Community
Barbershop 2.0: The App That’s Putting Black Health in the Palm of Our Hands
Last week, he launched a high-tech digital tool that he hopes will save lives during the COVID-19 pandemic — and beyond. He also hopes it will turn around the troubling disparities that exist when it comes to the health of Black Americans.

Dr. Bill J. Releford, a Los Angeles County-based physician and founder of the Releford Foot and Ankle Institute in Inglewood, is putting Black health care in their own hands.
Last week, he launched a high-tech digital tool that he hopes will save lives during the COVID-19 pandemic — and beyond. He also hopes it will turn around the troubling disparities that exist when it comes to the health of Black Americans.
The “Barbershop 2.0,” Releford’s new app, allows users to access Black physicians from anywhere in the world. Dr. Releford says he is building on another project he launched in 2009, the Black Barbershop Health Outreach Program. With that initiative, he worked to screen 500,000 Black men for diabetes and high blood pressure in over 100 barbershops.
Releford says during the development process, he has had to keep some of the features of his software program under wraps before it officially launched last week. In a one-on-one conversation with California Black Media contributor Charlene Muhammad, Releford talked about the benefits of the app — not just for Black men, but for their families and communities, too.
CBM: Congratulations on your creation, Dr. Releford. It appears uniquely positioned to have an immediate effect on Black men’s health. Barbershop 2.0. Tell us what’s it all about?
BR: With my first health initiative for Black men, we were going to Black-owned barber shops across the country, screening men for diabetes and high blood pressure, with nurses and volunteers. Now, we have COVID-19. It has been bittersweet. We know the bitter part very well, but some of the things that have come out of it have been beneficial. The sweet part would be the fact that it’s forced people to leverage a lot of technology that has always been there but has never been optimized. Number two, we are launching the Black Barbershop Physician Network, where you can see a Black physician, on your phone in the comfort of your home.
Health disparities have a number of driving factors. One of the most prominent driving factors, other than the racism, of course, is that studies have shown that African Americans prefer to get care from Black doctors, and studies also have confirmed that outcomes are better when patients are treated by Black physicians, particularly Black men.
Study results that were particularly granular in their data showed that white doctors tend to make less eye contact with Black patients as compared to their white patients. White doctors also touch their Black patients less than their white ones.
One thing that I have been hearing over the decades in practice, is a Black patient will come to me and say, ‘Wow! We’re so glad to see you, because they act like they didn’t want to touch me at such-and-such office.’ I hear it all the time, not knowing that there was some scientific confirmation of the things that people were just saying to me organically.
How does the app work?
You’ll be able to see a Black physician on your phone, in the comfort of your home, using telemedicine. We also have a remote vitals component, where I can check your respiration, your heart rate, and your oxygen saturation from your phone, just by downloading the app. We can check your vitals anywhere, around the world — whoever downloads this.
Is this just for Black men?
It’s not just for Black men, but the focus, our main brand has been, of course, dealing with health disparities, focusing on African American men. It’s available to anyone who wants to use the application, but a lot of our messaging is related to African American men.
When is your launch?
The app was fully operable on December 19, however, I needed to give myself a little time to get the kinks out. It launched last week on all major digital app stores.
The urgency is now. It’s a health risk just being Black in America. We do live in the most technologically advanced country in the world. However, African
Americans usually are not beneficiaries of that technology until maybe it’s antiquated or never at all. So, we know the bittersweet part, but the sweet part of this is I’m hoping we can start having some genuine conversations about our health.
How did you come up with this idea, and what was the draw for Black physicians?
Number one, they’re passionate about our people, and this is a program where money is not the driving force. Love has to be the driving force first. People first, then money, then things. I discourage people to join our network if their first question is, “well how do I get paid?” That’s not going to be for them. Although there’s money to be made, I don’t want that to be your primary objective. Before you ask for money, tell me how you can serve, first. How can you add value, first. Or add value, then ask.
So, there is a spiritual component so to speak?
It’s got to be! It’s got to be. So, this is a program that’s not for everybody. An old man told me, “Men count numbers, but God makes numbers count.” I’m passionate about this. Not just me, but for me to serve.
Activism
OPINION: Your Voice and Vote Impact the Quality of Your Health Care
One of the most dangerous developments we’re seeing now? Deep federal cuts are being proposed to Medicaid, the life-saving health insurance program that covers nearly 80 million lower-income individuals nationwide. That is approximately 15 million Californians and about 1 million of the state’s nearly 3 million Black Californians who are at risk of losing their healthcare.

