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Barbershop 2.0: The App That’s Putting Black Health in the Palm of Our Hands

Last week, he launched a high-tech digital tool that he hopes will save lives during the COVID-19 pandemic — and beyond. He also hopes it will turn around the troubling disparities that exist when it comes to the health of Black Americans. 

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Photo credit: Black Doctor 24/7

Dr. Bill J. Releford, a Los Angeles County-based physician and founder of the Releford Foot and Ankle Institute in Inglewood, is putting Black health care in their own hands.

Last week, he launched a high-tech digital tool that he hopes will save lives during the COVID-19 pandemic — and beyond. He also hopes it will turn around the troubling disparities that exist when it comes to the health of Black Americans.

The “Barbershop 2.0,” Releford’s new app, allows users to access Black physicians from anywhere in the world. Dr. Releford says he is building on another project he launched in 2009, the Black Barbershop Health Outreach Program. With that initiative, he worked to screen 500,000 Black men for diabetes and high blood pressure in over 100 barbershops.

Releford says during the development process, he has had to keep some of the features of his software program under wraps before it officially launched last week. In a one-on-one conversation with California Black Media contributor Charlene Muhammad, Releford talked about the benefits of the app — not just for Black men, but for their families and communities, too.

CBM:  Congratulations on your creation, Dr. Releford. It appears uniquely positioned to have an immediate effect on Black men’s health.  Barbershop 2.0. Tell us what’s it all about?

BR:  With my first health initiative for Black men, we were going to Black-owned barber shops across the country, screening men for diabetes and high blood pressure, with nurses and volunteers. Now, we have COVID-19. It has been bittersweet.  We know the bitter part very well, but some of the things that have come out of it have been beneficial. The sweet part would be the fact that it’s forced people to leverage a lot of technology that has always been there but has never been optimized.  Number two, we are launching the Black Barbershop Physician Network, where you can see a Black physician, on your phone in the comfort of your home.

Health disparities have a number of driving factors. One of the most prominent driving factors, other than the racism, of course, is that studies have shown that African Americans prefer to get care from Black doctors, and studies also have confirmed that outcomes are better when patients are treated by Black physicians, particularly Black men.

Study results that were particularly granular in their data showed that white doctors tend to make less eye contact with Black patients as compared to their white patients. White doctors also touch their Black patients less than their white ones.

One thing that I have been hearing over the decades in practice, is a Black patient will come to me and say, ‘Wow! We’re so glad to see you, because they act like they didn’t want to touch me at such-and-such office.’  I hear it all the time, not knowing that there was some scientific confirmation of the things that people were just saying to me organically. 

How does the app work?

You’ll be able to see a Black physician on your phone, in the comfort of your home, using telemedicine. We also have a remote vitals component, where I can check your respiration, your heart rate, and your oxygen saturation from your phone, just by downloading the app. We can check your vitals anywhere, around the world — whoever downloads this.

 Is this just for Black men?

It’s not just for Black men, but the focus, our main brand has been, of course, dealing with health disparities, focusing on African American men. It’s available to anyone who wants to use the application, but a lot of our messaging is related to African American men.

When is your launch?

The app was fully operable on December 19, however, I needed to give myself a little time to get the kinks out. It launched last week on all major digital app stores.

The urgency is now. It’s a health risk just being Black in America. We do live in the most technologically advanced country in the world. However, African

Americans usually are not beneficiaries of that technology until maybe it’s antiquated or never at all.  So, we know the bittersweet part, but the sweet part of this is I’m hoping we can start having some genuine conversations about our health.

How did you come up with this idea, and what was the draw for Black physicians?

Number one, they’re passionate about our people, and this is a program where money is not the driving force. Love has to be the driving force first.  People first, then money, then things.  I discourage people to join our network if their first question is, “well how do I get paid?” That’s not going to be for them.  Although there’s money to be made, I don’t want that to be your primary objective. Before you ask for money, tell me how you can serve, first.  How can you add value, first. Or add value, then ask.

