspapers.”
Madison continued:
“Typically, these groups are more inclined to subscribe to an online news service. However, I know of people in the age range of 50 and older who purchase newspapers and support Black media.
“However, that group is waning. The Black Press must make a concerted effort to attract them. Also, the readers should feel that their voice is being heard. I believe that this could be achieved by proactively incorporating millennials and generation X into the editorial content and staff of Black newspapers.”
She concluded that the Black Press “must aggressively seek advertisers and subscribers that are not afraid to hear the truth, according to Black people.”
Subscriber David Youngblood added that the Black Press should employ younger reporters and storytellers of all ages.
“I would like to see more voices challenge my progressive beliefs,” Youngblood asserted. “I would like to see more history lessons and more interviews with members of Congress.”
Youngblood encouraged the Black Press to continue efforts to bring subject matter experts on programs like Let It Be Known.
“I’d like to see a brief feature of each newspaper every day where they tell us what’s in the news in their specific city,” he said.
“Not just crime and violence, but local good news with local people.”
Entrepreneur Ashley King said she’d like the Black Press to include other marginalized voices in its coverage.
“Particularly other races and those with disabilities,” King stated. “I would also like for us to highlight more positive stories of those in the majority that help, support, and propel the Black voice,” she stated.
Chenadra Washington of the Washington International PR Firm admitted that it wasn’t until recently that she discovered the value of the Black Press.
“I am 35, and I texted a few friends, and they didn’t know anything about BlackPressUSA,” Washington said.
“With that, more brand awareness is needed, especially for generations younger than me.”
For decades, Isiah Gamble said he’d been a consumer of such Black Press jewels as The Amsterdam News, Philadelphia Tribune, and the AFRO.
He said he’d passed that appreciation down to his grandchildren, who regularly peruse the pages of the Black Press.
“I feel sorry for those who say they don’t know the Black Press,” Gamble remarked.
“I feel sorry because they should be ashamed. The Black Press is an institution like no other.
“Sure, having younger voices move in is always a good idea for any business, but if you’re paying attention to the Black Press and not the hustle and fake stuff put out by other news organizations, you’d know that the Black Press speaks to all of us, young and old, male, and female, poor and wealthy.”
Gamble concluded:
“I believe the one-piece missing is that the Black Press should look into being more visible at events like the Essence Festival, the Jamaican and Puerto Rican parades, and even going over to Europe and sharing their stories there.”
The NNPA’s convention and the celebration of the 195th anniversary of the Black Press is open to the public. For great hotel rates and tickets to some of the signature events at the convention, visit https://www.nnpa-events.com/
The post Black Press Consumers’ Message to NNPA: Keep Growing, Amplifying Community News first appeared on BlackPressUSA.
#NNPA BlackPress
Trump Set to Sign Largest Cut to Medicaid After a Marathon Protest Speech by Leader Jeffries
BLACKPRESSUSA NEWSWIRE — The bill also represents the biggest cut in Medicare in history and is a threat to the health care coverage of over 15 million people. The spending in Trump’s signature legislation also opens the door to a second era of over-incarceration in the U.S.

By Lauren Burke
By a vote of 218 to 214, the GOP-controlled U.S. House passed President Trump’s massive budget and spending bill that will add $3.5 trillion to the national debt, according to the Congressional Budget Office (CBO). The bill also represents the biggest cut in Medicare in history and is a threat to the health care coverage of over 15 million people. The spending in Trump’s signature legislation also opens the door to a second era of over-incarceration in the U.S. With $175 billion allocated in spending for immigration enforcement, the money for more police officers eclipsed the 2026 budget for the U.S. Marines, which is $57 billion. Almost all of the policy focus from the Trump Administration has focused on deporting immigrants of color from Mexico and Haiti.
The vote occurred as members were pressed to complete their work before the arbitrary deadline of the July 4 holiday set by President Trump. It also occurred after Democratic Leader Hakeem Jeffries took the House floor for over 8 hours in protest. Leader Jeffries broke the record in the U.S. House for the longest floor speech in history on the House floor. The Senate passed the bill days before and was tied at 50-50, with Republican Senator Lisa Murkowski saying that, “my hope is that the House is gonna look at this and recognize that we’re not there yet.” There were no changes made to the Senate bill by the House. A series of overnight phone calls to Republicans voting against, not changes, was what won over enough Republicans to pass the legislation, even though it adds trillions to the debt. The Trump spending bill also cuts money to Pell grants.
“The Big Ugly Bill steals food out of the hands of starving children, steals medicine from the cabinets of cancer patients, and equips ICE with more funding and more weapons of war than the United States Marine Corps. Is there any question of who those agents will be going to war for, or who they will be going to war against? Beyond these sadistic provisions, Republicans just voted nearly unanimously to close urban and rural hospitals, cripple the child tax credit, and to top it all off, add $3.3 trillion to the ticking time bomb that is the federal deficit – all from a party that embarrassingly pretends to stand for fiscal responsibility and lowering costs,” wrote Congressional Black Caucus Chairwoman Yvette Clarke (D-NY) in a statement on July 3.
“The Congressional Budget Office predicts that 17 million people will lose their health insurance, including over 322,000 Virginians. It will make college less affordable. Three million people will lose access to food assistance through the Supplemental Nutrition Assistance Program (SNAP). And up to 16 million students could lose access to free school meals. The Republican bill does all of this to fund tax breaks for millionaires, billionaires, and corporations,” wrote Education and Workforce Committee ranking member Rep. Bobby Scott (D-VA) in a statement. The bill’s passage has prompted Democrats to start thinking about 2026 and the next election cycle. With the margins of victory in the U.S. House and U.S. Senate being so narrow, many are convinced that the balance of power and the question of millions being able to enjoy health care come down to only several thousand votes in congressional elections. But currently, Republicans controlled by the MAGA movement control all three branches of government. That reality was never made more stark and more clear than the last seven days of activity in the U.S. House and U.S. Senate.

