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Black Press Consumers’ Message to NNPA: Keep Growing, Amplifying Community News

NNPA NEWSWIRE — “From now on, I would like to see the Black Press continue to grow. This could be in the form of owning television stations, podcasts, digital apps, media companies, and marketing solutions to guarantee visibility that challenges the outdated mainstream’s longstanding narratives that are sometimes stereotypical when concerning Black culture,” said recording artist Jacoby Jelks, who once appeared on an NNPA livestream.
The post Black Press Consumers’ Message to NNPA: Keep Growing, Amplifying Community News first appeared on BlackPressUSA.

Published

4 years ago

June 11, 2022

Oakland Post

Part 2 in a Series Celebrating 195 Years of the Black Press of America

By Stacy M. Brown, NNPA Newswire Senior National Correspondent
@StacyBrownMedia

The National Newspaper Publishers Association (NNPA), the trade association of the 230-plus Black-owned newspapers and media companies that comprise the Black Press of America, is poised to observe the 195th anniversary of the birth of Freedom’s Journal and the Black Press.

An informative and entertaining convention kicks off at the Hilton Riverside Hotel on June 22 in New Orleans with the theme, “195 Years of the Black Press: Amplifying our Voices for Freedom, Justice, Equality, and Equity.”

NNPA Newswire has embarked on four-part series featuring some of its most dedicated consumers ahead of the convention.

Already during the series, readers and other consumers have shared why the Black Press remains vital after 195 years.

In Part II, they’ve asserted what they’d like to see from the Black Press today and in the years and decades ahead.

“I would like to see the Black Press continue moving and growing forward,” said Joni King, who has championed NNPA’s live morning show, Let It Be Known, since its inception in January 2021.

Artist Jacoby Jelks, who once appeared on an NNPA livestream, wants the Black Press to expand to other mediums.

“From now on, I would like to see the Black Press continue to grow. This could be in the form of owning television stations, podcasts, digital apps, media companies, and marketing solutions to guarantee visibility that challenges the outdated mainstream’s longstanding narratives that are sometimes stereotypical when concerning Black culture,” Jelks stated.

Michelle Madison, who subscribes to BlackPressUSA.com, said the onslaught of social media has made it challenging in many ways, “with more and more people receiving much of their news via the internet.”

However, Madison offered her belief in a “two-fold method.”

“First, there needs to be a contrived effort to attract people to purchasing, subscribing, and reading actual newspapers,” Madison insisted.

“Second, there needs to be a focus on addressing those that rely mainly on social media for their news. Based on my own informal research, many baby boomers and millennials seldom purchase newspapers.”

Madison continued:

“Typically, these groups are more inclined to subscribe to an online news service. However, I know of people in the age range of 50 and older who purchase newspapers and support Black media.

“However, that group is waning. The Black Press must make a concerted effort to attract them. Also, the readers should feel that their voice is being heard. I believe that this could be achieved by proactively incorporating millennials and generation X into the editorial content and staff of Black newspapers.”

She concluded that the Black Press “must aggressively seek advertisers and subscribers that are not afraid to hear the truth, according to Black people.”

Subscriber David Youngblood added that the Black Press should employ younger reporters and storytellers of all ages.

“I would like to see more voices challenge my progressive beliefs,” Youngblood asserted. “I would like to see more history lessons and more interviews with members of Congress.”

Youngblood encouraged the Black Press to continue efforts to bring subject matter experts on programs like Let It Be Known.

“I’d like to see a brief feature of each newspaper every day where they tell us what’s in the news in their specific city,” he said.

“Not just crime and violence, but local good news with local people.”

Entrepreneur Ashley King said she’d like the Black Press to include other marginalized voices in its coverage.

“Particularly other races and those with disabilities,” King stated. “I would also like for us to highlight more positive stories of those in the majority that help, support, and propel the Black voice,” she stated.

Chenadra Washington of the Washington International PR Firm admitted that it wasn’t until recently that she discovered the value of the Black Press.

“I am 35, and I texted a few friends, and they didn’t know anything about BlackPressUSA,” Washington said.

“With that, more brand awareness is needed, especially for generations younger than me.”

For decades, Isiah Gamble said he’d been a consumer of such Black Press jewels as The Amsterdam News, Philadelphia Tribune, and the AFRO.

He said he’d passed that appreciation down to his grandchildren, who regularly peruse the pages of the Black Press.

“I feel sorry for those who say they don’t know the Black Press,” Gamble remarked.

“I feel sorry because they should be ashamed. The Black Press is an institution like no other.

“Sure, having younger voices move in is always a good idea for any business, but if you’re paying attention to the Black Press and not the hustle and fake stuff put out by other news organizations, you’d know that the Black Press speaks to all of us, young and old, male, and female, poor and wealthy.”

Gamble concluded:

“I believe the one-piece missing is that the Black Press should look into being more visible at events like the Essence Festival, the Jamaican and Puerto Rican parades, and even going over to Europe and sharing their stories there.”

The NNPA’s convention and the celebration of the 195th anniversary of the Black Press is open to the public. For great hotel rates and tickets to some of the signature events at the convention, visit https://www.nnpa-events.com/

The post Black Press Consumers’ Message to NNPA: Keep Growing, Amplifying Community News first appeared on BlackPressUSA.