So, there is a spiritual component so to speak?

It’s got to be!  It’s got to be.  So, this is a program that’s not for everybody.  An old man told me, “Men count numbers, but God makes numbers count.”  I’m passionate about this. Not just me, but for me to serve.

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Business

V&C Foods: How a Bay Area Distributor Built Leadership Across Three Generations

Succession planning works when businesses invest in developing leaders before they’re needed. Victor and Judy did this with Steven. Steven is now doing it with Adam. Each transfer happened because someone took years to teach, to trust gradually and let the next generation earn their place.

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JP MorganChase

By JPMorganChase

In 1945 in San Francisco, Victor and Charlotte Cortesi started V&C Foods with fresh eggs and a distributor’s vision. What makes the business distinctive isn’t just that it endured. It’s how succession actually happened. When Victor passed, his daughter Judy inherited the business and made a remarkable choice: she recognized that Steven Herrera, who’d spent years as a route driver being mentored by Victor, was ready to lead. She sold the business to Steven, ensuring the values and relationships that defined V&C would continue into its next chapter. Now Steven is mentoring his son Adam in the same way Victor developed him—teaching him operations, relationships, and what it means to lead through experience and responsibility.

V&C’s story reflects a broader truth about succession planning: long-term continuity often depends on intentionally developing the next generation of leadership, whether within a family or beyond it.

From Mentorship to Legacy

When Steven first arrived at V&C as a route driver, he was hungry to learn. Victor saw potential and invested in it. Over the years, Steven moved through sales, distribution, and operations—not just learning how the business worked but understanding why it mattered. By the time Steven purchased the business, he was a leader who’d earned his place through partnership and decades of trust.

Steven arrived at the helm with deep knowledge of V&C’s operations and a clear sense of how to serve the Bay Area’s evolving restaurant industry. He understood the Cortesi family’s core principle: reliability and quality matter more than anything else. Under his leadership—and the support of his wife Liz, and his children Victoria and Adam—V&C expanded thoughtfully by building on those foundations rather than abandoning them.

“We want to be the vendor customers don’t have to worry about,” Steven said. “And Victor always preached about clear communication—sometimes trucks are late, but he always kept customers informed. I drill those principles into my son now. We don’t want to leave any customer hanging. That’s the mantra around here.”

Deliberate Development

According to recent Chase research, 54% of San Francisco small business owners expect to retire within the next decade. In a city where one in seven businesses have been operating for 20 years or more, ownership transitions will shape continuity in local commerce and community life—making proactive succession planning all the more essential.

V&C planned deliberately. The Cortesi family brought Steven in early and developed him through real responsibility. When Steven took the helm and began scaling operations, he had the continuity and clarity needed to grow. Now he’s creating the same culture with Adam—one where the next generation understands expectations and has the tools to lead.

“I had a lifetime of familiarity with the business. I even worked in high school and college during the summers, and my dad taught me how to drive one of the trucks when I was about 18,” Adam said. “So I’ve done every part of the job, just like my dad, and I think that’s helped me.”

For roughly two decades, V&C has partnered with Chase. When Steven took over and began scaling operations, having access to financial tools and a banking partner aligned with his strategy made navigating growth and transition clearer. Chase provided the guidance that supported each phase of the business’s evolution—from Victor’s leadership to Steven’s expansion to today’s preparation for Adam.

“V&C Foods shows what enduring leadership really looks like—developing people over time, creating clear expectations, and planning for transition before it’s urgent. We’ve been proud to support Steven and the team with the tools and guidance to navigate growth, stay reliable for their customers, and prepare the next generation to step in with confidence,” said Gary Li, Business Relationship Manager, Chase Business Banking.