#NNPA BlackPress
Congressional Black Caucus Challenges Target on Diversity
BLACKPRESSUSA NEWSWIRE — we found that the explanations offered by the leadership of the Target Corporation fell woefully short of what our communities deserve and of the values of inclusion that Target once touted

By Stacy M. Brown
Black Press USA Senior National Correspondent
Target is grappling with worsening financial and reputational fallout as the national selective buying and public education program launched by the Black Press of America and other national and local leaders continues to erode the retailer’s sales and foot traffic. But a recent meeting that the retailer intended to keep quiet between CEO Brian Cornell and members of the Congressional Black Caucus Diversity Task Force was publicly reported after the Black Press discovered the session, and the CBC later put Target on blast.
“The Congressional Black Caucus met with the leadership of the Target Corporation on Capitol Hill to directly address deep concerns about the impact of the company’s unconscionable decision to end a number of its diversity, equity, and inclusion efforts,” CBC Chair Yvette Clarke stated. “Like many of the coalition leaders and partner organizations that have chosen to boycott their stores across the country, we found that the explanations offered by the leadership of the Target Corporation fell woefully short of what our communities deserve and of the values of inclusion that Target once touted,” Congresswoman emphasized. “Black consumers contribute overwhelmingly to our economy and the Target Corporation’s bottom line. Our communities deserve to shop at businesses that publicly share our values without sacrificing our dignity. It is no longer acceptable to deliver promises to our communities in private without also demonstrating those values publicly.”
Lauren Burke, Capitol Hill correspondent for Black Press of America, was present when Target CEO Cornell and a contingent of Target officials arrived at the U.S. Capitol last month. “It’s always helpful to have meetings like this and get some candid feedback and continue to evolve our thinking,” Cornell told Burke as he exited the meeting. And walked down a long hallway in the Cannon House Office Building. “We look forward to follow-up conversations,” he stated. When asked if the issue of the ongoing boycott was discussed, Cornell’s response was, “That was not a big area of focus — we’re focused on running a great business each and every day. Take care of our teams. Take care of the guests who shop with us and do the right things in our communities.”
A national public education campaign on Target, spearheaded by Dr. Benjamin F. Chavis Jr., president and CEO of the National Newspaper Publishers Association (NNPA), the NNPA’s board of directors, and with other national African American leaders, has combined consumer education efforts with a call for selective buying. The NNPA is a trade association that represents the more than 220 African American-owned newspapers and media companies known as the Black Press of America, the voice of 50 million African Americans across the nation. The coalition has requested that Target restore and expand its stated commitment to do business with local community-owned businesses inclusive of the Black Press of America, and to significantly increase investment in Black-owned businesses and media, Historically Black Colleges and Universities (HBCU, Black-owned Banks, national Black Church denominations, and grassroots and local organizations committed to improving the quality of life of all Americans, and especially those from underserved communities. According to Target’s latest earnings report, net sales for the first quarter of 2025 fell 2.8 percent to $23.85 billion compared to the same period last year. Comparable store sales dropped 3.8 percent, and in-store foot traffic slid 5.7 percent.
Shares of Target have also struggled under the pressure. The company’s stock traded around $103.85 early Wednesday afternoon, down significantly from roughly $145 before the controversy escalated. Analysts note that Target has lost more than $12 billion in market value since the beginning of the year. “We will continue to inform and to mobilize Black consumers in every state in the United States,” Chavis said. “Target today has a profound opportunity to respond with respect and restorative commitment.”
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