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Smooth Ride! Car Suspension & Comfort Tested #shorts

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Oakland Post

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61 years since Selma, Houston leaders say the bridge remains to be crossed

61 years after Selma, Houston leaders say the fight for equality continues. The issues that sparked the marches still impact Black Americans today.

Published

1 month ago

October 4, 2026

Oakland Post

Houston leaders discuss the ongoing struggle for civil rights 61 years after Selma, emphasizing the need for continued action.

It has been 61 years since the Selma marches. But political leaders in Houston say that the issues protesters were marching for still plague the lives of Black Americans.

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Here is what you need to know about finding unique white elephant gift ideas that everyone wants to steal

The best white elephant gift ideas are funny enough to get a reaction but useful enough that people actually want to steal them. Look for gifts with a surprise factor, broad appeal, an inside joke, and just enough personality to spark some friendly competition. The wrapping paper comes off, the room goes quiet for half […]

Published

1 month ago

October 4, 2026

Oakland Post

The best white elephant gift ideas are funny enough to get a reaction but useful enough that people actually want to steal them. Look for gifts with a surprise factor, broad appeal, an inside joke, and just enough personality to spark some friendly competition.

The wrapping paper comes off, the room goes quiet for half a second, and suddenly everyone wants the same gift. That is the sweet spot. A great white elephant pick should make people laugh, lean in, and start plotting their next steal before the turn is even over.

Should a White Elephant Gift Be Funny or Useful?

A white elephant gift can be funny or useful, but the strongest choices usually give people a reason to laugh and a reason to keep the item. A practical gift with an odd design, unexpected feature, or playful theme can get a reaction without becoming something the recipient immediately wants to give away.

The right balance depends on the group. Close friends and family members may enjoy a ridiculous gag gift because they already understand one another’s sense of humor.

A workplace exchange, neighborhood party, or mixed-age gathering usually calls for something with broader appeal. In those settings, humor works better when it is built into an item people could still use afterward.

It also helps to think about how quickly the gift will make sense once it is opened. A strangely shaped kitchen tool, oversized mug, quirky desk accessory, or unexpectedly fancy everyday item can create an immediate reaction. Guests understand the joke right away, while the item still has enough practical value to attract a steal.

Pure gag gifts can be harder to pull off. Something that exists only for the punchline may get a big laugh during the reveal and then sit untouched for the rest of the game. If the goal is to bring one of the gifts everyone keeps fighting over, usefulness gives the joke staying power.

Memorable Present Ideas: Creating Inside Joke Gifts

Inside joke gifts can make a white elephant exchange feel much more personal, especially when most of the group shares the same stories. The trick is choosing a reference that people will recognize quickly instead of building the entire joke around something only two guests understand.

You can turn a memorable vacation mishap, office catchphrase, family story, or long-running group joke into the theme of the gift. A personalized comic book can work especially well when it turns familiar people or a ridiculous shared moment into part of the story.

Think carefully about who the joke involves before ordering anything permanent. The gift should make the person feel included in the fun, not singled out for the wrong reason.

Can You Bring Something You Already Own?

Holiday gift exchanges can be a good place to re-gift something you never used, especially if it is unopened and clean.

The following can all work if they still look presentable:

A duplicate kitchen gadget
An untouched game
A decorative item
A sealed gift set
An unopened candle
A new travel accessory

The goal is to give the item a second chance, not use the exchange as an excuse to clear out damaged or unwanted clutter.

Take a close look at the packaging before wrapping it. Faded boxes, missing pieces, visible wear, or anything that looks obviously used can make the gift feel careless.

Wrapping Budget-Friendly Gifts

Wrapping can make gifts more entertaining before anyone even knows what’s inside.

Misdirection works especially well for fun party games. Put a small gift inside a much larger box. Use packaging from an unrelated household item.

Add harmless weight so guests cannot guess what they are holding. The reveal becomes part of the joke without changing the gift itself.

You can also lean into the theme of the exchange. Bright paper, oversized bows, reusable bags, or deliberately over-the-top wrapping can make an ordinary item feel more memorable. If the gift itself is already funny, simple wrapping may work better so the surprise stays hidden until the last second.

Frequently Asked Questions

Is Picking Last an Advantage in White Elephant?

Picking last can be an advantage because you get to see almost every gift before making your move. Instead of choosing blindly from the remaining wrapped presents, you can steal something that has already caught your attention if the rules still allow it.

That advantage depends on the house rules. Some games limit how many times a gift can be stolen.

Others lock an item once it reaches a certain number of steals. If the most popular gifts are already unavailable, the final player may have fewer strong options than expected.

The first player can also get another turn at the end in some versions of the game. That rule can balance things out, since the person who started with the least information may get one final chance to steal.

How Do You Plan White Elephant for a Large Group?

For a large white elephant exchange, set a firm spending limit and establish the stealing rules in advance.

Create a clear turn order before the game begins. Drawing numbers as guests arrive can save time once everyone is ready to start.

Keep the number of steals per gift limited so the game does not drag on. It also helps to have one person track which creative holiday presents have been stolen and when they are locked, especially if dozens of people are participating.

Can You Play White Elephant Virtually?

A virtual white elephant exchange can work over a video call, with one person keeping track of the turn order and each steal. Guests can either mail physical gifts ahead of time or use digital gifts that can be delivered once the game ends.

Set the spending limit and stealing rules before everyone joins. It also helps to decide how gifts will be revealed and who is responsible for sending each one afterward so the exchange does not become confusing.