The Pattern That Lasts

Succession planning works when businesses invest in developing leaders before they’re needed. Victor and Judy did this with Steven. Steven is now doing it with Adam. Each transfer happened because someone took years to teach, to trust gradually and let the next generation earn their place.

That’s what makes V&C’s story distinctive and what makes it transferable. Succession doesn’t require biological heirs alone. It requires clarity about what you’re building and the discipline to develop people who can steward it, even when that means passing it outside the family. Victor and his daughter, Judy, mentored Steven for years. Judy worked alongside him for many more before trusting him with the business. Steven is doing the same with Adam. But bringing someone along that way—investing years in their growth, then having the financial clarity to pass the reins—requires more than good intentions.

Chase for Business can help guide that work. Visit chase.com/NationalTreasures or speak with a Chase Business advisor to learn more about succession planning resources and how to build the clarity a business needs to thrive across generations.

This article is for Informational/Educational Purposes Only: The opinions expressed in this article may differ from the official policy or position of (or endorsement by) JPMorgan Chase & Co. or its affiliates. Opinions and strategies described may not be appropriate for everyone, and are not intended as specific advice/recommendations for any individual or business. The material is not intended to provide legal, tax, or financial advice or to indicate the availability or suitability of any JPMorgan Chase Bank, N.A. product or service. You should carefully consider your needs and objectives before making any decisions, and consult the appropriate professional(s). Outlooks and past performance are not guarantees of future results. JPMorgan Chase & Co. and its affiliates are not responsible for, and do not provide or endorse third party products, services or other content.

JPMorgan Chase Bank, N.A. Member FDIC.

©2026 JPMorgan Chase & Co.

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Community

Gov. Newsom Signs Election Security Bill; Asm. Bryan Praises Move

OAKLAND POST — “California will not allow our elections to be commandeered by political intimidation, abuse of power, or chaotic interference from extremists chasing conspiracy theories. This law protects voters, election workers, and the integrity of the democratic process from election-deniers who want to undermine democracy,” Newsom said.

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By Bo Tefu, California Black Media

Gov. Gavin Newsom signed legislation on May 29 aimed at strengthening protections for California elections, arguing that the measure is necessary to guard against voter intimidation, election interference and unauthorized access to voting systems.

The new law, Senate Bill (SB) 73, authored by state Sens. Sabrina Cervantes (D-Riverside) and Tom Umberg (D-Santa Ana), expands existing safeguards for election workers, ballots, voter rolls and election infrastructure. The legislation comes amid ongoing national debates over election administration and voting security.

“California will not allow our elections to be commandeered by political intimidation, abuse of power, or chaotic interference from extremists chasing conspiracy theories. This law protects voters, election workers, and the integrity of the democratic process from election-deniers who want to undermine democracy,” Newsom said.

Under SB 73, unauthorized access to voter rolls, voter lists and certified voting technology by law enforcement agencies — including federal authorities — is prohibited unless authorized by a court order or tied to a specific investigation under California election law. The measure also restricts peace officers from interfering with election administration, except during public safety emergencies, and requires the California Department of Justice to issue guidance to county election officials on responding to law enforcement requests regarding ballot-processing locations.

Assemblymember Isaac Bryan (D-Ladera Heights), vice chair of the California Legislative Black Caucus (CLBC), praised Newsom for signing into law legislation that protects state elections, ballots, and election workers from political and federal interference.

“We have seen Republicans steal ballots and intimidate voters. Here in California, we believe in the power of the people, and voter suppression efforts will not work here. We will fight to protect Democracy at all costs,” Bryan told California Black Media (CBM).

The law further increases penalties for the unlawful removal or seizure of voted ballots. Individuals who knowingly take voted ballots from election officials can face fines, imprisonment, or both.

“Senate Bill 73 is a direct response to efforts by officials in the Trump Administration and local elected leaders to undermine our democracy piece by piece,” Cervantes said. “The enactment of SB 73 protects Californians’ sacred right to vote free from fear of intimidation or interference, and safeguards the essential integrity of elections in California.”

