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Commentary: Black Institutions Must Stop Taking Big Tobacco Money

It’s hard to believe that with the amount of damage that the tobacco industry has inflicted on the Black community, that there are still Black organizations accepting their funding. By doing so, these Black organizations enable the tobacco industry to portray themselves as allies to our community. They help silence our voices and efforts aimed at encouraging policymakers to take specific steps to protect our people, thus becoming complicit in our death and disease.

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Dr. Phillip Gardiner is the co-chair of the African American Tobacco Control Leadership Council. Photo courtesy of Dr. Gardiner.
Dr Phillip Gardiner is the co-chair of the African American Tobacco Control Leadership Council. Photo courtesy of Dr. Gardiner.

By Dr. Phillip Gardiner

It’s hard to believe that with the amount of damage that the tobacco industry has inflicted on the Black community, that there are still Black organizations accepting their funding.

By doing so, these Black organizations enable the tobacco industry to portray themselves as allies to our community. They help silence our voices and efforts aimed at encouraging policymakers to take specific steps to protect our people, thus becoming complicit in our death and disease.

The problem with accepting these funds is the tobacco industry has a history of targeting and exploiting vulnerable communities, especially Black communities, through predatory advertising and marketing tactics.

Our people must be aware that accepting money from the tobacco industry contributes to the ongoing exploitation of our people through their predatory practices of marketing menthol cigarettes and flavored cigars.

The African American Control Tobacco Council is calling on Black organizations to be united in our fight against Big Tobacco and help save Black lives. Tobacco companies are actively opposing public health measures aimed at protecting Black Americans from the harm caused by their products.

The Backstory

A 1953 study by Roper, B.W. found that only 5% of African Americans smoked menthol cigarettes. A 1968 poll of People’s Cigarette Smoking Habits and Attitudes by Philip Morris showed that menthol use among Blacks had almost tripled to 14%. A report by Brown and Williamson in 1978 found that it had tripled again to 42%. By the 2000s, over 80% of Black smokers used menthol cigarettes.

Today, 85% of Black adults and 94% of Black youth who smoke are using menthol products. These striking statistics arise from the success of the industry’s predatory marketing of these products in our community, where there are more advertisements, and most disturbingly, menthol cigarettes are cheaper compared to other communities.

In 2022, the use of cigarettes, cigars and cigarillos was highest among Black youth. These practices, coupled with buying the silence of some Black spokespersons for the past 50 years, have led to Black Americans dying disproportionately from heart attacks, lung cancer, strokes and other tobacco-related diseases.

The National Museum of African American History and Culture

Across this country, tobacco companies are vigorously opposing public health policies that would protect Black Americans from these products, specifically the proposed FDA ban on menthol products.

These same companies continue to strategically provide monies to Black institutions to create the illusion of being socially responsible and invested in our well-being.

Black institutions must reject funding from or any form of partnership with tobacco and vaping companies and hold them accountable for the harmful effects they’ve had and continue to have on public and mental health, the environment and social justice.

The National Museum of African American History and Culture is one of those institutions. They currently list Altria as a member of their Corporate Leadership Council. It should be noted that Altria owns a 35% stake in JUUL Labs, the e-cigarette company that malevolently popularized e-cigarette usage among America’s youth. We are calling upon the museum to divest their funding portfolio of all tobacco industry contributions moving forward.

The museum undertakes highly commendable work to document African American life, history and culture. However, we must bear in mind that American history is forever interwoven with the enslavement of African people on tobacco plantations.

Unfortunately, traces of that exploitation continue to exist to this day, principally taking the form of marketing menthol cigarettes and flavored little cigars to the Black community.

The museum is only one example, and we are challenging all Black organizations currently accepting funding from the tobacco industry to divest. If current efforts to protect present and future generations are not realized, African Americans will continue to pay the disproportionate price of death and disease for generations to come.

A New Road Forward

In 2021, the AATCLC was joined by the Action on Smoking and Health, the American Medical Association, and the National Medical Association when we sued the FDA to compel them to take menthol off the U.S. market.