By Rhonda M. Smith, Special to California Black Media Partners
Shortly after last year’s election, I hopped into a Lyft and struck up a conversation with the driver. As we talked, the topic inevitably turned to politics. He confidently told me that he didn’t vote — not because he supported Donald Trump, but because he didn’t like Kamala Harris’ résumé. When I asked what exactly he didn’t like, he couldn’t specifically articulate his dislike or point to anything specific. In his words, he “just didn’t like her résumé.”
That moment really hit hard for me. As a Black woman, I’ve lived through enough election cycles to recognize how often uncertainty, misinformation, or political apathy keep people from voting, especially Black voters whose voices are historically left out of the conversation and whose health, economic security, and opportunities are directly impacted by the individual elected to office, and the legislative branches and political parties that push forth their agenda.
That conversation with the Lyft driver reflects a troubling surge in fear-driven politics across our country. We’ve seen White House executive orders gut federal programs meant to help our most vulnerable populations and policies that systematically exclude or harm Black and underserved communities.
One of the most dangerous developments we’re seeing now? Deep federal cuts are being proposed to Medicaid, the life-saving health insurance program that covers nearly 80 million lower-income individuals nationwide. That is approximately 15 million Californians and about 1 million of the state’s nearly 3 million Black Californians who are at risk of losing their healthcare.
Medicaid, called Medi-Cal in California, doesn’t just cover care. It protects individuals and families from medical debt, keeps rural hospitals open, creates jobs, and helps our communities thrive. Simply put; Medicaid is a lifeline for 1 in 5 Black Americans. For many, it’s the only thing standing between them and a medical emergency they can’t afford, especially with the skyrocketing costs of health care. The proposed cuts mean up to 7.2 million Black Americans could lose their healthcare coverage, making it harder for them to receive timely, life-saving care. Cuts to Medicaid would also result in fewer prenatal visits, delayed cancer screenings, unfilled prescriptions, and closures of community clinics. When healthcare is inaccessible or unaffordable, it doesn’t just harm individuals, it weakens entire communities and widens inequities.
The reality is Black Americans already face disproportionately higher rates of poorer health outcomes. Our life expectancy is nearly five years shorter in comparison to White Americans. Black pregnant people are 3.6 times more likely to die during pregnancy or postpartum than their white counterparts.
These policies don’t happen in a vacuum. They are determined by who holds power and who shows up to vote. Showing up amplifies our voices. Taking action and exercising our right to vote is how we express our power.
I urge you to start today. Call your representatives, on both sides of the aisle, and demand they protect Medicaid (Medi-Cal), the Affordable Care Act (Covered CA), and access to food assistance programs, maternal health resources, mental health services, and protect our basic freedoms and human rights. Stay informed, talk to your neighbors and register to vote.
About the Author
Rhonda M. Smith is the Executive Director of the California Black Health Network, a statewide nonprofit dedicated to advancing health equity for all Black Californians.
Activism
OPINION: Supreme Court Case Highlights Clash Between Parental Rights and Progressive Indoctrination
At the center of this controversy are some parents from Montgomery County in Maryland, who assert a fundamental principle: the right to shield their children from exposure to sexual content that is inappropriate for their age, while also steering their moral and ethical upbringing in alignment with their faith. The local school board decided to introduce a curriculum that includes LGBTQ+ themes — often embracing controversial discussions of human sexuality and gender identity.

By Craig J. DeLuz, Special to California Black Media Partners
In America’s schools, the tension between parental rights and learning curricula has created a contentious battlefield.
In this debate, it is essential to recognize that parents are, first and foremost, their children’s primary educators. When they send their children to school — public or private — they do not surrender their rights or responsibilities. Yet, the education establishment has been increasingly encroaching on this vital paradigm.
A case recently argued before the Supreme Court regarding Maryland parents’ rights to opt out of lessons that infringe upon their religious beliefs epitomizes this growing conflict. This case, Mahmoud v. Taylor, is not simply about retreating from progressive educational mandates. It is fundamentally a defense of First Amendment rights, a defense of parents’ rights to be parents.
At the center of this controversy are some parents from Montgomery County in Maryland, who assert a fundamental principle: the right to shield their children from exposure to sexual content that is inappropriate for their age, while also steering their moral and ethical upbringing in alignment with their faith. The local school board decided to introduce a curriculum that includes LGBTQ+ themes, often embracing controversial discussions of human sexuality and gender identity. The parents argue that the subject matter is age-inappropriate, and the school board does not give parents the option to withdraw their children when those lessons are taught.