Supporters, including the League of Women Voters of California, praised the measure as a safeguard against federal interference in election administration. 

“This landmark law erects essential barriers against unauthorized federal access to voting systems, voter rolls, and polling places – protections that are more vital now than ever,” said Dora Rose, deputy director of the organization.

The legislation builds on a series of election-related measures California has enacted since 2019, including universal vote-by-mail, expanded protections against voter intimidation, and cybersecurity investments designed to protect election infrastructure.

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Commentary

Doctors Seeing More Cases of Preventable Childhood Illnesses

OAKLAND POST — Physicians have said vaccine skepticism has expanded beyond childhood immunizations. Doctors also reported growing resistance to other preventive treatments.

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By Stacy M. Brown

Doctors across the United States say they are treating children for illnesses that routine vaccinations once made increasingly uncommon, raising concerns that years of declining immunization rates are beginning to reverse decades of public health progress.

Pediatricians have described seeing more cases of whooping cough, rotavirus infections, bacterial pneumonia and other potentially life-threatening illnesses that vaccines have long helped suppress. Some physicians reported treating conditions they had rarely encountered during their careers, while others said that growing vaccine hesitancy is changing how emergency rooms and hospitals care for children.

The reports come as measles outbreaks continue to spread across multiple states and vaccination coverage remains below federal public health targets.

Johns Hopkins University’s International Vaccine Access Center reported 2,077 confirmed measles cases nationwide as of May 29. Researchers warned that outbreaks reported across the country have raised concerns about continued transmission, additional hospitalizations and deaths, and the possible loss of the nation’s measles elimination status.

Public health experts have long viewed measles as a warning sign because of its ability to spread rapidly through communities with lower vaccination coverage. The New York Times reported that physicians increasingly fear the resurgence of measles may be followed by the return of other vaccine-preventable diseases.

Doctors say that is already happening.

Dr. Meghan Hofto, a pediatric hospitalist at the University of Alabama at Birmingham, said she has already treated roughly as many children with rotavirus this year as she saw during the previous decade. Rotavirus once caused tens of thousands of hospitalizations annually before vaccines sharply reduced its spread. None of the children she treated this year had been vaccinated.

Hofto also described caring for infants with pertussis, commonly known as whooping cough.

“It’s hard to know when they’re safe to go home,” Hofto told The Times.

The rise in whooping cough cases has been particularly striking. More than 28,000 cases were reported nationwide last year, compared with approximately 7,000 in 2023, according to figures cited by The Times. Many of the affected infants were too young to receive vaccinations themselves and relied on broader community protection to reduce their exposure.

Other doctors described similarly troubling cases.

Dr. Jessica Kirk, a pediatric hospitalist in Alabama, recently treated an unvaccinated toddler hospitalized with pneumonia caused by simultaneous infections of Haemophilus influenzae and Streptococcus pneumoniae. Vaccines exist to protect against both illnesses. The child required oxygen and antibiotics to recover.

Researchers at Johns Hopkins have been tracking vaccination trends nationwide and found continuing signs of vulnerability.

At the same time, vaccine policy has become increasingly contentious in state legislatures.

Johns Hopkins researchers reported that lawmakers across the country continue to introduce bills affecting childhood vaccination requirements, vaccine access and non-medical exemptions. Researchers also noted that state policies governing exemptions remain a significant factor in vaccination coverage and disease transmission risks.

Physicians have said vaccine skepticism has expanded beyond childhood immunizations. Doctors also reported growing resistance to other preventive treatments.

For doctors confronting the return of illnesses that vaccines once pushed to the margins of American medicine, the challenge is becoming increasingly personal.

“It just feels like you’re a tiny little boat with a giant tidal wave coming at you,” Dr. Erin Charles, a regional pediatric hospitalist at Seattle Children’s Hospital, told reporters. “And you might convince one family here and there.”

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