Imagine our nations medical doctors joining with us to sue our own government to take these deadly addictive products off the market. This August, the FDA is slated to make a final ruling to take all menthol and flavored products off the market. We have a lot of work to do to ensure this happens and a large part of that is having the support of Black institutions.

Blacks people have been at the head of this fight, and we have made great strides in protecting the next generation from the industry’s emerging tobacco and nicotine products.

In November 2022, California went to the polls and soundly rejected the tobacco industry’s attempt to undermine Senate Bill 793, making their state the second after Massachusetts to pass legislation to take menthol and all flavored tobacco products off the market. We are working hard to encourage all states to follow suit.

Now is the time to take a stand and be a part of the solution: Stop taking tobacco industry money.

Dr Phillip Gardiner is the co-chair of the African American Tobacco Control Leadership Council. The AATCLC works at the intersection of public health policy and social injustice. www.SavingBlackLves.org

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Alameda County

Board of Supervisors Accepts Certification of Signatures, Will Schedule Recall Election May 14

The Alameda Board of Supervisors unanimously accepted the certification of the results of the valid signatures submitted for the recall of District Attorney Pamela Price on Tuesday evening. The Board will set the election date at a special meeting on May 14. Before the meeting, recall proponents and opponents held separate press conferences to plead their cases to the Board and residents of Alameda County.

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District Attorney Pamela Price ‘Protect the Win’ supporters held signs outside of the County Administration Office to ask the Board of Supervisors to not schedule a special recall election. Photo by Magaly Muñoz.
District Attorney Pamela Price ‘Protect the Win’ supporters held signs outside of the County Administration Office to ask the Board of Supervisors to not schedule a special recall election. Photo by Magaly Muñoz.

By Magaly Muñoz

The Alameda Board of Supervisors unanimously accepted the certification of the results of the valid signatures submitted for the recall of District Attorney Pamela Price on Tuesday evening. The Board will set the election date at a special meeting on May 14.

Before the meeting, recall proponents and opponents held separate press conferences to plead their cases to the Board and residents of Alameda County.

Price, who up until this point has made little public comment about the recall, held her press conference in Jack London to announce that the California Fair Political Practices Commission has opened an investigation into the finances of the Save Alameda For Everyone (SAFE) recall campaign.

The political action committee (PAC), Reviving the Bay Area, has been the largest contributor to the SAFE organization and has allegedly donated over half a million dollars to the recall efforts.

“Between September 2023 and November 2023, [Revive the Bay Area] donated approximately $578,000 to SAFE without complying with the laws that govern all political committees in California,” Price said.

Price accused the recall campaigns of using irregular signature-gathering processes, such as paying gatherers per signature, and using misleading information to get people to sign their petitions.

SAFE held their own press conference outside of the Alameda County Administration Building at 1221 Oak St. in Oakland, once again calling for the Board to certify their signatures and set a date for the recall election.

Their press conference turned contentious quickly as Price’s “Protect the Win” supporters attempted to yell over the SAFE staff and volunteers. “Stop scapegoating Price” and “Recall Price” chants went on for several moments at a time during this event.

Families of victims urged the Board to think of their loved ones whose lives are worth much more than the millions of dollars that many opponents of the recall say is too much to spend on a special election.

The Registrar of Voters (ROV) estimates the special election could cost anywhere from $15 to $20 million, an amount that is not in their budget.

The Board was presented with several options on when and how to conduct the recall election. They have to set a date no less than 88 days or more than 125 days after May 14, meaning the date could fall anywhere from late July to September.

But the County charter also states that if a general election takes place within 180 days of their scheduling deadline, the Board could choose to use the November ballot as a way to consolidate the two events.

In the event that Price is recalled, the Supervisors would appoint someone to fill the vacancy, though neither the County nor the California charter specifies how long they would have to pick a replacement.

The appointee would serve as district attorney spot until the next election in 2026. Afterwards, either they, if they run and win, or a newly elected candidate would serve the rest of Price’s six-year term until 2029. Price is unique as the only district attorney wo serves a term of six years.

The Board acknowledged that they knew last fall that this recall would come with its own set of complications when Measure B, which changed the local recall charter to match California’s, was first brought to their consideration.