This case raises profound questions about the role of public education in a democratic society. In their fervent quest for inclusivity, some educators seem to have overlooked an essential truth: that the promotion of inclusivity should never infringe upon parental rights and the deeply held convictions that guide families of different faith backgrounds.
This matter goes well beyond mere exposure. It veers into indoctrination when children are repeatedly confronted with concepts that clash with their family values.
“I don’t think anybody can read that and say: well, this is just telling children that there are occasions when men marry other men,” noted Justice Samuel Alito. “It has a clear moral message, and it may be a good message. It’s just a message that a lot of religious people disagree with.”
Justice Amy Coney Barrett raised a crucial point, noting that it is one thing to merely expose students to diverse ideas; it is quite another to present certain viewpoints as indisputable truths. By framing an ideology with the certainty of “this is the right view of the world,” educators risk indoctrination rather than enlightenment. This distinction is not merely academic; it speaks to the very essence of cultivating a truly informed citizenry.
Even Justice Elena Kagan expressed concern regarding the exposure of young children to certain materials in Montgomery County.
“I, too, was struck by these young kids’ picture books and, on matters concerning sexuality, I suspect there are a lot of non-religious parents who weren’t all that thrilled about this,” she said.
Justice John Roberts aptly questioned the practicality of expecting young children to compartmentalize their beliefs in the classroom.
“It is unreasonable to expect five-year-olds, still forming their worldviews, to reconcile lessons that conflict fundamentally with the teachings they receive at home,” he said.
As was noted in my previous commentary, “The Hidden Truth In The Battle Over Books In American Schools”, what lies at the heart of these debates is a moral disconnect between the values held by the majority of Americans and those promoted by the educational establishment. While the majority rightly argue that material containing controversial content of a sexual nature should have no place in our children’s classrooms, the education establishment continues to tout the necessity of exposing children to such content under the guise of inclusivity. This disregards the legitimate values held by the wider community.
Highlighted in this case that is before the Supreme Court is a crucial truth: parents must resolutely maintain their right to direct their children’s education, according to their values. This struggle is not simply a skirmish; it reflects a broader movement aimed at reshaping education by privileging a state-sanctioned narrative while marginalizing dissenting voices.
It is imperative that we assert, without hesitation, that parents are — and must remain — the primary educators of their children.
When parents enroll a child in a school, it should in no way be interpreted as a relinquishment of parental authority or the moral guidance essential to their upbringing. We must stand firm in defending parental rights against the encroaching ideologies of the education establishment.
About the Author
Craig J. DeLuz has almost 30 years of experience in public policy and advocacy. He has served as a member of The Robla School District Board of Trustees for over 20 years. He also currently hosts a daily news and commentary show called “The RUNDOWN.” You can follow him on X at @CraigDeLuz.
Activism
Newsom, Pelosi Welcome Election of First American Pope; Call for Unity and Compassion
“In his first address, he reminded us that God loves each and every person,” said Newsom. “We trust that he will shepherd us through the best of the Church’s teachings: to respect human dignity, care for the poor, and wish for the common good of us all.” Newsom also expressed hope that the pontiff’s leadership would serve as a unifying force in a time of global instability.

By Bo Tefu, California Black Media
Gov. Gavin Newsom and First Partner Jennifer Siebel Newsom on May 8 issued a statement congratulating Pope Leo XIV on his historic election as the first American to lead the Catholic Church.
The announcement has drawn widespread reaction from U.S. leaders, including former House Speaker Nancy Pelosi, who called the moment spiritually significant and aligned with the values of service and social justice.
In their statement, the Newsoms expressed hope that the newly elected pope would guide the Church with a focus on compassion, dignity, and care for the most vulnerable. Newsom said he and the First Partner joined others around the world in celebrating the milestone and were encouraged by the pope’s first message.
“In his first address, he reminded us that God loves each and every person,” said Newsom. “We trust that he will shepherd us through the best of the Church’s teachings: to respect human dignity, care for the poor, and wish for the common good of us all.”
Newsom also expressed hope that the pontiff’s leadership would serve as a unifying force in a time of global instability.
“May he remind us that our better angels are not far away — they’re always within us, waiting to be heard,” he said.
Pelosi, a devout Catholic, also welcomed the pope’s election and noted his symbolic connection to earlier church leaders who championed workers’ rights and social equality.
“It is heartening that His Holiness continued the blessing that Pope Francis gave on Easter Sunday: ‘God loves everyone. Evil will not prevail,’” said Pelosi.
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