Supervisors Nate Miley and David Haubert opposed discussing the measure, stating that the public would think that the Board was attempting to influence the recall campaign that had already taken off months prior.

“I think ultimately this feels like it’s going to end up in court, one way or the other, depending on who files what,” Haubert said.

Price’s legal team told the Post that the district attorney intended to consider all legal options should the recall election take place.

Miley stated that while he was in support of the amendment to the charter, he did not think it was right to schedule it for the March ballot as it would ultimately cause confusion for everyone involved.

“It has produced some legal entanglements that I think, potentially, could’ve been avoided,” Miley said.

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California Black Media

State Ed Chief Tony Thurmond Pushes Bill to Train Educators

State Superintendent of Public Instruction (SSPI) Tony Thurmond is advocating for comprehensive training for teachers in reading and math, emphasizing the urgent need to improve student academic outcomes across California. On April 24, during testimony in the Senate Education Committee, Thurmond backed Senate Bill (SB)1115, which aims to provide evidence-backed educator training. The committee passed the bill with a 7-0 vote.

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California State Superintendent of Public Instruction Tony Thurmond.
California State Superintendent of Public Instruction Tony Thurmond.

By California Black Media

State Superintendent of Public Instruction (SSPI) Tony Thurmond is advocating for comprehensive training for teachers in reading and math, emphasizing the urgent need to improve student academic outcomes across California.

On April 24, during testimony in the Senate Education Committee, Thurmond backed Senate Bill (SB)1115, which aims to provide evidence-backed educator training. The committee passed the bill with a 7-0 vote.

Thurmond pointed out to the committee that existing funding for educator training in literacy and math only covers about one-third of California’s educator workforce. SB 1115, Thurmond said, would fund the remaining two-thirds.

“This is an issue of moral clarity,” according to Thurmond. “In the fifth-largest economy in the world, and in an age when we have access to substantial brain science about how students learn, it should be unacceptable to train only some educators in the best strategies to teach essential skills.”

SB 1115 incorporates multiple research-backed methods, including phonics, and it aligns with the California ELA/ELD Framework, which encourages biliteracy and multilingualism.

Thurmond emphasized the moral imperative behind the push for enhanced training by noting that 70% of incarcerated adults struggle with reading or are illiterate.

“Every child should feel supported as they learn to read and every teacher should feel confident in their ability to support students’ foundational literacy,” Thurmond said. “SB 1115 is about ensuring that all children have the opportunity to read by third grade, and that all children have a shot at the life-changing outcomes that come from early literacy.”

The next step for SB 1115 is a hearing in the Senate Appropriations Committee on May 6.

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Bay Area

Obituary: Former California Education Superintendent Delaine Eastin Passes at 76

Delaine Eastin, who served as a former state Assemblymember representing parts of Santa Clara and Alameda County — and the first woman elected as State Superintendent of Public Instruction — died at age 76 on April 23. Eastin passed away from complications caused by a stroke.

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Former California Education Superintendent Delaine Eastin.
Former California Education Superintendent Delaine Eastin.

By California Black Media

Delaine Eastin, who served as a former state Assemblymember representing parts of Santa Clara and Alameda County — and the first woman elected as State Superintendent of Public Instruction — died at age 76 on April 23.

Eastin passed away from complications caused by a stroke.

Known for her power of persuasion, Eastin used her influence to be a champion for bipartisan issues that helped raise academic standards, lower class sizes, and emphasize the importance of conserving nature and the environment in schools.

Former Assembly Speaker Willie Brown and fellow legislative colleagues said that Eastin was in demand on the speech circuit while serving as a legislator.

“Few could engender the kind of emotion and passion she delivered in every speech,” Brown said.

State superintendent Tony Thurmond called Eastin a trailblazer who inspired fellow public servants.

“California lost an icon in our school system today. Delaine Eastin’s legacy as a trailblazer in public education will forever inspire us. Her unwavering dedication to California students — from championing Universal Preschool and the “A Garden in Every School” program to honoring our educators by establishing the California Teachers of the Year Awards — has left an indelible mark on our state’s educational landscape,” said Thurmond.

Thurmond honored Eastin’s legacy at the California Teacher of the Year Program, an honor that she established during her time as superintendent.

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